FOR IMMEDIATE RELEASE:
blynk Organic Opens — Serving
Premium, Healthy Food to
Charlotte’s Business Community
CHARLOTTE, N.C.- blynk Organic recently opened in uptown Charlotte offering
healthy, organic food to meet the nutritional needs of the fast-paced business
community.
blynk’s unique lounge infuses high quality food, green living and state-of-the art
technology to optimize health, busy schedules and care of the planet. Offering a
breakfast and lunch menu that is about 80% organic, customers can quickly and
conveniently eat in or take out.
“We have developed a concept to take organic, healthy living and combine it
with the modern lifestyle in an urban setting that still feels warm and good. blynk
has in all business aspects a very comprehensive approach to the environment”
says blynk co-founder and president Karl Purkarthofer.
blynk also offers catering and delivery services, keeping sustainability and waste
reduction at the forefront. Customers can place their delivery orders online and
have innovative, 100% recyclable blynk2u catering boxes delivered to their
offices in a hybrid car. All containers, cups and utensils are 100% compostable.
The trendy lounge, nestled in the heart of Charlotte’s business district, has an
eco-friendly, contemporary design. Constructed with green building materials
including bamboo floors, low-VOC paints, energy saving lighting, eco-friendly
floor and ceiling tiles, blynk offers a relaxing respite from a hectic workday.
Blending technology into the decor, electronic menu boards update item
changes based on availability and seasonality of products. Because blynk is
committed to educating customers on all aspects of a healthy lifestyle, flat panel
screens display information on topics ranging from nutrition to fitness and green
living.
“We want to inform people about what we’re doing and how they can
contribute to preserve resources and protect the environment,” states
Purkarthofer. People get information about organic food, green living, health tips
on our website, in our newsletter and in our store.
The concept for blynk emerged from an assignment during Purkarthofer’s
International Executive MBA studies in Madrid, Spain in 2005. Purkarthofer, a
former senior project manager for Siemens, and classmates Mauricio Carrandi of
Mexico and Jan Oehmicke of Germany, recognized the need for convenient,
healthy food for business people. Together, they co-founded blynk and hope it
becomes recognized as a synonym for healthy living.
A diverse company, blynk’s investors are family members and friends from
eleven different countries, all supporting the vision of meeting the nutritional
preferences of modern society while advocating the sustainable development
of the environment. “Conscious convenience” is the market niche they want to
target.
“We want people to step out of their busy cycle and enjoy healthy food in a
unique ambience when they are at blynk,” notes Purkarthofer. “Then they can
go back to work with renewed energy.”
mailing address:
blynk, inc.
1900 south boulevard, suite 302
charlotte, nc 28203
store address:
blynk organic
200 south tryon street
charlotte, nc 28202
p 704.522.3750
f 704.522.3758
[email protected]
www.blynk.com
pr contact : uta / marketing manager; karl / ceo & founder