SIKA SPIRIT
LETS TAKE GROWTH
TO THE NEXT LEVEL
Lets take
growth
to the next
level
From the Managing
Director s desk
Sika
News
International
Indian
Sika India Pvt. Ltd.
601, 'A' Wing, Infinity Tower
Mindspace, Off Link Road
Malad - West
Mumbai - 400064
Tel : +91 22 4038 4038
Fax : +91 22 4038 4039
E-mail : [email protected]
Website : ind.sika.com
Journey with
Sika
Spirit
03
Sika
10-11 Building
Building
Trust
Trust
Sustainable
construction with Sika
Sika smart solutions
04- 09
12
For Sika
Associates
13
14
From the
Editor s
Desk
15
AGENDA- 2015
FROM THE MANAGING DIRECTOR'S DESK
Dear Friends,
LETS TAKE
GROWTH
TO THE NEXT LEVEL
I am delighted to be part of this excellent initiative of our very own house magazine - 'Sika Spirit' by HR and Marketing. This is a nice opportunity for all of us
to get connected with each other and know about what's happening around us within Sika India - the results, the initiatives, the best demonstrated
practices, the key project wins, special achievements and examples of Sika Spirits!
Once, while I was on a business trip to Cuttack, Orissa, one of my Sika colleagues told me a story about the famous detective, Mr. Sherlock Holmes and his
assistant, Mr. Watson. The story goes like this - "while camping by the riverside on a nice summer evening, Sherlock Holmes and Watson put their tent and
decided to take some rest. Both were lying down side by side, face upward, and quietly took a nap. Waking up after a while, Sherlock Holmes enquired:
Watson, what do you think about the harvest this year? Watson replied with confidence: Looking at the clear night sky and the bright stars, I strongly feel
that the harvest this season will be excellent. Sherlock Holmes smiled and reminded: Watson, you are actually missing the basics. Someone has stolen our
tent while we dozed off!" This story is funny but carries a very practical and strong message that the most difficult thing to do is to do the basics. On the 1st
of July this year, we started a new journey in Sika India - the challenge of an organization to deliver on its potential in terms of a "profitable growth" was
staring at us. However, with all your blessings and positive energy, I decided to look at the challenge in a different way - I decided to get back to Basics!
In any business, the most critical factor is achieving "profitable growth". I am sure, all of us understand and intend to achieve this. This brings us happiness
of recognition, increments, incentives and strengthens us to do more for our organization. When it comes to the basics of achieving "profitable growth",
the process is simple ; Increase your sales, Improve your material margin and Optimize your operational expenses. The trick is actually in getting the
balance right. The only tool by which one can achieve this is by improving "Efficiency" , where we organize and optimize all our efforts and steps to achieve
"more with less" and truly believe that "less is more"!
With the above challenges in mind, we decided to start at the basics and introduced and implemented the following in the last couple of months: :
 Realignment and reorganization - Improve efficiency in every function and promote the performers with higher responsibilities.
 Regional Profit and Loss - To make each region self-sufficient and more accountable for the performance and deliverables in line with our goals
 Optimizing operational expenses - Investing on video conferencing in place of traveling for internal meetings, improved efficiency - time saved and
travel stress avoided for individuals
We received excellent support from all of you and many of you stepped up in helping us to meet the challenges and this is a great encouragement for our
Leadership Team to work further to take Sika India to the next level of an efficient organization. We will all be proud to do this together! We are now at the
business end of the year and let's re-group and re-organise all our efforts and energy to go for the strong push.
While I sign off, I would like to share my vision - " To achieve a Profitable Growth for Sika India" and our mission 2015 " To record a double digit growth on
Sales and Operational EBIT (Profitability)" with all of you. When I started as a Sales Trainee a long 17 years back in Sika, I was groomed to have this
enormous faith on our Sika Spirit and I am confident with all your contributions and passion we shall reach our goals for this great organization. As they say,
" A leader is as good as the team" and with all your support, I am confident that this dream of taking this company to the next level of "Efficiency" will surely
be achieved.
Let's do it, together.
My best wishes to all of you and your family members,
Arijit Basu
Managing Director
Sika India Pvt. Ltd.
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SIKA WINS CEO OF
THE YEAR
IN
TE
IN
TE
SIKA NEWS
Sika has won the award for best CEO of the year
beating competition from the largest listed
companies in Switzerland.
