2013 - 2017 Long Range Plan Boy Scouts of America Great Trail Council Akron, Ohio BSA Mission Statement The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. Scout Oath On my honor I will do my best to do my duty to God and my country and to obey the Scout Law; to help other people at all times; to keep myself physically strong, mentally awake, and morally straight. Scout Law A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent. Strategic Plan Vision The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law “Our Tomorrow” As you review your copy of the 2013-2017 Strategic Plan, know this is a process-driven plan, geared toward bridging the gap between our honored past and our dynamic future. But this plan is only a roadmap as good as you and your efforts in using it. Our vision is clear and our mission has not changed. It is up to each of us to ensure our next 100 years of Scouting are as relevant in helping define the fabric of American culture as our last century. This is our challenge and this is our plan. J. Michael Jones Scout Executive Donald Schneider Council President Joseph Mako Council Commissioner The Growth Mission of the Great Trail Council, BSA A BSA local council is a voluntary association of citizens, including representatives of organizations chartered by the Boy Scouts of America, to promote the Scouting program within a geographical area. It is the council’s responsibility to provide leadership and supervision for all program activities within the territory covered by its charter in such a manner as to ensure compliance with provisions of the Charter and Bylaws of the Boy Scouts of America and the Rules and Regulations of the Boy Scouts of America. The local council is an administrative organization charged with fulfilling the purpose of the movement. Scouting is a volunteer movement that operates with professional guidance. This plan divides the administration of Scouting into workable segments in terms of geography, volunteer personnel, finance, and professional guidance. Four major functions help a council deliver the Scouting program: membership/relationships, finance, program, and unit service. These four functions and all other responsibilities are accomplished in each council in a manner that is influenced by local conditions and circumstances. How a council organizes to carry out and sustain this plan in the most efficient way is determined by its size, the resources available, its present structure, and other local factors. Membership/Relationships: Making Scouting Available to All Youth Local councils are chartered to serve community organizations and involve an increasing number of youth in a quality program of Cub Scouting, Boy Scouting, Varsity Scouting, Sea Scouting, and Venturing. Council membership growth occurs in five ways, and all are needed for healthy growth: 1. Organizing new units 2. Recruiting new members to existing units 3. Guiding program transition 4. Stopping dropped units 5. Increasing tenure - more youth reregistered during unit charter renewal What is Scouting’s Journey to Excellence? Scouting’s Journey to Excellence is the performance and recognition program for councils, districts and units to measure their performance against the BSA’s standards of excellence. The goal is to align units, districts, and council performance to maximize results in key performance areas that are directly related to producing a successful, growing, and sustainable Scouting program (such as membership retention, financial strength, camping, and advancement). What is its Purpose? • Encourage and reward success in districts, councils, and units. • Measure performance versus process. • Achieve Scouting’s mission of serving more youth with a higherquality program. LONG - RANGE PLAN SUB COMMITTEES Council Chairman Membership CHAIR Members Properties CHAIR Members Leadership CHAIR Members Finance CHAIR Members Jim Nilsen - President, Albrecht, Inc. Mike Reynolds, CPA Tom Kelley Joel Hamsher Steve Schloenbach Alan Hallock Wendy Greathouse Tim McNutt, Dominion Gas Ham Amer Dan Glessner Mike Catalano David Logsdon Jim Nilsen Howard Wolff Joe Crookston Chet Simmons John Stefanik Father Frank Basa Paul Schumacher Lisa Testa Richard Sharpe Chris Bergdorf Doug Eastwood Ron Martin Terry Budd Kevin Scanlon John Mahaney, Jr., Pres., Metallurgical Consultants Rob MacKay Alan Hallock Father Frank Basa Doug Klein Wendy Bolas Doug Talley Bruce Bailey Kent Cooper Malcolm Costa Sam DeShazior Brad Pulley George Sherwood, Retired VP, B.F.Goodrich Co. Gary Pitman Rich Millisor Don Schneider Mark Whitlam Greg McDermott John Schremp Matt McGinnes John