Tasmania’s Hillwood Strawberry
Farm grows Seduberries
Seduberries are the brainchild
concept of young Melbourne
entrepreneur Josh Engwerda 22,
a student of Melbourne University
in engineering and commerce. Mr
Engwerda developed the concept after
recalling an article about Japan’s cubeshaped watermelons. Josh spent $20,000 to
see his idea bear fruit.
In developing the concept, Josh has trade marked the
name and patented various aspects of the mould. The 10,000 perfectly formed
strawberries were grown in the specially designed moulds, which were made in
China and exported here where they were attached to the strawberries to make
Seduberries.
The strawberry moulds have also been adopted by Hillwood Strawberry Farm in
north Launceston, Tasmania. In addition to the novel shape created as the berries
grow and ripen, the plastic cases provide the berries protection from pest damage.
The plastic cases have numerous ventilation points spread around the container
which enables the fruit to grow in an aired environment and avoid problems
caused by fungal disease.
The seduberry has been licensed in Europe with Davies Collison Cave Patent and
Trade Mark Attorneys to ensure the appropriate overseas protection is in place.
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