2012: TOPHIT
TOPHIT.RU TALLIES UP YEAR’
RESULTS
Report on certain significant events-2012
events 2012 and core trends in development of
music commercial broadcast within next few years
CONTEMPORARY MEDIA TECHNOLOGIES CO., LTD, 127018 RUSSIA, MOSCOW, STAROPETROVSKY PROEZD,
PROEZD BLD. 11, KORP. 1, OFFICE 102. PHONE: +7 (495) 645 78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Contents
Bright and dark sides of radio................................................................................................
......................................... 2
Radio heroes 2012: Elka, Nyusha, Eva vs. Vika, Stas, Marina................................
Marina......................................................... 4
Radio air 2012: what comes to the light this time? ................................................................
....................................... 6
Record labels 2012: who is most successful in placing
placing music on radio air? ................................ 10
Content proportions on Moscow and Russian radio air ..............................................................
................................
14
Interest groups ................................................................................................
................................
............................................................. 19
Music Internet services ................................................................................................
................................
................................................ 21
Core trends in music broadcast development within next 5-10
5
years ........................................
................................
23
tophit.ru: 10 years – way to go................................................................................................
go
..................................... 24
1
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Bright and dark sides of radio
Last year tophit.ru report on the radio air situation started like that: “Recording and mixing
the track, its authors, performers and producers listen to it hundred times partly and wholly. In the
process of work they get a good dose
do of frequent rotation of the own song. There’s just a little left – to
place the track on radio air to make every single listener out of millions receive the same personal dose
and grow fond of the new song so dearly and sincerely as the artist and his producer did.
did In the future
several years the commercial music FM-radiostations
FM radiostations will stay the best and most effective channel of
promoting
oting new music and new artists.”
Today one can only add that the Russian music radio air 2012 has been staying one of the
most favorite free
ee entertainments of mass adult audience in Russia, Ukraine and the CIS countries.
Speaking about the music broadcast at large as a phenomenon, it should be noted that within
tens of years the radiostations
ions managed to be separated into an exclusive group that combines the
peculiarities of a customer as well as promoter of music.
music. This exclusiveness was conditioned
condit
by the
factors that will be be specified separately.
Firstly, it’s general availability and simplicity of consumption of music from the radio listener’s
li
point of view. The all-around spread of cheap radio sets and easiness in their use – switch on / over / off
– caused
sed a quick formation of a great radio audience. And the radio itself became music mass media.
Secondly, it’s the presence of a very simple, effective and clear for rightholders technology of
promoting new songs, which is commonly known as “hot”” (frequent) rotation.
rotation Neither interviews with
dailies nor TV airs can promote the artist and his/her new song
song so effectively as multiple repeating on
radio air can do.
Thirdly, the all-around
around spread of rotation statistical data (radio charts and hit-parades)
hit
allowed
to add an exciting game nature to a boring technological process, attracting more listeners as well as
musicians.
But in course of time the music radio started to show serious disadvantages and even dark
sides.. The necessity of frequent rotation of many tracks caused the limitation of music content that can
appear on a certain radiostation air. It led, in its turn, to an incredible competition between the music
producers for every single air place, and the process of
of putting the track on radio became long, difficult
and non-transparent as a result.
result
From the other hand, the average taste of the mass audience caused rather poor standards of
quality and minimal genre diversity of music that sound on air.
And, finally, the successful music radio has always been created by talented
tal
professionals, who
felt the requirements of the audience. But the listeners remained silent. Their attitude
at
to what they
hear on air could be perceived indirectly, not very quickly
quickly and exactly. In a word, the commercial music
radio has never been truly
ly interactive.
These problems were partly solved through the growth of radiostations’ quantity and the
niche formation of air. But both of these ways faced natural restrictions. On the one hand, it’s the width
of FM-spectrum
spectrum and, on the other one, it’s the
the absence of advertisers, who are ready to finance the
radiostations, directed at narrow target audiences.
audience . As for the interactivity, neither request programs nor
focus groups or polls ever created a universal and adequate picture of music preferences of the
t
audience.
It should be noted that today there’s a deficit of professional expert assessment in the area of
Internet-broadcast’
broadcast’ development and new technologies of promoting music content and interaction
2
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
with the audience on the Russian music market. The
he opinions of foreign experts are taken into account
to the extent, when they fit into a habitual to radio management picture of the world.
In the year of 2012 the table-top
table top book of many figures in radio industry and record business
became the expert report «Radio Tomorrow», Alan Burns & Associates / Triton Digital. Its main
conclusions can be interpreted as follows: the radio will be always loved and listened to, but one should
work much over it, and the streaming Internet-service
Internet
Pandora with its 150.000.000
0.000.000 (as of the beginning
of 2013)
013) is not so terrible as it could seem.
Meanwhile, not many in the industry are aware of the fact that the principle of streaming
broadcast only will stay front and center tomorrow. And the technology of production, sharing and
consumption of music streaming are already changed today. Hence Burns’ report is not just one more
sedative but a stimulus for thinking over the directions and speed of changes taking place.
What are the changes? Which tendencies will dominate over the next few years? All these
issues will be touched by us in the second part of tophit.ru annual expert report.
The first part will be devoted to radio heroes of today.
3
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Radio heroes 2012: Elka, Nyusha, Eva vs. Vika, Stas, Marina
The portal tophit.ru has been thoroughly tracking the success of artists and their producers
and the attitude of the audience to them and radiostations, analyzed tendencies and took part in their
formation. On January 5, 2013 tophit.ru published 16 final yearly
yearly radio charts, including Yearly General
Top Hit 200 and Yearly General Artist Top 100.
