Table of Contents
Company
Introduction
Our Business
Business Status
Our Vision
2
Company Introduction
Company Profile
Our History
Management Profile
3
Company Introduction
Company Profile
12CM Inc. is one of the representative
Korean start-ups having own technologies and business models
Company
Name
12CM Inc.
CEO
Han Jeong Gyoun
Established
2013. 3. 8.
Capital
Address
A-501, Silicon Park, 35, Pangyo-ro 255
Beon-gil, Bundang-gu, Seongnam-si,
Gyoeonggi-do, Koera
Business
Staffs
12CM Inc : 35
12CM Japan : 8,
12CM China : 6
12CM Global : 7
200,000,000 Kwon
- Smart Stamp Based O2O Business
- Smart Stamp Based Fintech Business
- Smart Stamp Based Additional Business
4
Company Introduction
Our History
Project
Develop
Infra Develop
&
Platform service
Company
Established
2013
Business
Develop
&
SK Telecom
affiliate
Driven
Business
&
Global
Extension
Made ‘12CM global’ branch
12cm was established by a group of the founders spending two years for various projects.
During this period, they could build the key technologies and business models. In spite of the short time since the foundation, we
actively drive new business opportunities in the domestic and global market.
5
Company Introduction
HISTORY
2013. 3. 8
- Established 12cm Inc.
2013
- Drove businesses with Paybank, Saumsung Electronics
2014
- Contracted with Yap for the Stamp system
- Partnered with NESIC in Japan
- Raised series A funding of 2M from Capstone Partners
2015
- Strategic alliance with SKT Syrup, KT mhows, Timon
- Launched brand marketing with Bauschlomb, Kyochon F&B, Bannigan’s, LOHB’s
- Raised series B funding with Capstone Partners, Industrial Bank of Korea, Aju IB Investment, Supurema Investment
- Established 12cm Japan
- Established JV 12CM Mobile in Japan
- Established a JV with Taiwan Ortiga Group
2016
- Established 12CM China allianced with Alipay
- Established 12cm Global in Singapore
- Raised series C funding with existing investors
6
Company Introduction
Management Profile
POSITION
CEO
CSO
(12CM Global, 12CM Japan CO CEO)
CMO
CTO
NAME
Han Jeong Gyoun
Shin Sung Won
Park Geun Young
Kim Chi Kwon
12CM Global CO CEO
Kim Wu Jong
12CM Japan CMO
Kim Kyoung Taek
12CM China CEO
Hang Gyu Jong
MAJOR CAREER / PROFILE
- Majored in Electrical Engineering at Yonsei University
- Worked at Samsung Electronics
- Worked 11 years at HP Korea as a principle consultant
- TA Networks CEO
-
MIS Phd Candidate at Yonsei University
Senior Researcher at LG Economic Research Institute
A.T. Kearney Seoul Office, Director
Could 9 Creative CEO
- Majored in Business at Chung-Ang University
- New Biz team manager at SK ommunications
- New Biz team manager at KT mhows
-
Master of Computer Science at KAIST
Senior System Architecture at HP Korea
Head of R&D at Inetech
Chief of Platform Development at NC SOFT
- Majored in Public Administration at Yonsei University
- Team Manager in Global Platform division at SKT
- Majored in Business at Waseda University
- Andamoon Japan CMO
- Majored in Chinese Language & Literature at HUFS
- Neomtel China CEO, Ziyitong CEO, Mobile Extream CEO
7
Our Business
Market Landscape
echoss Stamp Overview
echoss stamp-System Characteristics Technology
Technology
Service Platform & Business Model
8
Our Business
Market Landscape
O2O Market Analysis
O2O
Commerce
Mobile
Commerce
PC, WEB
Based Market
O2O business is the fastest growing area linked to
rapid Smartphone adoption
O2O
Market
Offline
Commerce
We are growing fast in the global market by
leveraging our experiences and technologies from
various and by meeting needs from different
clients
Depending on situations, we have different
business models like a mobile platform and API
base, platform alliance business, service
collaboration etc.
We run a variety of O2O business models in the global market with best-in-class platforms based on own technologies.
With tons of O2O data via the platforms, we focus on building a new business related to big data.
9
Our Business
Market Landscape
Mobile Payment Market Analysis
Big Data Market Analysis
Mobile payment is one of the fast growing areas globally.
Few players who have own O2O service platform based
on unique technologies
Mobile pre-paid coupon and mobile ticket service market,
which is value added to mobile payment, is growing
beyond 1B.
