2
The Salvation Army
Manifesto
3
Papal visit
5
New Day to
Stop Trafficking
7
Ray Welsh
8
Persevering on the road
to self-sufficiency
9
Reflecting back on this past year’s accomplishments of The Salvation Army Greater Philadelphia,
we are reminded of the importance, value and positive impact that our organization has made
on meeting human needs and transforming thousands of lives across Greater Philadelphia. For
people seeking to improve and better their conditions, and the countless others who are on the
brink of hopelessness and in need of a helping hand, The Salvation Army Greater Philadelphia
is a steadfast symbolic beacon of hope in what may appear to some as a sea of despair.
There is no doubt that there is a significant need for assistance in Philadelphia. This becomes
readily apparent when one considers the fact that Philadelphia ranks as the poorest in the
nation’s 10 largest cities, with an overall poverty rate of 26.7% (the nation’s average is 15.6%).
What is even more daunting is that 186,000 people live in deep poverty within Philadelphia.
That means a family of four is trying to survive on $12,000 or less per year. With those types of
statistics, it becomes ever so clear that The Salvation Army Greater Philadelphia is faced with
a major challenge and responsibility of meeting human need in a city that requires the utmost
attention.
Thankfully, we have proven time and again that we are ready for any challenge, consistently
striving to make a lasting impact on the communities that we serve.
Emergency Disaster
Services
11
Kroc center
13
Overview of services
14
Service Locations
15
A LOOK BACK
17
SERVICE Statistics
19
Dear Friends,
In an effort to get at the root cause of poverty and create long-term results, we are excited to
launch The Salvation Army’s Pathway of Hope initiative in Philadelphia in early 2017. Rooted
in a case management approach that focuses on client needs, Pathway of Hope provides targeted
services to families who have a desire to take action to break their cycle of crisis, enabling them
to gain a path out of intergenerational poverty and achieve self-sufficiency. Pathway of Hope
has been implemented with positive outcomes in other areas within the U.S., including Eastern
Pennsylvania. We encourage you to visit our website at www.SaPhilly.org to learn more about
how this bold new approach is helping families leave behind poverty for good.
We are truly grateful for the continued support from our donors, volunteers, officers and
staff—they are the reason we are able to do the most good by carrying out our mission...
To preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
This holds true for anyone in need, regardless of their race, gender, ethnicity, sexual orientation
or religion. Whether it is a family struggling to survive and achieve life’s basic necessities—
food, shelter, clothing—we are always there. For children or senior citizens looking to enrich
their lives through education, music and the arts—we are always there. And, we are there on
the frontline in times of crisis, as with the Amtrak train derailment that occurred in May 2015,
providing water, food, comfort and spiritual support to the victims and first responders of that
tragic accident.
We look forward to continuing to meet human need across Greater Philadelphia, enriching
and transforming lives... being a beacon of hope for those in the greatest need.
FINANCIAL REPORT
God Bless You,
20
Leadership
21
MESSAGE FROM THE CHAIR
22
BUILDING A
BRIGHTER FUTURE
Majors A. Philip & Susan Ferreira
Directors of Operations
The Salvation Army Greater Philadelphia
1
THE SALVATION ARMY GREATER PHILADELPHIA
Doing the Most Good
I am doing the most good.
I am doing the most good.
I am hope.
I am compassion.
I am strength.
I am faith.
I feed empty stomachs and hungry souls.
I rebuild ruined homes and shattered lives.
I am a willing listener for a veteran with
stories to tell.
I am a bottled water and an encouraging
smile for a weary firefighter.
I am an answered prayer.
A silver lining.
A second chance.
I am doing the most good.
I serve a community.
A region.
A nation.
A world.
I serve heroes.
I serve victims.
I serve a sovereign God.
I am doing the most good.
I am an Army.
Drafted by the Creator.
Commissioned by a man who defied death.
My enemies are despair and destruction.
My ammunition is grace and mercy.
My allies are generosity and benevolence.
I am an Army.
Helping others be all they can be.
I am doing the most good.
I am a humble steward
of other people’s generosity.
I am a grateful courier
of a stranger’s kindness.
I am the faithful executor
of others’ goodwill.
I take responsibility seriously.
I am blessed.
I am a blessing.
I am The Salvation Army.
I am doing the most good.
2015–16 ANNUAL REPORT
2
Papal Visit 2015:
Serving Together as Christians
“ The streets were
packed with
hundreds of
thousands of
Christians who
traveled from
around the world
for the festivities,
fun and faith.”
When Pope Francis made a historic visit to Philadelphia for the World Meeting of Families in
September 2015, The Salvation Army Greater Philadelphia joined in the celebration to welcome
him and stepped up to ensure the community was cared for during the span of the Papal visit.
The Territorial Commander, Commissioner Barry Swanson, led The Salvation Army delegation,
along with the Divisional Leaders, Lt. Colonels Stephen and Janet Banfield, Directors of Greater
Philadelphia Operations, Majors A. Philip and Susan Ferreira, and guests, for the World Meeting
of Families Festival on Saturday and the Papal Mass on Sunday on the Independence Parkway.
The streets were packed with hundreds of thousands of Christians who traveled from around the
world for the festivities, fun and faith.
Supporting the City
More than 100 Salvation Army officers, staff and volunteers from across the division and beyond
converged at the divisional headquarters in Philadelphia that weekend. They worked with The
Salvation Army’s Emergency Disaster Services (EDS) in a 24-7 operation, providing food, drinks
and other necessities to thousands of first responders and municipal workers across the city. The
Wawa Corporation generously donated all of the food and beverages distributed during the
massive event.
3
THE SALVATION ARMY GREATER PHILADELPHIA
“Community and corporate partnerships are key to helping The Salvation Army in its mission
of ‘doing the most good’ in Greater Philadelphia,” said Major A. Philip Ferreira, Director of
Operations, The Salvation Army Greater Philadelphia. We are grateful for Wawa’s support and
for all of the volunteers who donated their time and talents that weekend.”
Above: EDS staff and volunteers
provided food, drinks and other necessities
to thousands of first responders and
municipal workers across the city.
Salvation Army's Pendel Brass and Timbrelists at Logan Circle
Music for the Masses
The Salvation Army's Pendel Brass and Timbrelists also had the great honor of playing at Logan
Circle during the Festival of Families event on Saturday, September 26. As many as 50 Salvation
Army musicians and timbrelists took to the stage to play for the crowd of thousands and were
likely seen by people all over the world via the internet. The performers were as young as teenagers
and others were officers of The Salvation Army, who had been playing for many years.
“Music connects people on many levels,” said Major Carl Avery, Divisional Financial Secretary,
who also plays the coronet. “When God’s a part of that mix, it’s a very special event.”
Shared Dedication
As The Pontiff told Salvation Army General André Cox in a personal meeting in December 2014,
despite theological differences between The Salvation Army and the Catholic Church, both have
a shared dedication to serving the homeless, the hungry and the poor, united through the love of
God and one another. The Salvation Army’s support and participation in the September 2015
Papal visit was a perfect example of this ministry, fellowship and service to others.
2015–16 ANNUAL REPORT
4
The Wawa
Corporation
generously
donated all
of the food
and beverages
distributed
during the
massive event.
New Day to Stop Trafficking:
Expanding its Reach
The Salvation Army has a long history and mission of fighting the dehumanizing horrors of
human trafficking, both internationally and domestically. The fight against the evils of modern
day slavery is ever present in the United States and in the state of Pennsylvania. In Greater
Philadelphia, The Salvation Army’s New Day to Stop Trafficking program provides local victims
of labor and sex trafficking with safe shelter, social services and a voice in statewide advocacy for
policy reform.
A Beacon in the Community
The New Day Drop-In Center in the Kensington section of Philadelphia is a safe, traumainformed and non-judgmental space for women suffering from sex trafficking and commercial
sexual exploitation. Located in the heart of the neighborhood since 2011, a simple sign on the
door reading, “women only drop-in: food, clothing, toiletries,” identifies the center, which is open
during the day and two late nights per week when other service agencies are not available.
Providing Hope and Protection
“We’re here because we
truly love the men, women
and minors caught up in
the industry and we want
to help them.”
The New Day to Stop Trafficking is expanding its
reach by starting a home in Southeastern Pennsylvania
for young women, 18–24, who were trafficked for sex
as minors and are aging out of child protective services.
The transitional home, at a safe and secure undisclosed
location, will support young women in their efforts to
self-sufficiency and freedom. The program will offer an unrestricted length of stay (anticipated
1 to 3 years,) proving holistic and comprehensive services tailored to each survivor’s needs. This
includes: education (GED if applicable,) vocational training, trauma- and trafficking-informed
treatment and activities for behavioral health, safety planning, support groups, and daily living
skills acquisition—budgeting, basic cooking, housekeeping and use of public transportation.
“The work we do is necessary and unique,” Curry said. “We are on the forefront of the movement
in the Philadelphia area. We’re here because we truly love the men, women and minors caught up
in the industry and we want to help them. I think what we do is amazing, remarkable.”
Aligning with Law Enforcement in Anti-Trafficking Efforts
New Day is also joining forces with the Philadelphia Police Department, The United States
Attorney's office, the Federal Bureau of Investigation, Homeland Security and multiple nongovernmental agencies to form an anti-human trafficking task force in the City of Philadelphia.
5
THE SALVATION ARMY GREATER PHILADELPHIA
35,800,000
The estimated number
of people in slavery
worldwide today.
(Source: Global Slavery
Index, 2016)
11-14
The average age of a
child first exploited into
prostitution
(Source: 2005 FBI Status Report)
“The task force will provide Philadelphia with the resources to address human trafficking
collaboratively on city, state and federal levels,” said Jamie Manirakiza, Director of Anti-Human
Trafficking and Social Service Ministries, The Salvation Army Greater Philadelphia.
