latest innovations
The New Tide + collection dials up the benefits of existing Tide variants
so that consumers can experience even more of what they love from Tide.
The new Tide Ultra Stain Release is supercharged with stain fighting
power and features a unique pre-treat “Zap! Cap” for the toughest stains.
This new addition to the Tide line-up helps remove 99% of everyday stains.
The New Tide + collection offers custom formulations to fit
a range of lifestyles and each variant is tailored to provide
a specific laundry benefit:
• Tide Plus Febreze Freshness now
provides more freshness** via dual perfume
microcapsules, which provide a scent experience
that is long-lasting and targets multiple sensory
receptors. Go wild for freshness that lasts
3x longer with Tide Plus Febreze Freshness.*
• Tide Plus Febreze Freshness Sport has
been upgraded to deliver a deeper clean
that fights lingering odors.** It also features
freshness technologies in the form of perfume
microcapsules that release long-lasting
freshness as you move. Kick odors off the field
with a deeper clean from Tide Plus Febreze
Freshness Sport.**
*vs. Tide Original
**vs. previous formula
pginnovation.com
• Tide Plus Downy contains silicone technologies
that enable fibers to fall into place and glide,
providing fabrics with more softness.* It also
gives clothes even more of the classic scent of
Downy.** Cozy up to a softer, fresher clean with
Tide Plus Downy.*
• Tide Plus Bleach Alternative includes powerful
surfactants that attacks dirt, stains and dinginess
within a single cycle. It also now contains increased
levels of hueing dye and brighteners that give you
even more whiteness, while still remaining safe on
colors.** Look bright in your whites after just one
wash with Tide Plus Bleach Alternative.
About Tide Ultra Stain
Release Technology:
• New Tide Ultra Stain Release features enhanced
surfactants that help remove 99% of everyday
stains. A new scrubbing surface on the Zap! Cap
can be used to get detergent into stains pre-wash
and was carefully designed to be applied across a
broad range of fabric types.
• Tide Coldwater Clean is formulated with even
more ingredients to enable a superior clean in cold
water.* Switch from warm to cold water washing
& save 50% on your energy bills while keeping
your colors brilliant.
*vs. Tide Original
**vs. previous formula
Availability:
The Tide Plus Collection will be available in
retail outlets throughout the U.S. beginning
in February 2014.
Contact
Ali LaFleur
Devries Public Relations
212.891.0463
[email protected]
Follow P&G on: