PLA @ ALA
Don’t miss programs sponsored by
the Public Library Association
at the ALA Annual Conference
PLA Programs
Saturday, June 23
8:00-10:00 a.m.
Creating Blockbusters
Anaheim Convention Center - Ballroom B
This fun, insightful presentation, based upon
Gene Del Vecchio’s revealing new book,
Creating Blockbusters!, outlines eleven crucial
principles that explain why certain novels and
films become great. Create story ideas of your
own, develop story seminars for others, and
better select stories with broad appeal. Based
upon Gene’s thirty years of entertainment
experience and new research, this presentation
sheds new light upon a blockbuster’s ability
to satisfy child-like emotional needs we all
share, align with pop culture and trends, craft
relatable and aspiring characters, and provide
ingredients to create massive franchises.
Examples to discuss include: Harry Potter,
James Bond, Star Wars, Shrek, The Lord of
the Rings, Jurassic Park, The Simpsons, It’s a
Wonderful Life, and The Lion King.
Presenter: Gene Del Vecchio, CoolWorks, Valencia,
Calif.
Growing Leaders from Within:
Cultivating Your Library's Future
Leaders & Managers
Hilton Anaheim - Palos Verde
Training staff to take on leadership roles in
your library addresses their interests in
assuming additional responsibility as well as
cultivates successors for leadership positions.
Especially in difficult times, libraries need to
continue looking forward and developing their
future leaders and managers. This presentation
will discuss innovative ways that two libraries
have fostered and developed leaders and
potential managers from within existing staff
as well as introduced leadership programs to
assist staff ascending the rungs of leadership.
Presenters: Renae Bennett, Orange County (Fla.)
Library System; Polly C. Cipparrone, San Diego
County (Calif.) Library; Danielle King, Orange
County Library System; Susan Moore, San Diego
County Library; Bethany Stone, Orange County
Library System
Smart Investing @ your library:
Everyone Counts!
Anaheim Convention Center - Room 207B
and librarians to provide reliable, unbiased
financial education and resources to those who
need help. Librarians are building collections,
delivering programs to people of all ages
and economic circumstances, and creating a
national network of replicable service models.
Using data to tell the story, reaching out
and working with community partners, and
integrating market research into program
design are helping build the foundation for a
leadership role in financial education.
Presenters: Aubrey Carroll, Florence County (S.C.)
Library System; Sandy Dixon, State Library of Iowa;
Liz Doucett, Curtis Memorial Library, Brunswick,
Maine; Dwight McInvaill, Georgetown (S.C.) Public
Library; Jamie Ritter, Camden (Maine) Public
Library; Bobbie Rudnick, Naperville (Ill.) Public
Library
Evaluate PLA Programs
www.surveymonkey/ala2012pla
10:30 a.m.-noon
Guts and Glory: The Truth on What It
Takes to Lead
Anaheim Convention Center - Room 209B
Do we know what it takes to successfully
position the library as a core service in
government and community? We talk to
ourselves about what it takes to tell our story
and the value we bring, but rarely do we hear
from city and county executives about the real
truths on how they see libraries, and the skinny
on the skills they look for in library leaders.
Join us for a provocative conversation with
renowned government executives and proven
directors to hear straight talk about leadership
and how to position libraries as key partners in
city and county government.
authors; and the importance of books, reading,
and literacy.
Presenters: Sara Pennypacker, Balzer & Bray/
HarperCollins; Alan Sitomer, Project Gear Up,
California State University; Raina Telgemeier,
Scholastic/Graphix Books
1:30-3:30 p.m.
Every Child Ready to Read:
Implementation Tips!
Anaheim Convention Center - Room 213D
This program will present information on using
the updated Every Child Ready to Read (ECRR)
toolkit. Topics will include: parent tip sheets,
childcare provider classes, staff training, serving
children with special needs, tracking children’s
skills, and more!
Presenters: Janis Cooker, St. Mary’s County (Md.)