We prepare a big data business based on tons of data
collected from the certification server and platforms.
18331
23764
14265
5999
8100
10974
IDC korea
2016
[Global Mobile payment market expansion]
2011
2011 2011
2011 2011
2016
unit : million
[Global BIG DATA market expansion]
10
Our Business
Market Landscape
in Japan
in China
In 2017 O2O market size is estimated to reach 47B Yen by
Nomura Institution.
O2O market size is estimated to be 4,655M RMB, and mobile payment
is expected to be 18.2B RMB
In 2016 Fintech market size is approximately 6500.7M Yen by
Yano Research Institute.
Predict indicates some small players are becoming dominant players by
acquiring or merging other players. Vertical and SMB centric O2O
market will be introduced.
From 2015 onwards O2O and mobile payment have been
growing very fast, which means 12cm’s business potential to
steady growth is promising.
Prediction says new services and technologies would be introduced to
the mobile payment market as the service and technology get
advanced.
O2O market in Japan and China is relatively mature compared to other countries in Asia.
Needs for our service and platform are increasing due to fast smartphone adoption and poor payment infrastructure in SEA region.
11
Our Business
Market Landscape
THE D IS TRIB UTIO N RATE O F S MARTPHO N E
16 1Q
SINGAPORE
MALEISIA
O2O and Fintech marketing are booming
due to fast Smartphone adoption and lack of
payment infrastructure in SEA region.
THAILAND
INDONESIA
PHILIPPINES
17.8
29.4
44.2
18.9
22.9
44.3
58.1
30.7
39.3
65.3
66.9
83.1
14 1Q
Demands for our solutions are exploding in
high populated countries with a mobile
friendly environment like Indonesia,
Thailand, Vietnam, Singapore, Myanmar.
We are in discussion regarding a global
partnership with Ezlink from Singapore,
Sumimoto Corp. from Japan, Telkom from
Indonesia.
VIETNAM
12
Our Business
echoss Stamp Overview
Business Components
Our Business
Product Concept!
echoss Smart Stamp
Cloud Based
Certification Server
“Smart stamp on the Smartphone”
Smart Device/App
Holds Certification process technology that uses Smart device display
multi touch method.
Based on these business components, it forms partnership
with companies that promote full scale O2O service to
promote alliance business and to provide its own services.
Uses echoss Stamp(hardware) and the Certification Server to
commercialize and SDK(Software) system to promote business tie-up.
13
Our Business
echoss Stamp Features
Utilizing a capacitive touch screen without any
conversion
Using the touch screen built-in on smart phone,
analyze and recognize a unique information of
multi touch points on the phone.
More accurate recognition via sensing geometric
shape of touch points
With the unique stamp information combining sensing
geometric shape of touch points and input sequence of
point, it certificates the information on the phone,
regardless of the touching position on the phone.
Working without battery
echosssmart stamp V2.0
Implement the ultimate simplicity of architecture,
installation and maintenance by only the electrostatic
touch recognition technology not using any additional
electronic and electric components
14
Our Business
echoss Stamp Features
Extension of offline experience
Directly Apply offline stamping culture to the Smartphone
environment
Easy to understand, convenient to use
Provide fun user experience
Superior commercialization
World first ever commercialized Smart
Stamp system
User
Experience
Perfect Certification Mechanism
Possesses over 98percent certification
success rate
Compatibility
App is compatible with all the Smartphone
in the world and can be used in the
browser
Technology
Infrastructure
Cost Saving
Can build-up the most cost-efficient
infrastructure compared to any other
technological infrastructure.
Business Completeness
Establish complete technological base for the
Certification Server, Corruption Preventing
System, providing SDK to alliance partners for
successful commercialization.
12CM Smart Stamp Platform has been analyzed to the hold high possibility for successful commercialization, and also has a high
potential for the expansion of its service considering the characteristics of the technological and cultural user experience.
15
Our Business
Technology
12CM’s technologies are protected by approximately 220 patents
echoss Stamp
APP SDK
echoss Stamp
Certification Platform
Certification Server &
Application System
Compatible with all Smart Devices
launched in the world
Applicable to all echoss SDK applied App
Application, Web Site, SNS API
Various commercialization system:
fully equipped with security system,
4 types of service platforms
12CM’s technology applies to all smart devices that use the static touch method. We provide complete commercialization system and
Service Platform. Approximately 220 patents guarantee 12CM's technology.
echoss Stamp Platform is used to recognize the Stamp pattern and to certify. Also it uses various server's Application System and
combines the H/W and S/W function of Smart Device to provide various services.