The duo Elka and Nyusha reigned on radio air 2012. The 6 songs of each of the artists were
rotated during the year, which sounded over 2.100.000 times in tote, and their main radio hits – “Okolo
tebya” (Elka) and “Vospominanie” (Nyusha) – sounded over 1.000.000! It allowed the ladies to win in
several nominations at once, according
a
to the year’ results. And particularly,
articularly, “Okolo tebya” became the
most frequently rotated
ed single, and Elka was recognized as the best artist of 2012. And Nyusha, besides
the fact that she almost didn’t yield to
t Elka in anything,, appeared to be the most frequently requested
on air artist.
There’s no precedent for that both artists have almost
almost exactly repeated their achievements of
the last year but one, i.e. they have been topping radio charts with identical rotation results two years
running.
Eva Polna,, whose 2 tracks sounded
sou
700.000 times on air for the year, also joined the list of the
best
st singers. The result was Eva’s breakthrough with 74 positions up on the chart and the deserved 3rd
place on the list of the most frequently rotated on radio Russian artists.
The last year was also success for the band Vintage, 6 tracks of which sounded over 540.000
times on air. The result is the honorary 6th place on Yearly General Artist Top 100.
Polina Gagarina came back to TOP 10 of the best Russian artists on radio – two hits of hers
sounded over 400.000 times within the year of 2012.
The Ukrainian
rainian star Irina Bilyk was confidently making herself known
know on the Russian music
market throughout 2012; her 7 compositions sounded over 320.000 times during the year, what allowed
her to take the 17th place of the most frequently
fre
rotated Russian-singing artists.
As for the men, the absolute leaders of the last year became different in performance style
Grigory Leps (5 tracks, 656.000 times on air, 4th place on Top Russian Artists chart – 14 positions up in
comparison to the previous year) and DJ Smash (6
6 tracks, 550.000 times on air, 5th place on Top Russian
Artists chart – 55 positions up in comparison to the previous year).
In 2012 Dima Bilan managed to stay on TOP 20 of the most frequently rotated Russian artists
but went 8 positions down in comparison to the previous year, having taken the 12th place on the list.
The airs’ quantity is less successful this time – Bilan’s hits sounded 400.000 times on air, what is double
less as compared with 2011, when Dima played 800.000 times on radio.
2012 appeared breakthrough for JeeGun (7 tracks, 400.000 times on air, 11th place on Top
Russian Artists chart), Irakli (6 tracks, 393.000 times on air, 13th place on Top Russian Artists chart),
Denis Maidanov (3 tracks, 250.000 times on air, 22nd place on Top Russian Artists chart), Dominik Joker
(3 tracks, 200.000 times on air, 29th place on Top Russian Artists chart).
Vika Daineko (90.000 times on air, 53 positions down) and Zhanna Friske (62.000 times on air,
42 positions down) showed rather modest rotation
rotati results.
But for MakSim the radio air 2012 appeared especially unlucky. The singer went from the 7th
place down to the 92nd one on Artists Top 100 chart of 2012. But the tracks’ rotation losses strike most
of all. During the year the presence of MakSim’s
MakSim’s songs on radio decreased by 12 times: from 586.000
times on air in the last year but one to 48.000 times on 2012 radio air.
4
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
It was only Stas Mikhailov,
Mikhailov, who competed with MakSim in speed of rolling down from the
popularity Olympus. Last year he sounded not over 14.000 times on air, and, consequently, quietly and
unnoticeably left Top 100 Russian artists.
Besides, the music editors and program directors didn’t manage to escape a scandalous failure
in rotation of Ivan Dorn’s single “Stytsamen”.. In the year of 2012 this hit sounded everywhere, except
for the radiostations. Not very long, since April to July, the track was rotated in Moscow, whereas
regional radiostations didn’t notice it at all. As a result, it’s the 81st place of the song on Yearly Moscow
chart and 70th place of Dorn himself
hims on TOP 100 Russian artists. Meanwhile, Dorn was everywhere
recognized as a breakthrough of the year, nominated for Muz
Muz TV Award, won ZD Award and RU.TV
Award. The artist was welcomed everywhere and all of a sudden became nearly the most expensive
singer of Russia.
The full range of artists’ success on radio air 2012 is presented below…
5
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Radio air 2012: what comes to the light this time?
Russian single, female vocal – Okolo tebya, Elka – 506.000/616.000* times on air
Russian single, male vocal – Zametaet,
Zametaet Gradusy – 404.000/527.000* times on air
Russian single, mixed vocal – Vmeste my, 5sta Family – 352.000 times on air
Foreign single, female vocal – Friends, Aura Dione – 492.000 times on air
Foreign single, male vocal – Whistle,
Whistle Flo Rida – 438.000 times on air
Foreign single, mixed vocal – Lights Out – Junior Caldera feat. Natalia Kills & Far East Movement –
414.000 times on air
_________________________________________________
*quantity of airs for all rotation period
2012: most frequently rotated on radio air artists
singles 995.000 airs
Russian female artists: Elka – 6 singles, 1.055.000 times on air; Nyusha – 6 singles,
Russian male artist: Grigory Leps – 5 singles, 657.000 times on air
Russian duet: Diskoteka Avaria & Kristina Orbakaite – 1 single, 246.000 times on air
Russian bands: Vintage – 6 singles,
singles 543.000 times on air; Gradusy – 4 singles,, 535.000 times on air
Foreign female artist: Rihanna – 5 singles, 665.000 times on air
Foreign male artist: Flo Rida – 6 singles, 900.000 times on air
Foreign duet: Gotye feat. Kimbra – 1 single, 400.000 times on air
Foreign band: Far East Movement – 3 singles, 805.000 times on air
2012: most often requested on radio air songs
Russian single, female vocal – Ya tebya tozhe net (Je T’aime) – Eva Polna
Russian single, male vocal – Samy luchshy den – Grigory Leps
Russian single, mixed vocal – Prognoz pogody – Diskoteka Avaria & Kristina Orbakaite