Library; Holly Henley, Arizona State Library; Alicia
Rodriguez, Los Angeles (Calif.) Public Library;
Dorothy Stoltz, Carroll County (Md.) Public Library
Shift Happens: The Quest for
Continuing Relevance
Anaheim Convention Center - Room 210D
Join staff of the King County (Wash.) Library
System to hear about their ongoing effort to
implement a Future Services Strategy, a longrange strategic plan for greater depth, breadth,
and relevance of service in the community.
Learn what steps they took—like creating a
staffing model and focusing on an enhanced
service provision—to shift a large library system
from a traditional way of providing service to
one that also serves online customers and
reaches out to the community. The presenters
will share what they learned as well as where
the library system is headed from here.
Presenters: Rick Cole, City of Ventura (Calif.); Sari
Feldman, Cuyahoga County (Ohio) Public Library;
Luis Herrera, San Francisco (Calif.) Public Library;
Cynthia Kurtz, San Gabriel (Calif.) Economic
Partnership
Presenters: Teresa Claypool, King County (Wash.)
Library System; Lisa Fraser, King County Library
System; Holly Koelling, King County Library System;
Nancy Smith, King County Library System; Susan
Veltfort, AFSCME Local 1857 and King County
Library System
Putting the Laughter in Literacy: Three
Top Authors Talk Smiles and the Power
of Reading
4:00-5:30 p.m.
Get More Bang For the Buck! Best
Practices in Collection Management
Anaheim Convention Center - Ballroom A
Anaheim Convention Center - Room 207C
Come join best-selling authors Sara
The role of librarians as trusted navigators
Pennypacker, Raina Telgemeier, and Alan
leading patrons to the most useful information
Sitomer in a session devoted to illuminating
is increasingly valuable. Smart investing @ your
the power of smiles; the tools of modern
library is building the capacity of public libraries
Learn how your library can implement best
practices in collection management, from
selection to circulation to evaluation. Enhance
the customer experience while making the
PLA Programs
Saturday, June 23 Continued
most of your materials budget and increasing
the efficiency of internal operations. Not just
for technical services librarians!
Presenters: Charlotte Bradshaw, San Mateo
County (Calif.) Library; Robin Isicson, San Mateo
County Library; Heather Pisani-Kristl, San Diego
County (Calif.) Library; Amanda Schukle, San
Mateo County Library; Jamie Watson, Baltimore
County (Md.) Public Library
Intellectual Freedom and the
Library Trustee
Hilton Anaheim - Capistrano
when there is a challenge against some item
on the shelf or when some other controversy
arises. Once the crisis emerges they are
scrambling to understand the issues and
respond to their constituents. This session is
intended to help trustees understand the issues
as well as their role in defending intellectual
freedom.
endeavor at the Chesapeake (Va.) Public Library
on electronic publishing called “ePublish or
Bust!” A librarian and a local volunteer will
chronicle their experiences writing a novel and
exploring alternatives for publishing, with a
focus on ePublishing. The end goal will be a live
how-to journey featuring daily blogs, tweets,
and Facebook postings, the creation of an
Presenters: Carol Brey-Casiano, U.S. State
“inspiration room” in which their activities
Department; Robert Hubsher, Ramapo Catskill
will be filmed, and successful publication and
(N.Y.) Library System; Kent Oliver, Nashville (Tenn.) inclusion of their work in the library catalog.
Public Library; Jennifer Weil Arns, University of
The experiment will culminate in the launch of
South Carolina–SLIS
a full-service, self-publishing resource area at
the Central Library.
Presenters: Jim Blanton, Chesapeake (Va.) Public
What is the role of public library trustees in
Publish Or Bust! An ePublishing Odyssey Library; Phyllis Floyd, Chesapeake Public Library
dealing with and advocating for intellectual
Anaheim Convention Center - Room 207B
freedom issues? Often the first contact trustees The session will detail plans for a yearlong
have with intellectual freedom as an issue is
PLA Programs
Sunday, June 24
8:00-10:00 a.m.