SIKA NEWS
SIKA STRENGTHENS ITS
PRESENCE IN ASIA PACIFIC
The ranking is compiled by Obermatt, a Swiss
financial research firm focused on indexing
company performance. The Obermatt CEO of the
Ye a r r a n k i n g s m e a s u r e a c o m p a n y s
performance against that of its competitors. The
performance metrics that are monitored are
sales growth, operating performance (EBITDA)
and total shareholder return.
Foundation of Sika Myanmar
The foundation of Sika Myanmar represents another
milestone in the build-up of operations in emerging
markets. Sika has been supplying the Myanmar
market with high-quality products imported from
neighboring countries for many years. With its own
subsidiary Sika is now ideally positioned to serve the
fast growing construction sector and benefit from
the extensive local investments in infrastructure.
With the new company in Myanmar, Sika now has
subsidiaries in 91 countries around the world.
The top ranking of Sika is based on our strong
results of the past 3 years the best ever in Sika s
history.
As a globally operating technology-based company, Sika is
committed to sustainable development. The Sika
sustainability strategy, whose avowed aim is More Value
Less Impact , has got off to a successful start, with the
company exceeding most of its targets for 2014.
More Value for all stakeholders
The G4 Guidelines of the Global Reporting Initiative (GRI
G4) have provided the framework for sustainability
reporting since 2013. Sika measured its performance
against the new sustainability targets for the first time in
2014. The company not only added value for its
shareholders with its operating profit (EBIT) of 11.4% of net
sales, it also enhanced utility for other key stakeholders
such as customers and local communities.
Major Sika organizations worldwide developed local
product sustainability roadmaps that are tailored to local
demand and in line with the global approach. All local key
projects were implemented in the past year and further
projects will follow this year.
In addition, Sika intensified its social responsibility
engagement in 2014, supporting 67 projects a year-onyear increase of 29%. The company sponsored social,
environmental, scientific, sports and cultural projects on all
continents.
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SIKA DELIVERS ON
SUSTAINABILITY TARGETS
As part of its growth strategy, Sika is further
expanding its presence in the Asia Pacific region by
founding a subsidiary company in Myanmar and
opening a new production plant in Sri Lanka. This will
help the company to further utilize market potential
and consolidate its strong position in one of the
most important growth regions.
HYDRATE
& FEEL GREAT
While the daily recommended amount of
water is eight cups per day, not all of this
water must be consumed as drinking water.
Nearly every food and drink item provide some
water to the body.
Human blood is 83% water
By the time a person feels thirsty, his or her
body has lost over 1 percent of its total water
amount.
70% of the Earth is covered with water but
only about 1% of the world's water is readily
available for human use. Nearly 97% is salty or
otherwise undrinkable. Another 2% is locked in
the ice caps and glaciers. That leaves 1% for
human needs.
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SIKA
INDIA
NEWS
SIKA
INDIA
NEWS
YOGA @ WORK
With our busy schedules, by the end of the work-week we
feel stressed and worn out. We hardly ever manage to find
time for ourselves, and life goes with its daily routine. As an
employee welfare initiative, It s time that we relax our
mind, and energize our body by getting yoga into our
routine...
We give you an hour of Me-time every week to rejuvenate
yourself with a fun filled yoga session.
Sessions have commenced in the Corporate office. We
encourage other locations to start this initiative.
MANAGEMENT TRAINING
CLASSIC
Sales Performance Classic Program, (SPCP), a flagship program from
Sika Business School, talks about the Sika way of selling and aims at
creating a common sales language. The programs were conducted by
external trainers with a highly successful training experiences. This
program demonstrated ways to maximize the chances of winning sales
opportunities. The program helped to identify and eliminate sales
process deficits. This programe helped to equip the sales person to
elevate customer loyalty and generate higher revenue through
systematic account development.
Management Training Classic (MTC) I & II , is another flagship from of
Sika Business School. This program is about building trust through
leadership. The program is designed to help individuals to understand
one's own and recognize other's behavioral patterns. Participants learn
about role and key tasks of a leader, they become familiar with key
leadership principles and tools. They also get familiar with Sika's
Leadership approach.
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SMALL INITIATIVES TODAY
CAN MAKE A BIG DIFFERENCE
TOMORROW
BEST
OUT OF WASTE
Sometimes local innovation can help us to understand the word
BEST PRACTICE better. This artificial tree was made by our
worker Mr. Hariom Bansfore in Sika India Kalyani factory. The
entire tree is made up of waste material. Thanks for being an
inspiration for all of us. We all are proud of you.