Dodovich Mike Lewis Shelby Morgan Greg Camarato Charlie Peter LONG - RANGE PLAN SUB COMMITTEES Program CHAIR Members Unit Service CHAIR Members Marketing CHAIR Members Rev. David Weyrick, Stow Presbyterian Church Allen Hoy Joe Payne Stan Lero Howard Pierce Brian Davis Mike Murray Rick Misanko Joe Mako, President, Akron Beauty School Dave Wright Howard Pierce Lisa Testa Jeff Derrenberger Bob Fish Dave Harmon Mark Messerly Jim Cole Beth Sampsel-Smith, Children’s Hospital Jeff van Fossen John Stefanik Brad Bowers John LaGuardia Paul Tople Carl Palmer Walt Heeney J.D. Spinner Scott Baughman Dave Flynn Shelby Morgan Pete Moore FINANCE - PILLAR Vision: To achieve and maintain the Gold Standard in the Financial aspects of Scouting’s Journey to Excellence Award annually in order to provide quality programming and facilities. Objective 1 Achieve and maintain the Gold Standard in Fiscal Management by maintaining positive unrestricted net assets in the Operating Fund to support annual operating expenses. Tactics 1. Develop ways to communicate and adhere to the Council’s commitment to the highest standards of stewardship, governance, and transparency. 2. Continue to strengthen special events, foundation grants, gifts in kind, Scout Shop, product sale, and camping activities income to meet short and long-term needs. 3. Research new sources of income and manpower. Objective 2 Achieve and maintain the Gold Standard in Fundraising by increasing Council generated net contributions in the Operating Fund over each prior year. Tactics 1. Increase Friends of Scouting annual campaign by adding 4% new givers yearly. 2. Develop and implement a plan that will increase Gifts in Kind resulting in a 10% annual increase in net revenue to the council. 3. Establish a Board sub-committee to develop new and existing donors by using the “Friend Raising” concept to increase retention, larger gifts and increase giving to council fundraising programs by evaluating and monitoring prospects. Objective 3 Achieve and maintain the Gold Standard in Endowment by adding new permanently restricted gifts to the Endowment Fund. Tactics 1. Communicate the benefits of endowed gifts to Council stake holders and potential supporters. 2. Develop an annual planned calendar of events, seminars, direct mail and direct recruitment of aimed at new or existing donors. 3. Leverage donor relationships by emphasizing the need for multi-level giving. 4. Institute a structured approach for planned giving to grow the Endowment Fund by $100,000 annually with new cash and total fund of $10 million by 2018. MEMBERSHIP - PILLAR Vision To achieve and maintain the Gold Standard in the Membership aspects of the Council’s Scouting’s Journey to Excellence annually in order to increase and retain more youth. Objective #1 Achieve and maintain the Gold Standard in Membership Impact by increasing market share by December each year. Tactics 1. Develop tools which will provide a better understanding of our customers and communities we serve. 2. Adopt the “Voice of the Scout” online member survey. 3. Recruit and train Membership Chairs in all districts. 4. Expand the Council's Membership Committee to include developing community relationships. Objective #2 Achieve and maintain the Gold Standard in Membership Growth by increasing the number of registered youth by December each year. Tactics 1. Develop marketing strategies to incorporate into the School Night to Join Scouting fall campaign. 2. Promote spring Tiger Cub recruitment programs. 3. Use the National thematic resources like "Badge of Honor" every year. Objective #3 Achieve and maintain the Gold Standard in Youth Retention by December each year. Tactics 1. Recruit and train District Webelos to Scout transition Chairs. 2. Coordinate with District and Unit Commissioners to communicate the Council's retention resources. 3. Organize retention trainings and discussions on an annual basis at District Roundtables. COUNCIL DEMOGRAPHIC SUMMARY Population and Household Characteristics, 2010 through 2015: (most current data) Family/Households Overall Population Number of Households Number of Family Households Median Age 2010 821,315 324,931 218,885 38.9 2015 827,472 328,817 220,191 39.2 Ethnic Profile of the Council Area, 2010 through 2015: Race & Ethnicity White Black Hispanic (any race) Pacific Islander American Indian Other Two or more races 2010 709,388 80,147 11,048 13,254 168 2,451 13,627 2015 708,671 82,405 13,398 13,398 164 2,683 15,457 Overall, Total Available Youth between 2010 and 2015 will change. Changes by specific programs include: TAY Cub Scouts (boys 6-10) Boy Scouts (boys 11-13) Venturers (boys & girls 14-16) 2010 26,736 16,861 34,252 2015 27,659 16,993 32,397 Key Strategic Implication: Plan an emphasis on greater density among Cub Scouts and Boy Scout age boys while ensuring unit growth for expanding Venturing age group. PROGRAM - PILLAR Vision: Achieve and maintain the Gold Standard in all of the Program aspects of the Council’s Scouting’s Journey to Excellence annually. Objective 1 Achieve and maintain the Gold Standard for Program by 2017 in Cub Scout Advancement. Tactics: 1. Establish and maintain a Council Cub Scout Advancement Chair and District Cub Scout Advancement Chairs to concentrate on advancement Tiger Cub through Arrow of Light. 