Foreign single, female vocal – Friends – Aura Dione
Foreign single, male vocal – Ai Se Eu Te Pego – Michel Telo
Foreign single, mixed vocal – We Found Love – Rihanna feat. Calvin Harris
2012: most often requested on radio air artists
Russian female artist – Nyusha
Russian male artist – Grigory Leps
Russian band – Gradusy
Russian female artist – Rihanna
Foreign male artist – Flo Rida
Foreign band - LMFAO
6
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
2012: most frequently rotated songs on radio air of Russia
Russian single, female vocal – Okolo tebya – Elka
Russian single, male vocal – Zametaet – Gradusy
Russian single, mixed vocal – Vmeste my – 5sta Family
Foreign single, female vocal – Fallin – Playmen
Foreign single, male vocal – Whistle – Flo Rida
Foreign single, mixed vocal – “Lights Out” – Junior Caldera feat. Natalia Kills & Far East Movement
2012: most frequently rotated artists on radio air of Russia
Russian female artist – Nyusha
Russian male artist – Grigory Leps
Russian band – Gradusy
Foreign female artist – Rihanna
Russian male artist – Pitbull
Foreign duet – Gotye feat. Kimbra
Foreign band – Far East Movement
2012: most frequently rotated songs on radio air of Moscow
Foreign single, mixed vocal – Lights Out – Junior Caldera feat. Natalia Kills & Far East Movement (1st
place)
Foreign single, female vocal – Fallin – Playmen (3rd place)
Foreign single, male vocal – Whistle – Flo Rida (4th place)
Russian single, female vocal – Okolo tebya – Elka (12th place)
Russian single, male vocal – Zametaet – Gradusy (24th place)
2012: most frequently rotated artists on radio air of Moscow
Foreign band – Far East Movement (1st place)
Foreign male artist – Pitbull (2
2nd place)
Foreign female artist – Rihanna (6th place)
Russian female artist – Nyusha (4th place)
Russian band – Gradusy (10th place)
Russian female artist – Grigory Leps (15th place)
7
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
2012: most frequently rotated songs on radio air of Ukraine
Ukrainian single, female vocal – Ni pidvedi – Lama
Ukrainian single, male vocal – Ya znaidu tebe, kokhana – Aleksandк Ponomaryov
Ukrainian single, mixed vocal – Ti naikraisha – Vlad Darvin & Alyosha
Russian single, female vocal – Okolo tebya – Elka
Russian single, male vocal – Lish do utra – Dan Balan
Russian single, mixed vocal – Nevesta – Para normalnykh
Foreign single, female vocal – Friends – Aura Dione
Foreign single male vocal – It Will Rain – Bruno Mars
Foreign single, mixed vocal – Somebody That I Used To Know – Gotye feat. Kimbra
2012: most frequently rotated artists on radio air of Ukraine
Ukrainian female artist – Ani Lorak
Ukrainian male artist – Potap
Ukrainian duet – Vlad Darvin & Alyosha
Russian female artist – Elka
Russian artist – Valery Meladze
Russian duet – Irakli & Dasha Suvorova
Foreign female artist – Rihanna
Foreign male artist – Dan Balan
Foreign duet – Gotye feat. Kimbra
2012:: most frequently rotated songs on radio air of Kiev
Ukrainian single, female vocal – Shalalala – Ruslana
Ukrainian single, male vocal – Mam – Skryabin
Ukrainian single, mixed vocal – Ti naikraisha – Vlad Darvin & Alyosha
Russian single, female vocal – Okolo tebya – Elka
Russian single, male vocal – Vodopadom – Grigory Leps
Russian single, mixed vocal – Nevesta – Para normalnykh
Foreign single, female vocal – We Found Love – Rihanna feat. Calvin Harris
Foreign single, male vocal – It Will Rain – Bruno Mars
Foreign single, mixed vocal – Somebody That I Used To Know – Gotye feat. Kimbra
2012: most frequently rotated artists on radio air of Ukraine
Ukrainian female artist – ALyosha
Ukrainian male artist – Potap
Ukrainian duet – Vlad Darvin & Alyosha
Russian female artist – Vera Brezhneva
Russian male artist – Valery Meladze
Russian duet – Irakli & Dasha Suvorova
Foreign female artist – Rihanna
Foreign male artist – Pitbull
Foreign duet – Gotye feat.. Kimbra
8
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
2012: special nominations
Radio breakthrough of the year – Elvira T (first time entered TOP 100 of Russian artists и took 15th place)
Radio comeback of the year – Polina Gagarina (re-entered TOP 100 of Russian artists и took 10th place)
Most long-playing radio hit - Provans, Elka – 109 weeks on Weekly General Top Hit 100 since October
2010, over 910.000 times on air
Radio height of the year – Eva Polna (74 positions up on Top Russian Artists chart),
chart Dominik Joker (61
positions up), DJ Smash (55
55 positions up)
up
Most prolonged radio vacation – A’STUDIO (2 years)
Radio failure of the year – МакSим
Мак
(85 positions down), Stas Mikhailov (75
75 positions down)
Radio incompetence of the year – Ivan Dorn’s hit Stytsamen,, missed by radio
9
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Record labels 2012: who is most successful in placing music on radio air?
air
In the year of 2012 the Russian record labels, producers, music publishing houses and
subsidiaries of foreign labels kept on searching for opportunities of realizing their business interests in
new realias.
Just one year later the company Universal Music Russia, last-years
years-leader, came back to the
first places in all the significant categories. In 2012 it was UMR that became an absolute leader in the
quantity of rotated on air tracks of its (4.028.000) as well as the effectiveness of placing its music
content on radio air. In the context
context of the latter statement the unprecedented quantity of airs
(100.000),, which fell on almost every placed on radio track of UMR lately, is noteworthy. Besides,
within 2012 the highest number and, particularly, 23 hits of Universal appeared and kept remaining
long on tophit.ru charts. If take into account the tracks, which came to the radio from East European
and other subsidiaries of Universal Music Group, the leadership of the company in the area of
promoting its
ts content to the mass radio audience in 2012 seems undoubted. Meanwhile, it should be
noted that the number of UMR tracks, sent to Russian radiostations, has recently decreased, but the
demand for the hits of the company,
c
quite the contrary, has increased.. It can be partly explained by
more professional level of work of Universal H&R office in Russia.
