Press Release
For immediate release
The Club Offers free “The Smurf 2” Movie Tickets
to attract Bluish Smart Family Photos
Hong Kong, 19 July, 2013 – Powered by MetLife**, the Club announces today the launch of
I Love “BLUE” Smart Family Photo Contest. From now until 18 August 2013, the Club
invites both its members and non-members to share their family photos while earning
themselves a chance to win free Smurf 2 tickets, a family portrait package, a family
cupcake class and other gifts throughout the summer.
Ms. Marie Yung, Head of Marketing and Communications of MetLife, said, “Summer is
always the season when parents and kids spend the most time together during the year.
From time to time the Club organizes activities for Hong Kong families to promote quality
family time. This summer, we’ve specially arranged the ‘I Love BLUE’ family photo contest,
with a special screening of “The Smurfs 2”* (releases on Aug 1) as early bird prizes,
followed by many other fabulous prizes. Also, Smurfs will come down to greet everyone at
the special screening!
To enter the photo contest, the parent simply captures a happy moment with his family and
kid with a touch of the color blue or having Smurfs in the photo. Then it’s just a matter of
uploading the photo to the designated website. The first 50 participants, who have also
become newly registered members of the Club can take home three tickets of Special
Screening of “The Smurfs 2”. A panel consisting of professional photographers and a
MetLife representative has been formed to adjudicate The Club’s “Blue” award. A poll will
soon be open for the public to vote for “The Most Liked Smart Family Photo Award”. The
contest winners will get free cinema gift vouchers, a free family portrait package and
supermarket shopping coupons.
“We all want to keep and share good memories of our families. We believe “I Love BLUE”
Smart Family Photo Contest will give parents a platform to share their treasured moments
with their loved ones, especially added with a lovely color blue”. Ms. Yung remarked.
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Over 300 tickets are here for the winners. Results will be announced on 23 August, 2013 in
both the websites of the Club (www.magic.metlife.com.hk) and MetLife
(www.metlife.com.hk). For more information on the I Love “BLUE” Smart Family Photo
Contest, please visit www.magic.metlife.com.hk/thesmurfs2. For other inquiries, interested
parties can contact the Smart hotline: 2199 1868.
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* The Smurfs2 is distributed by Fine Art Film (H.K.) Limited.
“The Smurfs 2” movie information
In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs, the evil
wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he
hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only
a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the
Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has
been winning the adoration of millions as the world¹s greatest sorcerer. It's up to Papa, Clumsy,
Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace
Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a
new connection with the Naughties Vexy and Hackus or will the Smurfs convince her that their
love for her is True Blue? Returning cast includes Neil Patrick Harris, Jayma Mays, Katy Perry as
Smurfette and Hank Azaria as Gargamel. Brendan Gleeson joins the cast as Victor Winslow.
Release Date：Aug 1, 2013
Trailer: http://youtu.be/uLP7sBobcfA
Sony Pictures HK facebook fan page: https://www.facebook.com/SonyPictures.HK
For Enquiry, Please contact Kingmart Advertising Co.: Nana Ng/ t. 2528-8071 / e.
[email protected]
About the Club 「魔力都會」
Powered by MetLife, 「魔力都會」(“the Club”) is a lifestyle club with focuses on happy family child
education and healthy living. By providing member with benefits, practical tips, free accidental
coverage, family activities and fun downloads, the Club aims to play a part in improving the quality
of member’s life. MetLife’s ambassador, Snoopy, and his gang, who represent loyalty, health and
happiness, will regularly take part in various parenting activities of the Club, as well as searching
and bringing together special exclusive offers for members. For more details about the Club, please
visit www.magic.metlife.com.hk.
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About MetLife
MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited are wholly-owned
subsidiaries of MetLife, Inc. in Hong Kong. We offer individual life, investment-linked insurance
plans, accident and health insurance products in Hong Kong through bancassurance, brokerage
networks, strategic alliance and direct marketing channels. For more information, visit
www.metlife.com.hk.
MetLife, Inc. (NYSE: MET) is a leading global provider of insurance, annuities and employee benefit
programs, serving 90 million customers all over the world. Through its subsidiaries and affiliates,
MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe and
the Middle East. For more information, visit www.metlife.com.
Media enquiries:
Marie Yung
(852) 2199 1102
[email protected]
Joyce Lo
(852) 2199 1131
[email protected]
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