2. Offer National internet advancement reporting training at District Roundtables. 3. Communicate to Packs the availability of the National Cub Scouting program helps and offer training in it’s use as needed. Objective 2 Achieve and maintain the Gold Standard for Program by 2017 in Boy Scout Advancement. Tactics: 1. Establish and maintain a Council Boy Scout Advancement Chair and District Boy Scout Advancement Chairs to concentrate on advancement Scout through Life. 2. Establish and maintain a Council Eagle Process Chair and District Eagle Process Chairs to concentrate on Eagle applications, projects, and presentations. 3. Offer National internet advancement reporting training at District Roundtables. 4. Communicate to Troops the availability of the National Program Helps and offer training in it’s use as needed. Objective 3 Achieve and maintain the Gold Standard for Program by 2017 in Cub Scout Camping. Tactics: 1. Create a Council Cub Scout Camping Award presented to a winning District each year with the highest percentage of camping Cub Scouts. 2. Determine and publically recognize “Lead Packs” to set an example. 3. Establish a unified theme for District’s Day Camps. PROGRAM Objective 4 Achieve and maintain the Gold Standard for Program by 2017 in Boy Scout Camping. Tactics: 1. Identify and contact low percentage attendance units and promote summer camp. 2. Identify and contact non-summer camping units and promote summer camp. 3. Provide precise, up-to-date leaders’ information on camping and program. 4. Create a “team” approach with camp leaders and key program volunteers. Objective 5 Achieve and maintain the Gold Standard for Program by 2017 in Community Service. Tactics: 1. Offer internet reporting training at District Roundtables. 2. Communicate community service opportunities at Roundtables. 3. Offer public relations strategies training at District Roundtables. Objective 6 Achieve and maintain the Gold Standard for Program (Council JTE 17) by 2017 concerning training aspects in Unit Leadership. Tactics: 1. Council and District Training leadership will partner with District and Unit Commissioners to communicate training opportunities. 2. Expand leader training opportunities at summer camp. 3. Promote and expand National on-line training. 4. Create and promote Unit Training Chairs to track training progress within individual units. UNIT SERVICE - PILLAR Vision: To achieve and maintain the Gold Standard in the Unit Service aspects of the Council’s Scouting’s Journey to Excellence by December 2017 in order to create excellent relationships between Units, Districts, and the Council. Objective 1 Achieve and maintain a level of one Youth Serving Executive for every 8,000 total available youth. Tactics 1. Develop and implement a yearly Board Assessment Program. 2. Work with the Council’s Finance Committee to ensure funding for new staff as needed. Objective 2 Achieve and maintain a Commissioner-to-Unit ratio of one Unit Commissioner for every three units (1:3). Tactics 1. Train Assistant District Commissioners in recruiting Unit Commissioners. 2. Develop a recruiting plan within each District. 3. Teach inter-personal skills to the Commissioner Staff using outside resources. 4. Include a “Commissioners’ Corner” article in The Scouters’ News. 5. Retain 95% of the Commissioners each year. 6. Recruit new Commissioners each year as needed. Objective 3 Achieve and maintain a 100% Unit Visitation rate by Unit Commissioners with atleast 50% of the Units receiving a visit three times a year and 25% receiving a visit six times a year with all visits being recorded in the Unit Visit Tracking System. Tactics 1. Enter Unit visits monthly into the Unit Visit Tracking system. 2. Provide monthly visit reports at district and council meetings. 3. Conduct training on the Unit Visit Tracking System at the University of Scouting, District Commissioners’ meetings, and other Council events as available. UNIT SERVICE - PILLAR Objective 4 Achieve and maintain a Voice of the Scout Net Promoter Score of 55%. Tactics 1. Council and District Key 3 complete Voice of the Scout webinar training. 