Winning at Checkout: The PayPal Express Checkout
Customer Is More Than Twice as Likely to Buy
Merchants do everything they can to attract buyers to their web sites: they build
elegant and easy-to-navigate web stores; they entice shoppers with great products
and a differentiated shopping experience. Yet if they want to close more sales, there’s
an area to improve that many still overlook: the checkout experience. To maximize
sales, merchants need to provide the right checkout alternatives. That was the crucial
take-away from comScore’s PayPal Express Checkout Conversion Study released this
summer. ComScore studied the purchase processes at 15 Internet Retailer 100
merchants – including several top ten merchants.
To identify conversion rates based on payment type, comScore measured successful
conversions from the point where the merchants’ standard checkout process or the
PayPal Express checkout process began. The result? PayPal users were more than
twice as likely to complete the purchase and check out than shoppers who used
other checkout or payment options. The study was conducted from December 2010
through February 2011.
PayPal Express Checkout Closes More Sales
Than Other Payment Methods
115% lift
27.5%
Non-PayPal Completed
Purchases
---------------------------Non-PayPal Payment
Method Selected
59.1%
PayPal Express Checkout
Completed Purchases
----------------------------PayPal Express Checkout
Selected
PayPal Express Checkout users were 115% more likely to complete their purchase
than shoppers who used other, non-PayPal payment options.
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PayPal’s Take
The results are clear: a poor, or even average, checkout experience risks sending
customers off to another site where they can buy with less hassle. Additionally,
customers who encounter a checkout experience so poor that they abandon the site
are very unlikely to return to make future purchases.
Conclusion: PayPal Express Checkout Dramatically
Improves Sales at Checkout
Because PayPal is the faster, safer way for buyers to pay online, PayPal Express
Checkout has been proven again to increase sales. PayPal Express Checkout
facilitates buyer payments without their having to share financial information with the
merchant, and offers them the flexibility to pay using their account balances, bank
accounts, credit cards, or personal financing. With more than 100 million active
accounts in 190 markets and 25 currencies around the world, PayPal helps drive global
e-commerce. According to the Forrester Research study Help Your Customers Cut
through the Alternative Payments Clutter, 72 percent of U.S. online consumers have a
PayPal account. For more information about how PayPal can help you increase sales
through high shopping cart conversion, visit www.paypal.com or call
1-866-836-1648 today.
PayPal Express Checkout Conversion Study, comScore, 2011
Help Your Customers Cut through the Alternative Payments Clutter, 2009, Forrester Research,
analyst Patti Freeman Evans
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