OYTV
MEDIA
Joytv Media Kit 2016–17
Joytv
MEDIA KIT
2016–17
Joytv Media Kit 2016–17
Majority of Canadians
Pay most Attention to Ads
when watching on TV
4%
Tablet
Q When do you pay most attention
to advertising within television
programming? When watching on your…
Cell Phone
10%
Cell Phone
3%
Tablet
3%
Desktop/Laptop
10%
TELEVISION
A18+
TELEVISION
Desktop/Laptop
70%
A18–34
20%
50%
Source: nlogic, thinktv – OmniVu Survey March 2016
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2016–17
Tv ads drive
consumer action
To What Extent Do You Trust The Following Forms of Advertising? –
Trust Completely + Trust Somewhat.
Not only are TV ads highly trusted,
TV Ads drive consumer action more
than any other medium.
To What Extent Do You Take Action on The Following Forms of Advertising? –
Always Take Action + Sometimes Take Action.
TRUST
46% more than Search Engines
68% more than Social Networks
90% more than Online Video
ACTION
80
60
54
57
56
55
54
54
50
47
46
44
(%) 40
38
45
39
36
39
36
33
34
32
30
29
28
27
27
23
20
0
N
SO
AD
SP
TV
S
AD
IN
O
DI
W
NE
S
AD
ON
RA
S
AD
IN
G
MA
L
BIL
Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016
N
SO
D
AR
O
B
OO
ES
H
E
OR
S
AD
F
BE
M
VI
MO
OG
TV
PR
OD
PR
E
AC
PL
CH
G
EN
AD
SE
S
AD
ID
R
N
SI
EO
EV
ON
LIN
S
AD
A
CI
ON
SO
B
NE
LI
E
N
S
CE
O
PH
BIL
SO
D
TA
X
TE
A
ER
N
AN
ON
NE
DS
TW
E
LN
MO
N
SO
26
ILE
I
EV
D
B
MO
AD
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2016–17
TV is #1 Medium for
reach & Time spent
DAILY REACH (%)
AVERAGE WEEKLY HOURS PER CAPITA
100
80
50
88
40
REACH
Television reaches 88% of the Canadian
adult population on a daily basis.
30
TIME SPENT WATCHING TV
Exceeds all other media:
80
60
28
HOURS
REACH (%)
76
40
19.9
20
41
16.8
20
1.8
0
10
24
TV
INTERNET
RADIO
DAILY
NEWSPAPER
0.5
MAGAZINE
41% more than the Internet
67% more than Radio
13
0.3
COMMUNITY
NEWSPAPER
0
ADULTS 18+
Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily
Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix;
Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2016–17
TV reach and time spent
are remarkably consistent
DAILY REACH
Win/Spr 2015
WEEKLY HOURS
Win/Spr 2016
Win/Spr 2015
Win/Spr 2016
30
100
28.7 28
90
80
88
25
80
77
76
20
19.2 19.9
60
HOURS
REACH (%)
79
40
39
41
10
24
20
24
5
15
0
TV
INTERNET
RADIO
DAILY
NEWSPAPER
17 16.8
15
MAGAZINE
13
COMMUNITY
NEWSPAPER
1.9
0
TV
INTERNET
ADULTS 18+
Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily
Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix;
Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.
RADIO
1.8
DAILY
NEWSPAPER
0.5 0.5
0.3 0.3
MAGAZINE
COMMUNITY
NEWSPAPER
ADULTS 18+
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2016–17
Joytv is a Canadian television brand owned by ZoomerMedia. Our mission is to reflect
diversity and to inspire JOY. Based in Surrey, BC, Joytv broadcasts family entertainment,
comedies, dramas, documentaries and features that have a strong focus on the community.
WHO WE ARE
WHAT WE OFFER
Joytv is available in more than 1 million
households in the Greater Vancouver area.
Contemporary entertainment,
news programming and local
information with a strong
community focus.
Joytv is your Local Station! Serving the wants
and needs of viewers within Vancouver,
Victoria, Surrey & the Fraser Valley.
Unique custom-designed consumer solutions.
FEATURING
Award-winning
Mainstream
Dramas, Comedies
& Documentaries
Insightful Multicultural,
Multi-faith & South
Asian Programs
Local Community
Events
News Information Programs
Mystery &
Talk Shows
Joytv Media Kit 2015–16
LOCAL &
NATIONAL
COVERAGE
Prince George
65% of Joytv’s A18-49 audience is
in our Entertainment Schedule
(Mon-Fri 3pm-8pm).
Available Joytv Coverage:
2.1 million Vancouver EM.
