(DEMB 1)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – I : PERSPECTIVES OF MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Management profession.
2)
Planning premises.
3)
Game theory.
4)
Plural executive
5)
Sources of recruitment.
6)
Management development in India.
7)
What is the impact of external forces on management?
8)
State the limitations of MBO.
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(DEMB 1)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – I : PERSPECTIVES OF MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Explain the factors that influence span of control in a concern.
2)
Enumerate the tests employed in the selection of employees.
3)
Elucidate the nature and significance of communication.
4)
What are the techniques used in the process of control?
5)
One of the most successful discount department stores in America is known as WalMart stores and is named after its founder Sam Walton. Because of the phenomenal
success of these stores, Sam Walton became the richest man in America. Also, because
of his leadership, the stores have enjoyed continuous growth and expansion, so that by
mid 1980s, the chain had over 700 stores and increasing at the rate of an additional 100
stores per year. Its sales increased annually by over 35% per year and the profits have
soared close to 40% per year every year since 1975.
Sam Walton, until he died in 1992, took personal interest in his employees. His
managerial philosophy was to get the right people in the right places and then give them
the freedom to be innovative to accomplish their task. He called his employees as
associates and treated them as associates. As per company policy, all associates are
eligible for profit sharing plans which motivates the employees further. The managers of
the stores are required and encouraged to meet with their employees in a social setting
to discuss their concerns as well as issues of organizational interest, and this makes the
employees feel that their input is taken seriously by the management.
Sam Walton himself led a simple life. He did not exhibit any aura about himself,
giving the employees a feeling that he was one of them. He and his executives regularly
travelled in company owned planes to visit Wal-Mart stores situated at various sites
across the country. He met with sales clerks, stock boys and sales managers to find out
what items were popular. He knew most of them by their first names and addressed
them so. He initiated “employee of the month” in all categories and created honour roles
for more successful stores. This created inner competition requiring extra effort to
improve sales and service. This policy gained high respect for him as a leader.
The administration of the organization is very cost conscious. It only spends about
2% of sales for general administrative expenses. It shops for suppliers at bargain prices
all around the world and has built giant warehouses around the country in such a manner
so that most stores are within six hours of driving distance from a warehouse. This helps
in better delivery system and reduced inventories at retail stores. Each store prepares a
monthly financial report which can be studied line by line to look for ways to reduce
costs further.
These cost savings are passed onto the customers and this in turn generates customer
loyalty. Wal-Mart slogan of “Quality you need, prices you want” has become a generic
organizational statement.
Wal-Mart with more than 2000 stores at present is faced with tough competition
from a similar chain of discount stores known as K-Mart. However, Sam Walton did not
worry about the competition because he felt that his people oriented philosophy of
operations and cost cutting efforts without diluting the quality of the merchandise would
always meet the competition head-on.
Questions :
a)
What are the major reasons for the company’s phenomenal success?
b)
How would you describe Sam Walton as an effective leader? What leadership
theory is consistent with his leadership style?
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(DEMB 2)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – II : BUSINESS ENVIRONMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Concept of business environment.
2)
Political institution
3)
Tiny sector
4)
Plan holiday
5)
Social justice
6)
FDI
7)
Explain the impact of socio-cultural environment on business.
8)
What are the symptoms and causes of industrial sickness?
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(DEMB 2)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – II : BUSINESS ENVIRONMENT
Maximum : 25 MARKS
Answer ALL questions
1)
State the goals and objectives of Five Year Plans.
2)
Review the EXIM policy of India.
3)
Bring out the reforms introduced in the fiscal sector.
4)
Enumerate the salient features of industrial policy of 1991.
5)
AMT Limited is a public sector company engaged in the manufacturing of diverse
products such as watches, refrigerators, fans, industrial sewing machines and furniture.
AMT Limited was a profit making company for many years earlier. But for the past
five years from 1992-93, it started incurring losses. As a measure of toning up the
performance, the Government has taken decision to close the sewing machines wing and
is proposing to close the furniture and fans production wings.
