BOOT CAMP
2013
Accelerating Companies in the US
POWERED BY TECHBA SEATTLE
da
February 6th -­‐ 15th , 2013 Boot Camp 2013
TechBA Seattle
Introduction
TechBA Seattle has created a program to help you grow your business by accesing
global markets. The Boot Camp in Seattle focuses in Business-to-Consumer products in
the various technology sectors and we will help you to identify a viable business for your
company. If you are a product company or a service company that wants to define a new
product this is the right program for you. In just 5 weeks you will explore the market
potential, develop an effective business model, prototype, and talk to potential customers
and investors.
Each week you will learn how the US market works and apply the lessons to your
product. An experienced mentor will help you each step of the way. Also, each activity is
carefully designed to engage you in an exciting experience starting each day with a clear
goal. You will learn how to quickly achieve them, and make great progress each day. At
the end of the day, the group comes together to discuss what went right and wrong using
a peer to peer review.
The program includes five main areas:
Background Learning. Learn how great companies are built and understand the power of
innovation and entrepreneurship culture in Seattle.
Customer Development. Discover the tools to find customers, gain early feedback on
your product or service, and develop a strong pricing and go-to-market plan.
Business Model Design. Build a sustainable business model, and review your concept
with experts, peers, investors, and a sample of potential customers.
Monetization, find the right channel and strategy to increase your rent and become
profitable.
Metrics and Scaling. Learn how to track growth, and discover the metrics which are truly
important to your business. We will also show you how to scale your business model.
Customer Acquisition. Reach your target customers, and discover how to do all this on a
startup budget using low cost resources.
All content will be delivered by experts and you will be able to apply concepts through
networking events.
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Boot Camp 2013
TechBA Seattle
Summary of locations by technology sector
IT Companies
Location
Seattle, WA.
Mexico
Seattle
Start
February 6
February 18
March 11
End
February 15
March 8
March 15
Video Game, Web applications and Mobile devices Companies
Location
Seattle, WA.
Mexico
Austin, TX
Start
February 6
February 18
March 8
End
February 15
March 7
March 12
Agenda
Week 1
Seattle
Wednesday February 6
Time
8:20 am -8:40 am
th
2013 / PRODUCT INNOVATION FUNDAMENTALS
Topic
Activity
Registration
Location
DLA Piper/
Speaker
N/A
Columbia Tower
701 5th Ave.
Suite 7000
Seattle, WA 98104
8:40 am – 8:45 am
Welcome to TechBA
Remarks
DLA Piper /
Columbia Tower
DLA Piper /
Columbia Tower
Itzam De Gortari
8:45 am -8:55 am
Welcome Speech
Remarks
9:00 am -12:00pm
12:00 pm-1:00 pm
LeanUx Workshop
Introduces the concepts of product
definition through the user’s point of
view, with tools and methods that will be
used throughout the week
Working Lunch
Workshop
DLA Piper /
Columbia Tower
Tristan Kromer
Lunch
DLA Piper /
Columbia Tower
DLA Piper /
Columbia Tower
1:00 pm -5:00 pm
LeanUx Workshop
Workshop
Consul of
Mexico
Ambassador
Alejandro
García Moreno
Elizondo
Tristan Kromer
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Boot Camp 2013
Thursday February 7
Time
9:00 am -12:00pm
th
TechBA Seattle
, 2013 / PRODUCT INNOVATION FUNDAMENTALS
12:00pm-1:00pm
1:00pm -5:00 pm
Topic
Customer Development
Customer Development, Hypothesis
testing methods, and Customer
Validation. Mentoring / Coaching
sessions.
Lunch
Customer Development
6:00 pm
Networking Event
Friday February 8
Time
9:00 am -12:00pm
th
Activity
Lecture /
Workshop
Location
DLA Piper/
Speaker
Darius Dunlap
Lunch
Interviews at a
local coffee
shop
Networking
TBD
TBD
Darius Dunlap
TBD
N/A
Speaker
Darius Dunlap
Columbia Tower
701 5th Ave.
Suite 7000
Seattle, WA 98104
, 2013 / LEAN STARTUP INNOVATION FUNDAMENTALS
Topic
Storyboarding MVP & Metrics
Expands on the LeanUX ideas to
develop product use cases and Minimum
Viable Product definition and the Pitch
Activity
Workshop /
Coaching
session
Location
DLA Piper/
12:00pm-1:00pm
Working Lunch
Lunch
12:45pm –1:15 pm
Lecture
1:00pm -3:50 pm
Legal Issues When Expanding Your
Business into the US
Storyboarding MVP & Metrics
4:00pm -5:00 pm
TBD
DLA Piper /
Columbia Tower
DLA Piper /
Columbia Tower
DLA Piper /
Columbia Tower
DLA Piper /
Columbia Tower
Workshop /
Coaching sessi
Lecture
Columbia Tower
701 5th Ave.