The formation of the task force is being made possible thanks to a three-year 1.3 million dollar
grant from The Department of Justice, $600,000 of which is going to The Salvation Army Greater
Philadelphia and sub-recipient partners for their role in providing comprehensive victim services.
The newly formed anti-human trafficking task force will be located within the Special Victims
Unit at the Philadelphia Police Department. It will allow law enforcement and social services to
work together with a trauma-centered approach to gain a better understanding of the factors that
may have caused men, women and minors to be forced into sex or labor trafficking.
“Often, there’s a lot more to it when someone is in prostitution. We have to dig a little deeper
to understand their story of victimization, which often goes unreported or underreported,”
Manirakiza said. “The formation of the task force is an amazing step for Philadelphia. It will help
victims get the help they need on a social, spiritual and emotional level.”
Respect, Dignity and a Way Out
With the philosophy that individuals should be the creators of their own story, New Day strives to
support survivors in reclaiming control over their lives. Thanks to your generosity and community
partnerships, The Salvation Army Greater Philadelphia is providing men, women, and youth with
a path to freedom, safety and self-sufficiency.
2015–16 ANNUAL REPORT
6
Since 2007, there have been
550 reported
cases
of human trafficking in
Pennsylvania.
(Source: Polaris, 2015)
In 2014-2015,
375 survivors
of labor and sex trafficking
have been served by
The New Day to Stop
Trafficking program.
Ray Welsh: A Generous Friend
Dedicated to The Salvation Army
“ Ray was
an amazing
spirit who
will be with
us forever.”
The Salvation Army Greater Philadelphia lost a wonderful friend, generous supporter and
longtime leader on February 14, 2016. Raymond “Ray” Welsh served as the Advisory Board
Chair of The Salvation Army Greater Philadelphia from Fall of 2009 to Fall of 2015. He has
left a lasting legacy as a result of the significant role he had played in planning and leading the
development and funding of The Salvation Army’s state-of-the-art Ray and Joan Kroc Corps
Community Center (Kroc Center) in the Tioga/Nicetown section of the city. He was Chair of
the Campaign from 2007 to 2012.
The Salvation Army and the entire region lost a great leader who never stopped giving. His quiet,
humble and steady leadership serves as a powerful example of what service means. In my time with
him on the Salvation Army Board he provided so much and helped guide me as only he could,
said Aaron Cohen, current Advisory Board Chair, The Salvation Army Greater Philadelphia.
“Ray was an amazing spirit who will be with us forever.”
The Kroc Center has grown since its opening in 2010, and it has become an integral part of
Philadelphia; offering a wonderful resource for healthy, fitness activities, as well as, education,
music, art and spiritual growth for all ages. It has also had a positive economic impact upon the
community. An anniversary celebration on November 6, 2015 to mark five years since the Kroc
Center opened unveiled The Joanne and Raymond Welsh Scholarship Fund. Thanks to Ray and
his wife Joanne, their generosity and vision for bettering lives will provide scholarships to cover
the cost of Kroc Center memberships for children and their families.
Ray was a civic minded, generous, affable leader who led by example and who generously gave not
only his time and money to charitable causes, but also willingly shared his knowledge and wisdom
with others, serving as a mentor and advisor to organizations and those who had the opportunity
to have worked with him. The news of his passing on February 14, 2016 came as a shock to many
who knew and loved Ray, for even though he was 84 years old at the time of his death, Ray never
ceased to be active and dedicated to his work as a philanthropist and financial advisor.
Ray was deeply committed to the mission of The Salvation Army, and he will be sadly missed,
but his legacy lives on through his philanthropic accomplishments and the contribution he made
to improving and transforming lives of thousands of underprivileged families throughout Greater
Philadelphia.
7
THE SALVATION ARMY GREATER PHILADELPHIA
Persevering on the Road
to Self-Sufficiency
Nancy Strong is a woman who lives up to her name. She has been through a great deal in her 50
years, and the last four have been the toughest: losing her job, becoming homeless, and grieving
the death of a son, all while raising a teenage daughter. But Nancy persevered and has made great
strides to self-sufficiency—with inner strength and determination, and some love and support
from The Salvation Army Greater Philadelphia.
Above: Nancy with case worker Vivian Hill
“I didn’t want to be homeless. No one chooses this. My thing is I needed a job. I was patient and
everything came out positive,” she said with a smile.
Nancy was working as a warehouse packing instructor for several years when the Philadelphia
business abruptly closed in December 2011. Although she actively looked for a new job, she kept
coming up empty. Tragedy struck in May 2012 when her son passed away. Months went by
with no job prospects, money dried up, which led to having no place to live. Nancy entered an
emergency housing program during the summer of 2013. Despite a desire to get back on her
feet, Nancy was making no headway with securing employment or transitioning into permanent
housing with the city.
“It was hard. It was very tough emotionally on my daughter. You really have to turn to your
spirituality, talking to the Lord,” Nancy explained.