According to the gross measures, in 2012 Universal shares its leading position with the Russian
subsidiary of Sony Music Entertainment. It concerns the quantity of the
he placed on radio tracks
throughout 2012 (246) and the number of these tracks` airs (2.640.0000).
(2.640.0000). To be frank, such a massed
“attack” led to ineffectiveness of placing content on radio (11.000 airs per track).
In 2013 we`re
e`re going to see and realize,, what will be going on in the Russian subsidiaries of
majors in connection with sharing the business and sell of EMI to the two competitors - Universal and
Sony. The company Universal is one of the most prominent record labels in the world that has already
managed to work up 27% of the global music market. The assets of EMI will be added by 9% more.
Sony, in its turn, will become one of the greatest holders of copyright in the world, increasing its
catalogue almost threefold - up to over 2 millions of music compositions.
As for company Gala Records/EMI,
Records/EMI, the last but one year` leader on the market of music
content placement on the Russian radio air, the company managed to hold its own partly throughout
2012. Gala Records, for instance, appeared the second
second great provider of local content to radiostations,
having placed 42 Russian tracks on radio air.
In the year of 2012 the company First Music Publishing (PMI) strengthened its position as a
serious player on the Russian content market. In 2012 PMI` tracks
tracks sounded over 1.788.000 times, and,
according to the quantity
ntity of Russian songs on air (98 tracks),, First Music Publishing appears to have
been the leader 2 years running.
Meanwhile, there was a certain imbalance between the will of PMI to control the segment
s
of
content rights and opportunities of promoting music to media. In such a case the way out for the
company may be financial and management participation in radio and Internet projects, what will help
promote music content more effective and, consequently,
consequently, monetize its business better.
2012 appeared more than just successful for Velvet Music. Alyona Mikhailova`s company has
become the recourse of the best radio hits as well demonstrated enviable effectiveness. Each of Velvet
Music’ tracks, placed
laced on radio air in 2012, sounded over 70.000 times on the average. The song `Okolo
`
tebya`, performed by Elka, sounded over 500.000 times, and Elka herself has become the most
frequently rotated artist of 2012 with more than a million of radio airs...
The best tens of the record labels, phonogram-producers, of 2012 are presented below in 5
main nominations:
10
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Companies with highest quantity of airs on radio
#
Record label
2012
2011
2010
1
Universal Music Russia
4.028.000
4.952.000
5.345.000
2
Sony Music Entertainment
inment
2.640.000
1.895.000
2.264.000
3
Gala Records / EMI
2.180.000
5.133.000
4.695.000
4
Velvet Music
2.040.000
1
1.576.000
2.147.000
5
First Music Publishing
1.788.000
1.330.000
753.000
6
Warner Music International
tional
1.743.000
820.000
1.290.000
7
Soyuz / Tantsevalny ray
1.497.000
401.800
704.300
8
BroMa 16
847.000
216.000
985.000
9
Nets Project (ex-PK
PK Monolit)
Monolit
530.000
1.072.000
740.000
10
Igor Matvienko’s Producing Center
451.000
466.000
300.000
11
NMK – National Music Corporation
442.000
890.000
822.000
12
Studia Monolit
441.000
702.000
368.000
17.744.000
19.300.000
19.356.000
Total number of airs of 10 companies-leaders
companies
Companies with highest quantity of tracks on radio air
#
Record label
2012
2011
2010
1
Sony Music Entertaainment
246
89
137
2
Pravitelstvo zvuka - TME
158
107
43
3
Gala Records / EMI
140
137
166
4
First Music Publishing
132
119
58
5
Soyuz Music
90
47
91
6
RDS Records
87
54
40
7
Soyuz / Tantsevalny ray
61
65
92
8
Studia Monolit
61
41
20
9
Warner Music International
Intern
50
58
73
10
Universal Music Russia
40
65
97
11
iKRA Music
34
89
29
12
Velvet Music
29
23
24
1.065
830
826
Total number of tracks of 10 companies-leaders
companies
11
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Companies with highest quantity of Russian tracks on radio air
#
Record label
2012
2011
2010
1
First Music Publishing
98
92
52
2
Gala Records / EMI
42
38
45
3
Studia Monolit
32
15
6
4
Velvet Music
29
23
22
5
Nikitin Media Digital Content
19
10
17
6
Navigator Records
19
12
8
7
Next Project (ex-PK
PK Monolit)
Monolit
19
32
29
8
Black Star
14
4
3
9
NMK – National Music Corporation
14
10
9
10
Igor Matvienko’s Producing Center
14
15
15
11
iKRA Music
13
25
11
12
Soyuz / Tantsevalny ray
10
16
27
300
279
227
Total number of Russian tracks of 10 companies-leaders
companies
on
radio ai
Companies with highest quantity of tracks on tophit.ru radio charts
#
Record label
2012
2011
2010
1
Universal Music Russia
23
28
46
2
Gala Records / EMI
23
38
33
3
Sony Music Entertainment
inment
22
15
19
4
First Music Publishing
17
14
12
5
Velvet Music
16
8
14
6
Soyuz / Tantsevalny ray
13
4
8
7
Warner Music International
9
5
13
8
BroMa 16
8
4
6
9
Next Project (ex-PK
PK Monolit)
Monolit
6
8
9
10
Studia Monolit
4
3
4
11
Black Star
3
2
0
12
MOON Records
3
--
--
141
135
165
Total number of tracks on tophit.ru charts of companiesleaders
12
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Companies with highest quantity of airs per track
#
Record label
2012
2011
2010
1
Universal Music Russia
100.700
76.200
55.100
2
Velvet Music
70.300
68.500
76.650
3
Maksim Fadeev’s Producing Center
53.200
34.500
20.700
4
BroMa 16
42.400
16.600
49.200
5
Warner Music International
34.900
14.100
17.700
6
NMK – National Music Corporation
29.500
89.000
68.500
7
Igor Matvienko’s Producing Center
26.500
31.100
19.950
8
Soyuz / Tantsevalny ray
24.500
6.200
7.600
9
Nest Project (ex-PK
PK Monolit)
Monolit
24.000
32.400
20.550
10
Black Star
19.600
41.900
5.300
11
Gala Records / EMI
15.900
37.500
28.300
12
First Music Publishing
13.500
11.200
13.000
13
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Content proportions on Moscow and Russian
n radio air
One of the most painful and widely-discussed
widely discussed in professional circles topics of 2012 was the
language proportions on
n music radio air. We also bring up this issue in our every-year reports,
presenting statistical information about the ratio of Russian and all the other music on air of
radiostations in Moscow and Russia in tote.
