Selling Your Spouse
on a Matco
Franchise
Minimizing Your Risk & Knowing if a Matco Franchise is Right for You
Is this a risk
WORTH
TAKING
?
You want a change. The old job is a dead-end street. Even when the economy is
booming, your pay rarely goes up. Your hours aren’t yours, you’re missing out on
your kid’s weekend games, and every day feels like a slog.
You’re ready, but maybe your spouse isn’t. She’s probably got good reasons, too.
Owning your own business is always risky. You’ve got to invest a huge amount of
money, and there’s never any guarantee that you’ll come out ahead.
You believe that the time is right for you and your family to make the leap to
being your own boss. It’s time for a change that can give you more of what you
want from life and less of the things you don’t want.
This document was created as an aide in your conversation with your wife,
partner or spouse (for simplicity, we’ll just refer to her (or him) as your
“partner” from this point forward).
The purpose is to help you and your partner jointly determine if a Matco
franchise is a risk the family considers worth taking. If it’s too big of a risk, we
don’t want you taking the chance. But, we’ll do all we can to reduce the risk,
including intensive training, ongoing support and mentoring, and an annual
business review (or more often if you need it).
If you’re not asking the following questions, there’s a very good chance that
they’re going through your partner’s head:
SERVICE. TRUST. RESULTS.™ • Can I replace my income? And, if so, how long will it take?
• How certain can I be that this will succeed and not fail?
• What do I have to do to succeed, and can I do it?
• What are the risks I need to manage?
• What do I have to do to achieve my dream?
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Below we’ll answer these questions as best we can. The biggest question of all
is this: are you willing and able to run your own business? If you do your part,
Matco will do theirs, and together we can make great things happen.
Once you and your partner have read all the information supplied by Matco,
including this document, and had a good conversation we suspect you know
what’s right for you and your family.
CAN I REPLACE
MY INCOME?
Matco succeeds only when its franchisees succeed. The franchise must be a
good fit and have a high probability of success. Matco has won awards for being
the top franchise opportunity available for five of the last seven years running
because we do a lot of things right. People can, and do, replace their income and
achieve their dreams using a Matco franchise.
The answer to the question depends on what income you are trying to replace.
You can get a good idea by reading our document entitled “Answers to Your
Three Biggest Questions”. You can get this document by going here. You’ll get a
glimpse of what other Matco franchise owners actually did in 2012.
You can also read a document outlining the “Success Formulas”—How a Matco
Distributor Makes Money by going here.
Many people can replace their income if they follow the Matco business process.
If you don’t do the work and follow the process, you probably won’t be successful
in replacing your income. If you do follow the process, you have an opportunity to
be like those Matco franchisees who have replaced their income and gone on to
make more than they ever dreamed possible -- all while loving their work.
The bottom line is that replacing your income depends on you, how you run your
business, and how hard you work.
The keys to success (knowing if you can do what’s required):
1. Set a schedule and stick with it.
Be consistent, show up to your
customer’s business the same time
every week, and show them how
they can save time and money with
better and newer tools.
2. Follow the Matco Business System.
Learn and use the software. Act on
the training, ideas, and suggestions
we provide. Seek out and build
relationships with successful
distributors. This is not a good
business for people who prefer to
do things their own way.
SERVICE. TRUST. RESULTS.™ 3. Manage your time. You’re not on the
clock any longer, but time you’re not
in the field is time you’re not selling
and making money. It’s hard work,
but the consistency pays off.
4. Manage your money. Matco
distributors handle hundreds of
thousands of dollars every year. You
need the self-discipline to spend
only what’s truly yours, after taxes
and business expenses.
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5. Manage your attitude. A positive
attitude is everything in this
business. Your customers will
instantly detect a poor attitude
and will go elsewhere for their
tools. You’ll need to be positive
and confident without being pushy
or cocky. This is a relationship
business in which customers buy
from people they know and trust.
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HOW QUICKLY
CAN I REPLACE
MY INCOME?
Many and maybe most Matco franchise owners start making sales their first few
days on their route. This means that they are making money very early.
Every Matco franchise owner starts with 90 days of living expenses in reserve. Some
new franchise owners never touch that reserve. Some use it all, and then some.
Replacing your income is not the same as making money. You’ll only make
money that is all yours and can go towards replacing your income after you
pay your weekly and monthly expenses. You’ll also have to pay off your initial
inventory investment. We call this the break-even point, and it’s a focus of our
first two one-on-one business meetings with you after you start.
How quickly you replace your income depends on four factors:
1. How much you are making today.
2. How much you sell.
3. Your net profit after sales.
4. How quickly you collect payment from your customers.
5. And, how well you manage your money.
Working for yourself is a big change from working for someone else. Nobody
will be telling you what to do and when to do it other than you. That is the big
advantage and that is the risk.
You must feel comfortable selling high-end products to mechanics and others
that would use Matco tools. “Sales,” in a Matco franchise is nothing more than
meeting with generally nice, like-minded people who happen to like tools as much
as you. You’re not trying to sell them something they don’t want or can’t use,
which makes selling rather easy. It’s mostly a matter of showing up, showing off
your cool stuff, and keeping track of each person’s likes, dislikes, and needs.
In other words, to “sell” is simply to like people, like tools, and enjoy “show and tell.”
Also, since nearly 70% of all customer sales are what we call “Time Payment
Sales,” a lot of your job will be collecting money from your customers. They
buy the tools on credit. You’re the bank in this case, so it’s your job to collect
payment. If you’re not OK asking for money that’s owed to you, then this may
not be a good career for you.
