Achieve marketing excellence
in today’s digital age.
Dell Digital Marketing Services
Dell can help at
any stage in your
digital journey
with a full suite
of proven tools
and best-in-class
services.
Enable new business models and improve customer experience with
digital initiatives
Digital technologies are transforming the marketing landscape. New and innovative
strategies involving social, big data, mobile and location-based technologies are
emerging every day, making it difficult to keep up. And you’re expected to be able
to quickly adapt your organization’s digital initiatives to the ever-changing needs of
today’s modern consumer.
At Dell Digital Marketing Services, we strongly believe that the latest cycle of business
transformation is being driven by digital technologies. From our perspective, digital
initiatives enable new business models for our customers, drive significantly superior
customer experiences and provide opportunities for stronger employee engagement
and exceptional operational excellence.
In October 2014, Dell Digital Business Services conducted a survey among customers
at Dell World. Some of the key findings of the survey included:
• 25 percent had a defined digital transformation strategy at the enterprise level
• 29 percent of the respondents had a defined and executed social media strategy
• 20 percent had a cloud strategy in place
These low numbers clearly show that most enterprises have just started on their
journey, and yet digital marketing and social media feature very high on the list
of priorities.
Dell Digital Marketing Services provides end-to-end solutions for any stage of
the journey. From assessing your organization’s digital maturity to designing new
customer channels, we’ve got you covered.
Key benefits:
• End-to-end services for the entire
marketing technology landscape
makes it easier and more cost
effective to manage your digital
marketing efforts
• Digital marketing offerings are
powered by proven, best-in-class
Dell intellectual property
• Dell is a pioneer in adopting new
digital technologies with a consultative
approach, backed by years of
experience and best practices
• Comprehensive services and solution
reduce time to launch campaigns by
30 to 40 percent
Dell Digital Marketing Services
Technology imperatives for the new age of digital marketing
New-age
channels
Personalization
Seamless
experience
Marketing
return on
investment
Ability to easily
enable
multichannel
functionality
across web,
mobile and
social media
Micro
segmentation
used to attract
and retain
consumers
with the right
information at
the right time
Seamless
customer
experience
across
multiple
brands,
functions and
geographies
Ability to track
and correct
marketing
initiatives in
real time with
cross-channel
campaign
measurement
and analytics
The graphic above shows how we use the imperatives of marketing in this new digital age as
the foundation of our end-to-end marketing services.
1
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About Dell Digital Business Services
Dell Digital Business Services enables
digital transformation for customers
by taking a business-first approach.
Digital Business Services uses a robust
consulting methodology to create digital
strategy roadmaps for organizations,
enabling new revenue models,
exceptional customer engagement and
superior operational excellence. Our
services utilize digital technologies, such
as analytics, mobile, social media, cloud
and Internet of Things, to deliver endto-end customer solutions.
Digital Marketing Services offerings
Digital marketing
strategy
• Digital marketing maturity assessment
• Channel and content strategy
• Architecture and solution design
Channel
modernization
•
•
•
•
Multichannel
communications
• Campaign management platform design and implementation
• Campaign management operations
Digital analytics
• Campaign optimization and insights
• Channel analytics
• Social listening and intelligence
User experience design
Content management and collaboration
Web and new channel (social, mobile) design and development
Search engine optimization and web analytics
Stay up to date with the latest digital
news at Dell Services on Twitter with
#DellDoesDigital.
For more information about any of
our service offerings, please visit
Dell.com/services or contact your
Dell representative.
Scan or click
this code to
learn how
Dell Services
can help your
organization.
Product and service availability varies by country. To learn more, customers and Dell Channel Partners should contact their sales
representative for more information. Specifications are correct at date of publication but are subject to availability or change without
notice at any time. Dell and its affiliates cannot be responsible for errors or omissions in typography or photography. Dell’s Terms
and Conditions of Sales and Service apply and are available on request. Dell and the Dell logo are trademarks of Dell Inc. Other
trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their
products. Dell disclaims proprietary interest in the marks and names of others. © 2015 Dell Inc. All rights reserved.
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