2. Appoint an Assistant Council Commissioner whose key responsibility would be to monitor the Voice of the Scout for the Council and Districts. Objective 5 Achieve and maintain 60% of all registrants’ email addresses in ScoutNET. Tactics 1. Council and District Key 3 complete ScoutNET training. 2. Appoint an Assistant Council Commissioner (see Objective 4) whose key responsibility would be to monitor the ScoutNEt system and promote the Voice of the Scout within the Council and Districts. LEADERSHIP AND GOVERNANCE - PILLAR Vision: To achieve and maintain the Gold Standard in the Leadership and Governance aspects of the Council’s Scouting’s Journey to Excellence annually in order to create an atmosphere of exceptional leaders. Objective 1 The Executive Board will conduct an annual retreat of at least four hours which will include a review of recent board assessments and action plans as adopted in line with the current strategic plan and annual operations plan. Tactics 1. Develop and implement a yearly Board Assessment Program. 2. Continue use of year-round Nominating Committee. 3. Develop Board Assessment Personnel Opportunities 4. Recruit new, creative, engaged Board Members reflecting the diversity of the area. Objective 2 Provide that at least 10% of the members of the Executive Board are new within the past year. Tactics 1. Develop and implement a plan to rotate Board members after agreed upon years of service. 2. Contact inactive Board members to inquire about continued status. 3. Recruit new Board Members reflecting the diversity of the Council's communities. Objective 3 Increase the number of volunteers serving on District Committees by three per year, per District. Tactics 1. Establish and maintain productive year-round Nominating Committees in each District. 2. Employ “Friend Storming” volunteer recruitment program in each district. 3. Establish orientation and “leader specific” training programs for all volunteers. Objective 4 Increase the number of Direct Contact Leaders who are trained by 45% per year of those not trained. Tactics 1. Establish and publicize annual training plans on both Council and District levels. 2. Ensure that all completed Trainings are properly posted in ScoutNet and that each Volunteer receives, in a timely manner, his or her recognition and credentials (card, report, knot, etc.). MARKETING - PILLAR Vision: To educate the Summit, Portage, Medina, and Northern Wayne county communities on the programs and youth leadership impact Scouting offers and to maintain and grow a positive image of Scouting. Objective 1 Improve internal and external communications efforts. Tactics 1. Rebuild the media list so press releases can be emailed from the Scout Service Center on a variety of relevant topics. 2. Select a few specific items to create or update each year and find creative ways to complete them. 3. Continue to test the use of social media to improve our external communications efforts, especially as it relates to the BSA brand. 4. Update the Council’s Strategic Marketing Plan annually to feature major events and image creating opportunities. Objective 2 Provide guidance, resources, and expertise to all Council and District Committees. Tactics 1. Evaluate Council communication tools. 2. Create a template for all events, activities, programs, and properties that can be used to develop a marketing plan for each. 3. Consider using interns from area schools to assist with various media and social networking projects. 4. Revamp the committee to include members who have skills or resources to complete specific projects included in the annual Strategic Marketing Plan. 5. Locate a resource to load news releases on the Council's website to "push" the public there. 6. Create podcasts that would cover a number of topics and post those to the website. PROPERTIES - PILLAR Vision: To provide and maintain the Council's buildings and grounds in order to offer quality programs to a wide array of users. Objective 1 Prioritize future facility improvements needed to deliver high quality programs. Tactics 1. Create a listing of potential future facilities in priority and approximate costs for each. Ranking Projects Butler Pool Shower House Manatoc Area Bathroom/Shower Houses Manatoc Cabins/Dorms Manatoc Historic Cabin Upgrades Butler Cub Scout Dining Hall Manatoc Staff Cabins Upgrade Camp Roads and Parking Lots Est. Cost $ 300,000 $ 500,000 $ 400,000 $ 400,000 $ 500,000 $ 400,000 $ 300,000 Objective 2 Meet maintenance needs for Council facilities in a cost-efficient, well-organized manner through the development and adherence to established quality standards. Tactics 1. Develop an annual, on-going maintenance plan for Camp Manatoc and Camp Butler with periodic updates. 