MEDIA RELEASE
6 February 2017
FOX SPORTS LAUNCHES FIRST
INTERNATIONAL STREAMING PRODUCT
WITH ‘WATCH AFL’
FOX SPORTS PARTNERS WITH THE AFL TO LAUNCH NEW GLOBAL
STREAMING SERVICE
FOX SPORTS APPOINTED SALES AGENT FOR INTERNATIONAL AFL
BROADCAST RIGHTS FROM 2018
PARTNERSHIP TO HELP GROW AFL’S GLOBAL FOOTPRINT
FOX SPORTS Australia today announces the launch of the new Watch AFL™
service - its first direct to consumer international streaming product.
Marking FOX SPORTS’ first foray into international distribution, the
partnership will also provide a blueprint to explore similar opportunities with
rights holders across the company’s full suite of sports.
Watch AFL™ is a ground-breaking streaming service built on a high-tech
new platform optimising the fan experience. Featuring every AFL game live
plus all of FOX SPORTS’ favourite AFL entertainment shows, FOX SPORTS
and News Corp will deliver the joy of the game to fans around the world,
boosting the reach and taking AFL to a whole new audience.
Australians living and travelling abroad, as well as the growing number of
international AFL fans, will be able to watch every game throughout the
season plus every Finals match live and on demand. FOX SPORTS’ week
long line-up of AFL programs, powered by the most experienced
commentary team in the business, will also be available on the innovative
new product.
In addition, FOX SPORTS will continue to push into new markets after being
appointed the AFL’s sales agent for the international AFL broadcast rights
from 2018.
FOX SPORTS CEO Patrick Delany said: “FOX SPORTS is Australia’s sports
leader, delivering the best sport in the world across multiple products. The
new Watch AFL service will share our love of AFL with fans around the
world.
About FOX SPORTS Australia: FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports
television coverage and is home to Australia's favourite subscription television sports channels as well as Australia's number one
general sports website. FOX SPORTS is owned by News Corp Australia and is located in a brand-new, purpose-built broadcast
facility in Artarmon on Sydney’s north shore, with operations nationwide in Melbourne, Perth, Adelaide and Brisbane. FOX
SPORTS compiles and produces the FOX SPORTS and FOX FOOTY subscription television channels, available via the Foxtel
subscription television platform. The suite of FOX SPORTS channels and FOOTY Play Powered by FOX SPORTS are also available
on Foxtel’s flexible internet TV service, Foxtel Play; Foxtel on T-box; and Foxtel’s ground-breaking Foxtel Go App. FOX SPORTS
operates the website www.foxsports.com.au which contains and a wide range of video content and articles. FOX SPORTS
broadcasts over 10,000 hours of LIVE sports programming per year into 2.5 million homes around Australia.
“Australians travelling or living overseas won’t miss a minute of their team
live in action, plus new fans will be able to learn more about the players and
the game with all of FOX SPORTS’ award-winning programs delivering the
best insight and analysis.
“The new partnership will help grow the game globally, taking AFL to more
markets, across more platforms and reaching more fans than ever before.”
Watch AFL™ by FOX SPORTS, is now available and fans can try the new
product for free from now up until March 23, 2017. For more information
visit watchafl.afl.com.au.
Ends
About Fox Sports Australia
FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of
sports television coverage and is home to Australia's favourite subscription
television sports channels as well as Australia's number one general sports website.
FOX SPORTS is owned by News Corp Australia and is located in a brand-new,
purpose-built broadcast facility in Artarmon on Sydney’s north shore, with
operations nationwide in Melbourne, Perth, Adelaide and Brisbane. FOX SPORTS
compiles and produces the FOX SPORTS and FOX FOOTY subscription television
channels, available via the Foxtel subscription television platform. The suite of FOX
SPORTS channels and FOOTY Play Powered by FOX SPORTS are also available on
Foxtel’s flexible internet TV service, Foxtel Play; Foxtel on T-box; and Foxtel’s
ground-breaking Foxtel Go App. FOX SPORTS operates the website
www.foxsports.com.au which contains and a wide range of video content and
articles. FOX SPORTS broadcasts over 10,000 hours of LIVE sports programming
per year into 2.5 million homes around Australia.
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