L&T OFFICIALS
VISIT
JHAGADIA
FACTORY
The officials of one of our prime customers L&T
visited Jhagadia plant on 20th August. With
successful trials and test results they have
approved our product Sikadur®-31 SBA S02 for
longest river bridge project on river Narmada
near Bharuch, Gujarat.
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SIKA
INDIA
NEWS
CONGRATULATIONS
Name
NEW
PRODUCT
LAUNCHES
 SIKA BLOCK JOINING MORTAR
 SIKA WETROOM SYSTEM
SIKA SPIRIT
IN TRUE TERMS
Our Sales Manager (Distribution) Mr. Amitava Mitra
and Mr. Manish Agarwal proprietor of Balaji
Distributor, Sika s Privilege Club Distributor on a
dealer s meet to the rural areas of Dalkhola in North
Bengal. These are areas which are not accessible by
cars and hence, has to be traveled on goods
rickshaw. This is a live example of Sika Spirit.
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Old Responsibility
New Responsibility
Ritesh Singh
Sr. Sales Manager Distribution Channel
Sr. Sales Manager Distrubution Channel & Building
Mortars
Soumendra Mishra
Regional Sales Manager - South
Target Market Head Roofing & RGM - South
Pushpam Kumar
Regional Market Field Manager - Refurbishment
National Sales Manager - Structural Strengthening
Prithwish Chakraborty
Sr. Manager - Business Development (Distribution)
Sr. Sales Manager - Building Mortars (East)
Sukdeb Bhattacharyya
Executive - Commercial
Regional Coordinator - East
Umesha N R
Sr. Sales Coordinator
Regional Coordinator - South
Rajiv K Unny
Deputy Manager - Sales Support
Regional Coordinator - West
Lakki Kashyap
Sales Coordinator
Regional Coordinator - North
Atanu Banerjee
Office Assistant
Account Assistant
Rabiul Islam
National BD Head - Wind, Solar, Sandwich Panel
Vertical Head Renewable Energy
Arunabha Dey
Regional Market Field Manager - WP/RF
Market Field Manager - Waterproofing
Susanta Bhattacharya
Sr. Manager - IBD
National Sales Manager - Bitumen
Sundeep Pattanaik
SSU Manager & BDM - Trade Channel
Head - North East India (Sub Region)
Karunakar Sahu
Sr. Executive - Commercial
Sr. Sales Coordinator
Sunil Kumar Guthiyal
Sr. Sales Coordinator
Sr. Executive - Sales
Diptish Satpathy
BDM - Chattisgarh and Odisha and RMFM Refurbishment
RMFM - Refurbishment and KPM (Bridges, Power
and Dams)
Arindam Ghosh
BDM - West Bengal, Sikkim and Bhutan
RSM - East
Nagesh Sharma
National Sales Manager - Food & Pharma
RSM - Flooring (North) & NSM - Food & Pharma
A Pavan Kumar
Deputy Sales Manager
Deputy Sales Manager - Building System & Bitumen
Visha Kothari
Sr. Executive - Travel Desk
Sr. Executive - Travel Desk & Admin
Manoj Parambath
Regional Market Field Manager - Roofing
Regional Market Field Manager - WP / RF
Kshiteej Tiwari
Sr. Sales Engineer
Sr. Sales Engineer - Renewable Energy
Mukesh Kumar Deval
Assistant Sales Manager
Assistant Sales Manager - Flooring
Chandran Kumar
Assistant Sales Manager
Assistant Sales Manager - Flooring
Sujit Kr. Pati
Regional Sales Manager - West
National Sales Head - Transortation and Urban
Infrastructure
Manir Goyal
Regional Sales Manager - North
National Sales Head - RMC
Vikram Lakade
Market Field Manager - Admixture
National Sales Head - Residential and Commertial
sector
S Shivakumar
Regional Sales Manager - South
National Sales Head - Factories and Warehouse
Gangadhar Parab
Head Business Development (Premix)
National Sales Head - Heavy Civil Engineering
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SIKA SPIRIT
SIKA SPIRIT
Sudip Chaudhuri
Chief Financial Officer
Sika India Pvt. Ltd.
SIKA SPIRIT is synonymous with a strong set of values and
principles which makes up the DNA of the company. It helps to set
up high quality standards with our products and services with the
core objective of supporting sustainable development and
building trust. It promotes the practice of our long lasting
tradition of innovation, empowerment and respect of working
relationships. It binds us with a high level of integrity.
