edible
SANTA BARBAR A
2015 Media Kit
edible
ISSUE 20 • WINTER 2013
Santa Barbara
Celebrating the Local Food and Wine Culture of Santa Barbara County
The COOKS Issue
MEMBER OF EDIBLE COMMUNITIES
A quarterly magazine celebrating the
abundance of local food and wine
in Santa Barbara County.
Edible Santa Barbara 2015 Media Kit
Savoring Santa Barbara
Edible Santa Barbara is an award-winning quarterly magazine
that sets the table for today’s smart, knowledgeable consumer.
It’s part of a grassroots revolution that sates the hunger left
by other food publications and fulfills the needs of local
and visiting readers to our region.
Santa Barbara County has its own unique food
traditions—from Santa Maria Barbecue to Santa Barbara
Spot Prawns and the world class local wines that accompany
them. And our region’s commitment to healthy living
has long been on the forefront of what people eat.
Edible Santa Barbara is entirely locally owned and operated,
and with our membership in Edible Communities, we are
able to combine the synergy of a national publication and a
hip, locally written insider’s view of the food and beverage
producers and purveyors throughout the region.
We shine the spotlight on our exemplary farmers,
fishermen, ranchers, winemakers and community food
programs—we savor the delicious diversity of
Santa Barbara. Please join us as a partner
in this delicious journey!
Advertising in Edible Santa Barbara
Benefits to You
Your ad gets read. Our readers seek out, save and savor
every copy of Edible. These magazines are valuable reference material
that are not discarded like general interest or advertising heavy glossy
publications—we always have more content than ads so you will not
get lost in the crowd.
edible
Santa Barbara
Celebrating the Local Food and Wine Culture of Santa Barbara County
You get complimentary listings in both our print
and online Source Guides. Readers use this directory like a second
phone book.
ISSUE 16 • WINTER 2012
COOKS ISSUE
Giannfranco’s Trattoria Culinary Inspirations Edible Mushrooms
MEMBER OF EDIBLE COMMUNITIES
Get a steady supply of Edibles for your customers.
They’ll thank you for it and come back for more.
You get visibility all across Santa Barbara County, and
beyond. You get exposure from Carpinteria to Santa Maria. We
choose our distribution points carefully, offering them at unique
locations throughout the area. And we have a number of paid
subscribers all across the nation.
edible
ISSUE 19 • FALL 2013
Santa Barbara
Celebrating the Local Food and Wine Culture of Santa Barbara County
Get added value. Because getting noticed in an evershifting media landscape often takes more than the printed ad. That
is why Edible offers not only valuable, content-rich advertising real
estate, but the chance to have a presence on our website, in our
e-newsletter and social media, at our events and to connect with our
food community. Think of your ad as a mini-PR campaign.
You support the local food community.
Supporting Edible Santa Barbara aligns you with the local food
community and allows us to continue to promote its bounty.
EAT
DRINK
LIVING BEER
LOCAL
Guerilla Brewing and
Feral Fermentation
ISSUE
Regenerative Earth Farms Aquaponics Exotic Edible Trees
MEMBER OF EDIBLE COMMUNITIES
Edible Santa Barbara Demographics and Circulation
What Makes Our Readers Special
Edible Santa Barbara readers are concerned, connected, savvy and community minded.
They are active consumers who are passionate about the environment and sustainability.
They are champions of local, independent businesses. They care about the quality of the
food they eat and where it comes from. They look for value but don’t mind paying more
for something if its quality is exceptional, and there is a good story behind it. They are
regular restaurant diners, terrific home cooks and avid gardeners. They support their local
farmers markets and understand that the best tasting foods are seasonal, fresh and local.
Why Do They Value Edible Magazines?
Frankly, they trust us. They know that we care as deeply as they do about our
food communities. They know we are an honest, smart and aesthetically beautiful
publication. No other magazine devotes editorial exclusively to the local foods of
Santa Barbara and the surrounding region, so we bring readers the information they
are looking for. And that makes our advertisers that much more attractive.
Demographics (Based on Edible Communities survey)
— 51% are women, 49% are men
— Kids read our magazine, but most of our readers are between 25–86 years old
— Each copy of the magazine is shared with an average of 3.5 people
— Average household income is $115,000
— 84% are college graduates
— 81% are professionals, educators, entrepreneurs
— Travel for pleasure an average of 14 days per year
— When planning a trip 76% make a restaurant reservation before they make a
hotel reservation
— Our readers regularly drink wine, visit farm stands and purchase artisanal foods
Distribution
Find Edible Santa Barbara at over 120 locations throughout Santa Barbara County:
Grocery stores, natural food markets, bookstores and newsstands, specialty food
merchants, wine and beer retailers, restaurants, cafes, bakeries, boutiques, hotels, culinary
schools, exhibitions and events, garden nurseries, festivals and farmers markets.
Circulation
We print and distibute a minimum or 20,000 copies per quarter. With a pass through
rate of 3.5, that’s 70,000 readers each quarter. And unlike other publications, every issue
is sought after and often kept.
What People Are Saying About Us
Edible readers tell us that they “read the magazines cover to
cover —even the ads.” That means more exposure for you.
Edible Communities is more than a group of high-quality, regional print
magazines with compelling storytelling and visual narratives. Through
electronic and digital platforms—websites, social media, Edible Radio
podcasts, and popular local events—its food journalism carries regional
stories to national and global audiences. We believe that in years to come the
collected work of these unique publications will serve as a valuable resource
for exploring the impact of regional food and agriculture from a grassroots
perspective.
— James Beard Foundation Awards Committee
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Because we don’t review restaurants or run fluff stories, our
readers trust the businesses we write about and the businesses
that advertise with us. That means they are more likely to
become new and loyal customers for you.