Her prayers were answered in September 2015 when she transferred to The Salvation Army
Greater Philadelphia’s Red Shield Family Residence. There, she worked with case manager Vivian
Hill, who provided guidance and support, and upon hearing about Nancy’s job pursuits, Vivian
connected her to The Salvation Army’s Soup’s On! Culinary Arts Project, a job training and
placement program.
Under the instruction of Arlene “Wiggy” Olson, Soup's On! teaches students facets of the culinary
arts industry, including cooking, marketing, distribution, and business management. Soup's On!
participants like Nancy earn a ServSafe certificate from the National Restaurant Association. The
program offers a combination of hands-on work experience preparing foods for sales, catering and
classroom training.
“We had so much fun,” Nancy recalled. “Because Soup’s On! is in a small setting, you get more of
the instructors’ attention. They cover everything. Wiggy said, ‘Treat this class as a job,’ and that’s
what I did.”
Nancy successfully completed the training course and soon landed a job in the bakery department
at a local supermarket. “Nancy was such a pleasure to have a student,” Wiggy said. “She is so full
of positive energy. She made me proud of the work I do too.”
Two months later, there was more good news. The Salvation Army helped Nancy secure
permanent housing with the city.
“I am very proud of her and all of her accomplishments and efforts,” said case manager Vivian
Hill. “It’s a privilege to work with Miss Nancy.” And as Nancy prepares for the next phase in her
life, she has a grin from ear to ear. Everything is finally coming together.
“I’m ready,” she said. “Thank God for The Salvation Army.”
2015–16 ANNUAL REPORT
8
“ I didn’t want to be
homeless. No one
chooses this. My
thing is I needed a
job. I was patient
and everything
came out positive.”
Nancy Strong
Emergency Disaster Services
Responds Far and Wide in 2015
Above: EDS assisting in Nepal
Two photos below: Providing relief and support
to the responders and repair personnel at the site
of the Amtrak derailment
Whether it’s natural disasters or major city events, The Salvation Army’s Emergency Disaster
Services (EDS) is among the first on the front lines to lend physical, emotional and spiritual
support. There is no better proof of this than the EDS response to neighbors in need in 2015.
Global Outreach
“ The Salvation
Army’s Emergency
Disaster Services
is about neighbors
helping neighbors,
whether it is in
the same city or on
another continent.
The gratitude of
the people you’re
serving, when you
see the smiles on
their faces, it makes
it all worthwhile.”
When earthquakes rocked
Nepal in April and May of 2015,
Robert Myers III, Director of
Emergency Disaster Services
for The Salvation Army Eastern
Pennsylvania and Delaware
Division, headquartered in
Philadelphia, was called to
serve with the international
emergency response efforts.
For seven weeks, Bob worked
alongside Salvation Army staff
and other emergency response
agencies to coordinate logistics
of emergency relief to the tens
of thousands who had been
displaced from their homes
and were suffering injuries and
trauma.
Buildings in ruin after a 7.8 magnitude earthquake struck Nepal in 2015
Tragedy on the Rails
EDS response during the May, 2015 Amtrak derailment.
9
THE SALVATION ARMY GREATER PHILADELPHIA
The EDS team provided over
250 hours of service at the scene
of the Amtrak train derailment
that occurred on May 12, 2015.
The accident resulted in eight
deaths and over 200 injuries.
EDS provided 1,390 meals and
hydration to first responders and
Amtrak repair personnel, as well
as spiritual comfort and healing
to victims and responders. The
Salvation Army was one of the
first responders to this disaster,
and they remained on-site for a
total of six days.
Volunteers from Pennsylvania and beyond helped EDS support the City of Philadelphia during the Papal Visit
Doing The Most Good During the Papal Visit
Hundreds of thousands of people flocked to Philadelphia for Pope Francis’ visit during the World Meeting of Families in September
2015. EDS stepped up to the plate to provide support to the city during this historic event. For nearly a year, Bob and his team worked
closely with Philadelphia’s Office of Emergency Management and law enforcement to coordinate food and beverage distribution to
public safety personnel and city workers during the event. 100 Salvation Army staff and volunteers rallied from Greater Philadelphia,
Eastern Pennsylvania and as far away as Ohio, Massachusetts and Florida to assist EDS by handing out more than 70,000 prepackaged lunches, hot dinners and bottles of water courtesy of Wawa. The volunteers took turns working shifts during the 24-hour
operation over the course of four days. They were lodged overnight at our Kroc Community Center on Wissahickon Avenue in
Northwest Philadelphia.
“The volunteers are what made this effort possible. They sacrificed so much of their time and slept on cots and were happy to do so,”
he said. “Volunteers really are the army behind The Army.”
Neighbors Helping Neighbors
EDS is more than emergency response support. It is also committed to “doing the most good” through performing emergency
preparedness training and long-term disaster recovery. 2015 was an especially busy year for EDS, but it will always be ready when
needed in Greater Philadelphia and beyond.
“The Salvation Army’s Emergency Disaster Services is about neighbors helping neighbors, whether it is in the same city or on another
continent,” Bob said. “The gratitude of the people you’re serving, when you see the smiles on their faces, it makes it all worthwhile.”
