Press release
Paris, 11th April 2016
MGALLERY BY SOFITEL OPENS ITS FIRST HOTEL
IN ISRAEL, CONTINUES EXPANSION IN SOUTH
AMERICA WITH ITS FIRST HOTEL IN BRAZIL
For MGallery by Sofitel, spring 2016 has been a strategic season filled with key regional
expansion and important ‘firsts’. Following MGallery by Sofitel’s recent development in
Southeast Asia, the brand has set its sights on growth in Israel. David Tower Hotel Netanya
MGallery by Sofitel, opening in May 2016, will be its first address in Israel.
The brand also continues its development in South America with the recent opening of Hotel
Santa Teresa Rio de Janeiro MGallery by Sofitel. It is the brand’s first hotel in Brazil, and
second hotel on the continent.
Today, MGallery by Sofitel has more than 80 hotels in 23 countries worldwide.
these two unique hotels have been chosen for their memorable character and charming luxury,.
Throughout MGallery by Sofitel’s expansion to new destinations, the brand remains dedicated to
creating a collection of hotels for engaged explorers who are fueled by passion, curiosity and an
interest in the world around them.
David Tower Hotel Netanya MGallery by Sofitel, a lofty seaside fairytale
Opening in May 2016, David Tower Hotel Netanya MGallery by Sofitel is an elegant and modern
tower located in the fast-developing seaside town. Just steps away from the beach promenade, the
hotel overlooks Netanya’s blue and golden coast on the Israeli Riviera.
David Tower Hotel Netanya MGallery by Sofitel, the first address of the brand in Israel
The name David Tower Hotel Netanya refers both to the hotel’s address on King David Street and
the story which inspired its designers. The hotel tells the tale of Sultan David, an Ottoman conqueror
who fell in love with the Mediterranean Sea, and with a lady whose identity was to be kept secret.
The Sultan chose its shores to get the best architects to build a golden retreat for himself and his
secret fiancée. Today, the hotel lobby features a modern interpretation of the romantic tale. Guests
are greeted by a grand portrait of a woman who could have been the Sultan’s elusive mistress. The
hotel is also scattered with decorative reminders of the Sultan’s penchant for the Mediterranean
Sea and the mysterious lady.
David Tower Hotel Netanya is a modern and opulent mansion that mixes European classicism and
oriental features. The bright front lobby is a grand white and gold space with high ceilings and
windows. The lobby features pockets of indigo and turquoise blues with warm lighting, cozy velvet
chairs and vertical rugs. Behind deep blue and gold doors are lavish, comfortable nests that
harmoniously combine classical features and modern technology. The hotel features 70 standard
rooms, three junior suites and two suites.
Guests can feel the power of serenity at the Via Maris luxury seaside spa. This indigo and gold
sanctuary features a pool, a Turkish bath, a sauna and several treatment and massage rooms. The
hotel’s restaurant features the alchemy of freshly cooked quality local ingredients combined with
the magic touch of an inspired chef. The cozy library corner is an invitation to travel with beautifully
illustrated Mediterranean tales and books about Sultan treasures and palaces, all while tasting
delightful patisseries and tea. Finally, the bar features changing ambiances and themes and is host
to musical events, for example around the lobby’s grand piano.
Bohemian-chic Brazilian style at Hotel Santa Teresa Rio de Janeiro MGallery by Sofitel
Opened in March 2016, the new Hotel Santa Teresa Rio de Janeiro MGallery by Sofitel is the
brand’s first address in Brazil, and its second address in South America (the first being the Brick
Hotel Buenos Aires MGallery Collection in 2013). Located near extraordinary attractions such as
the statue Christ the Redeemer, Sugarloaf Mountain, Copacabana beach and the Ipanema coast,
Hotel Santa Teresa Rio de Janeiro MGallery by Sofitel is conveniently located to explore the city
and the neighborhood.
The brand’s first address in Brazil in the heart of the trendy bohemian district of Rio de Janeiro
The trendy, bohemian Santa Teresa district has contributed a lot to the marvelous city’s artistic and
musical heritage. It is perched on a hill overlooking the metropolis, and packed with breathtaking
vistas, walls clad in graffiti bursting with colors, intact Art Deco buildings, mosaic-bedecked parks
and countless other attractions.
Bohemian-chic is all about enjoying a slow-paced and roving life, and most importantly keeping an
open mind and enthusiastically embracing new experiences. The brand new Hotel Santa Teresa
Rio de Janeiro MGallery by Sofitel does just that. This atmosphere, which Cariocas cherish, steeps
every detail in this amazing hotel where Brazilian artists and designers added the final touches.
The lighting, color contrasts and warm natural materials intertwine into cozy moods. Everything
about this place is exotic and soothing – starting with the super-king-size beds in the 43 rooms,
spa, swimming pool with a panoramic view, and jacuzzi.
The Hotel Santa Teresa Rio de Janeiro MGallery by Sofitel also thrills guests’ taste buds at Tereze
restaurant. Argentine chef Pablo Ferreyra treats his patrons to up-to-the-minute flavors mingled
with Brazilian mainstays which can be enjoyed with a panoramic view of the unbelievable
Guanabara Bay in the background!
The momentum continues this summer with the openings of Palazzo Livorno MGallery by Sofitel in
Tuscany (June 2016), and Leicester Square MGallery by Sofitel in London (September 2016).
MGallery by Sofitel is AccorHotels’ collection of inimitably enchanting, unique boutique
hotelsoffering the excellence of hospitality “à la française”.
MGallery by Sofitel has 82 unique and fascinating addresses in 23 countries around the world, all of which
are havens for those who relish off-the-beaten-track experiences. Each address is remarkable for its singular
personality and deep-rooted local history.
AccorHotels, the world’s leading hotel operator, has nearly 3,900 hotels and over 190,000 employees in 92
countries.
sofitel.com | accorhotels.com
Press contacts:
Media relations
AccorHotels Luxury & Upscale brands
Marine Sabat
[email protected]
ELAN EDELMAN
AccorHotels Luxury & Upscale brands
Vanessa Lai
+33 1 86 21 51 62 – [email protected]