This year we considered it possible to include the results of research, held by us on request of
some rightholders, tophit.ru partners, into the annual report.
repo
Anticipating questions from broadcasters, we mark that the summery data, published below
has been received on the basis of the generally available information. The target of the present
publication as well all the previous ones of the kind is to pass a simple idea to the top-managers
top
of
radiostations:
Under conditions of informational
information transparency, caused by everywhere spread Internet,
Internet one
can effectively compete with foreign broadcasters for attention of the Russian audience on the
Russian market, when
hen actively using Russian music content only. Increasing the part of the Russian
music on the Russian radio air is not just a matter of marketing or rating but a survival factor of the
Russian radiostations under conditions
condit
of raising competition on the side of foreign broadcasters as
well as Internet-services.
It’s noteworthy that the percentage of the Russian music is traditionally much higher in the
regional radio air of Russia comparing to one of the federal broadcasters. The difference in quantity
qua
of
Russian and foreign songs on TOP 20 of final yearly radio charts for the last 2 years – 2011 and 2012 –
can serve as a clear proof of the fact.
14
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
TOP 20 (2011)
general MOSCOW radio chart
TOP 20 (2011)
general RUSSIAN radio chart
#
Artist
Track
#
Artist
Track
1
Alexandra Stan
Mr. Saxobeat
1
Elka
Provans
2
Jennifer Lopez & Pitbull
On The Floor
2
Alexandra Stan
Mr. Saxobeat
3
Elka
Provans
3
Snoop Dogg vs David
Guetta
Sweat (David Guetta
Remix)
4
PH Electro
Every Breath You Take
4
Dan Balan & Vera Brezhneva
Lepestkami roz
5
Snoop Dogg vs David
Guetta
Sweat (David Guetta Remix)
5
Jennifer Lopez & Pitbull
On The Floor
6
Arash & Helena
Broken Angel
6
PH Electro
Every Breath You Take
7
Pitbull feat. T-Pain
Hey Baby (Drop It To The
Floor)
7
Arash & Helena
Broken Angel
8
Bruno Mars
Grenade
8
Pitbull
Give Me Everything
9
Jasper Forks
Alone (Radio Edit)
9
Nyusha
Bolno
10
Fly Project
Mandala
10
Bruno Mars
Grenade
11
Hurts
Wonderful Life
11
Pitbull feat. T-Pain
Hey Baby (Drop It To The
Floor)
12
Edward Maya feat. Vika
Jigulina
Desert Rain
12
Dima Bilan
Ya prosto lyublyu tebya
13
Britney Spears
Till The World Ends
13
The Black Eyed Peas
The Time
14
Gradusy
Golaya
14
Vika Daineko
Sotri ego iz memory
15
Timofey & Bartosz
Brenes & Terri B
Heaven
15
Gradusy
Golaya
16
DJ Chris Parker
Symphony 2011
16
Nyusha
Chudo
17
Deepside Deejays
Never Be Alone
17
Fly Project
Mandala
18
Dan Balan
Freedom
18
The Black Eyed Peas
Just Can’t Get Enough
19
Nyusha
Bolno
19
20
Inna
Sun Is Up
20
Maroon 5 feat. Christina
Aguilera
LMFAO feat. Lauren
Bennett & GoonRock
Moves Like Jagger
Party Rock Anthem
15
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
TOP 20 (2012)
general MOSCOW radio chart
TOP 20 (2012)
general RUSSIAN radio chart
#
Artist
Track
#
Artist
Track
1
Junior Caldera feat. Natalia
Kills & Far East Movement
Lights Out
1
Playmen
Fallin
2
Gotye feat. Kimbra
Somebody That I Used To
Know
2
Elka
Okolo tebya
3
Playmen
Fallin
3
Aura Dione
Friends
4
Flo Rida
Whistle
4
Junior Caldera feat. Natalia
Kills & Far East Movement
Lights Out
5
Aura Dione
Friends
5
Gotye feat. Kimbra
Somebody That I Used To
Know
6
Rihanna feat. Calvin Harris
We Found Love
6
Madonna
Masterpiece
7
Tonic feat. Eric Gold
Lead The Way
7
DJ Smash feat. Vintage
Moskva
8
Avicii
Levels
8
Flo Rida
Whistle
9
Madonna
Masterpiece
9
Nyusha
Vospominanie
10
Bel Suono feat. DJ Magic
Finger
Te Quiero
10
Rihanna feat. Calvin Harris
We Found Love
11
Michel Telo
Ai Se Eu Te Pego
11
Tonic feat. Eric Gold
Lead The Way
12
Elka
Okolo tebya
12
Michel Telo
Ai Se Eu Te Pego
13
Michael Mind Project feat.
Bobby Anthony & Rozette
Rio De Janeiro
13
Avicii
Levels
14
LMFAO
Sexy And I Know It
14
Gradusy
Zametaet
15
DJ Smash feat. Vintage
Moskva
15
Michael Mind Project feat.