2. Develop annual, on-going maintenance plan for Scout Service Center with periodic updates. 3. Use outside volunteer groups and donated services when applicable coupled with consistent council oversight and guidance. 4. Create an annual maintenance budget with Finance Committee to support annual maintenance plan objectives. 5. Market a list of needs as a means for businesses to gain local recognition by providing products and services. 6. Annually review and monitor safety and risk management needs for all facilities. Objective 3 Develop and market year-round outdoor program opportunities for Scouting and Non-Scouting groups. Tactics 1. Develop an annual, on-going marketing plan for Camp Manatoc and Camp Butler with periodic updates. The Great Trail Council at a Glance Great Trail Council, Boy Scouts of America 1601 S. Main St., PO Box 68, Akron, OH 44309 330-773-0415 / 1-800-844-7268 www.gtcbsa.org Purpose Mission Statement Chartered Organizations Program The purpose of the Boy Scouts of America – incorporated on February 8, 1910, and chartered by Congress in 1916 – is to provide an educational program for boys and young adults to build character, to train in the responsibilities of participating citizenship, and to develop personal fitness. The Mission of the Boy Scouts of America is to prepare young people to make ethical choices over their lifetimes by instilling in them the values of the Scout Oath and Law. Community-based organizations receive national charters to use the Scouting program as a part of their own youth work. These groups, which have goals compatible with those of the BSA, include religious, educational, civic, fraternal, business, and labor organizations; governmental bodies; corporations; professional associations; and citizen’s groups. Tiger Cubs - BSA - A program for 1st grade boys and their adult partners that stresses shared leadership, learning about the community and family understanding. Each boy-adult team meets for Tiger Cub den activities and meetings on a weekly and monthly basis. Cub Scouting - A family and home-centered program for boys in the 2nd through 5th grades. Fourth and fifth graders are called Webelos Scouts and participate in more advanced activities that begin to prepare them to become Boy Scouts. Cub Scouting’s emphasis is on quality program at the local level where boys and families are involved in weekly den meetings and monthly pack meetings. Boy Scouting - A program for boy’s ages 11 through 17 designed to achieve the aims of Scouting through an extensive outdoor program and peer group leadership with the counsel of an adult Scoutmaster. Varsity Scouting - An active, exciting program for young men 14 through 17 built around five program fields of emphasis: advancement, high adventure, personal development, service and special programs and events. Venturing - A career and recreational-based program for young men and women who are 14 through 20 years of age that provides experiences through exciting and meaningful activities that help youth pursue their special interests, grow, develop leadership skills and become good citizens. Exploring - A career-based education program that provides young men and women age 14 through 20 with hands-on experiences in the specific career fields of firefighting, law enforcement, and government service. Special Needs Scouting - Specialized Scouting programs for children with special physical and mental challenges. Specialized training for parents and volunteer Scouting leaders is also a part of this program’s mission. Pathfinder Initiative - Traditional and non-traditional Scouting programs to serve children in low-income, community centers of the council’s service area. The Great Trail Council One of more than 300 local BSA councils across America, the Great Trail Council encompasses Summit, Medina, Portage and Northern Wayne Counties in Northeast Ohio. Headquartered in the Firestone Scout Service Center in Akron, Ohio, the council employs 11 career professional staff members responsible for providing service to the almost 5,000 volunteer leaders who provide direct program to youth. Contained within the Scout Service Center, the council operates a complete Scout Shop national supply distribution retail store for service to its youth and adult members; offers training and leadership development aids and materials; provides registration and advancement services for youth and adult members; and provides linkages to the services of the BSA’s National Council located in Irving, Texas. Outdoor Program Facilities The council owns and operates the 600-acre Manatoc Scout Reservation located in Peninsula, Ohio, within the boundaries of the Cuyahoga Valley National Park. Camps Manatoc and Butler encompass the Reservation and provide facilities and programs for youth and adult members year-round. Long-term Boy Scout summer camping, Cub Scout day camping and Cub and Boy Scout weekend camping, both tent and cabin, are all a part of the Reservation’s program. Conference and outdoor team building programs and facilities for Scouting and non-Scouting groups are also available. Climbing, rappelling, a low-ropes course and a complete aquatics education area are likewise located and operated at the Reservation. Membership (All-inclusive Youth Members/Participants Units As of 12/31/11) Cub Scouts 7,135 Cub Scout Packs 147 (Includes Tigers & Webelos) Boy Scouts 3,309 Boy Troops 127 Venturers 946 Venturing Crews 43 Explorers 307 Explorer Posts 16 Total Youth Membership - 11,697 Harris Survey Finds Scouting Builds Values, Self-Worth Staying away from drugs, building self-confidence, helping at home, and a strong sense of self-worth and ethical values are all results tied directly to participating in the programs of the Boy Scouts of America, according to a Harris Interactive study. The object of the study, called A Year in the Life of a Cub Scout…Boy Scout… Venturer, was to determine specific benefits from participating in the Boy Scouts, the largest youth development organization in the world. When we continue to hear about troubles with young people from violence to drugs to gangs, this study is a call to action to youths and parents to get involved in Scouting. The study shows that Scouting helps turn our young people into better human beings. Some key findings from the Harris study include: 95% of parents believe their Cub Scouts learned moral and ethical values in the program. 96% of parents believe their Cub Scouts learned how to get along with others. 89% of parents believe their Cub Scouts learned the value of staying away from drugs. 84% of parents believe their Cub Scouts learned the value of helping at home. 88% of Boy Scouts said that Scouting taught them skills they would not have learned elsewhere. 85% of Boy Scouts believe that Scouting will help them get a good job. 83% of Boy Scouts said that Scouting will help them get into college. 78% of Boy Scouts said that being a Scout made them feel more selfconfident. 90% of Venturers said the program helped them prepare for their futures. 90% of Venturers said Venturing had given them chances to do things and go place they would not otherwise have experienced. In the study, Boy Scouts themselves strongly suggested that the organization’s core values of religious faith, personal integrity, and patriotism are conveyed in the program. A strong majority (74%) agreed that “Scouting helps me tell the difference between right and wrong.” The study, which surveyed a national random selection of 3,000 individuals, included parents and members of Cub Scouting, Boy Scouting, and Venturing. It is a follow-up to the study The Values of Men and Boys in America, which Harris Interactive previously conducted for the Boy Scouts of America. “I am proud that he is a Scout,” the mother of a 15-year-old told researchers. “It is the only activity that promotes community service projects and thinking of others before yourself.” The Boy Scouts of America program includes Tiger Cubs, for first-grade boys; Cub Scouting, for boys in second through fifth grades; Boy Scouting, for boys 11 through 17 years old; and Venturing, our adventure program for young men and women aged 14 through 20. There are almost 300 local Scouting councils across the country. Great Trail Council Heritage Society □ I would like to become a member of the Heritage Society by making the following type of gift to the Great Trail Council Endowment Trust Fund or I am interested and would like more information about the following type of gift (check gift below) for more info visit www.gtcbsa.org: □ □ □ □ □ A gift of cash or stock A will bequest A gift of real estate or property Another type of gift I have not made such a provision, but I would like to include the council in my plans. Name: Phone: Email: Address: City: State: Zip: Clip and mail to: Great Trail Council, BSA P.O. Box 68, Akron, OH 44309 or email Michael Jones, Scout Executive at [email protected]
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