Create and Innovate! How to
Champion Creativity & Innovation
in Your Organization
formats from fiction to nonfiction—DVDs to
graphic novels. Panelists will cover popular
genres including history, crime, science fiction,
and romance.
Presenters: Christy Donaldson, Utah Valley
University Library, Orem, Utah; Katie Dunneback,
Seek innovation where it lives—your staff! Join Library of Congress/National Library Service for
the Blind & Physically Handicapped, Washington,
the Orange County (Fla.) Library System to learn
D.C.; Jessica Moyer, University of Wisconsin–
how they have developed an organizational
Milwaukee, School of Information Studies; Kaite
initiative to tap into the energy, creative spark,
Stover, Kansas City (Mo.) Public Library
Anaheim Convention Center - Room 201D
and passion of staff for thinking “outside the
box” and planning for the future. The award
winning Innovation Champions team has been
created to encourage an environment of ideas
and global trendwatching. This group partners
with staff throughout the library system to help
develop, evaluate, and implement ideas big and
small. Hear about the journey of the team and
learn how they are harnessing the power of
idea sharing and how to harvest your very own!
Materials Handling Automation to
Reduce Operating Costs
Anaheim Convention Center - Room 201C
What do self check-out machines, self check-in
machines, automated sorters, and RFID have in
common? One important thing...when
selected and implemented correctly, these
Presenter: Kelly Pepo, Orange County (Fla.) Library automated materials handling (AMH) solutions
can reduce your library’s operating expenses
System
dramatically. Many libraries are digging into
capital funds to implement these solutions in
10:30 a.m.-noon
order to reduce staffing costs, and while this is
Advisory Services for the Ebook Era
a sound strategy, it can go bad pretty quickly.
Anaheim Convention Center - Room 210D
This session will focus on AMH procurements
including how to evaluate products, ROI and
Today’s public libraries have collections far
payback strategies, and critical implementation
beyond traditional printed books that have
issues.
been the basis of readers’ advisory, and a new
Presenters: Lori Ayre, Galecia Group, Petaluma,
service model is needed. No longer limiting
Calif.; John J. Callahan III, Palm Beach County (Fla.)
ourselves to books and readers, this new
Library System; Gretchen L. Freeman, Salt Lake
concept will help us serve users in all areas of
County (Utah) Library Services; Alan Kirk Gray,
the public library, using appeal factors to cross Darien (Conn.) Library
The Great Non-Fiction Readalike:
If You Like This, You’ll LOVE That!
Anaheim Convention Center - Room 204C
As the popularity of non-fiction reading for
pleasure continues to grow, librarians have
a great opportunity to grow their readers’
advisory skills. What draws patrons to
non-fiction? And what do they want to read
next? This panel of five librarians will cover
major trends in popular non-fiction publishing,
recommending titles of current interest as well
as those with pre-publication buzz—along with
titles off your back list to satisfy your patrons
while they’re on hold.
Presenters: Stephanie Chase, Multnomah County
(Ore.) Library; Anna Mickelsen, Springfield City
(Mass.) Library; Alene Moroni, King County
(Wash.) Library System; Robin Nesbitt, Columbus
Metropolitan (Ohio) Library; Kaite Stover, Kansas
City (Mo.) Public Library
PLA Is Cosponsoring:
How Libraries Are Serving the Evolving Needs of
Baby Boomers and Older Adults (ALTAFF)
Sunday, June 24, 4:00-5:30 p.m.
Digital Literacy at the Front Lines of Library
Service: Issues, Challenges, and Opportunities
(ALA’s Committee on Literacy)
Monday, June 25, 10:30 a.m.-noon
PLA Programs
Sunday, June 24 Continued
President’s Program and Awards Presentation
Sunday, June 24 · 1:00-2:30 p.m.
Anaheim Convention Center, Ballroom D–E
Following the recognition of the PLA 2012 award winners, PLA president Marcia Warner will welcome author Sherman Alexie as keynote speaker.