2015–16 ANNUAL REPORT
10
Kroc Center:
Five Years and Still Going Strong
2015 marked a monumental occasion for The Salvation Army Ray and Joan Kroc Corps
Community Center of Philadelphia—its five year anniversary. Since its completion in 2010, the
$130 million state-of-the-art facility has significantly enhanced quality of life for the residents
of North Philadelphia’s Tioga/Nicetown neighborhood, providing a safe environment with an
emphasis on fitness and health, the arts and opportunities to build social connections.
“It is an honor and
a privilege to engage
in this unique
ministry of The
Salvation Army.”
Captain Tawny Cowen-Zanders,
Administrator of The Kroc Center
The 130,000 square foot super community center is situated on 12.4 acres neighboring North
Philadelphia’s most troubled neighborhoods. The completion of the center in 2010 effectively
doubled the amount of services that The Salvation Army previously provided in Greater
Philadelphia.
The Salvation Army Ray and Joan Kroc Corps Community Center
is a bustling epicenter of activity, serving nearly 7,500 members
and offering a wide variety of high quality, life-enriching programs
designed to address the economic, educational, health, recreational,
and spiritual needs of the surrounding community.
The Center is one of the largest and most comprehensive community centers on the East Coast,
offering numerous programs, including aquatics, a national competitive swim team, programs such
as Let's Play, a music program partnering with the Philadelphia Orchestra, and a horticultural
zone for planting and gardening, as well as classes for seniors.
The 2014 “Halo Effect” report by Partners for Sacred Places and McClanahan Associates Inc.,
commissioned by The Salvation Army USA, quantified the economic effects from this multimillion dollar investment in an underprivileged community. It showed, conservatively, the Kroc
Center of Philadelphia contributes more than $15 million annually in local value, bringing
economic and social vitality to the community.
11
THE SALVATION ARMY GREATER PHILADELPHIA
The Kroc Center of
Philadelphia’s Halo Effect
Researchers considered direct
spending by the Center; the
value of people getting and
staying healthier; the magnet
effect of induced spending
in the local community by
center visitors; the value of
day care that allows parents
to work; and other factors to
quantify the positive effects of
this resource.
Beyond its walls, the Kroc Center has spurred neighborhood revitalization efforts, beckoning
new businesses such as the 71,000 square foot ShopRite, which opened on the nearby site of the
former Tastykake Baking Company in 2012. The store’s opening was a long-awaited answer to
the prayers of many community residents who had been without access to a local market for more
than 20 years. Additionally, the project has generated approximately 250 new local employment
opportunities.
“It is an honor and a privilege to engage in this unique ministry of The Salvation Army,” said
Captain Tawny Cowen-Zanders, Administrator of The Kroc Center. “Your commitment to
ensuring that our neighbors in need have access to quality education and life-enhancing programs
has helped the region to see a brighter day.”
The Kroc Center employs
50 full-time staff and 97
part-time staff with an
emphasis on hiring from the
community. The Center’s
spending results in an annual
local impact of $6,433,070.
The Kroc Center strives to
remedy health disparities
faced by individuals from
low income communities by
providing access to robust
and high quality fitness and
wellness activities. Value
to the community totals
$2,285,316 annually.
The “magnet effect” of
attracting both regular and
out-of-town visitors for
routine and special events
infuses $1,713,482 into the
local community annually.
By providing in-kind support
for a wide range of programs
and events that serve the
wider public, the Center’s
“safety net” impact on the
community is valued at
$4,052,620 annually.
2015–16 ANNUAL REPORT
12
Overview
of Services
“Doing the Most Good” for those in the most need, is more than our motto, it is our Christian
duty. As a faith-based organization, The Salvation Army's enduring commitment to serving the
“whole” individual has allowed the organization to improve not only the physical circumstances
of the needy, but also to enhance their emotionally and spiritual outlook as well. From food
and shelter for the homeless and hungry to compassionate care for individuals and families in
crisis, The Salvation Army continues to champion the needy through a myriad of holistic and
transformative programs.
Following is just a sampling of the supportive initiatives that The Salvation Army provides to
Philadelphians in need 7 days a week; 365 days a year.
