Introduction & Instruction Manual 2015
Darwin Matrix
“Its not the strongest or the most intelligent that survive, but those who can best
adapt and manage change.” Charles Darwin on the Origin of Species.
Artistic Interpretation of the Darwin Matrix by Diane Maybey
The Darwin Matrix is a powerful analytical and creative visual problem solving
tool that helps companies and organisations to innovate new and better
business propositions, business models, products and services. It is
recommended by some of the most successful businesses in the world
including some from the Fortune 500 companies.
Darwin start-up App: to help start-ups and pre-start up businesses.
Darwin Business growth App for SMEs, Universities and schools: It is a
template for improved business interaction and innovation. We can adopt
different subjects to the Matrix and improve the growth dynamics. We take into
account ‘hidden’ variable factors that might influence and favour a particular
course of action that will give a definitive competitive and survival advantage.
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“There is nothing
so powerful in the
world as an idea
who’s time has
come.”
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Victor Hugo
“The Darwin
Matrix has been
used all over the
world exclusively
by big business,
leadership
schools and
universities. Now
the time has
come for it to be
used by all people
young and old.
People who want
to be empowered,
to be innovative,
and to get a
‘head’ in
business.”
John Rainford
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HOW TO USE THE MATRIX
The
Smarter
Creative
Business
App…
START UPS - BUSINESS GROWTH
UNDERSTANDING THE
MINDSET OF THE
CUSTOMER AND HOW
BEST TO MANAGE AND
ENGAGE
CREATIVITY & INNOVATION
WORKING HARD TO
UNDERSTAND AND
INVESTIGATE THEIR
REQUIREMENTS
BETTER.
HELPING TO DEVELOP
THEIR CUSTOMERS
BUSINESS FOR THE
PRESENT AND THE
FUTURE
DARWIN MATRIX
“The brainstorming sessions with the Matrix proved to be both exciting and productive,
the inputs helped enormously with the marketing and launch of Shell Global Solutions.”
Dr. Allan Samuel, Business Development for Royal Dutch Shell.
“They quickly understood the uniqueness of our business and they asked the right
questions, an essential requirement for the briefing.” Ken Bailey, Operations, ABB.
“We were so pleased with the results, we had the training and for good measure the
Matrix charts printed for our business teams.” Tony Baxter, M.D. for T&B Intelligence
Logistics.
All Logos are the property of their respective owners
BUSINESS DEVELOPMENT
CREATIVITY
INNOVATION
Darwin Matrix App
To download the app go to app.darwinmatrix.com
"If we could enable millions of people with an App
that mixes education with business visualisation, this
Darwin Matrix App, is a most powerful aid that could
help young people out of poverty and exchange
ignorance for knowledge and inspiration and so
create a better world.”
Sir Tim Smit, founder and creator - Eden Project
“I dont mind if I
have to sit on the
floor at school. All
I want is
education. And I‘m
afraid of no one.”
Malala Yousafzai
above; The Eden project - the 8th Wonder of the
World. - top right; Malala middle; Darwin Matrix
App uses movable colour coding to help categorise
the issues. bottom right; Newport girls High school.
[email protected]
“Truly inspiring, I found this application to
be interesting, stimulating and very creative
for both students and teachers” Lisa Kearne
(Newport Girls High School)