Bobby Anthony & Rozette
Rio De Janeiro
16
Basto & Yves V
Cloud Breaker
16
Kelly Clarkson
What Doesn't Kill You
(Stronger)
17
David Guetta feat. Sia
Titanium
17
LMFAO
Sexy And I Know It
18
Example
Changed The Way You Kiss
Me
18
Eva Polna
Ya tebya tozhe net (Je
T’aime)
19
Loreen
Euphoria
19
Nyusha
Vyshe
20
Nyusha
Vospominanie
20
David Guetta feat. Sia
Titanium
16
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
And, finally, there’s the detailed statistical data on language ratios
ratio of music content on
Moscow radio air for the period since May till October, 2012 below.
All the figures are presented by us, leaving out the quantity of the audience of every Moscow
and RF regional radiostation. Hence the language proportions of music content in relation to the radio
audience in a certain territory can significantly differ from those presented.
Radiostation
Total
number of
tracks on air
Russian
tracks
Foreign
tracks
Total
number of
airs
Russian airs
Foreign airs
Russkoe radio
574
100%
0%
30.587
100%
0%
Maximum
550
17%
83%
39.996
11%
89%
DFM
1050
25%
75%
47.199
12%
88%
Monte Carlo
928
1%
99%
36.889
1%
99%
Hit FM
285
7%
93%
54.379
9%
91%
RMG entirely
3.403
1.322 (39%)
2.081 (61%)
243.889
74.315 (31%)
(31
169.574 (69%)
Keks FM
837
47%
53%
41.193
52%
48%
Europe Plus
578
5%
95%
45.482
6%
94%
7 Radio
642
2%
98%
39.537
2%
98%
Record
799
5%
95%
52.760
2%
98%
EMG entirely
2.351
441 (19%)
1.910 (81%)
178.972
25.998 (15%)
(15
152.974 (85%)
Yumor FM
573
73%
27%
23.185
77%
23%
Romantika
789
14%
86%
38.510
12%
88%
Avtoradio
1057
60%
40%
29.095
62%
38%
NRJ
464
1%
99%
50.531
1%
99%
VKPM entirely
2.238
895 (40%)
1.343 (60%)
141.321
40.529 (29%)
(29
100.792 (71%)
Dacha
848
99%
1%
29.908
99%
1%
Love Radio
843
12%
88%
48.149
7%
93%
Krutoy Media
entirely
1.674
929 (56%)
745 (44%)
78.057
33.158 (42%)
44.899 (58%)
Best FM
864
1%
99%
38.687
1%
99%
RU.FM
533
97%
3%
42.856
97%
3%
Nashe Radio
776
100%
0%
37.296
100%
0%
Multimedia
holding entirely
2.130
1.258 (59%)
872 (41%)
118.839
79.396 (67%)
(67
39.443 (33%)
UFM
857
8%
92%
33.035
7%
93%
Mayak
1005
32%
68%
11.886
20%
80%
VGTRK entirely
1.833
383 (21%)
1.450 (79%)
44.921
4.788 (11%)
(11
40.133 (89%)
17
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Vesna FM
799
78%
22%
34.839
84%
16%
Militseiskaya
volna
1784
74%
26%
32.153
79%
21%
Chanson
1108
99%
1%
22.441
99%
1%
Megapolis FM
773
2%
98%
21.681
2%
98%
Chocolate
439
0%
100%
40.331
0%
100%
Comedy FM
416
70%
30%
28.052
96%
4%
1246
7%
93%
16.654
2%
98%
1347
68%
32%
8.781
79%
21%
5.514
2.753 (50%)
2.761 (50%)
170.093
82.325 (48%)
87.768 (52%)
10.912
4.513 (41%)
6.399 (59%)
1.335.585
471.309
(35%)
864.276
(65%)
Serebryany
dozhd
Komsomolskaya
pravda
Beyond holdings
entirely
In tote
18
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Interest groups
The speed and quality of changes, which take in music broadcast, are conditioned by mutual
influence of the groups, the interests of which
h are intercrossed today in the area. Hence, before
speaking of tendencies, one should mention those, who will either participate or seriously influence the
processes taking place.
Government control.
control The broadcasters work within strict legislation frames.
f
In the view of
1.
scantiness of radio-frequency
frequency spectrum, the government control in this area has a corruption nature.
Hence any changes in the sphere of mass communications, which level the role of state structures and
officials, can be unwelcomed by them.
them
2.
The owners and top managers of broadcast structures and holdings.
holdings Radio broadcast is a
profitable business. The interests of shareholders are standard – to minimize expenses and receive
maximal income, a good part of which is granted
gr
by on-air commercials.. The overflow of the radio
audience to the Internet and the subsequent transfer of commercial budgets from radio sphere to the
web is one of the most serious problems to the owners and top-managers
managers of media business over the
next 5 years.
3.
Collective management of copyc
and neighboring rights societies.
societies The leading radio
broadcasters
adcasters are the main donors to RAO and VOIS budgets. Technically and organizationally the
Internet allows rightholders to cooperate
co
directly with professional users (Internet-services),
(Internet
leaving
agents out, i.e. collective management of copycopy and neighboring rights societies. Hence the change from
primary models of centralized collection and
an distribution of fees for the rights’ objects use to the models
of direct cooperation between rightholders and users
use can potentially decrease the volumes of
remunerations, collected by RAO and subsidiaries over the next 5-10 years.
4.
Rightholders – composers,
composers poets, record labels, producers, artists.
artists In the view of very few
compositions
ompositions and phonograms, placed on radio air, as well as their frequent rotation, radiostations have
always been the most effective instrument of promoting new music content. Hence, despite of many
barriers, much spending and the absence of
of sharp and transparent mechanisms of interaction with the
radiostations’ management, the majority of rightholders are ready to get place on radio air for their
songs by all means. In case of success
succes the rightholder can reckon on popularity of his/her hit and
significant remunerations for its public performance and broadcast on air. The broadcast services on the
web will be supported by rightholders, provided that the new technologies of interaction with the
audience will allow them to conquer this audience.