Emergency housing for individuals
and families
Job placement for the developmentally
disabled
Group counseling
Meals for homebound individuals
Free music and arts instruction
Community center programs
Money management counseling
Job training and placement assistance
Holiday gifts for children of incarcerated
parents
Residential drug and alcohol rehabilitation
Back-to-school supplies
Dance and exercise instruction
Home visits to shut-ins and nursing
homes
Nutrition programs for seniors
Before- and after-school enrichment
and learning
Senior camping ministries
Spiritual comfort for disaster victims
Feeding programs
Bible study for incarcerated adults
Youth and adult Bible studies
Homework assistance
Faith-based social programs for teens
Disaster response
Drama and film-making
Vacation Bible School
Family-building activities
Referral services, including:
rental assistance, furniture,
clothing, healthcare
Neighborhood summer day camps
Residential support for adults with
developmental disabilities
Foster care and adoption
Horticultural education
Fitness and wellness
Anti-human trafficking
Sunday school and worship services
Service to the Armed Forces
13
Transitional housing for adults
Summer youth camp in the Poconos
Long-term housing
Youth and adult sports
Life and parenting skills
Toys and stuffed stockings for children
Aquatics and competitive swimming
Leadership development
Residential apartments for
low-income senior citizens
THE SALVATION ARMY GREATER PHILADELPHIA
Salvation Army
Locations
Corps Community Centers
Darby Corps
22 North 9th Street, Darby
610.583.3720
Philadelphia Citadel Corps
5830 Rising Sun Avenue
215.722.5447
Administrative Offices
Greater Philadelphia Operations
4050 Conshohocken Avenue
215.825.4601
Supportive Community Services
Adult Rehabilitation Center
4555 Pechin Street
215.483.3340
Anti-Human Trafficking Program
4050 Conshohocken Avenue
215.717.1195
Booth Manor Residence,
Senior Housing
5522 Arch Street
215.471.0500
Developmental Disabilities Program
701 North Broad Street
215.787.2810
Eliza Shirley House,
Emergency Housing
1320 Arch Street
215.568.5111
Emergency Disaster Services
701 North Broad Street
215.825.4631
Ivy Residence, Senior Housing
4051 Ford Road
215.871.3303
Philadelphia
Social Services Ministries
4050 Conshohocken Avenue
215.717.1195
Red Shield Family Residence,
Emergency Housing
715 North Broad Street
215.787.2887
Reed House,
Supportive Housing
1320 South 32nd Street
215.755.6789
Shelter Plus Care Program,
Supportive Housing
4050 Conshohocken Avenue
215.775.6789
Soup’s On! Culinary Arts Project,
Job Training and Placement Initiative
4050 Conshohocken Avenue
215.452.0430
Philadelphia Central Corps
3225 Reed Street
215.465.0300
Philadelphia Korean Corps
5830 Rising Sun Avenue
215.742.8992
The Salvation Army
Ray and Joan Kroc
Corps Community Center
4200 Wissahickon Avenue
215.717.1200
Philadelphia Pioneer Corps
1920 East Allegheny Avenue
215.739.2365
Philadelphia Roxborough Corps
6730 Ridge Avenue
215.482.5911 / 215.483.4120
Philadelphia Tabernacle and
Ruth W. and A. Morris Williams, Jr.
Community Center
3150 North Mascher Street
215.423.9300
Philadelphia Temple Corps
1340 Brown Street
215.787.2962
West Philadelphia Corps
5501 Market Street
215.474.1009
2015–16 ANNUAL REPORT
14
2015: A Look Back
Farm to Families
The stage was set at The Morris House Hotel in Philadelphia for
the Farm to Families fundraising event on May 3, 2015. Local chefs
and celebrities prepared and served food with seasonal ingredients
that were sourced as locally as possible. All proceeds benefitted
The Salvation Army’s local feeding and nutrition programs.
Salvation Army Day at the Phillies
Christmas came early for more than 600 children enrolled in
The Salvation Army’s local summer camp programs. Youth were
treated to a baseball game at Citizens Bank Park as part of The
Salvation Army’s Christmas in July celebration. Many of the children
enrolled in local summer camp programs are from low-income
families and may not otherwise have the opportunity to experience a
major league baseball game. The tickets were purchased thanks to the
generosity of two long-standing Salvation Army donors.
Be Your Best
A group of young ladies from the “Be Your Best” etiquette and
mentorship program enjoyed a ceremonial afternoon at the Sofitel
in Center City Philadelphia on Friday, August 14, 2015. Through
guest speakers, mentors and field trips, the students are taught
etiquette skills such as how to properly dress for a formal meal, set
a table and behave with appropriate manners. On this last day of
the seven-week course, they were treated to a limo ride from their
Salvation Army Corps Community Center to the hotel and walked
the red carpet. Inside they showed off their new skills while dining
on tea and scones.
Proud Performance
More than 100 children in kindergarten through eighth grade put
on a show to remember at the Citadel Corps Community Center
in Northeast Philadelphia in August 2015. Their African-inspired
music and dance recital pulled in a packed house and drew much
applause. The youth, mostly from underserved families, were
enrolled in Citadel’s day camp program.
15
THE SALVATION ARMY GREATER PHILADELPHIA
A Special Place in His Heart
Hall of Fame Basketball forward Julius “Dr. J” Erving hosted a
three-day charity event on September 12, 2015, in support of The
Salvation Army Greater Philadelphia. Entitled “The Julius Erving
Golf Classic,” Erving welcomed celebrities, golfers and fellow athletes
for a very special weekend. The three-day event kicked off with the
Erving Youth Basketball Clinic at The Salvation Army Ray and Joan
Kroc Community Center. The Salvation Army has a special place
in Erving's heart, as he was first given the opportunity to play on
their team in Hempstead, NY in the early 1960s, providing him the
opportunity to compete and achieve success at a young age.
