1
Digital Day 2016
Media and communications diary
Socio-economic group ABC1 (aged 16+ in the UK)
Date
22
Reach of activities
Live TV
Recorded TV
Free On-Demand
Paid On-Demand
DVD/Blu-ray
Online video clips
Live radio
On-Demand radio
Personal digital audio
Streamed music
CD/Vinyl
Music videos
Social networking
Instant Messaging
Emailing
Texting
Photo or video messaging
Phone calls
Video calls
92%
45%
80%
16%
36%
When?
20%
In an average week
28%
13%
51%
46%
82%
68%
84%
15%
55%
31%
Other online news
34%
Where?
20%
Books (print or digital)
54%
Any location
40%
Other websites or apps
68%
54%
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
Any device
41%
Magazines (print or digital)
Other activities
How?
22%
Newspapers (print or digital)
Online shopping/ticketing
ABC1
29%
29%
29%
Video games
Sports news/updates
Who?
66%
33
Reach of activity types
Watched
100%
Listened to
Who?
ABC1
92%
Communicated
99%
When?
In an average week
Played
41%
Read/browsed/used
96%
How?
Any device
Social media (across activities)
69%
Any media - exc. comms
100%
Where?
Any media & comms activitiy
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
100%
Any location
44
Reach of grouped activities
TV or films on a TV set
TV or films on another device
Other video
96%
ABC1
35%
29%
Radio on radio set
Radio on another device
75%
When?
In an average week
34%
Other audio
61%
Voice comms
87%
Text comms
Games
Print media
Who?
How?
94%
Any device
41%
60%
Where?
Other internet media
Other non-internet media
83%
61%
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
Any location
55
Reach of grouped activities, by time of day
Any media and comms
100%
TV or films on a TV set
TV or films on another device
90%
Other video
80%
Radio on radio set
70%
Radio on another device
Other audio
60%
Voice comms
50%
Text comms
Games
40%
Print media
30%
Other internet media
Other non-internet media
20%
10%
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
66
Reach of watching activities, by time of day
Peak reach
100%
90%
80%
70%
Live TV (70%)
60%
50%
Recorded TV (41%)
40%
On-Demand (34%)
30%
20%
DVD/Blu-ray (13%)
10%
Online video clips (5%)
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
77
Reach of listening activities, by time of day
Peak reach
100%
90%
80%
70%
60%
50%
Live or On-Demand radio
(42%)
40%
30%
Streamed or personal digital
audio (20%)
20%
10%
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
88
Reach of communicating activities, by time of day
Peak reach
100%
90%
80%
70%
60%
Text comms (54%)
50%
40%
30%
Voice comms (25%)
20%
10%
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
99
Reach of reading/browsing/using activities, by time of day
Peak reach
70%
60%
50%
40%
Internet media (33%)
Other non-internet media (30%)
30%
20%
Print media (17%)
10%
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
10
10
Average minutes spent on activities
Live TV
Recorded TV
Free On-Demand
Paid On-Demand
DVD/Blu-ray
Online video clips
Live radio
On-Demand radio
Personal digital audio
Streamed music
CD/Vinyl
Music videos
Social networking
Instant Messaging
Emailing
Texting
Photo or video messaging
Phone calls
Video calls
1,006
239
232
152
732
174
264
327
182
188
253
332
In an average week
176
How?
67
200
134
Any device
393
197
Magazines (print or digital)
82
Other online news
82
Sports news/updates
Where?
179
Books (print or digital)
Other activities
When?
495
Newspapers (print or digital)
Other websites or apps
ABC1
447
Video games
Online shopping/ticketing
Who?
470
290
Any location
88
409
644
Averages (minutes) are among those who did at least one activity during their diary week i.e. excludes zeros
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
11
11
Average minutes spent on activity types
Who?
Watched
1,594
Listened to
ABC1
923
Communicated
When?
1,031
In an average week
Played
393
Read/browsed/used
1,062
How?
Any device
Social media (across activities)
Any media - exc. comms
469
3,618
Where?
