Because there’s no point being fabulous on your own!
Ladies Who Latte Facebook Page set up
Ladies Who Latte is an ever growing organisation and it grows from strength to strength through the unity of
it’s ladies. This is why it is important for the organisation as a whole to be visually represented as one.
We very much appreciate that our leaders volunteer their time in those roles and we are very much aware that
Ladies Who Latte would not have gotten this far without that hard work and dedication.
Unfortunately there has been the occasion when less than desirable behaviour has lead to much upset among
our ladies and that has lead us to realise that there needs to be a slightly more formal approach to our format
and visual presentation.
The organisation logo
We can provide organisation logos in various formats and ask you, as a leader of a Ladies Who Latte
networking group, that you work with us in order to maintain our unity.
There is a customised logo to fit your Facebook page.
The ideal format for group names is ‘WokinghamLadiesWhoLatte’ for example. (The location name followed
by the organisation name. Facebook will not allow spaces between words as this forms the URL that people
can type in to a browser to find your page.) Even if your Group starts off servicing two or more towns or
areas, it still only meets in one location and therefore that should be the group name.
The main reason for this is to ensure that areas are not hogged by one group when there is the potential for
neighbouring groups to exist. Don’t worry, we monitor the appropriateness of locations for new groups so
your toes will not be stepped on.
The main organisation logo should not be changed, adapted, added to or distorted in any way. We recognise
the desire to have your group name put with the logo but need you to understand that the brand is ‘Ladies
Who Latte’ and the group name is the location at which it is available.
All of the above are what make an organisation’s brand strong and will give it the reach to support all groups
as a whole and provide the services and resources that we ideally hope to achieve.
The Cover Photo
The cover photo of your Facebook page should be timely and relevant. You may choose to have group photos
of your meetings and members networking or photos of your leaders so you are easily recognised. You could
even use this area to feature particular members for their networking successes. You can update this as often
as you see fit, but we ask that this space is not used to recreate, add to, reform or bastardise the organisation
logo in any way.
Because there’s no point being fabulous on your own!
Facebook House Rules
Why should we have Facebook House Rules?
Because: Imagine that Facebook is like a playground, where your brand can regularly connect with people
and build strong relationships. As you know not everyone plays fair, and each Fan Page has its bullies posting
negative or abusive comments; that’s why it’s crucial to publish ‘House Rules’ that will clearly state the purpose of
your Facebook Page and identify inappropriate content that can (and probably should) be removed.
When fans post discriminatory comments or posts, Facebook’s of
­fi cial terms of use will always have the last
word. As an Admin, you can encourage a healthier community with guidelines.
1. Facebook Mission Statement
This should be present in your ‘about’ tab of your Facebook page:
[The purpose of this Facebook page is to connect, support and motivate our ladies in a positive and constructive
way. Networking face to face is a truly beneficial way of supporting each other in business and our personal lives.
We believe that communicating with each other online as well simply improves the lines of communication and
bridges the gap in between physical meetings.
To promote a positive experience for our page users, we reserve the right to take down any material deemed
inappropriate by the Ladies Who Latte team. Examples of which are, but not limited to, vulgar language,
disturbing photos, angry or aggressive behaviour toward other users or our leaders, and posting anything in
violation of any intellectual property right of another.
If someone persists in offensive behaviour or continually violates any of our house rules, we may block that
person from further participation. So please, just remember to respect one another and if you wouldn’t want
your mother to read it, then it’s probably not a good idea to post it!]
2. Keep Your Facebook Page Spam-Free
Some Facebook users may not be contributing beneficially to your page, for example: when they are posting
content like “Watch my new video” or “Like my Gardening Page”. If they keep doing that often, you should
remove their random and irrelevant content, which is pointlessly taking up space.
As a Group Leader and Facebook Admin you should be aware of what is being posted on your page and
remove inappropriate, heavy sales or irrelevant content for the benefit of those users who do use the page for
it’s intended purpose.
The activity panel is one easy way to mange what is posted on your page. You can set the filters to allow you
a look at what is being posted before it goes public on your page. If all is well then it gets the thumbs up and
with one click you make it live. This does mean though that you need to be on the ball for checking it so that
valued and timely content is not published too late to be of benefit.
3. Accept Negative Feedback
Deleting posts is definitely not an advised social network practice, but there are exceptions as to when
it’s acceptable. The posts sent to your wall will not always be positive and flattering. You will always get
Because there’s no point being fabulous on your own!
frustrated with people expressing their dissatisfaction with your methods or setup, and you should be ready
to address their problems and answer their questions as a Group Leader in a positive and constructive way.
Don’t remove the conversations that are uncomfortable or embarrassing. You will always come out looking
better if you can manage a problem rather than hide it. You are business women yourselves, so you know
how to mediate difficult customers and where possible it can sometimes open our minds to a new perspective
even if the way they have gone about communicating it isn’t that desirable!
But, the ones that cross the line by using inappropriate or offensive language that can trigger fights with
other users should be removed (grudgingly, but appropriately). Ladies Who Latte as an organisation will not
tolerate such behaviour.
4. Protect Your Users and Remove Inappropriate Behaviour
Protect the most valuable asset of your Facebook Page – your users. The following are some of the most
commonly addressed things in community guidelines and things Ladies Who Latte feel are justified in the
removal of:
ǷǷOffensive or violent language
ǷǷHateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual
orientation or political beliefs
ǷǷLinks or comments containing sexually explicit content material
ǷǷViolations of copyright or intellectual property rights
ǷǷSpam, link baiting or files containing viruses that could damage the operation of other people’s computers
or mobile devices
ǷǷAttacks on specific groups or any comments meant to harass, threaten or abuse an individual
ǷǷCommercial solicitations or the promotion of a competitor
5. Self Promotion and Advertising
When it comes to people promoting themselves or directly advertising their businesses we feel that this has
an overall negative and pushy presence on the page and is the surest way to alienate our ladies from visiting,
following or liking the pages.
There is a model in practise at the moment that is proving a success and that is to set a designated day in
the month – e.g. First Friday - when everyone is allowed to put one advert for their business on the Group
Facebook page for all to see. We should be helping our companies and feel this is a good discipline. This
allows our ladies to have their day – but also protects them from gratuitous spamming - so for the rest of the
time direct advertising will be deleted.
We ask for our leaders to use their discretion as to what level of advertising they permit on the page but most
importantly that they are consistent with it’s enforcement so if your ladies feel that it is not appropriate at all
then no one should be able to.
We as an organisation feel this is a healthy approach to supporting our businesses without flooding the
platform with unwanted advertisements.
Because there’s no point being fabulous on your own!
As Ladies Who Latte is all about accessible networking - in the form of FREE meetings -we also naturally believe
that other networking groups and organisations should be our allies - not our enemies, however, if you feel that
your pages or ladies are being targeted purely in order to gain ‘members’ to other networking organisations then
we would class that as inappropriate and urge you to deal with it as you would gratuitous spamming.
base source credit: http://www.socialbakers.com/blog/883-how-to-set-up-your-own-facebook-house-rules