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Our thoughtful concerned readers are exactly the customers
you want. They can easily become your best ‘word of mouth’
supporters and fans.
“We see Edible Santa Barbara as an essential partner in our efforts to
both grow our own business and promote the rich and diverse local food
and beverage culture in our region.”
– Brian Thompson, Telegraph Brewing Co.
Edible Santa Barbara 2015 Media Kit
edible
Strength in Numbers
Edible Santa Barbara is independently owned and operated
with deep ties to Santa Barbara County. Yet we are also a
member of Edible Communities, with over 80 member
publications and a shared mission to connect consumers to
the farmers, chefs and food artisans in our communities.
The Edible brand name is recognized by visitors from all
over North America from the individual magazines as well
as the PBS show Edible Feast and a strong online presence.
Please ask us about opportunities to advertise in additional
Edible magazines or for sponsorship of the Edible Feast
television show.
Praise from Peers
Edible magazines have become a recognized brand name
in the food world. A complete list of press clips is shown at
the Edible Communities website and includes: Bon Appetit,
Gourmet, The Los Angeles Times, The New York Times,
Saveur and more.
“[Edible publications] have become the unofficial
literary journals of the farmer-writer movement.”
– The New York Times
“Edible is the best publication around these
days. Really, it’s incredibly honest and
informative.”
– Dan Barber, Blue Hill and Blue Hill at Stone Barns
Edible Santa Barbara has been
awarded the 2011 Publication
of the Year Award from the
James Beard Foundation, along
with the other titles currently
publishing within the Edible
Communities network of
regional food magazines.
Edible Santa Barbara 2015 Rate Sheet
Purchase any size display ad and receive:
– Copies of Edible Santa Barbara for your members and customers.
– Listing in our Source Guide, a text only section where you can
present the details, schedules and information about your business
in an easy to reference format.
– Listing in our online Source Guide with a direct link to your website.
Size Premium
Positions/Covers
1 issue
(width x height)
4 issues
6 issues
(per issue)
(per issue)
Back Cover
8.625" x 11.125"
$3,090
$2,780
$2,470
Inside Front Cover
8.625" x 11.125"
$2,880
$2,590
$2,260
Inside Back Cover 8.625" x 11.125"
$2,780
$2,500
$2,160
(final size includes 1/8" for full bleeds)
(final size includes 1/8" for full bleeds)
(final size includes 1/8" for full bleeds)
Size 1 issue
4 issues
6 issues
Interior
Pages
(width x height)
(per issue)
(per issue)
Full Page
8.625" x 11.125"
$2,285
$2,049
$1,800
7.5" x 4.75"
$1,365
$1,188
$1,029
Half Page (vertical) 3.625" x 9.75"
$1,365
$1,188
$1,029
Quarter Page (vertical only)
3.625" x 4.75"
$900
$798
$699
Eighth Page (horizontal only)
3.625" x 2.25"
$501
$445
$399
Ninth Page (vertical only)
2.25" x 3.0625" $405
$360
$294
(final size includes 1/8" for full bleeds)
Half Page (horizontal) Full Page
Includes 1/8"
bleeds
1/2 h
1/8 h
1/9
v
1/2 v
1/4 v
AD SPECS: Please submit your ad as a high resolution pdf file or contact us with any questions you may have.
IMPORTANT DATES
Spring
Final Ad Deadline:*
January 30
Publication First Week in: March
Summer
April 30
June
Fall
July 30
September
* Space reservation, contract, ad artwork and payment due. Ad production services available. Ask for rates and details.
(805) 898-9612 • [email protected]
Winter
October 30
December
Edible Santa Barbara Advertising Insertion Order and Contract
Advertiser Contract:
Payment and artwork are due by ad closing dates or date specified on invoice, payments not received by the due date may be
subject to late charges (as specified on invoice). Edible Santa Barbara reserves the right to refuse any ad. Advertisers assume full
responsibility to mail, email or phone copy changes to publisher by the advertising deadline. If new copy has not been received
by the deadline, the advertiser’s previous ad will be repeated. A proof of the ad and an invoice with stated deadline and terms will
be faxed, emailed or sent to the contact person on file. If time is at a premium and we do not hear from the advertiser within 24
hours of delivering the proof, the publisher will use his or her best judgement as to the accuracy of the ad copy and assume that
the advertiser has approved the content, design and layout of the ad. Edible Santa Barbara will not be held responsible for errors.
CONTRACT CANCELLATION: A contract may be canceled by the advertiser in writing 30 days prior to the next scheduled
deadline. If a contract is canceled before the full contract period has been completed, cancellation is subject to repayment of
any charges previously waived or discounted for any reason, such as discounts for contract advertisers. Discounts and waived
charges will be added to and due upon receipt of final statement. The publisher reserves the right to hold the advertiser and/or its
advertising agency jointly liable for payment due.
Advertiser Information:
Name____________________________________________________________________________________
Business Name_____________________________________________________________________________
Business Billing Address______________________________________________________________________
City______________________________________________State____________ Zip Code_________________
Email___________________________________________ Phone____________________________________
Ad Size_________________________________ Ad Rate (per issue)____________________________________
Number of times ad will run:
q One
q Four
q Six
Issues___________________________________________________________________________________ Special Notes_____________________________________________________________________________ Payment Information:
q Check (make check payable to Edible Santa Barbara)
q Credit Card:
Card Type: q Visa
q Master Card
q American Express
q Discover
Credit Card Number_______________________________________________________________________ Name on Credit Card (if different from above)_____________________________________________________ Credit Card Address (if different from above)______________________________________________________ Security Code______________________________ Expiration Date____________________________________
Signature_______________________________________________ Date______________________________
You can Fax this form to (805) 617-1846 or email a scan to [email protected]