Kicking Off Kettle Season
The Salvation Army kicked off its red kettle fundraising season on
November 5, 2015 at the Bellevue Hotel in Philadelphia. Local
television personalities, including CBS Philly’s Jim Donovan, served
up soup from the Soup’s On! Culinary Arts Project job training and
placement program. All donations collected throughout the annual
holiday campaign support programs that provide opportunities in
underserved neighborhoods and change lives year-round.
Thanksgiving-to-Go
180 volunteers distributed fully-cooked turkey dinners for
thousands of local individuals on Thanksgiving morning. The third
annual Thanksgiving-to-Go enabled families in need to celebrate
the holiday with friends and loved ones in the privacy of their own
homes. The meal included a cooked turkey breast, fixings for the
turkey, sides and enough food for leftovers.
Wells Fargo Holiday Party
Wells Fargo partnered with The Salvation Army Greater
Philadelphia to host a huge holiday party at the Please Touch
Museum for 150 local families in need. The venue was turned into a
virtual winter wonderland with carousel rides, live music from The
Salvation Army brass ensemble, a visit from “Father Christmas” and
many elves, souvenir photos in a photo booth, crafts, games, food and
beverages. Additionally, Wells Fargo presented a generous $50,000
check to The Salvation Army to benefit local programs and services.
Joy of Sharing
Our annual holiday giving partnership with CBS Philly, called The
Joy of Sharing, culminated with Toyfest—a day of holiday toy dropoffs at CBS studios on Monday, December 21. The 18-hour event
was packed with live TV segments featuring The Salvation Army.
Community members stopped by the station during Toyfest to drop
off gifts for hundreds of families in need.
2015–16 ANNUAL REPORT
16
Social Services
Statistics
Meals Served
“ Thank
Corps Community Centers
Eliza Shirley House
Red Shield Family
Senior Citizens DDP
Ladore Lodge Camp Ladore
ARC - (Phila ARC)
God
for The
Salvation
Army.”
132,912
57,470
36,515
18,056
152,443
85,791
27,303
62,576
Nights of Shelter
Eliza Shirley
34,597
Red Shield Family Residence
36,456
Booth Manor (est.)
35,350
Ivy Residence (est.)
46,355
DDP
50,543
Lodge – Days of Care
45,361
ARC (Phila) 21,612
Reed House
21,985
Shelter Plus Care
9,490
Nancy Strong,
Former Red Shield Family
Resident & Soup's On! Graduate
Attendance/Participants
Senior Citizens
Corps Community Centers
30,350
758,920
Worship Services/Programs
Meetings
Attendance
7,958
185,288
Youth Programs
Corps Community Centers
Youth Activities-Attendance
Education/Music-Attendance
Child Development Centers
Days of Care
Total Attendance
17
THE SALVATION ARMY GREATER PHILADELPHIA
159,068
72,405
22753
12,589
Community Support Services
Total Cases
Total Cases – First Time
Total Persons Served
Total Persons Served – First Time
17,033
6,960
32,043
11,252
Community Care
Individuals Visited
6,262
Christmas Assistance
Men Served
Women Served
Families Served
Total Individuals Served
Toys Given
Gifts Given
55
82
3,745
11,776
21,841
6,572
Volunteers
Volunteers
Volunteer Hours
14,038
382,995
Camping
Overnight Camp
Campers – Attendance
Days of Camp
Nights of Lodging
Day Camp – days of Care
1426
64
91,264
13,566
2015 Metro EDS Statistics
(Fiscal year thru 9/30/15)
Total # Responses
Volunteer Hours
Staff Hours
Officer Hours
Total # Servings
Meals
283
9,451
9,922
1,848
144,252
79,465
Items Distributed – (blankets, gloves,
hand warmers, towels, etc)
1,943
Snack Items 94,182
Transportation Provided (by # of people)
19
ESC Rendered (by # of people)462
Referrals (by # of people)150
2015–16 ANNUAL REPORT
18
Financial
Report
The Salvation Army Greater Philadelphia Activities
General Operating Fund –Unrestricted
Year Ended September 30, 2015
Expenditures
2.2%
4.7%
4.4%
8.8%
1.6%
Public Support and Revenue
0.6% 1.0%
0.2%
2.6%
14.8%
6.9%
14.5%
0.3%
11.0%
1.4%
1.2%
7.2%
29.9%
24.8%
2.7% 3.5%
6.8%
48.9%
Contributions and foundation grants
Special Events
Gifts-in-kind
Fees & Grants
from government agencies
Membership dues
Program service fees
Sales of supplies and services
Adult Rehabilitation Center sales
Interest revenue
United Way
Miscellaneous
Net assets released from restriction
$5,174,574
118,385
512,217
14.5%
0.3%
1.4%
17,422,612
2,417,107
2,565,085
413,698
3,918,512
77,180
198,042
371,921
2,452,294
48.9%
6.8%
7.2%
1.2%
11.0%
0.2%
0.6%
1.0%
6.9%
TOTAL PUBLIC SUPPORT AND REVENUE$35,641,627
Financial statements have been audited by Zelenkofske Axelrod LLC
The Salvation Army of Greater Philadelphia takes
stewardship seriously. With our accreditation to the
Evangelical Council for Financial Accountability
(ECFA), a globally respected nonprofit accrediting
agency, we affirm our commitment and transparency.