The Employee unions of the company are soar against the decision of the
Government. They complain that the Government has no faith in the ‘concept of public
sector’ and hence it is nominating persons who have little time or no pecuniary interest in
the welfare of the company as Directors. And at the same time they hold several official
and unofficial positions in the Government. Similarly, lack of freedom to the executives
of the unit is a drag on the working of the unit.
In the context of liberalisation policies being implemented since 1985, the
Government is thinking of implementing one of the following policies.
I)
Contracting out the production of certain products;
II)
Handing over the Management to private sector;
III)
Appointing private sector industrialist as the Chief Executive;
IV)
Selling out the unit.
Questions :
As a student pursuing MBA course which alternative should you choose and
whether you support the point of view of the government or employee unions.
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(DEMB 3)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – III : MANAGERIAL ECONOMICS
Maximum : 25 MARKS
Answer ALL questions
1)
Equilibrium price
2)
Collusive oligopoly.
3)
Demand schedule.
4)
NPV.
5)
Opportunity cost.
6)
Supply side economics.
7)
Discuss the implications of cross elasticity of demand for managerial decision making.
8)
Discuss the nature and scope of managerial economics.
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(DEMB 3)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – III : MANAGERIAL ECONOMICS
Maximum : 25 MARKS
Answer ALL questions
.
1) Explain the demerits and merits of IRR method of capital budgeting.
2) What are the managerial uses of production function?
3) Critically examine the behavioural theory of firm.
4) State the relationship between cost and output in the long run.
5)
Indian Economy
Favourable factors
Adverse factors
GDP growth – 8.54%
Forex. reserve exceeding 100 crores
Favourable monsoon
Falling interest rate regime
Old economy, new economy,
and service sector recovery
Knowledge based economy
Inflation stabilised
1 Billion population
35 million Below Poverty Line (BPL)
Life span- 35-40 years
Unemployment & under-employment continued
People without shelter.
Farmers suicides
Shift towards materialism
In the light of the above, where do you think India is heading?
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(DEMB 4)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – IV : ACCOUNTING FOR MANAGERS
Maximum : 25 MARKS
Answer ALL questions
1)
Subsidiary books
2)
Forfeiture of shares
3)
Marginal cost
4)
Material yield variance
5)
Balance sheet
6)
Payment of dividend
7)
What are the uses of accounting information?
8)
State the managerial uses of funds flow statement.
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(DEMB 4)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – IV : ACCOUNTING FOR MANAGERS
Maximum : 25 MARKS
Answer ALL questions
1)
Explain accounting procedures relating to declaration of dividend.
2)
Describe the merits of different methods inflation accounting.
3)
Enumerate the practical application of marginal costing.
4)
From the following information relating to ABC Ltd. you are required to find out
a) Contribution.
b) Break-even point in units.
c) Margin of safety.
d) Profit.
Total fixed cost
Rs. 4,500
Total variable cost
Rs. 7,500
Total sales
Rs. 15,000
Units sold
5000 units
Also calculate the Volume of Sales to earn a profit of Rs. 6,000.
st
5) From the following details, prepare final accounts of Viswanath for the year ended 31 March, 2006 :
Rs.
Capital
Cash in hand
Purchases
1,00,000
1,200
1,20,000
Rs.
Furniture
Sales
15,000
2,00,200
Bills receivable
20,000
Bills payable
22,000
Rent, taxes
10,000
Stock (1.4.2005)
35,000
Wages
16,000
Debtors
50,000
Reserve for bad debts
Creditors
24,000
Salaries
Plant & Machinery
60,000
Additional Information :
a) Stock on 31.3.2006 Rs. 40,000
b) Outstanding rent Rs. 2,000, Wages Rs. 3,000, Salaries Rs. 4,000
c) Provide depreciation on Plant & Machinery at 5% on furniture at 10%
d) Increase reserve for bad debts on debtors to 2½%.
–––––––––––––––––
1,000
20,000
(DEMB 5)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – V : QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS
Maximum : 25 MARKS
Answer ALL questions
1)
Coefficient of correlation.
2)
Representative sample.
3)
Normal distribution
4)
Standard error
5)
Mode.
6)
G.P.