Any media & comms activitiy
Averages (minutes) are among those who did at least one activity type during their diary week i.e. excludes zeros,
and they include multi-tasking activity i.e. doing more than one activity within each category at the same time
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
4,634
Any location
12
12
Proportion of time spent watching
4%
3%
8%
Live TV (59%)
7%
Recorded TV (20%)
Average total
Watching time
Inc. Zeros = 1587 mins
Exc. Zeros = 1594 mins
Free On-Demand TV or films (7%)
Paid On-Demand TV or films (8%)
59%
20%
Physical video (4%)
Short online video clips (3%)
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one watching activity
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=927
13
13
Proportion of time spent listening
6%
3%
8%
Live radio (69%)
11%
3%
On-Demand radio (3%)
Average total
Listening time
Personal digital audio (11%)
Streamed music (8%)
Inc. Zeros = 848 mins
Exc. Zeros = 923 mins
CD/Vinyl (6%)
Music videos (3%)
69%
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one listening activity
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=851
14
14
Proportion of time spent communicating
2%
13%
17%
Social networking (13%)
1%
12%
Average total
Communicating time
15%
Instant Messaging (15%)
Emailing (40%)
Texting (12%)
Inc. Zeros = 1016 mins
Exc. Zeros = 1031 mins
Photo or video messaging (1%)
Phone calls (17%)
Video calls (2%)
40%
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one communication activity
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=916
15
15
Proportion of time spent reading/browsing/using
11%
3%
3%
34%
4%
Average total
Reading… time
Inc. Zeros = 1021 mins
Exc. Zeros = 1062 mins
15%
Newspapers (print or digital) (11%)
Magazines (print or digital) (3%)
Other online news (3%)
Sports news/updates (4%)
Books (print or digital) (15%)
Online shopping/ticketing (3%)
Other websites or apps (27%)
Other activities (34%)
3%
27%
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one reading/browsing/using activity
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=899
16
16
Proportionate activity by time of day: Grouped activities
Other non-internet media
Other internet media
Print media
Games
Text comms
Voice comms
Other audio
Radio on another device
Radio on radio set
Other video
TV or films on another device
TV or films on a TV set
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
Proportion of all watching, by time of day
(all watching activities)
17
17
Online video clips
DVD/Blu-ray
Paid On-Demand
Free On-Demand
Recorded TV
Live TV
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=927
Proportion of all listening, by time of day
18
18
(all listening activities)
Music videos
CD/Vinyl
Streamed audio
Personal digital
On-Demand radio
Live radio
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=851
19
19
Proportion of all communicating, by time of day
Video calls
Phone calls
Photo messaging
Texting
Emailing
Instant Messaging
Social networking
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=916
20
20
Proportion of all reading/browsing/using, by time of day
Other activities
Other sites or apps
Shopping/ ticketing
Books
Other news & sport
Magazine
Newspaper
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Who?
When?
How?
Where?
ABC1
In an average week
Any device
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=899
21
21
Reach of devices
TV set (inc set top box)
96%
Games console
18%
ABC1
Analogue radio
51%
Digital radio
49%
Stereo system
34%
Smartphone
77%
Standard mobile
48%
Desktop
55%
Laptop
Print
In an average week
62%
Tablet
Other device
When?
24%
Landline
e-reader
60%
9%
How?
19%
Any device
60%
TV set (inc connected devices)
Any radio set (Analogue/Digital)
97%
75%
Any mobile phone (Smartphone/Standard)
85%
Any computer (Desktop/Laptop)
86%
Where?
Any location
Any device
100%
Any device or print
100%
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
Who?
22
22
Reach of devices, by time of day
TV
100%
(inc connected
devices)
90%
Radio
80%
(Analogue or
Digital)
70%
Landline
60%
50%
Mobile
(Smartphone
or standard)
40%
30%
Tablet
20%
10%
Computer
(Desktop or
laptop)
0%
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
Print
Grey area of chart shows reach of any device or print
Who?
When?
What?
Where?
ABC1
In an average week
Any activity
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
23
23
Average minutes spent on devices
TV set (inc set top box)
1,491
Games console
495
Analogue radio
ABC1
427
Digital radio
603
Stereo system
237
Smartphone
Standard mobile
Landline
Tablet
901
When?
69
In an average week
182
410
Desktop
1,148
Laptop
1,007
e-reader
208
What?
Other device
215
Any activity
Print
339
TV set (inc connected devices)
Any radio set (Analogue/Digital)
Any mobile phone (Smartphone/Standard)
Any computer (Desktop/Laptop)
1,568
686
Where?
835
Any location
1,441
Any device
Any device or print
Averages (minutes) are among those who used device at least once during their diary week i.e. excludes zeros
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
Who?
4,430
4,634
24
24
Proportion of time spent on devices
TV
(including connected devices)
3%
4%
Radio
33%
Average total
device time
27%
Inc. Zeros = 4634 mins
Exc. Zeros = 4634 mins
4%
11%
15%
2%
Average time including zeros is among all in subgroup.
Average time excluding zeros is among all who used any device at least once.
(Analogue or Digital)
11%
Landline
2%
Mobile
(Smartphone or standard)
15%
Tablet
4%
Computer
(Desktop or laptop)
27%
Other device
3%
Print
4%
Who?
When?
What?
Where?
ABC1
In an average week
Any activity
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931
33%
25
25
Proportionate device use, by time of day
Print
Other
device
Computer
(Desktop
or laptop)
Tablet
Mobile
(Smartphone
or standard)
Landline
Radio
(Analogue
or Digital)
6am
9am
12pm
Midday
3pm
6pm
9pm
12am
Midnight
3am
TV
(Inc. connected
devices)
Who?
When?
What?
Where?
ABC1
In an average week
Any activity
Any location
Filters: Socio-Economic Group (UK 16+): ABC1 | Period: In an average week | Devices: Any device | Location: Any location
Base: n=931