5.
Unknown artists and authors. The beginning and unknown artists and authors are the most
perspective beneficiaries of shifting mass broadcast from the radio air to the Internet. But as, unlike the
traditional radio broadcast, the effective technologies of promoting music content on the web have not
been developed yet, the situation can appear not very rosy as a result. Anyway, when the listener has
interactive and adaptive instruments for listening to new music on Internet, the unknown
unkno
artists and
authors become a party, interested in these changes.
19
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
6.
Radio audience. Only some, the mostly popular, music formats are realized
rea
on Russian radio air.
The fact mentioned above, the expansion of the Internet to all life spheres as well as system
shortcomings in work of Russian radiostations’ music managers have led to the decrease of quantity and
aging of the radio audience over the last years.
years. The listener decay process is taking place even now.
Hence it is the audience
ience and viewers, who are the main beneficiaries of the upcoming changes. The
interactive and adaptive technologies of broadcast Internet-services
Internet services are to help to meet multiple
requirements of the audience for music content of absolutely different genres and
a music directions.
Measuring instruments.
instruments The last century technologies are still used in
n the area of calculating the
7.
radio- and TV-audience.. The present music market players should reorganize their work, implementing
impl
new technologies over the next 2-3
2 years.
technologies
8.
Advertisers. The unprecedented opportunities of targeting and interactive technologies,
granted to advertisers by the Internet-services,
services, make the advertisement positioning on the web more
effective. The advertisers and media buyers are,
are, obviously, one of the most interested parties in the
process of shifting to new media, measurement methods and work with audience.
9.
Internet providers.. During the last years large sums were invested into the Internet
infrastructure in Russia. It resulted in a quick and all-around
all around use of the broadband Internet and an
unprecedented growth of the web audience and its activity. But this infrastructure development was
not followed by an adequate shaping of the content offer that could grant the network traffic growth
and give an opportunity of effective monetizing the infrastructure created. According to some experts,
today the present opportunities are not even half used, what explains
explains such a high interest of Internet
providers in development of new network streaming content services.
20
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Music Internet services
The all-around
around spread of the broadband Internet will lead to the fact that radiostations will
appear in an exceptionally competitive environment. The problem of competitiveness
competitiv
with 40-50
neighboring FM-broadcasters
broadcasters will soon go off the boil. The main players of the commercial broadcast
market, which lost decades, great administrative resources and spent tens and
a hundreds of millions of
dollars for establishing and developing the satellite networks with a wide broadcast circulation in
megalopolises, are getting into a stalemate situation today. They have to struggle for the attention of
every single listener with
h thousands of radiostations, available on the web now,
now from all over the world.
But it’s not a half of the matter.
There’s a system shortcoming in FM-broadcast
FM
– the absence of a permanent, tight and
effective feedback with the radio audience. The request
request programs became a part of the radiostation
playlist long time ago, the same people give calls on air,
air, and the music for radio is tested not by the
listeners but the focus groups, which conceptually present the listeners. Today, thanks to the
development of Internet-technologies,
technologies, interactivity has become an inherent part of the web services.
The quantity of music streaming Internet services is going up as well. Even not very handy
music services on the Internet,
Internet for instance Yandex-music, have got the traffic ranking of several million
people per week. But the majority of listeners are still carried away
away by social networks, which is
particularly Vkontakte in Russia.
Russia And while the middle-age
age and old people keep on listening to radio,
those, who are under 20, get a significant part of music on the web.
An additional competitive advantage of network music services is the absence and from time
to time impossibility of strict regulation and licensing, typical for FM-spectrum
spectrum broadcasters. Today the
total quantity of listeners in the RuNet segment can be compared to one of the leading federal satellite
network.
The appearance of new streaming
streaming Internet projects with a human-engineered
human
interactive
interface will fasten the process of the audience’ shifting from FM-spectrum,
spectrum, and the everywhere
spread of Internet-receivers
receivers in cars will make this process irreversible and finally make it over.
over There will
be tens and hundreds of new music
music broadcast’ providers on the web, and today’s radiostations will turn
into streaming services – mass, multi-format
multi
and interactive – over the next 5-10
5
years.
The upcoming wide adoption of music streaming projects into our life will make us estimate
those products, which are present on the market today. Some of them are presented below.
RuNet
Vkontakte – the leader in audience’ quantity, which listen to music on RuNet.
Pros: the highest quantity of listeners on Ru-Net;
Ru Net; a huge diversified audio library; a perfect
choice of ready friends’ playlists; an opportunity to structure artists’ fans and use groups for promoting
new content to rightholders
Cons: unhandy interface; the absence of simple operating mechanisms for listening to music;
the audio library is too surplus and badly structured; it leads to smearing out of the audience over a
huge audio library and a low quality of the listener’s contact with a certain content piece; the playlists,
which cannot be adequately structured; the illegal audio library, and, as a result, strained relations with
rightholders, complaints and legal claims; the absence of music content from off-site
off
producers
(radiostations); the streaming service is poorly monetized.
21
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Yandex.music – 4 million of tracks and listeners every month.
Pros: legal audio library; established audience’ quantity.
Cons: unhandy interface;
interface the absence of simple operating mechanisms for listening to music;
the audio library is too surplus and badly structured; meanwhile, it lacks many popular music
musi pieces;
new songs appear too much late; smearing out of the audience over the huge audio library; the absence
of ready playlists; the absence of music content from off-site
off site producers (radiostations); the streaming
service is poorly monetized.
fm) – online-aggregator of Moscow and St. Petersburg radiostations
Moskva.fm (piter.fm
Pros: established audience’ quantity;
quantity the opportunity of listening to archive music content of
radiostations and accurate defining almost every single piece of music, sounded on Moscow or St.
