The world’s premier online luxury fashion destination
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GLOBAL POWER BRAND
Every month over five million women
visit NET-A-PORTER to read, browse
and shop the latest runway looks from
the seasons most sought-after collections.
As the world’s premier online luxury
retailer, we inspire customers with an
innovative mix of fashion news, trend
reports and style advice.
Our groundbreaking weekly
magazine is created in-house by
a team of world-class writers
and design creatives.
“Synonymous with luxury, NET-A-PORTER is the
perfect platform to reach a high-spending global audience”
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Our global audience
Age
The average age of our customer is 33
Profile
99% are female
52% are married/living with a partner
33% have children
Occupation
CEO, senior executive, lawyer, medical
practitioner, media or fashion director
Annual Household income
£170,600
Annual spend on luxury fashion
£13,400
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style by numbers
Every month NET-A-PORTER engages with
the world’s most fashion-forward women.
Site statistics:
NET-A-PORTERUSUK
Unique users
Page views
Global
1.3m 878k 5m
19m 16m 102m
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Inspiring editorial
With our acclaimed editorial format,
NET-A-PORTER customers can read
and shop straight from the page.
FASHION FIRST
Featuring the latest need-to-know
trends, street-style looks, luxurious
shoots and in-depth designer
interviews, our interactive weekly magazine
is read by over 111,000 women who spend
£12,216 on fashion every year.
THE BEAUTY EDIT
No chic outfit is complete without the
makeup to match. From runway trends to
the hottest new products, NET-A-PORTER
customers are passionate about beauty,
spending an average of £1,224 on cosmetics
and treatments per year.
Source: NET-A-PORTER Insight Panel 2012
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CULTURE AND STYLE
Our global hotlist covers books,
films, music, travel and popular culture.
GETAWAY GLAMOUR
NET-A-PORTER customers go on vacation
an average of 11.5 times per year.
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Fashion anytime, anywhere
Read, watch and shop on the go with NET-A-PORTER’s
iPad and iPhone apps. It’s the new way to shop.
iPHONE
750k downloads and counting.
4+ rating in the iTunes store.
iPAD
237k downloads and counting.
Winner of two Econsultancy
Awards for the Fashion’s Night
Out Window Shop and has a
4+ rating in the iTunes store.
“I do like using style apps on my
iPad and I also like to shop online.
I love NET-A-PORTER in particular.
Being a working mum with four
children, having the ability to shop
online is wonderful”
Victoria Beckham, WWD, 18 April 2012
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24/7 Chic
Join the style conversation. Each day we
interact with fashionable, tech-savvy women
through our social media platforms.
• 941,681 Facebook fans
• 325,623 Twitter fans
“Where women
can have whatever
they want overnight”
W Magazine
• 2,770,639 YouTube video views
• 150,494 Instagram followers
• 7,052 Tumblr followers
• 13,010 Pinterest followers
• 459,066 Google+ followers
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Advertising
Opportunities
Online magazine
Designer A-Z
Creative solutions
The Edit
Net-A-Porter TV
Contacts
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onLine Magazine
Our acclaimed online magazine fuses
e-commerce with 52 weeks of cuttingedge editorial content.
Advertising benefits include a highimpact , full-screen advertising format
(950x624), amazing brand exposure and
impressive click-through rates.
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Designer A-Z
Our designer A-Z page is a high-traffic
area, generating over three million
page impressions per month.
It’s the first port of call for our most loyal
customers when they shop their favorite
designers. The perfect platform to
promote your brand, this page offers a
high-impact display format (300x600)
which is video-enabled.
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Creative solutions
The dedicated NET-A-PORTER promotions
advertising team offer market-leading
creative solutions. Opportunities include
unique partnerships, sponsorships and
bespoke integrated advertorials.
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THE EDIT
The essential guide to the new style directions for
the season, The Edit features the hottest trends,
expert advice and hand-selected must-buys.
PROENZA SCHOULER 321379
This bi-annual trend bible is sent to 100,000 of
our highest-spending customers and targeted
external distribution channels. It is also digitally
available on the website and the iPhone/iPad apps.
Issues
Spring Summer – March
Fall Winter – September
advertising Positions
Gatefold, ISFC, OBC, DPS, SP, IBC
TREND 16
House call
TREND 4
Shoe shine
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9/10/12 4:14 PM
YVES SAINT LAURENT 321918
SL_HOUSE_CALL.indd 1
9/10/12 3:53 PM
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Net-A-porter TV
NET-A-PORTER TV provides users
with a unique interactive experience,
where they can watch and shop all
of their favorite designers.
From the hottest runway shows and
exclusive interviews to inspiring shoots
and trend reports, NET-A-PORTER TV
can be accessed on mulitple platforms
including mobile, iPad and Google TV.
Special opportunities include sponsorship,
pre-rolls (10 seconds) and MPU (300x25).
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Contacts
As the world’s premier online luxury retailer, we can offer you
a unique opportunity to engage with customers on a global
scale. Increase brand awareness and help drive sales by making
the NET-A-PORTER Group your preferred marketing partner.
Please contact
Tess Macleod-Smith
Vice President, Publishing and Media
[email protected]
Carissa Wyten
Group Fashion Advertising Director
[email protected]
Kizzy Wheatcroft-Peake
Group Advertising Manager
[email protected]
+44 (0)20 3471 4731
Emily Jones
Advertising Account Manager
[email protected]
+ 44 (0)20 3471 5398
Alice Quinn
Advertising Sales Co-ordinator
[email protected]
+44 (0)20 3471 5023
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Awards & honors
2012
Creativity Media Awards – Gold Award
Honorable Mention for KARL launch
and NET-A-PORTER’s Window Shop
for Fashion’s Night Out
Econsultancy – Grand Prix Award
Innovation in Mobile Marketing
2011
100 Best Companies to Work For (no.98)
The Sunday Times
Racked Awards
Best Shopping Site
British Inspiration Awards
Fashion Category – Natalie Massenet
WGSN Global Fashion Awards
Best E-tailer
100 Best Companies to Work For (no.29)
Natalie Massenet – Aenne Burda Award
Vanity Fair New Establishment List
Natalie Massenet (no.52)
The Wired 100 – Digital Britain’s
Ultimate Power List
Natalie Massenet (no.20)
Retail Week Technology Awards
Best Designer Site
The Sunday Times
IT Team of the Year
The Observer Innovators Supplement
Natalie Massenet (Top 50)
Media Guardian 100
Natalie Massenet (no.96)
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We look forward to helping you craft
the perfect solution for your brand.
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