Suite 7000
Seattle, WA 98104
DLA Piper
TBD
Darius Dunlap
TBD
th
Monday February 11 , 2013 / MARKET, PRODUCT TECHNOLOGY PER SECTOR
Time
9:00 am -12:00pm
Topic
Market
12:00pm -1:00 pm
Customer
Competition
Market drivers
Market size/dynamics
Market segment
Lunch
•
•
•
•
Activity
Lecture /
Coaching
session
Location
Bellevue City Hall
Lunch
Bellevue City Hall
Room IE-112
450 110th Ave. NE
Bellevue, WA
98009
Speaker
Jon Kimmich
Alex Samano
Room IE-112
1:00pm -5:00 pm
Product:
• Need, opportunity, what
problems are you solving?
• Trends
Guiding principles
Lecture /
Coaching
session
Bellevue City Hall
Room IE-112
Jon Kimmich
Alex Samano
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Boot Camp 2013
TechBA Seattle
th
Tuesday February 12 , 2013 / PRODUCT TECHNOLOGY / RESOURCES/ BUSINESS MODEL
Time
9:00 am-12:00 pm
12:00pm -1:00 pm
Topic
Technology
• What technology to use?
• Risk assessment
• Patentable
• IP issues
• Implementation vs Generation
Innovation
Resources
• People (Team, capabilities)
• Suppliers, production
Financial: debt vs equity, organic vs
external
Lunch
Activity
Lecture /
Coaching
session
Location
Bellevue City Hall
Lecture /
Coaching
session
Bellevue City Hall
Lunch
Bellevue City Hall
Room IE-112
450 110th Ave. NE
Bellevue, WA
98009
Room IE-112
Speaker
Jon Kimmich
Alex Samano
Jon Kimmich
Alex Samano
Room IE-112
1:00pm -4:00 pm
4:00pm-5:00 pm
Business Model
• Value Proposition
• Target Market
• Market Acquisition
• Value Chain Structure
• Competitive Strategy,
competition vs market drivers
(product features matrix)
• Monetization, revenue model
Growth Strategy
TBD
Lecture /
Coaching
session
Bellevue City Hall
Room IE-112
Jon Kimmich
Alex Samano
Lecture
Bellevue City Hall
TBD
Room IE-112
th
Wednesday February 13 , 2013 / DISTRIBUTION / GROWTH and SCALABILITY
Time
9:00 am-11:00 am
11:00am-12:00pm
12:00pm-1:00 pm
1:00pm-4:00 pm
4:00pm –5:00 pm
Topic
Distribution
• Distribution channels
• Price
• Place
Promotion
Growth and Scalability
Lunch
One to one sessions
TBD
Activity
Lecture /
Coaching
session
Location
Bellevue City Hall
Lecture/
Coaching
session
Lunch
1:1 sessions
Participating
companies
meet with
consultant
Lecture
Bellevue City Hall
Room IE-112
450 110th Ave. NE
Bellevue, WA
98009
Speaker
Jon Kimmich
Alex Samano
Alex Samano
Room IE-112
Bellevue City Hall
Bellevue City Hall
1:1 Sessions
Room IE-112
Bellevue City Hall
TBD
Room IE-112
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Boot Camp 2013
TechBA Seattle
th
Thursday February 14 , 2013 / BUSINESS PLAN / COMPANY PRESENTATIONS
Time
9:00 am-12:00 pm
Topic
Working session
Business Plan
Activity
Working
session
Location
Bellevue City Hall
12:00pm-1:00 pm
Lunch
Lunch
1:00pm -4:00 pm
Company Presentations
Presentation
TBD
Networking Event
TBD
Bellevue City Hall
Room IE -112
Bellevue City Hall
Room IE -112
TBD
Room IE-112
450 110th Ave. NE
Bellevue, WA
98009
Speaker
Jon Kimmich
Alex Samano
Companies
N/A
th
Friday February 15 , 2013/ WRAP UP / ONE TO ONE SESSIONS
Time
9:00am-11:00 am
Activity
Lecture /
Coaching
session
Location
Bellevue City Hall
11:00am-11:15am
Topic
Wrap up
• Alpha / beta of the product
• Sales pitch / position statement
• Landing page
PDF
Coffee Break
Coffee Break
11:15am- 2:00 pm
One to one sessions
1:1 sessions
Participating
companies
meet with their
consultant
Bellevue City Hall
Room IE -112
Bellevue City Hall
Room IE -112
Room IE-112
450 110th Ave. NE
Bellevue, WA
98009
Speaker
Jon Kimmich
Alex Samano
1:1 Sessions
*During week 1 (Feb 6th – Feb 15th), companies will attend local events in the Seattle area:
workshops, roundtables, forums and networking events. These events will be scheduled
according to the companies’ attendance.