16
Our Business
Service Platform
Marketing Platform
echoss Manager
& echoss icon
echoss Information
Center
Big Data
Commerce Platform
O2O
Commerce
echoss Stamp
echoss
Certification
Center
O2O Service
Platform
Payment Platform
Fraud Detection
Service Page
(with SDK)
Advertisement Platform
echoss Security
Center
The business model of
echoss stamp system is
based on four different
service platforms.
echoss Stamp provides
relevant services to its
alliance partners
according to each
platform.
17
Our Business
Service Platform
Customer
12cm
echoss O2O Service Platform
Hybrid APP or Mobile Web
Service Page
Marketing
Platform
Commerce
Platform
Template
O2O
Commerce
echoss Manager
Payment
Platform
Service admin
Advertisement
Platform
echoss
Certification
Center
Service SDK
Web Server
Application Server
echoss Platform takes the flexibility and extendibility into consideration to be applied to other services. Any service you want can be composed through
various functions provided by echoss O2O Service Platform.
echoss Platform provides service pages that default templates already applied. The service can be operated shortly by adopting service
page URL with HTML provided by 12cm into customer company’s offerings(App or Mobile Web service). Moreover, completed services
can be provided just with the service page. Instead of default templates, additional customization can be offered after negotiations.
18
Our Business
Business Models
echoss O2O Marketing Platform
Check-in Coupon
Syrup
Stamp Rally
UNIQLO
Stamp Promotion
Wechat
echoss O2O Payment Platform
POSA
Post Pay
echoss O2O Commerce Platform
Membership
Happyland
Pre-paid Coupon
cotoco
Social Commerce
Quick Pass
Ticketing
JARASUM Jazz Festival
echoss O2O Advertisment Platform
KEB Hana Bank
HANA Members
Facebook
Facebook Service
O2O Affiliate
Value Commerce
19
Our Business
Service Cases
Starting from Korea, echoss Stamp provides various services
in Japan and China working together with different alliance partners.
KOREA
kt
Gift show
kt
Clip
SK planet
Syrup
TMON
Quick Pass
Samsung
Wallet
Hyundai
Department
Stamp Rally
POSA
Post Pay
ABSOLUT
ABSOLUT ME
20
Our Business
Service Cases
JAPAN
NESIC
Familymart
Techno Blood
Pas+
UNICLO
Wifive
Lunch
Passport
Giftee
Giftee
Value Commerce
Pas+
Gift Smart
SKPJ(NTT Docomo)
Cotoco
Giftco
KDDI
Bekit Service
21
Our Business
Service Cases
CHINA
Wechat
bibigo
Huawei
HDC
Stamp Rally
Service for Taiwan
ezpay
Service for Taiwan
Fareastone
22
Business Status
Global Business Structure
Korea Business
Japan Business
China Business
Business Development on Global Market
23
Business Status
Global Business Structure
We aim to penetrate the global market by finding subsidiaries and JVs
100%
12CM Japan
50%
25%
12CM Taiwan
49%
45%
51%
12CM China
55%
12CM Global Holding
Company
(Optrontech 70%)
12CM Asia
12CM Mobile
(Optrontech 50%)
12CM U.S
12CM EU
(In preparation for 12CM USA and12CM EU)
24
Business Status
Korea Business
O2O
Marketing
• Develop business by becoming alliance partners with leading O2O service
companies in Korea, such as Samsung electronics, SK Planet, and YAP.
O2O
Develop
business by becoming alliance partners with leading O2O service
Commerce/
alliance
companies likeelectronics,
KT mhows, Cafebene,
and Barunson
to promote
companies
in Korea,• Form
such
aswith
Samsung
SK
Planet,
and YAP.
Payment
pre-paid coupon business.
• Selected as outstanding Fin-Tech model by the Fin-Tech Supporting Center and is
promoting various businesses with the financial institutions.
O2O
Advertising
• Working on developing Advertising Platform in connection with SNS API
• Also promoting various businesses with various individual brands
12CM is promoting business in partnership with leading O2O service platforms. Also we work with financial
institutions, government, and domestic leading brands to promote various businesses.
25
Business Status
Japan Business
Provides services with major merchants
Non-Exclusive Alliance
Retail – 13,000 Family Mart shops supposed to use our
service(For now, 800 stores are existing users)
F&B – Baskin-Robbins, Krispy Kreme
Fashion brands - GAP, Banana Republic and etc.