7)
Customers arrive at a one-window drive in bank according to Poisson distribution with
mean 10 per hour. Service time per customer is exponential with mean 5 minutes. The
space in front of the window including that for the service can, can accommodate a
maximum of three cars. Other cars can wait outside the space. (i) What is the probability
that an arriving customer will have to wait outside the market space? (ii) How long an
arriving customer will have to wait before receiving service? (iii) What is the average
length of the queue formed from time to time?
8)
A large super market has adopted a new strategy to increase its sales. It has adopted a few
consumer friendly polices and is using video clips of 15 minutes to propagate the new
polices. The following table provides data about the number of video clips shown in a
randomly selected day and the sales turnover of the supermarket in the corresponding day.
Day
1
2
3
4
5
6
7
8
9
10
11
12
No. of video clips
shown
25
25
25
35
35
35
40
40
40
50
50
50
Sales (in ‘000 rupees)
150
210
140
180
230
270
310
330
300
270
310
340
a) Develop a regression model to predict sales from the number of video clips shown
b) Calculate the coefficient of determination and interpret it.
c) Calculate the standard error of the estimate.
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(DEMB 5)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – V : QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS
Maximum : 25 MARKS
Answer ALL questions
1)
The number of defective component parts produced in a single shift in a factory are given
below :
No. of faults :
0
1
2
3
4
5
No. of shifts :
30
10
20
15
20
5
Fit a Poisson distribution to the data
2)
State the uses of quantitative techniques in decision-making
3)
Describe the methods used for forecasting
4)
Calculate seasonal index from the following data :
Sales (in units)
Year
st
1 quarter
2nd quarter
3rd quarter
4th quarter
1987
48
40
90
80
1988
77
35
100
90
1989
80
50
115
115
1990
100
60
125
118
1991
120
70
130
122
5)
2
From the following data, use χ -test and conclude whether inoculation is effective in
preventing tuberculosis :
Attacked
Not attacked
Total
Inoculated
31
469
500
Not inoculated
185
1315
1500
Total
216
1784
2000
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(DEMB 6)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS
Maximum : 25 MARKS
Answer ALL questions
1)
Spread sheet.
2)
Super computer.
3)
System software.
4)
Computer viruses.
5)
Systems design.
6)
Quality attributes of information
7)
What is the role of computers in management?
8)
Explain the features of computer based financial systems.
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(DEMB 6)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS
Maximum : 25 MARKS
Answer ALL questions
1)
State the legal dimensions of computerisation.
2)
Elucidate the applications of COBOL.
3)
Design computer programme package for inventory management.
4)
Bring out the use of computers in human resources management.
5)
Company : Camelot Music, based in North Canton, Ohio, is a privately held mall-based
retailer of music, CDs/cassettes, with 5,000 employees and 310 stores in the United States
The problem : Remain competitive with larger retailers, such as Best Buy and Circuit City,
as well as smaller mall-based stores, by offering pricing schemes that vary by store and
competitive situation, and discounts to frequent customers.
The solution : Use variable-pricing software and sophisticated methods to attract and retain
customers.
The IT infrastructure : Richter Systems International’s Automated Merchandising System
runs on a Hewlett-Packard 9,000 server. Camelot’s data warehouse runs on an ICL Gold
Rush Mega server, informix database, and micro strategies DSS software.
Costs of technology to solve business problem: Between $ 750,000 and $ 1 million.
ROI/Paybacks : Objective is to increase sales by atleast one-tenth of 1 percent, which
would garner a payback in a little more than two years.
To Charlie Marsh, CIO of Camelot Music, competitive pricing involves more than
slashing a buck off a CD here and there. To vie effectively with retailing giants and other
mall shops, Marsh uses information technology to tailor Camelot’s pricing structure
according to region, store, and competitive situation. Camelot also awards discounts to
frequent customers.
One key to success with such variable pricing is an enterprise pricing structure, says
Judy Hodges, applications and information access research manager for International Data
Corporation. The need for consistency is a major reason that Camelot Music picked Richter
Automated Merchandising Systems (RAMS) software.
In the past, Camelot executives worried little about Best Buy, Circuit City, and other
mass-market retailers, which sold few of the music CDs and cassettes that are Camelot’s
bread and butter. About three years ago, however, the rules of the game changed. Best Buy
began selling Music recordings as a “loss leader,” charging consumers $2 to $5 less than
shops such as Camelot in order to attract consumers to higher-ticket electronics products.