I would like to mention a nice recent situation which can define Sika Spirit nicely.
I had developed a Key Account - Enercon (now known as Windworld) since 2004-05 and handed
over to construction/Building System team in 2010 . Up to 2009-10 this account was 100% with
Sika and over time we lost admixture order to our competitors.
Rabiul Islam
Vertical Head Renewable Energy
Sika India Pvt. Ltd.
Of late there were some organizational changes. Some of the senior managers, new in charge,
of Windworld, approached me to re-enter the admixture business. They wanted to restart
business with Sika considering good past track records as vendor . It was a good opportunity for
Sika. So, I approached TM Heads (Industry, Concrete, Refurbishment) and MD of Sika India and
offered my services to regain the business. All of our senior managers approved that happily .
We had formed a team of experts from various specialized areas and worked very timelessly for 37 days to establish a more
technically superior and efficient product.
In my opinion "SIKA SPIRIT" is
"Special Initiative for securing
Results In Time"
This whole exercise will add 500 to 1000 MT additional business in 2016. And as our product was superior and efficient we
could win the order by commanding a better price than competition.
B.C. Paria
Sr.Factory Manager, Kalyani Works
Sika India Pvt. Ltd.
I am in TM Industry and working for construction segment is not in my JD / KRA. Still I wished to work in this construction
project and the proposal was happily approved by my TM Head .
·
KAM Windworld is Key Account for TM Refurbishment and not of TM Concrete. Still the project work was done by TM
Concrete ( Vikram Lakade , Sujit Pati , Amarjit Singh , Sukanta Sahu , Kiran Matre,Hemendra Singh ) . I have only guided how
to do and made the final negotiation with the customer. It is interesting to note that I never visited the site .
Sagar , ( KAM of Wind World ) happily accepted our interference in his account and helped us all the way to make it a grand
success .
Sika spirit is an entrepreneurial and ownership spirit which results in continuous
improvement and innovation.
Ujjal Chakraborty
Country Head Distribution Channel
Sika India Pvt. Ltd.
Sika Spirit is also about thinking big. building a team of people who are not
afraid to be in the driver's seat (leading) and are equally happy to ride in the
passenger's seat when others take the lead (following). It is truly built around
collaboration and based on the concept that no idea is a bad idea .
The strong values embraced in SIKA are never giving up and always looking
forward. The Sika Spirit mobilizes human energy by bringing out the maximum
potential and encourages ordinary people to perform extraordinarily. Even when
times were hard, we have always worked as a team and witnessed the significant
progress in achieving common organizational goals.
Sajal Mukherjee
National Business Development Head
- Institutions
Sika India Pvt. Ltd.
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The moral of the story is; from Management level to front line execution we worked as SIKA POWER and wished from our
heart to win over competition. TM and individual KRA was never a barrier . That's called SIKA SPIRIT.
"Coming together is a beginning,
Keeping together is progress,
Working together is success"
which is SIKA SPIRIT, a catalyst of our organisation to
stride for an intangible culture of caring for customers and
commited to high quality working methods.
S- Successful
P- Passion
I- Innovative
R- Reliable
I- Integral
T- Team
Nisha Alexander
Sr. Manager - Specification
Sika India Pvt. Ltd.
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BUILDING TRUST FOR
SIKA ASSOCIATES
IN SIKA WE BELIEVE
IN SUSTAINABLE
FUTURE
Roofing of newly built habitat for
reptiles with Sika CoolCoat
The Alipore Zoological Gardens (also
informally called the Alipore Zoo, Calcutta
Zoo or Kolkata Zoo) is India's oldest
formally stated zoological park (as
opposed to royal and British menageries.
MR. ASHOK KUMAR JAIN
AKJ ENGINEERS PVT. LTD.
KOLKATA
Sika's logo of building trust"reflects about their business commitment,
trustworthiness, ethical way for winning over the customer by
providing qualitative technological solution to constructional
requirements.
This reputation could be built by serving to construction industry for more than
100 years globally, and about 25 years in INDIA.
We wish them good future in India's emerging market.
Zoological garden authority had built a
display house for keeping snakes at Zoo.
For the shell shaped curved roof
requirement was a Liquid applied roofing
system which should high on elongation,
UV resistant reflective coating system
which shall be kept exposed.
Sika CoolCoat was applied on the Snake
house for 100% water tightness and
durable roof with UV resistance.
MR. R.V. VENKATESH.