Alexie, a Spokane/Coeur d'Alene Indian, is known not only for writing compelling, audacious stories, poetry, and movies depicting
contemporary life among Native Americans, but also for entertaining audiences with his funny and irreverent style. He has won
everything from a National Book Award to the opening spot at a comedy festival. He is the author of 22 books, including The
Absolutely True Diary of a Part-Time Indian, winner of the 2007 National Book Award for Young People's Literature; War Dances,
winner of the 2010 PEN Faulkner Award; and The Lone Ranger and Tonto Fistfight in Heaven, a PEN Hemingway Special Citation
winner. His upcoming publication, Blasphemy (Oct. 2012), is an anthology of new as well as previously published favorite stories.
photo credit: Chase Jarvis
PLA THANKS GROVE/ATLANTIC INC. FOR ITS SUPPORT OF THIS PROGRAM.
__________________________________________
President’s Reception
Sunday, June 24 · 3-4:30 p.m.
Hilton Anaheim, Lanai Deck
Join PLA president, Marcia Warner, along with PLA board members,
partners, and 2012 award winners at a music-filled, light hors d'oeuvres reception. Cash bar.
4:00-5:30 p.m.
Dangerous Ideas: What if We Took
Volunteers Seriously?
Anaheim Convention Center - Room 209B
Given the library profession’s long history with
volunteerism and its increasing reliance on
volunteers at all levels of service, this panel
begins to address the core question “What if
we took volunteers seriously?” Speakers will
discuss their hands-on experiences with
staff and volunteers, as well as the strategic
management of volunteer participation. Dr.
Bernier will present findings from the first
empirical research (conducted by an LIS
scholar) on young adult volunteerism, and a
doctoral student from Germany will present
research done on volunteerism in the U.S. from
an international perspective.
Presenters: Anthony Bernier, PhD, Jose State
University, Calif.; Cheryl A. Eberly, Santa Ana
(Calif.) Public Library; Beate Hoerning, grad
student, Humboldt University of Berlin, Germany
The Right Service at the Right Time:
E-Gov and More Made Easy
Anaheim Convention Center - Room 204A
Awarded a 2011 ULC Innovation Award, the
“Right Service at the Right Time” is a one-stop
service to help those seeking and applying for
various forms of public assistance. Developed
with open-source software, Orange County
(Fla.) Library System’s “Right Service at the
Right Time” is an easy to use discovery engine
that can be implemented in any community to
match customers with specific resources to
meet their needs. Learn how this extremely
popular and heavily used statewide project
can easily and cheaply be integrated into your
community.
Presenters: Donna Bachowski, Reference Central,
Orange County (Fla.) Library System; Josh Fox,
Orange County Library System; Ryan Price, Ryan
Price Media, Orlando, Fla.
PLA Program
Monday, June 25
1:30-3:30 p.m.
Digital Inclusion: Libraries Transform
Communities
Anaheim Convention Center - Room 209B
21st Century community-based library services
are moving beyond traditional library buildings
and the web. The future may be uncertain, but
computers and technology are sure to be a
part of it. The Colorado State Library has been
increasing access to broadband, computers,
and technology in 80 communities across the
state through the Colorado Public Computer
Centers project. Philadelphia has gone beyond
the public library walls by locating computer
Hot Spots in community-anchor organizations
that are satellites for library services and
programming. Learn how to find funding,
develop partnerships, and adapt this library
project for your community.
Thank you for attending a PLA program! To evaluate a program, visit
www.surveymonkey.com/ala2012pla. For additional information, including
membership benefits and upcoming professional development, visit www.pla.org.
Presenters: Khaleef Aye, Free Library of
Philadelphia Foundation, Penn.; Jennifer Donsky,
Free Library of Philadelphia; Jamie Hollier,
Colorado Public Computer Centers, Colorado
State Library; Erin Kirchoefer, Public Computer
Center, High Plains (Colo.) Library District; Joel
Nichols, Techmobile, Free Library of Philadelphia;
Elizabeth Orsburn, Free Library of Philadelphia;
Paul Paladino, Montrose (Colo.) Library District;
Crystal Schimpf, Public Computer Center, Colorado
State Library