BRITISH
COLUMBIA
National Weekly Reach: 476,000
Local Weekly Reach: 295,000
Kamloops
Vernon
Whistler
Kelowna
Vancouver, Lower Mainland
Sources: Numeris Vancouver/Total Canada,
August 31, 2015 – May 29, 2016.
North & South Delta
Victoria
Shaw 10 (Vancouver) + 7 (Victoria) | Telus 123 | Bell Satellite (National) 656 | Rogers (GTA) 173 | Novus (Delta) 10
Joytv Media Kit 2015–16
Joytv by
the numbers
Joytv viewers skew female (60%), and
are more likely to…
•Be the main shopper (Index 159)
•Be employed in Business/Finance/Accounting Industry
(Index 132)
•Mortgage free (113)
•Have community/technical college degree/diploma (Index 118)
•Spent $5K–$9,999 on Home Improvements (Index 113)
•Regularly Partcipate in: Aerobics/Yoga/Pilates (Index 115);
Fishing and Hunting (138); Hiking and Camping (Index 150);
Power Boating/Sailing/Jet Skiing (Index 150)
•Spent $30K–$30,999 on Vehicle bought in past 2 years (Index 111)
•Drank 7 Glasses of Wine in the past week (Index 113);
1–6 Beers in past 7 days (Index 112)
Source: Numeris Vancouver, Sep 1–May 31, 2015, Mon–Sun 2a–2a, Base 2+.
Joytv delivers an advertiser-friendly
program environment
Joytv Media Kit 2016–17
LOCAL PROGRAMMING
20/20
COMEDIES
BRITISH DRAMAS
DOCUMENTARIES
MYSTERY
SUE THOMAS
THE SIMPSONS
FRASER FOCUS
KING OF THE HILL
NIGHT COURT
WHO’S LINE IS IT ANYWAY
SOUTH ASIAN
MULTI-FAITH
Joytv Media Kit 2016–17
Joytv your go to station
JOYTV PRODUCTION SERVICES:
Commercials, Web Video Production,
Graphics, Editing, and Advertorials
commercial-basic: Communicates a simple, clear message and
builds your business. Includes a custom script, voiceover, editing
using your high resolution photos and basic graphical treatment
using your logo.
commercial-custom: All the quality of a basic ad, a custom
project is used to create an advertising campaign with an image –
building concept or custom music soundtrack. Includes a custom
script, voiceover, a half or full day location shoot with raw video
editing and specialized graphic treatment.
communicate a clear message and build confidence in your
business with a Creative Essentials commercial.
the creative essentials package includes: Script Development/
Copy Writing • Coordinating Human Resources • Telecaster
Applications (if necessary) • 4 Hours On Location Videography (as
required) • Lighting Package (as required) • Up to 5 Hours Video
Editing • Basic Graphical Treatment • Background Music, Sound
Effects, etc. • Professional Voice Over from Joytv Talent Pool (one
voice) • Final edit presented through Youtube link (and digital file
if requested)
SOCIAL MEDIA
an integral part of the Joytv client experience
/JoytvBC
@JoytvBC
@joytvbc
JOYTV ADVERTISING TESTIMONIALS
www.joytv.ca/testimonials
DONNA VERLAAN
Kitchen Craft Cabinetry,
Vancouver
Joytv Testimonial–
Kitchen Craft Cabinetry
Joytv Media Kit 2016–17
Joytv your community station
Cultural News & Information
Lifestyle Entertainment
Community Events
JoytvNEWS
CarmenTV
GO! Community Calendar
• JoytvNEWS is a 90 second weekly feature • Joytv’s host, Carmen Ruiz y Laza, is ready
to get her hands dirty or manicured in
reflecting on local Arts, Lifestyle, Communiorder to endorse your brand, your way!
ty & Multi-cultural stories that are often over
looked by mainstream media.
• CarmenTV showcases local experts for
their knowledge and tips on travel, cuisine,
• An extension of our weekly edition of Fraser
fashion, beauty, DIY, entertainment and
Focus, hosts Dean Atwal and Leah Bolton
design.
are the ambassadors of Joytv within the
Fraser Region.
• Carmen’s engaging personality showcases
www.joytv.ca/news-2
your product and services in a way that
increases interest and sales!
www.joytv.ca/shows/carmentv
• Hosted by Katrisha Villarante,
The Joytv GO! Community Calendar, is
filled with events throughout the Fraser
Region, Vancouver, and Victoria.
• From trade shows to entertainment,
festivals and charity events, the GO!
