International Marketing Director,
Fluent in 4 languages
_______________________________________________________________________
Morten Felthaus
Konrad-Adenauer-Straße 12
D-55232 Alzey
Phone (home): +49 - 6731 / 94 35 04
Mobil:
+49 - 172 68 47 800
E-Mail (home): [email protected]
Born: October 10th,1971
in: Silkeborg, Denmark
Citizenship: Danish
Marital status: married, 2
children
School education in France
1978-1981
1981-1989
1989
Elementary School Grasse, France
Secondary School Grasse und Nice, France
A-Levels with specialisation in Business Studies (Baccalauréat B), Nice, France
International Degree Courses
1989-1991
1991
1991
1991-1992
1992
Institut Universitaire de Technologie de Nice-Sophia Antipolis,
Degree Course Sales and Marketing (Techniques de Commercialisation), Nice, France
3 months professional internship abroad at Poole Arts Centre, Poole, Great Britain
Degree (D.U.T. - Diplôme Universitaire de Technologie), Nice, France
Bristol Business School, Bristol, Great Britain
Course: Higher National Diploma in ‘‘Business Information System"
H.N.D. (Higher National Diploma)
International Product Management
1992-1995
Product Manager for L'ORÉAL, Copenhague, Denmark
1992
Sales employee for L’Oréal Denmark
(August - November 1992)
1992-1993
Junior Product Manager, responsible for 5 product ranges with a turnover responsibility of 3
million Euro (equals 14% of company turnover)
(November 1992 - December 1993)
1994-1995
Product Manager, responsible for the newly introduced range of make-up L'Oréal Perfection
with a turnover of 2.5 million Euro
Successful introduction of the brand within the first 2 years: market share of 19%, second
biggest brand on the Danish market
(January 1994 - August 1995)
Marketing Management - Germany
1996-1997
Product Manager for L’ORÉAL, Düsseldorf, Germany
Product Manager for the brand Jade (leader on the market for Decorative Cosmetics),
responsible for eye cosmetics and make-up products with a turnover responsibility of 32
million Euro (equals 32% of overall company turnover)
Development of a new merchandising system (investment of 9 million Euro) and special
placements for the entire Jade assortment in the sector of Decorative Cosmetics
Expansion of the market leader position and successful preparation of the complete
transformation of the product assortment, integrating the US brand Maybelline New York,
American subsidiary of L’Oréal.
(January 1996 – August 1997)
1997
Group Product Manager for euro-play toys GmbH, Langenfeld, Germany
(September 1997 – January 1998)
Since 1998
Marketing Director for Sara Lee Intimates, Alzey, Germany
Senior Product Manager responsible for the strategically important brand Playtex, second
biggest brand in Germany, turnover of 23 million Euro (equals 76% of company turnover)
(March 1998 – June 2000)
Marketing Manager responsible for the entire product portfolio (Playtex & Wonderbra) with a
turnover responsibility of 30 million Euro (equals 100% of company turnover) and managing
a team of 6 employees
(July 2000 – June 2001)
Marketing Director & Member of the Board of Directors, reporting to the managing director.
(since July 2001) with the following responsibilities:
- Business and marketing planning
- Development of national strategies for launches & relaunches
- Managerial control of the brand portfolio and the entire marketing-mix
- Calculation and follow-up of the budget (sales and distribution, turnover, profits)
- Analysis of market potentials with quantitative and qualitative market research
- Management and control of the national agent network
- Representation of Germany in the International Marketing Team
- Personnel management of 8 marketing employees
Language skills
French:
native speaker
German:
very good
Danish:
native speaker
English:
very good
PC skills
Detailed skills in using Microsoft Office and Lotus.
Sport - Triathlon
Regular Triathlon-Training (3x a week) – participation in competitions
Successful participation in Triathlon World Championship 1995 and 2003 in Nice, France
(Long Distance: 4 km swimming, 120 km cycling, 30 km running)