19
THE SALVATION ARMY GREATER PHILADELPHIA
Program Services and
Family & Personal Services:
Casework services, emergency &
special services
Emergency lodging
Housing programs, S.R.O.
Community Services:
Developmental Disabilities Program
Day Care Centers
Foster Care
Corps Community Centers
Adult Rehabilitation Center
Supporting Services:
Management & general services
Fundraising services
Payment to Supervisory Headquarters
$1,817,207
3,657,663
650,962
12,482,416 29.9%
1,468,448
3.5%
1,109,030
2.7%
10,365,385 24.8%
6,188,347 14.8%
914,743
1,101,370
1,979,353
TOTAL EXPENDITURES $41,734,924
Deficiency of public support
and revenue over expenditures
Other changes in net assets
Decrease in net assets
Net assets, beginning of year
($6,093,297)
5,570,324
($522,973)
5,861,370
NET ASSETS, END OF YEAR
4.4%
8.8%
1.6%
$5,338,397
2.2%
2.6%
4.7%
The Salvation Army Greater Philadelphia
Advisory Board
Chairman
Members
Aaron Cohen
Frank D. Aleardi
Kyra McGrath
Louis E. Della Penna
Janet Averill
J. Barton Riley
A. Morris Williams, Jr.
Scott Borowsky
Michael Rouse
Robert L. Byers, Sr.
Jesse Serventi
Bill Giles
Sandy L. Sheller, MA, ATR-BC, LPC
Matt Gillin
Stephen A. Sheller
C. Scott Hartz
Mark Solomon
Charles H. Kerrigan
Erik O. Strid, CFP, ChFC
Jerry Lee
Judith Torres-Lynch
Vince Liuzzi
Rhonda Hill Wilson
Rev. Herb Lusk
Mario Zacharjasz
Member Emeritus
Dr. Maria Maccecchini
2015–16 ANNUAL REPORT
20
A Message from the Chairman
Dear Friends,
Thank you for giving. Your gifts provide The Salvation Army the resources needed to serve those
most in need. This has been an amazing year in the Army in which we lost, grieved, comforted,
lifted up and celebrated with people throughout Greater Philadelphia. For most organizations,
any one of these emotional actions would exhaust their resources, call for kudos or test their
ability to continue to serve, but not The Salvation Army. Every day, the men and women of The
Salvation Army humbly serve. They respond to disaster and tragedy with a warm meal, a safe
place to sleep, a nurturing hand to teach and a “pathway of hope” time after time after time.
Last year we worked to prepare and deliver 70,000 meals in four days to the volunteers and
first responders during the visit of Pope Francis. That was only possible due to the help of our
corporate partners like Wawa, hundreds of volunteers and individual donors. Last year we
learned about our efforts to end human trafficking in Philadelphia and our New Day Drop-in
Center to save those being trafficked.
I am thrilled to be serving in my second year as the Chair of The Salvation Army Advisory
Board. My predecessor, Ray Welsh, has left big shoes for me to fill. We were all devastated
when we lost Ray this year. As a leader, Ray met every call with a clarion response. Ray’s efforts
were intentional and effective. Ray taught us all that we do not give back when we are fortunate
but have a responsibility to give. We all have the capacity to give: financial resources, time or
expertise. We give out of love for all of God’s children.
The mission of The Salvation Army is more important in our society today than ever. I know
that we can do better and serve more. The requests for help often seem unending, but we must
look inside and realize our spirit and faith provide an unending capacity to serve.
In Greater Philadelphia, we have had an amazing year in which we set high goals and have
achieved a tremendous amount of them. This year we will go further and provide more. As we
undertake the new “Pathway of Hope” initiative, we are excited to help families and individuals
get the help and skills they need to move beyond cycles of consistent poverty.
The Army symbolizes so much to so many, but few
know our true impact. I look forward to continuing to
work with the officers, staff, the Board, volunteers and
you, the donors, to help The Salvation Army in Greater
Philadelphia “Do the most Good.”
Thank you for your continued support.
Sincerely,
Aaron Cohen
Advisory Board Chair
The Salvation Army Greater Philadelphia
19
21
THE SALVATION ARMY GREATER PHILADELPHIA
Building a Brighter Future
R
Mission Statement
The Salvation Army, an international movement,
is an evangelical part of the universal Christian
Church. Its message is based on the Bible. Its
ministry is motivated by the love of God. Its
mission is to preach the gospel of Jesus Christ
and to meet human needs in His name without
discrimination.
The Salvation Army Greater Philadelphia
4050 Conshohocken Avenue, Philadelphia, PA 19131
215.825.4601 | www.SAPhilly.org