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Table of Contents
The Isenberg style guide is a
reflection of the spirit and
vitality of the Isenberg brand.
By using visual guidelines, we
create a cohesive style that
distinguishes Isenberg as a
distinct and powerful identity.
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Logo Specifications
4. Isenberg Logo Variations
6. Logo Color Options
7. Logo Size & Spacing
8. Logo Misuse
Additional Specifications
44. Referencing Isenberg in Text
3
Isenberg Logo Variations
The Isenberg “I” logo should always be used
with the logotype. The logotype is the specific
typographic design of the words “Isenberg School
of Management.”
The typeface for the logotype is a slightly modified
Century Gothic, but it is important to preserve its
integrity by using the original file. Re-creating the
file will degrade the uniformity of the brand.
The Primary Logo should always be used in
material in which the words “UMass Amherst”
appears. If “UMass Amherst” is not already in
the material, the Secondary Logo must be used
or “UMass Amherst” must be added somewhere
in the material. It is important that both “UMass
Amherst” and “School of Management” are
present either in the logo or in the context of the
promotional material.
Secondary Logo (horizontal)
Secondary Logo (vertical)
UMASS AMHERST
UMASS AMHERST
Primary Logo (horizontal)
Primary Logo (vertical)
Alternate Logo (special cases)
UMASS AMHERST
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The Isenberg logo should not be rendered in any
other colors than those listed below. To ensure
clarity and readability, avoid reversing the logo out
of photographs or out of very light colors. Do not
reproduce the logo using more than one color.
1” wide for horizontal version
.75” wide for vertical version
}
The preferred color of the logo is UMass Amherst
maroon, which matches PMS 201 U. The logo can
be reversed out white from a solid color (preferably
UMass maroon), and it may be rendered in black
when necessary.
Logo Size and Spacing
}
Logo Color Options
Pantone 202 Coated
Pantone 201 Uncoated
X
}
X
}
X
}
}
Clear Space
}
White reversed
on dark (preferably
on UMass red)
X
}
X
Black
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X = 1/2 logo height
or width
x{
X
Logo Misuse
The Isenberg logo must only be used as specified in
these guidelines. The following exhibits represent a
few of the many ways the logo must not be altered.
These examples apply to the treatment of the Mark
H. McCormack logo as well.
Do not revert to older forms of the logo.
Do not add the UMass seal or other graphics to the logo.
Do not attempt to change the logo or create
your own logo.
Do not change the color of any part of the logo.
Do not apply any effects to the logo.
Do not use the logo on a diagonal.
Do not apply the logo to busy backgrounds.
Do not put any items too close to the logo.
school of management
Do not put the logo in a box or use with a low contrast background.
Do not stretch or alter the logo in any way.
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Referencing Isenberg in Text
Help us keep Isenberg’s identity strong by observing the following naming
conventions:
1. When referring to Isenberg, use Isenberg School of Management initially;
Isenberg thereafter.
Never use SOM, ISOM, UMass Isenberg or Isenberg SOM.
2. When introducing a department, use the following order:
e.g., Department of Accounting at the Isenberg School of Management initially;
Accounting at Isenberg or Accounting thereafter.
e.g., Mark H. McCormack Department of Sport Management at the Isenberg
School of Management initially; McCormack Sport Management at Isenberg, or
McCormack Sport Management thereafter.
3. When combining a department, Isenberg, and UMass Amherst, the order
should be:
(1) Department (2) Isenberg (3) UMass Amherst.
e.g., Department of Accounting at the Isenberg School of Management, UMass
Amherst
Never place the department next to UMass Amherst; always couple UMass
Amherst and Isenberg.
4. When referring solely to Isenberg and UMass Amherst, use:
Isenberg School of Management, UMass Amherst or
Isenberg, UMass Amherst
Note: Isenberg uses The AP Stylebook in its Marketing & Communications materials.
Please refer to it when necessary.
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