Develop business by becoming alliance partners with
leading O2O service companies in Korea, such as
Working withSK
E Park Planet,
which is a marketing
for
Samsung electronics,
andservice
YAP.
Early entry into major O2O service
merchants having 4M members
Working with T Point which is the biggest point service having
9M member stores
Develop business by
becoming alliance
partners with leading
O2O service
companies in Korea,
such as Samsung
electronics, SK Planet,
and YAP.
Featured by major media
This article from Nikkei covered an example of applying
echoss Stamp to mobile money for specific regions by
Giftee, a strategic partner in Japan
26
Business Status
China Business
Via strategic alliance with Koubei which is a major O2O service of
Alipay we provide Stamp service on top of Alipay app.
Expanding the service to Alipay Credit and etc.
Established 12cm
China with SKT,
biggest telco provider
in Korea and the local
partners in 2016
Plan offline events partnering with the biggest ad & marketing company
named Blue Focus
Deliver services to Toyota and so on
Duolabao
By partnership with Duolabao, major #rd Part Payment company, we
provide a service via Wechat public account.
We started a service with the alliance with Alipay in 2 months since the foundation of 12cm China. With various
partners, we are aiming to introduce new service models to customize clients’ needs.
27
Business Status
Business Development on Global Market
12cm Global is the home base for global market penetration
with a variety of business models.
Aim to drive proactively US and EU markets in 2017
Through 12cm Taiwan
Actively engaging with customers and partners in SEA region
Drive Insurance Membership business with
Monobono in Germany
Seek affiliated services with Spain Tourism Board
28
Our Vision
Our strategy & Vision
Business Roadmap
29
Our Vision
Our Strategy &Vision
Improve existing services and
create new service models
Biz Plan
Develop business by
We target to develop various
becoming alliance
business models based on
echoss Smart
partners
withStamps
leading
for global expansion and
O2O
service
companies
improvement
in Korea, such as
Samsung electronics, SK
Our vision is to make echoss Smart
Planet, and YAP.
Stamp Platform a global standard for
O2O services by taking a step-by-step
approach based on to core strategies.
On top of that, we aim to build new
business models which are creative
and big data driven.
Business
Improvement
Global
Business
Drive
Develop business
by becoming alliance partners
Global Expansion
Domestic such
with leading O2O service companies in Korea,
Business
Drive
as Samsung electronics, SK Planet, and
YAP.
Drive and validate various
biz models in domestic market
R&D
Alliance
Networks
Business
Foundation Building
Service Infra
Building
30
Our Vision
Business Roadmap
Our vision is to make echoss Smart Stamp Platform
a global standard for O2O services to create new business values.
FUTURE
Global standard
platform provider
for O2O service
Position as a global standard
platform for O2O service
Succeed and improve various
business models in the global
market
NOW
Ongoing R&D
Global expansion
and improvement
Develop service models in Korea
Step-by-step approach for global expansion
Patent driven Service
Platform Provider
31
Our Vision
Business Roadmap
12cm Global is the home base for market
and business expansion with a variety of business models.
Current Status
Introductory(2013~2014)
Business
Objective
Financial
Target
Sales/
Marketing
R&D/IP
Plan
Growth(2015~2016)
Maturity(2017~2018)
 Built biz foundations in Korea
 Developed competitive
business models in domestic
market(Own business +
License)
 Prepared branches in Japan
and USA for global expansion
 Drive opportunities in global
market
 Established 12cm Japan
 Established a JV in China and
12cm Global
 Service improvement and
global business expansion
 Global reach by opening
branched in global markets
 Raised first equity investment
(2M)
 Pursuit of second equity
investment(5M)
 Pursuit of third equity
investment(5M)
 Pursuit of fourth equity
investment(about 20M ~ 30M)
 IPO
 Reinforce alliance marketing
 3 to 4 own business
 Recruited partners for global
expansion(Telco, .com)
 Drive competitive business models in
China and Japan
(promote B2C marketing)
 Increase local business and expand
and reproduce service
 Established 12CM China and Global
 Focus on evolution of individual
services
 Refine services and branding for
platforms
 Improved Certification System,
Stamp
 Built foundation to get IP asset
 Structure IP asset
 Expand patents for individual
businesses
 Continuous R&S investment for
individual service expansion
 Patents improvement for
individual businesses
32
Thank You
TEL
E-MAIL
: +82-70-7018-9438
: [email protected]
33