Finally, as we mentioned, there will be a lot of money coming into your truck. It’s
not your money until you’ve paid your expenses. This includes, your truck lease,
re-stocking your inventory, taxes, insurance, gas, and other business expenses.
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Matco teaches you how to use a software system that tracks everything you
do—your sales, sales tax, net profit margin, business expenses... the whole
ball of wax. Just use the system as we’ve taught you to use it, and you’re set.
And, don’t worry if you’re not computer savvy. Many of our new distributors are
leery of computers, so we’ll work with you one-on-one until you’re a pro. Many
of our distributors turn the business and accounting (money) side over to their
partners, so that they can focus on bring in more sales revenue.
Some new Matco franchisees completely replaced their income by the end of
the first 90 days. Most get it done by the end of the first year. Some take longer.
How fast YOU replace your income is up to you, and the beauty of our system
is that you’ll know exactly what to do from the start. The business planning
session in your home will identify your financial goals and lay out a plan for
you to reach those goals.
HOW CERTAIN CAN I BE
THAT THIS WILL SUCCEED
AND NOT FAIL?
A Matco franchise is a remarkably good way for many people to own a successful
business while managing many of the risks that can pose a threat to success.
Matco is a franchise business opportunity and franchises in general provide a
business model that significantly reduces the risks in business and help you
generate profit much faster than starting a business completely on your own.
Unlike Matco, most franchises require you to find your own customers. These
kinds of businesses fail daily. Matco is very, very different. Not all franchises
are created equally.
Matco carefully builds a set of no fewer than 325 and no more than 400 solid
prospective customers. You can read about the rigorous process of how Matco
builds a quality route by going [Here].
Your customers already know that you have great products at competitive prices.
As a Matco business owner your customers generally want to see you. In fact
most count on being able to see you every week at the same time. That’s good
because you’ll visit them every week if you follow the Matco plan.
It’s the quality and consistency of that weekly relationship that will determine
the degree of your success.
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Nearly 1,500 Matco franchisees prove the model works every day. As some like to
say, “Matco figured out how to make the wheel round. All you have to do is keep
the wheel rolling by making the calls and taking care of business.” If you do your
part a Matco franchise is a great business.
Here are some of the ways that any business, including a Matco franchise, can fail:
• D
on’t go to work every day for the number of hours it takes to make
the business work...
• Don’t manage the money in the business...
• D
on’t control your costs. If you spend more than you make you won’t
be able to pay your bills or yourself...
• Don’t keep your promises to your customers...
• Don’t tell the truth...
• Don’t be the kind of person others want to be around and buy from...
• Don’t be easy to get along with...
• Don’t stay organized...
• Don’t pay your tool bill, truck lease and fuel bill...
• Don’t follow the Matco plan...
• Don’t go to the Matco meetings...
• D
on’t stay in touch with the other Matco franchise owners and learn
from them...
• Don’t keep your partner informed and involved in the business...
Avoiding failure is easy if you do what is known to work.









• Collect the money you are owed on
account every week?
• M
ake all of the calls on your route
every day and every week?
• Act on your Matco training and use
your Matco business software to
manage your business every day?
• M
anage your time and your money
every day?
Y ES
SERVICE. TRUST. RESULTS.™ 
• K
eep the promises you make
to others?

• D
rive the same route every week
and talk to the same group of
mechanics about saving time and
money with Matco tools?
answers to the above means that you have
dramatically reduced the risk of failure
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
Are You Willing To...
WHAT ARE THE RISKS
I NEED TO MANAGE?
Matco will cover most of the major risks that can threaten a Matco business
in the Matco training. This training is not only twice as long as any other tool
franchise, but it is also taught by training experts who have a long history of
helping Matco franchisees be some of the most successful tool franchise owners
in America. You can get more information on Matco training here.
Here are some of the challenges that you will likely face:
• Money management.
• Improving your sales skill.
• Being disciplined enough to fully cover your route each week.
• Using your business management software consistently so it can help you
manage your inventory, the money you are owed and your investment in tools.
• Keeping reserves to pay your taxes.
• Collecting money each week from the people who owe it to you.
• Being willing to ask for the sale.
• Being willing to remind people that they owe you money each week.
• Managing your personal life so that you can both work your route
completely and take care of your mobile store.
• Knowing that you are your own boss and you can take a day off anytime
you want to but also knowing you have to limit your days off to the extent
that you can do your business successfully.
WHAT DO I HAVE TO DO
TO ACHIEVE MY DREAM?
Do everything mentioned above: set goals, work with your manager and then
give it a reasonable amount of time. The degree of your success is in your hands.
Every year you can work smarter. Matco, your manager, and the Matco training
department want to see you succeed. They will be there every step of the way to
help you achieve the dreams you are committed to achieving.
Perhaps the biggest thing you have to do to achieve your dreams is to be sure
that you and your partner agree that you are willing and able to do the things
suggested in this document. You can count on Matco to do their part. Together
you and Matco can give you and your family the changes you’ve wanted in your
life... starting just weeks from now.
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(C) 2013 Matco Tools, A Division of Danaher Corp. All Rights Reserved
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by Franchise Disclosure Document (FDD).
Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota,
Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire a franchise for a [Matco Tools distributorship] to be located in, one of these states or a country whose laws regulate the offer
and sale of franchises, we will not offer you a franchise ™
unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
SERVICE. TRUST. RESULTS. Minnesota state franchise registration number F-2705.
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