Community Calendar covers a multitude
of community listings each week.
www.joytv.ca/category/events
Joytv Media Kit 2016–17
Joytv your news station
A Fresh
Perspective
Beyond the
Bridge
Fraser Focus is a half hour
program that aims to tell
local stories that are often
overlooked. Hosts Dean Atwal
and Leah Bolton engage with
their communities on relevant
topics to provide content fit for
a national viewing audience.
From cultural festivals to lifestyle
news, Fraser Focus showcases
what people from the Fraser
region do, believe and feel.
www.joytv.ca/shows/fraser-focus
DEAN ATWAL
LEAH BOLTON
Joytv Media Kit 2016–17
TUESDAY
WEDNESDAY
THURSDAY
BIRDS OF A FEATHER
NIGHT COURT
KING OF THE HILL
SUE THOMAS F.B. EYE
8:00 PM
6:30 PM
THE SIMPSONS
WHOSE LINE IS IT ANYWAY?
theZOOMER
9:00 PM
10:00 PM
FRIDAY
HEARTLAND
7:00 PM
5:30 PM 5:00 PM
4:30 PM
4:00 PM 3:00 PM
MONDAY
Joytv’s entertainment schedule
THE HARPREET SINGH SHOW
20/20 (S)
Joytv Media Kit 2016–17
There are over
313,000+ South Asians
in British Columbia.
“According to the 2006 Census, South Asians in Canada
now comprise the country’s largest visible minority group,
surpassing the Chinese population in Canada for the first time.
South Asians are the largest and one of the fastest growing
visible minority groups in Canada.”
Source: Canadian 2011 Census
Joytv offers…
Inspirational programs presented by a variety of different
groups including Muslim, Hindu, and Sikh groups
A comprehensive South Asian community showcased
every week during the famous Mosaic block of programming,
Saturdays from 8:00am to 10:00pm, Monday to Friday early
morning prime time – features primarily Punjabi, Hindi, and
Urdu programming
Independently produced programs such as
“The Harpreet Singh Show”
(Mon-Fri 7–8am, Mon–Thus 10–11pm, Sat 2–3pm, 8–9pm)
Mosaic Programming
Joytv Media Kit 2016–17
32%
Adults 25–54
Viewers of Joytv South Asian
programming are almost
evenly represented by
both genders.
Who are the viewers of South Asian
programming on Joytv?
39% 32% 46% 9%
University Educated
Hold Stocks/Mutual
Funds
Hold RRSPs
Middle/Other
Manager
25% 38% 40% 8%
Hold a Line of Credit
HHI of $50K+
Main Shopper
Professional
Source: Numeris Total Canada, Aug 31, 2015–May 29, 2016. Composition based on 2+ AMA (Sat 8am–9pm+M–F 7a–8a+M–Th 10p–11p)
South Asian
Viewers as
Consumers:
The South Asian
community is: Core
consumers of working-age,
with an above-average
propensity to be university
educated and living in an
average income household
64% 44% 39% 67%
Own an Imported
vehicle
Have eaten at a Bar/Pub
in past 30 days
Spent $1k–$4,999 on
home improvement in
the past year
40% 76% 54%
Main Shopper
Have eaten at a
Coffee/Donut shop in
past 30 days
Have attended a
Movie Theatre in
past 4 months
Source: Numeris Total Canada, Aug 31, 2015–May 29, 2016. Composition based on 2+ AMA (Sat 8am–9pm+M-F 7a–8a+M–Th 10p–11p)
Have eaten as Fast
Food restaurant in
the past month
Joytv Media Kit 2016–17
SATURDAY
9:00am
KALAM-E-ZINDAGI
9:30am
FRASER FOCUS
10:00am – 10:30am
MEHAK PUNJAB DI
11:00am
VEHRA KHUSHIAN DA
11:30am
HAMAARA ANDAAZ
12:00pm – 12:30pm
DHOOP CHAON
1:00pm
JOURNEY OF HEALING
1:30pm
SABBKA MALIK EK
2:00pm – 2:30pm
THE HARPREET SINGH SHOW
3:00pm
SPILL UR BEANZ
3:30pm
EXPLORING ISLAM SERIES
4:00pm – 4:30pm
SATT SAMUNDRON PAAR
5:00pm – 5:30pm
AAP KI AWAAZ
6:00pm
JOURNEY OF HEALING
6:30pm
LET THE QURAN SPEAK
7:00pm – 7:30pm
SABHRANG
8:00pm – 9:00pm
THE HARPREET SINGH SHOW
Joytv’s Mosaic
programming
schedule
*The Harpreet Singh Show: (Mon–Fri 7–8am, Mon–Thus 10–11pm, Sat 2–3pm, 8–9pm)
Joytv’s Christian weekday schedule
Joytv Media Kit 2016–17
TUESDAY
1:00 PM
WEDNESDAY
THURSDAY
700 CLUB
JAMES ROBISON: LIFE TODAY
12:30 PM
12:00 PM
11:00 AM
MONDAY
JOYCE MEYER
700 CLUB CANADA
WEEKDAYS FROM 11AM–1PM
FRIDAY
Joytv Media Kit 2016–17
Adult 25–54 who watch The Simpsons are
more likely than the population to...