The retailers’ strategy “drove 10 points out of our margin,” says Marsh.
With the big retailers changing the competitive field, Camelot had to reinvent itself
and offer better pricing just to stay in the game. Basing pricing on whatever criteria is
appropriate-competition within or outside a mall, as well as no competition in some
regions– was key.
Camelot installed RAMS, which runs on an HP 9000 Enterprise Server Camelot also
operates a sophisticated customer marketing system, which runs on data warehousing
software. As part of ICL’s Corema customer relationship marketing system, Camelot’s
“repeat performer” program encompasses 2.25 million names of frequent buyers, to whom
Camelot issues $5 coupons good toward purchases, on their next store visit. “It’s like an
airplane frequent flyer program,” says Marsh.
Corema manages customer loyalty schemes, manages and monitors promotions, and
supports sophisticated predictions of customer purchase patterns. Corema also enables
Marsh to perform various market-based analyses, including calculating the success of
regional promotions by costs and margin percentage increases.
Payback from Corema, which Camelot deployed in 1997 after nine months of
development, should be quick. If the frequent buyer program increases sales by one-tenth of
1 percent, the system will pay for itself in two years. Marsh expects even more of a sales
boost than that from 1,00,000 mailers he sent out last November to customers in Camelot’s
database.
In an earlier test, within 30 days of mailing a 10 percent discount coupon to about
6,000 customers more than 70 percent of those customers had returned to the store, and the
average purchase per customer had almost doubled what it normally was. Within two
months, more than 90 percent of customers had come back to the store, with the same
purchase pattern.
Questions :
a) How could Camelot Music have used a systems approach to solving their business
problems?
b) Do you agree with Camelot’s solutions to their business problems? Why or why not?
c) What else would you recommend that Camelot do to improve their business situation?
How could information technology help?
(DEMB 7)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VII : FINANCIAL MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Objectives of financial management
2)
Features of financial assets
3)
Investment decision
4)
Break even point
5)
Net income approach
6)
Cost of debt
7)
What are the practical considerations in dividend decisions?
8)
State the determinants of working capital
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(DEMB 7)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VII : FINANCIAL MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Explain the role of financial manager in the management of inventory
2)
Enumerate the approach to valuation of preference shares
3)
Elucidate the working of money market in India
4)
Bring out the merits and demerits of NPU method of capital budgeting
5)
A company is considering lowering the selling price of its product. The following
information is available on the costs of producing and the income from selling its product :
No. of units sold
3,00,000
Sales price
Rs. 10 per unit
Variable cost
6 per unit
Fixed cost
6,00,000
Net operating income
6,00,000
a) The management board has asked you to prepare a table indicating the percentage increase
in volume necessary to maintain a net operating income at the current level on product with
decrease in price of 10% and 20%, assuming other costs remain constant.
b) Assuming everything to remain the same as described in situation (i) with the difference
that it is possible somehow to decrease the fixed cost by 20%, prepare the new table.
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(DEMB 8)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VIII : OPERATIONS MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Facilities location
2)
Mass production
3)
Store keeper
4)
Product design
5)
Variety reduction
6)
Process maping
7)
What are the issues in capacity planning?
8)
Explain the techniques employed in the management of inventory
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(DEMB 8)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – VIII : OPERATIONS MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
State the influence of location on the success of manufacturing company
2)
Describe the steps involved in quality assurance
3)
State the important areas in operations management
4)
Enumerate the steps involved in batch production
5)
Alan Engineering Contractors creates six-month “rolling” schedules, which are recomputed
monthly. For competitive reasons, the company does not subcontract. Therefore, its only
options to meet customer requirements are : (a) work on regular time (b) work on overtime,
which is limited to 30 percent of regular time, (c) do customers work early, which would
cost an additional Rs. 100 per hour per month and (d) perform customers work late, which
would cost an additional Rs. 200 per hour per month penalty as provided by their contract.
Alan Engineering has 25 engineers on its staff at an hourly rate of Rs. 300. Customer’s
hourly requirements for the six months from Jan. to June are :
Jan.
Feb.
