Louis-Philippe Lalonde
Business Development & Product Marketing Leader
Why hire me? 20+ years experience with start-ups + MBA + multilingual
Summary
Strategic, entrepreneurial and creative executive with 20+ years of
international experience in building and managing high-tech and cleantech new ventures, coaching and advising entrepreneurs in global sales,
business development, strategy, leadership, product and brand
marketing. Extremely organized, meticulous and execution-focused.
Experience
2013- Present
Match CMO / Chief Marketing Officer On Demand
Co-Founder
San Francisco & Los Angeles
Consulting firm principally coaching entrepreneurs and
serving high-tech and clean-tech new ventures and
investors. Delivering strategy, brand and product
design. Executing on global business development
initiatives. Leading CMO advisory services. Clients
include: Enlighted, RIT, Solarbridge Tech., Keytone
Tech., Silk Road, Indermica 360, Solar FlexRack.
2011 – 2012
Enecsys / Solar Micro-Inverter & Monitoring Software
VP, Global
Silicon Valley, UK, Germany, China, Taiwan
Mktg. & Products Led the vision for solar micro-inverter and monitoring
software products. Responsible for all brand and
product marketing global effort and new markets
development initiatives. Led the applications
engineering teams. Acted as MI technology evangelist
to the international solar community as well as trained
the sales channel in its value proposition. Now a public
company on the London Stock Exchange.
MOBILE: 650.400.9054
E : l o u i s @ m a t c h c m o . c o m 1
2010 – 2011
CentroSolar / Global Solar Panel Manufacturer
VP, Biz. Dev. &
USA, Canada, Germany, France, UK, Italy, Spain
Product Mktg.
Orchestrated the development of pre-engineered solar
system kits as well as a private-labeled solar lease for
the NA markets. Led all marketing efforts in positioning
the company as a leading solar panel manufacturer in
NA and Europe. Led the teams that developed the
novel kit-financed business model and channel
programs. Now a public company in Germany.
2007 – 2009
Akeena Solar / Renewables Systems Installer
VP, Biz. Dev. &
CA, AZ, NM, NV, NY, NJ, MA, CO
General Mgr.
Responsible for expanding business revenue streams
geographically and across industry segments. As the
nation’s leading residential and commercial solar
system installer, we paved the way for the first solar
leasing program with SunRun under my leadership. Led
the first community and corporate programs to extend
the reach of renewable energy. Responsibility included
solar evangelism, analyst and investor relations. IPO
then sold to Australian conglomerate.
2004 – 2007
Q4biz / Business Intelligence Software
VP, Mktg. &
USA, New Zealand, Canada, UK, Austria
Biz. Dev.
Designed and managed business Intelligence software
reseller programs. Recruited and trained strategic
partnerships. Created partner program and training
curriculum in addition to building the brand and the
product MRDs and PRDs.
MOBILE: 650.400.9054
E : l o u i s @ m a t c h c m o . c o m 2
2002 – 2004
Creative Wisdom / Business Model Innovation
Mktg.
San Francisco, Newport Beach
Consultant
Mentored entrepreneurs on how to migrate their
analog businesses to the Internet by focusing on
business model and product innovation. Sample
projects include coaching architects on creating
modern prefab product lines; developing product
requirements for mobile micro-grid system.
1999 – 2002
Campsix / Technology Incubator
VP, Product
San Francisco
Management
Led the incubator’s product marketing, product
management, applications engineering, project
management and professional services teams in
designing a fast track startup methodology. Created
best practices for B2B web services MRD and PRD,
UX/UI design, QA, deployment, customer support, and
CRM. Mentored entrepreneurs and managed the 6
mos. delivery of 1.0 product and 3 beta customers.
1997 – 1999
BuyGroup / Demand Aggregation ASP
Co-Founder &
San Francisco, Newport Beach
EVP, Products
Founded one of the first Applications Service Provider
B2B startup. Created the business model for an
automated demand aggregation engine and online
marketplace focused on bringing supply and demand
in the agriculture, education and small business
segments. Acquired by AST Systems.
1997 – 1999
IBM Global Services, Worldwide
Sr. Program Mgr.
CA, HI, NV, AZ
Responsible for Southwestern states e-business and
system integration practices. Business development
and program management leader for Y2K
remediation, ERP implementation, and e-commerce
deployment engagements. Oversaw management
consulting, business transformation and process
redesign projects.
MOBILE: 650.400.9054
E : l o u i s @ m a t c h c m o . c o m 3
1981 – 1996
Prior work experience
Sales: AT&T Mobile Solutions – Los Angeles
Sales: Porsche & Audi -- Hawaii
Sales: Mercedes Benz – Newport Beach
Foreman: Roots Reforestation – Vancouver
Model: Uomo – Milan, Paris, Hamburg, Tokyo, London
Education
2002
Stanford University / Entrepreneurship Studies
1998
Pepperdine University / MSTM & MBA
1997
George Washington University / PMI
1991
Hautes Ecoles Commerciales / Securities
1990
Bishop University / Business Undergraduate (Finance)
1986
McGill University / Economics & Politics (Associates)
Personal
I am a cyclist and live in the San Francisco Bay area with my wife and
three children. I value family as well as building and growing companies
that make a real difference for future generations.
Interests
3D printing + renewable energy + cloud computing + sustainability +
adventure travel + modern design + endurance sports + Internet of Things
+ e-mobility + product innovation + technology evangelism
MOBILE: 650.400.9054
E : l o u i s @ m a t c h c m o . c o m 4