BASKARA ENTERPRISES
CHENNAI
SIKA
SMART
SOLUTIONS
Sika!!!
Building Trust - The words reveal the meaning of the company i.e
Builds our trust in our projects, in our Mind, Heart and Soul. These are
not just our words but the experience that I had with Sika.
Worth the Trust !!! Worth The Building!!!
DURABLE, HYGIENIC FLOORS FOR
FOOD INDUSTRY
Nestle has built up a state of the art utility plant
within its facility at Moga. This Cow Water
Plant processes the waste water collected
from the plant to make it fit for potable use.
Being a utility plant handling water at high
temperature, the client wanted to have a
flooring system to withstand such an exposure
while offering slip resistance and easy
cleanability as per the global Nestle standards
for food industry. Total area was around 500
sqms.
MR. SANJAY BANSAL
SHRIRAM ENTERPRISES
NEW DELHI
Building Trust in Sika means having faith in Sika s policies, product
profile, quality of products, pricing, delivery etc. It means
development of long lasting cordial relations with the company s
management and its various associates. it also means believing on each
other and respecting the individuality of the other
Sikafloor cementitious polyurethane system
was applied along with coving and lining of
drainage gutter.
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BUILDING TRUST
JOURNEY
WITH SIKA
How did you start your journey at Sika?
I'm deeply indebted to Sika for an opportunity when I was desperately looking for it. It's
almost 7 years when I joined Sika as Factory Manager in Kalyani, though in Sika's term, 7
years is just a beginning.After spending 9 months at Kalyani, I was transferred to Goa as
Factory Manager was given the responsibility of
Head Operations in April 2010 I am continuing in this position .
In my view, Sika s main strength is its PEOPLE and their affection & passion. The result
is the significant growth over the years and today we have a strong base to move
further.
Alok Shrivastava
Head Operations
Sika India Pvt. Ltd.
What are your achievements?
Tough to answer, few are here: People development and change in approach to look at the things positively.
 Improved factory processes and operations which help in timely supplies of
materials.
 PCE production at Kalyani.
 Being a part of team I worked for setting up of plant at Jhagadia and Toll
manufacturing units at Godhra (Now closed), Howrah and Bangalore to cater the
powder requirements.

Sales oriented approach of the team.
Any special moments or memories?
 January 12, 2015 when I started staying with family again as I moved to Mumbai in
the new role.
 There were lot of good moments during working at Kalyani with entire team and our
workmen and celebration of first family get together.
 My association with Sika which is now longest one in my career.
What are your achievements?
At the time when automatization did not exist in India, I was able to convince
and get approval from management to install an accounting software and there
after implementation of Axapta.
On September 2000, our Kalyani factory was badly affected by flood. With
about 6 feet of water inside the factory, the stock was totally damaged together
with major damage to R&D instruments and production machines. On my
insistence, the Company had taken the flood cover which was optional and that
saved the Company from huge financial loss.
What are your special moments and memories?
To work for such an international Group is indeed a privilege with well laid down
policies, guidelines and ethics . This feeling was further enhanced when I
received the Long Service Award from the Company in 2013.
What was the secret of
Nepolean s success at victories ?
the secret was the spirit of not
giving up, come what may ! For
him the last 5 minutes of a battle
was the most important.
Is this not a familiar behavior at
Sika !!!
It was the spirit to be undaunted
by any obstacle which made
legendary footballer Roberto
Baggio overcome from an
unrecoverable accident, and win
many accolades as one of the
most successful footballers ever.
Do we at Sika not work in that
manner !!!
Every heart at Sika beats and
resonates with this Sika Spirit ,
which can be summarized as
being:
How did you start your journey at Sika ?
I have completed almost 26 years in Sika. I joined the company as Head - Finance
and accounts in 1989. When I joined, the Company was just 4+ years with a
turnover of less than a Crore and with about 30 employees. I have seen the
Company growing steadily, crossing its teen and thereafter entering adulthood.
I have been a part of this growth process and have witnessed the gradual
transformation.
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FROM THE EDITOR S DESK
COMMITTED TO EXCELLENCE
INSPIRED BY INNOVATION
BUILDING TRUST
Abhijit Bhattacharyya
Commercial Manager
Sika India Pvt. Ltd.
This quarterly magazine is an
effort to capture some snapshots
of the Sika Spirit , and win all our
future battles as comrades of this
spirit.
SANJOY DASGUPTA
Country Head - Marketing & Technical
Regional General Manager - East
Sika India Pvt. Ltd.
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