March
5,000
4,000
6,000
Develop an aggregate plan.
Assume 20 working days in each month.
——————
April
6,000
May
5,000
June
4,000
(DEMB 9)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – IX : MARKETING MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Ecological pressure on marketing
2)
Marketing organisation
3)
PIMS analysis
4)
Post purchase behaviour
5)
Product modification
6)
Geographic pricing
7)
How do you conflict between channels of distribution?
8)
State the factors that may be considered while preparing advertising budget
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(DEMB 9)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – IX : MARKETING MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Explain the nature and significance of marketing research
2)
Bring out the non-business attitudes towards marketing
3)
Critically examine the Howard-Sheth model of consumer behaviour
4)
Under what circumstances skimming and penetration pricing strategies may be adopted?
5)
Analyse the following case and answer the questions given at the end: Business Today,
September 15, 2002 issue reported that, Gloom was the prevailing theme at the press
conference called by the Cellular Operators Association of India on August 19, 2002. All
the suits of the stage with the exception of MTNL’s J.M. Mishra – reeled of numbers and
factoids painting an extremely dismal picture of the sector. It was left to Bharati Enterprises
CEO, Sunil Mittal, to remind his brethren that the purpose of the meet was to celebrate the 8
million subscriber milestone.
Mittal’s Bharati Televentures is a listed company a rarity among Indian Telcos – and that
may explain his reluctance to admit that the sector is in the throes of a crisis. A little
prodding, and he confesses that “on an accumulated basis, no cellular service(s) company
has positive cash flow”.
The numbers paint a bleak picture: Telcos invested a close to $ 6 Billion (Rs. 29,400 crores)
in 51 cellular networks to which none has yet some have been around 7 years now –
become self financing. The sectors accumulated losses have increased from Rs. 6929 crores
in 2000-01 to Rs. 7719 crores in 2001-02 and the losses are expected to increase by an
additional Rs. 1000 crores this year. Two big players Idea and Bharati have tooted up losses
of Rs. 212 crores and Rs. 140 crores. Hutchison Telecom Chief Asim Ghosh says, “The
entire industry is profit-negative and cash flow-negative today”.
Questions
a) What are the reasons for mounting losses in cellular sector in India?
b) If you were the marketing manager of Bharati Enterprises, what are the strategies you
propose to make the organisation come out of continuous losses?
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(DEMB 10)
ASSIGNMENT - 1, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – X : HUMAN RESOURCE MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
Principles of HRM
2)
Job description
3)
Forecasting HR
4)
Sources of recruitment
5)
Application blank
6)
Concept of performance appraisal
7)
Discuss the promotion policy followed by Indian industry
8)
Distinguish between training and development
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(DEMB 10)
ASSIGNMENT - 2, MAY-2014.
EXECUTIVE M.B.A. DEGREE EXAMINATION
First and Second Years
Paper – X : HUMAN RESOURCE MANAGEMENT
Maximum : 25 MARKS
Answer ALL questions
1)
State the benefits available to employees in the Indian corporate sector
2)
Discuss the steps involved in decision making
3)
Explain the causes and consequences of employee turnover
4)
Trace out the HRD practices of Indian industry
5)
Mr. Rajesh is a Branch Manager of Indian Bank at one of its village Branches. His staff
includes two clerks and an attender. Very often Mr. Rajesh was left alone in the Office after
5.00P.M. to tally accounts, day books and complete all other work left incomplete by other
staff for that day.
On the 31st December Mr. Rajesh was working till past 2.00 A.M. to finalise the account.
On this fateful night the Branch Manager was attacked at the Branch by a band of robbers,
who looted Rs. 5.00 lakhs after brutally wounding Mr. Rajesh’s right hand which later had
to be amputated. After his recovery the Branch Manager applied for compensation. The
Bank Management was of the opinion that Mr. Rajesh voilated the job description by
working beyond the stipulated hours of work. He in their view was not entitled for any
compensation as the accident occurred during non-employment hours. They also called for
an explanation as to why the amount lost cannot be recovered from his salary and Provident
Fund.
Questions :
a) How do you justify the bank’s stand in this case?
b) What modifications do you suggest in job specification to overcome such incidents in
future?
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