Helpful Fundraising Tips
Email Campaign
Consider that your address book is full of potential donors. The tips below will help you engage these
prospective donors and assist in making your fundraising more successful.
• Subject heading: Choose a subject that will let the recipient of your email know the purpose. (and
maybe more importantly, that it is NOT SPAM). Some possible subject headings:
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I’m running to end violence…join me.
Help me support the Houston Area Women Center’s Race Against Violence
• Personalize the email: Start with a story about your personal connection to domestic or sexual
violence and why you decided to join the fight with the Houston Area Women’s Center. Your readers
want to know what makes this cause important to YOU. Please feel free to use the sample letter below:
Here is a sample letter
Dear <Insert name>,
Did you know that domestic violence is the leading cause of death for women worldwide? It’s chilling to
know that we live in a world that one out of three women around the globe is physically/sexually abused
in her lifetime. I am hoping that when I walk/run on Saturday, March 5, 2016 that I am bringing awareness
to this significant issue while raising funds for the Houston Area Women’s Center.
Funds raised through the Race Against Violence support the Women’s Center’s 24-hour hotlines, offering
a lifeline to those suffering from abuse or recovering from sexual assault. They also fund individual and
group counseling sessions that help survivors move their lives forward. They ensure that women and
children escaping violent homes have a safe place to sleep, and so much more.
My personal goals is to raise <insert dollar goal>. Your support will help this wonderful agency that helps
so many in our community. Any amount is helpful and greatly appreciated! We are very thankful to
everyone who has already contributed.
[link to your donation page]
Thank you for your generous support!
[Your name]
Social Media
Be Active. Be Engaging.
Be Active. Tweets, blogs, or videos to state why this mission is important to you and why you are
fundraising for the Houston Area Women’s Center.
Be Engaging. Link your fundraising project to the Houston Area Women’s Center and its mission by
including these important facts. Here are a few examples to get you started:
 The Houston Area Women’s Center serves people rebuilding lives torn apart by violence. It costs
$48 a night to provide emergency shelter to a woman fleeing a violent home. Consider a
donation to Houston Area Women’s Center as I run/walk the RACE AGAINST VIOLENCE. (insert
link)
 The Houston Area Women’s Center empowers people to take action in the fight to end violence.
I am joining the fight by running in the RACE AGAINST VIOLENCE. Please donate and take action
as a part of my team. (insert link)
Be Creative
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DIY projects to help raise funds
Bake sales
Garage sales or car washes