Week 2
Mexico
Monday February 18
th
nd
– Friday February 22 , 2013 / FOLLOW UP LUXr MATERIALS
All companies will have one to one sessions with an assigned consultant:
• Darius Dunlap
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Boot Camp 2013
Week 3
Mexico
Monday February 25
th
TechBA Seattle
st
rd
– Friday March 1 , 2013 / PRESENTATION OF THE 3 BOX -LUXr
Darius Dunlap will present via webinar to all companies
Week 4
Mexico
Monday March 4
th
- Friday March 8
th
rd
, 2013 / FOLLOW UP OF THE 3 BOX-LUXr
All companies will have one to one sessions with an assigned consultant:
• Darius Dunlap
Week 5
Seattle
th
Monday March 11 - Friday March 15th , 2013
BOOT CAMP CLOSING THROUGH VALIDATION MEETINGS
SXSW-South By Southwest (Video Game, Web applications and Mobile
devices Companies)
th
Friday March 8th - Tuesday March 12 , 2013
BOOT CAMP CLOSING THROUGH VALIDATION MEETINGS
Validating Business Model Hypothesis
An hypothesis validation will be generated from previous weeks. Companies will have meetings
within the following three areas: key prospects as potencial clients and merger candidates,
influencers, and competitors. Meetings will be arranged by both, the assigned consultant and the
participating companies. Companies should be prepared to begin the meeting with an
introduction.
Depending on the sector, some companies will conduct validation meetings at the SXSW (South
by Southwest 2013 in Austin, Texas).
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Boot Camp 2013
TechBA Seattle
Description of Activities
Product Innovation Fundamentals
The title “Product Innovation Fundamentals” is descriptive of the combination of lessons
through the week, applicable to all product innovation, whether in larger companies or in
startups. The premise is that product insight must be grounded in a clear understanding
of the customer, their needs (and pain) and a hypothesis of how the product addresses
that customer and their needs. The methods we teach bring rigor to the process, and
emphasize testing of each hypothesis with real users at every step.
-
LeanUX Workshop
Introduces the concepts of product definition through the user’s point of view, with
tools and methods that will be used throughout the week.
-
Storyboarding MVP, and Pitch
Expands on the LeanUX ideas to develop product use cases and Minimum Viable
Product definition and the pitch.
-
Meet Seattle
We explore the Seattle startup scene, and run a fun event to introduce the Seattle
area, transportation, and tech culture.
-
Customer Development
Customer Development, Hypothesis testing methods, and Customer Validation.
Mentoring / Coaching sessions.
-
Lean Startup Review
Tie together the lessons from the week.
Lean Startup
http://theleanstartup.com/
User Experience (UX) techniques help you to understand customer/user needs and
goals, envision compelling products, and identify strategically viable releases. In
traditional waterfall development, the bulk of this work was done up front in a discrete
design phase. Design work was thorough, expensive, and static once the project moved
on to development.
Lean and agile approaches to development allow for more just-in-time, continuous
design thinking. Lean UX is a framework for effectively integrating user experience best
practices to clarify product vision and increase the effectiveness of iterative
development.
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TechBA Seattle
This workshop will introduce the Lean UX framework and include participatory exercises
in crafting Personas, Scenarios, and Storyboards. We will discuss strategies for effective
communication with customers/users, lightweight ways to test design hypotheses, and
how to identify Minimum Desirable Products for targeted releases.
Product, Technology, Market, Business Model, Resources and Distribution.
After the Lean Startup Sessions, Boot Camp companies will receive training and
coaching on a business case generation by sector basis. Different concepts will be
analyzed and studied such as product, market, technology, resources, business model
and distrubution. Companies will be advised in theory and practice. At the same time,
you will develop goals and objectives based on your own business case. As part of the
second TechBA program, companies are asked to submit their deliverables which
consits on a business plan that will be reviewed and analyzed as a separate business
case per company. Companies will also attend local events in the Seattle area.