Be University
Educated
(undergraduate)
Have HH Income
$100K–$124,999
Be employed in
Business/Finance/
Accounting industry
143
129
207
Eaten at Fast
Food Restaurant
past 30 days
Gone to a
Movie Theatre
past 4 months
Shop on Mobile
device past 7 days
130
144
Regularly Garden
in season
Regularly drink 1–6
Soft Drinks in
the past week
Have drank 12+
Cans of Beer in
the past week
111
113
Index–100 vs. A25–54 Pop.
232
Be a Professional
128
266
Source: Numeris Vancouver, Aug 31, 2015–May 29, 2016. Composition based on 2+ AMA (M–F 6pm–7pm)
Spend $100–
$200 Weekly on
Groceries
117
Be employed in
Technical/Skilled
Occupations
166
Be employed in
Specialized Sales
and Service
292
Spend $5k–$9,999 on
Home Improvements in
past year
183
Joytv Media Kit 2016–17
Adult 25–54 who watch King of The Hill are
more likely than the population to...
Be employed in
Technical/Skilled
Occupations
Be University
Educated
(undergraduate)
Have HH Income
$125K–$149,999
Eaten at Bar/Pub
past 30 days
Fishing/Hunting
Downhill/Skiing/
Snowboarding during during season
sometimes
season sometimes
108 257
243
Be employed in
Specialized Sales
and Service
155
Eaten at Fine Dining
Restaurant past
30 days
164
Golf in season
sometimes
Regularly Garden
in season
146 172
256
261
188
Power Boating/
Spend $100–
Sailing/Jet Skiing $200 Weekly on
sometimes
Groceries
Video Games
Systems/Games
Spending $1000+
12+Diet Soft
Drinks past 7 days
Glasses of Wine
past 7 days, 7 to 11
131
269
121 137
113
Spend $5k–$9,999 on Home
Improvements in past year
197
Index–100 vs. A25–54 Pop.
Source: Numeris Vancouver, Aug 31, 2015–May 29, 2016. Composition based on 2+ AMA (M–F 7pm–730pm)
Spirits
past 7 days, 7 to 11
181
Joytv Media Kit 2016–17
Adult 25–54 who watch 20/20 are
more likely than the population to...
Have HH Income
$75K–$99,999
Be Community/
Technical College
Main Shopper
HH with Kids <12
133
142
109
113
115
Travel in
own Province
on Business
Regularly partcipate
in Aerobics/Yoga/
Pilates
Gardening Regularly
in season
Movie Theatre
Eaten in Fine
Dining Restaurant past 4 months
past 30 days
Eaten in Casual/Family
Dining Restaurant
past 30 days
121
112
111
193
161
Spent $1000+
on Appliances
past 12 months
Spent $1000+
on Electronics
past 12 months
Used takeout/
delivery
past 30 days
Drank 12+ bottled
water past 7 days
Drank 1–6
Glasses of Wine
past 7 days
162
204
117
Cycling
Camping Regularly
Have a Line of Credit
194
163
114
Index–100 vs. A25–54 Pop.
233
Source: Numeris Vancouver, Aug 31, 2015–May 29, 2016. Composition based on 2+ AMA (Friday 10pm)
154
Joytv Media Kit 2016–17
LEVERAGE THE FULL POWER OF
MEDIA
zoomermedia.ca
TELEVISION
RADIO
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EVENTS
TORONTO / VANCOUVER
TORONTO/GTA
DIGITAL
COBOURG
THE NEW
GEORGIAN TRIANGLE
REST OF NETWORK INCLUDES:
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VisionTV.ca / ONETV.ca /Joytv.ca /
HopeTelevision.ca / Classicalfm.ca /
ZoomerRadio.ca / ZoomerShow.ca /
ideacity.ca / ZoomerMedia.ca
CONTACT
US
Joytv Television Division
5668 192nd Street, Suite 204
Surrey, BC, V3S 2V7
Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10
or check your local listings | joytv.ca