Petersburg radio air.
interface the absence of simple operating mechanisms for listening to music;
Cons: unhandy interface;
the absence of a streaming service, actually; illegality that results from the absence of agreements with
two categories of rightholders
ghtholders at once – the producers of content and radio programs (radiostations).
101.ru – 100 ready streaming channels for 2 millions of listeners.
Pros: ready playlists of various genres.
Cons: unhandy interface;
interface the absence of simple operating mechanisms for listening to music;
superfluous in quantity and diversified in music quality audio library; the impossibility of listener to
influence what he/she listens to.
to
Zvooq, trava, etc. – high quality design; huge audio libraries but in the view of interface and,
particularly, ideological and system faults these services are of no interest to mass audience…
Brief note:
The number of tracks in Pandora audio library didn’t exceed 1 million as of the end of 2012
In 2013 the monthly audience of Pandora exceeded 150.000.000 people
22
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
Core trends in music broadcast development within next 5-10
5
years
1.
The technology of delivering the broadcast program product to the listener will be changed.
Today it’s a radio-signal
signal within FM-spectrum;
FM
tomorrow it’ll be replaced by an exclusively broadband
th
Internet of the 4 and following generations. Both types of delivering programs to the listener will
cohabit within a certain period of time. After the mass replace of present radio sets in cars by Internetreceivers, FM-broadcast
broadcast era will be, finally, over. Soon the digital music broadcast with use of strong
audio submitters will possibly never become dominating on the market of producing and consumption
of music content.
2.
The competitiveness
ss is growing on the market of music program product’ producers. The reason
for it is the availability of any radiostation’ program through the Internet from anywhere in the world to
the listener. It will mainly result in decentralization of music broadcast
broadcast within the next 5-10
5
years. The
audience’ quantity of present federal networks will be gradually decreasing. The places of the mass
audience’ concentration will be potent aggregated Internet-platforms
Internet platforms and streaming Internet-services.
Internet
The latter ones will be producing an original music program product that, thanks to interactive
instruments, will have a high level of adaptation to every single listener.
The development of interactive and adaptive technologies as well as the widespread use of
3.
outsourcingg and crowdsourcing will allow to launch and exploit the broadcast structures of a distributed
and cloud types,, which will replace the present vertically integrated broadcast structures within the next
8-10 years.
In the years to come the market of media measuring will be cardinally changed. The
4.
peoplemeters, phone surveys and other last century’
century instruments will reach back forever. In the
situation, when every listener or viewer will have an opportunity to react to what he/she listens to or
watches, the adjustment of content streaming to himself/herself and the consideration of number,
preferences, quantitative and qualitative volatility of the audience will be taking place in an automatic
mode. The results of new type media measuring
measur
will equivalent to the audience’ requirements and
relevant to advertisers and broadcasters themselves.
5.
In prospect the role and influence of collective management of rights’
rights societies may be
smaller, as the online broadcast structures will directly agree with rightholders on terms of music
content’ use and fees for a such kind of use.
use
6.
As for the rightholders – authors, producers, artists, it will be the period, when they’ll manage to
reach the mass audience with new songs, escaping today’s multiple interim structures. The interactive
technologies, which in the near future will be widely used within streaming music services, will grant not
only the necessary contact of the audience with
with the artist and his/her song but also allow perceiving the
reaction of the audience to this song in real-time
time mode. As a result, all that will help accurately predict
the speed and
d territorial peculiarities of the song’ distribution,, its future audience and
a even the final
sum of fees for the phonogram’ use.
23
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU
tophit.ru: 10 years – way to go
Today all those, who are ready to develop the market of new music media, tophit.ru offers
marketing, technological, interface and management models of work with music on the Internet,
which correspond to the challenges of time,
time requirements of the audience and expectations of the
rightholders.
A ten-year
year experience on the market of Russia and the CIS countries allows us looking to the
future with confidence.. There’s some statistical data, defining the portal work over the last 10 years,
below.
The web-site
site tophit.ru was launched in 2003,
2003, and by now it has become the main link between
1500 Russian and foreign artists, producers, record labels and
and 400 radiostations, 95 TV-channels,
TV
380
leading DJ’s of Moscow, Russia, Ukraine, the CIS countries and Baltic States, Germany, Cyprus, Israel and
the USA.
tophit.ru grants distribution of new high quality audioaudio and video-content
content to radiostations, TVchannels and DJ’s as well as collection of statistical
st
data on rotation of music content on air.
tophit.ru is a high--tech instrument of smooth promoting the Russian music to the air of
radiostations and TV-channels
nnels in Russia and the CIS countries with the total audience of over 100
millions of people per week.
tophit.ru is a content database that includes 20.000 hits, 2500 videos of high quality; 650
liners, ID’s and congratulations, recorded by 150 Russian and foreign stars; this content is available
availab to
tophit.ru media partners 24/7.
tophit.ru is a weekly detailed statistical data on rotation of over 400 popular radio hits on the
air of radiostations-partners,, seven weekly and monthly radio charts online, including separate charts of
Moscow, St. Petersburg and Kiev,
Kiev audience request charts and summary TOP HIT 100, 16 annual charts,
including summary TOP HIT 200 and Yearly Artists TOP 100. Since 2005 the official radio charts Airplay
Top Hit 100 have been recognized as the most complete and reliable
reliable source of information about the
situation on radio air in Russia and the CIS countries as well as an impartial indicator of popularity of one
or another Russian or foreign artist on the market.
More information: http://ru.wikipedia.org/wiki/Tophit
24
ООО “СОВРЕМЕННЫЕ МЕДИА ТЕХНОЛОГИИ”, 127018 РОССИЯ, МОСКВА, СТАРОПЕТРОВСКИЙ ПРОЕЗД, ДОМ 11, КОРП. 1, ОФИС 111, +7 (495) 645 78
78 55, +44 20 7193 7003, +1 (347) 274 88 41, +49 69 5780 1997, WWW.TOPHIT.RU