Speakers / Mentors
Jon Kimmich – Venspark. Jon is a seasoned veteran of
15-years in the digital entertainment industry, he has
established a reputation for thoughtful insight into
successful product franchises as Halo and Mechwarrior /
MechAssault and identifying outstanding creative talent
such as Big Huge Games and Gas-Powered Games. Jon
was instrumental in the acquisition of many titles and
development studios for Microsoft Games Studios such as
Bungie, Dungeon Siege, Rise of Nations as well as many
others.
Alex Samano General Manager, GM & Director of
Communication Services and Bobsled by T-Mobile.
Founder of LifeDreams, a tech startup in Seattle. Alex
specializes in General Management, Product Innovation,
Branding, Marketing, Business Strategy, Operations,
Execution, and Partnerships. He is focused on the following
industries: Mobility, Internet, Software, SaaS, Cloud
Services, Manufacturing, and Professional Services. In 2010
Alex founded LifeDreams, the first fun, free and online
financial planning tool for families and individuals.
www.golifedreams.com
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Boot Camp 2013
TechBA Seattle
Darius Dunlap
Accomplished hands-on business leader specializing in
customer-focused operations, customer development and
innovation. Darius is also a thought leader in team
development, program management, product management
and service development in internet and technology
companies. Despite having been in management for years,
he still has strong technical expertise in networking,
computer systems, and web technologies - with very fast
uptake
for
new
technology
and
systems.
http://www.linkedin.com/in/dariusdunlap
Janice Fraser and LUXr:
Janice is an entrepreneur and interaction designer for web
and mobile products. During her 15 years in Silicon Valley,
she has raised capital, founded both successful and failed
startups, consulted to both large enterprises and early stage
firms. Lean UX is a principle-driven approach for designing
startup products. http://luxr.co/about/team/
Tristan Kromer is an international miscreant who enjoys
building things. He designs programs for entrepreneurs and
is a lean startup advocate. You will never see him wearing a
suit aside from this photo and no one will play him chess.
http://grasshopperherder.com/about/
http://grasshopperherder.com/
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Boot Camp 2013
TechBA Seattle
Practicalities
TechBA Seattle Offices
Bellevue Corporate Plaza
600 108th Ave NE - Suite 314
Bellevue, WA. 98004
Ph. +1 (425) 732 32 50
*Boot Camp Contact Information*
Itzam De Gortari, PhD - CEO TechBA-Seattle
[email protected]
M. +1 425 516 9596
Gabriela Michan [email protected]
Ph. +1 425 732 32 50
Janeth Almonte [email protected]
Ph. +1 425 732 32 50
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Boot Camp 2013
TechBA Seattle
*Airports* - Terminal Addresses
v SEA-TAC Airport
http://www.portseattle.org/Sea-Tac/Pages/default.aspx
Main Terminal Building
17801 International Boulevard (Pacific Highway S.)
Seattle, Washington 98158
Main Airlines at Sea-Tac Airport
http://www.portseattle.org/Sea-Tac/Flights-Airlines/Airlines/Pages/default.aspx
For Public Transportation, Charter, Shuttle and Taxi options, please see the Ground
Transportation section.
http://www.portseattle.org/Sea-Tac/Parking-and-Transportation/GroundTransportation/Pages/default.aspx
*Hotels in Seattle*
Ø Hotel Five
2200 Fifth Avenue
Seattle, WA
98121
Tel: (206) 441 9785
Ø Hotel Max
620 Stewart Street
Seattle, WA
98121
Tel: (206) 728 6299
Ø Executive Hotel Pacific Seattle
400 Spring Street
Seattle, WA 98104
Tel: (206) 623 3900
Ø Hotel Monaco
1101 Fourth Avenue
Seattle, WA 98101
Tel: (206) 621 1770
*Hotels near to TechBA Seattle Offices in Bellevue*
Ø Coast Bellevue Hotel
625 116th Avenue NE
Bellevue, WA
98004 USA
Tel: (425) 455 9444
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Boot Camp 2013
TechBA Seattle
Ø Courtyard by Marriot Bellevue Downtown
11010 NE 8th Street
Bellevue, WA
98004 USA
Tel: (425) 454 5888
Ø La Residence Suite Hotel
475-100th Avenue NE
Bellevue, WA
98004 USA
Tel: (425) 455 1475
Ø Silver Cloud INN – Bellevue Downtown
10621 NE 12th St.
Bellevue, WA
98004 USA
Tel: (425) 637 7000
Ø The Westin Bellevue
600 Bellevue Way NE
Bellevue, WA
98004 USA
Tel: (425) 638 1000
Ø Hyatt Regency Bellevue
900 Bellevue Way NE,
Bellevue, WA
98004 USA
Tel: (425) 462 1234
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