PSET PrincipalPriceSettersIndexETF ETF.comSegment:Equity:U.S.-LargeCap PSETFundDescription OverallRating ThePrincipalPriceSettersIndexETFtracksanindexoflarge-capUSfirmswithahighdegreeof pricingpower.Holdingsareselectedbyseveralfundamentalandtechnicalfactors,andweighted equallywithinthreetiers. PSETFactSetAnalyticsInsight PSETaimstoholdcompanieswithstrongpricingpower—theabilitytoraisepriceswithout affectingdemand.Theideaisthat suchfirmstendtofacelittle competition,andcanpassthrough costincreasestotheircustomers, whichshouldleadtomoreconsistent salesandearningsgrowth.Infact, whatPSETactuallyselectsforinits holdingsisstrongandconsistent sales,earningsandoperatingmargins.Additionalselectionfactorsincludereturnvolatility, earningsqualityandvolatilityofearningsforecasts.Thisshouldresultinabasketoffirmswith strongfundamentals.Pricesettingfirmsareselectedonlyindirectly,butit'shardtofaultthe fundforthis,sincetheconceptofpricingpowerissomewhatnebulousanddifficulttocapturein anindexedproduct.Notably,marketshareisnotconsidered. “ looksforstrongand consistentsales,earningsand operatingmargins ” PSET'sholdingsareequally-weightedinsideofthreetierswith50nameseach(basedonthe selectionranking),makingup50%,35%and15%oftheportfolio.Withnosectorcaps,the portfoliomaylookquitedifferentfromthebroadmarket.Thefundisreconstitutedand rebalancedannually,inlateMarch. N/A N/A PSETSummaryData Issuer ThePrincipalFinancialGroup InceptionDate 03/21/16 LegalStructure Open-EndedFund ExpenseRatio 0.40% AssetsUnderManagement $7.32M AverageDaily$Volume $6.33K PSETPortfolioData Price/EarningsRatio 24.36 Price/BookRatio 5.98 DistributionYield 1.55% NextEx-DividendDate 07/03/17 RelatedETFstoPSET PSETlaunchedinMarch2016andchargesareasonablefeeincontext. TopCompetingETFs SPHD,FEX,GSLC,JKD,CSM PSETIndexData IndexTracked NASDAQUSPriceSettersIndex IndexWeightingMethodology Tiered IndexSelectionMethodology Multi-Factor SegmentBenchmark MSCIUSALargeCap EFFICIENCY PSETPortfolioManagement N/A 1Year TotalReturns 30.0% 20.0% ExpenseRatio 0.40% MedianTrackingDifference(12Mo) -- Max.UpsideDeviation(12Mo) -- Max.DownsideDeviation(12Mo) -- PSETTaxExposures MaxLT/STCapitalGainsRate 20.00%/39.60% 10.0% CapitalGainsDistributions(3Year) TaxonDistributions 0.0% -- Qualifieddividends DistributesK1 No PSETFundStructure LegalStructure Jul Sep Performance Nov 1Month Jan2017 3Month YTD Mar 1Year May 3Years 5Years 10Years PSET 2.75% 3.91% 11.45% 14.82% -- -- -- PSET(NAV) 3.02% 4.93% 12.97% 16.72% -- -- -- -- -- -- -- -- -- -- 1.39% 2.42% 9.73% 19.43% 9.62% 14.25% -- NASDAQUSPriceSetters Index MSCIUSALargeCap Open-EndedFund OTCDerivativeUse SecuritiesLendingActive SecuritiesLendingSplit(Fund/Issuer) ETNCounterparty ETNCounterpartyRisk No No 0%/100% N/A N/A FundClosureRisk High PortfolioDisclosure Daily Allreturnsover1yearareannualiz ed.Allreturnsaretotalreturnsunlessotherwisestated. |Princ ipalPric eS ettersIndexETF|17June2017 Page1of3 TRADABILITY N/A PSETFactSetAnalyticsBlockLiquidity 5 AVERAGESPREAD 1.6% 4 1.2% 3 0.8% 2 1 0.4% 0% Thismeasurementshows howeasyitistotrade 25,000sharesofP SET. P SETisrateda4outof5. PSETTradability Avg.DailyShareVolume PREMIUM/DISCOUNT 5.0% 161 AverageDaily$Volume $6.33K MedianDailyShareVolume 0.0% 1 MedianDailyVolume($) $0 AverageSpread(%) 0.29% AverageSpread($) -5.0% $0.08 MedianPremium/Discount(12Mo) Max.Premium/Discount(12Mo) VOLUME 20K 15K 10K 5K JUL OCT DEC MAR -0.24% 3.21%/-3.75% ImpedimenttoCreations None MarketHoursOverlap 100.00% CreationUnitSize(Shares) 50,000 CreationUnit/Day(45DayAverage) `17 0.00 CreationUnitCost(%) 0.03% UnderlyingVolume/Unit 0.03% OpenInterestonETFOptions -- NetAssetValue(Yesterday) $28.97 ETF.comImpliedLiquidity 4 FIT PSETBenchmarkComparison N/A PSETSector/IndustryBreakdown PSETTop10Holdings S ec tor PS ET Benc hmark Brown-FormanCorporationClassB 1.93% Technology 22.42% 23.36% AlphabetInc.ClassA 1.54% Healthcare 17.79% 14.13% C.R.Bard,Inc. 1.25% Industrials 16.85% 9.87% IDEXXLaboratories,Inc. 1.13% ConsumerCyclicals 15.40% 12.79% AdobeSystemsIncorporated ConsumerNon-Cyclicals 15.22% 10.24% Lowe'sCompanies,Inc. 6.62% 16.05% Facebook,Inc.ClassA Financials Large 75.16% 99.80% 1.12% (>12.9B) 1.11% Mid(>2.7B) 24.84% 0.20% 0.00% 0.00% 0.00% 0.00% 24.36 23.53 WatersCorporation 1.10% BasicMaterials 2.13% 1.89% McDonald'sCorporation 1.09% RockwellCollins,Inc. 1.08% 12.46% France S mall (>600M) Mic ro (<600M) Price/Earnings Ratio Price/BookRatio PSETGeographicExposure PS ET Benc hmark 100.00% 99.93% -- 0.07% Regions NorthAmerica Europe Developed/ EmergingSplit |Princ ipalPric eS ettersIndexETF|17June2017 PS ET Benc hmark 100.00% 99.93% -- 0.07% 100.00%/ 100.00%/ 0.00% Benchmark 1.13% 2.67% UnitedStates PSET 57.60B 184.26B 3.56% Countries Benchmark 291Constituents 27.30%(Weight) WeightedAverage MarketCap SizeSplit Utilities TotalTop10Weighting PSET 146Holdings SharedHoldings 84(Count) 0.00% 5.98 3.17 DividendYield 1.39% 1.98% NumberOf Holdings Concentration 146 291 Low Low PSETPerformanceStatistics GoodnessofFit(R2) 0.87 Beta 0.93 UpBeta 0.91 DownBeta 0.91 Page2of3 DownsideStandardDeviation SegmentBenchmark 0.22% MSCIUSALargeCap ©2017,ETF.com Thedataandinformationcontainedhereinisnotintendedtobeinvestmentortaxadvice.Areferencetoaparticularinvestmentorsecurity,a creditrating,oranyobservationconcerningasecurityorinvestmentprovidedintheETF.comServiceisnotarecommendationtobuy,sell,or holdsuchinvestmentorsecurityortomakeanyotherinvestmentdecisions.Youshouldnotusesuchinformationforpurposesofanyactual transactionwithoutconsultinganinvestmentortaxprofessional. ETF.comDOESNOTTAKERESPONSIBILITYFORYOURINVESTMENTOROTHERACTIONSNORSHALLETF.comHAVEANYLIABILITY, CONTINGENTOROTHERWISE,FORTHEACCURACY,COMPLETENESS,TIMELINESS,ORCORRECTSEQUENCINGOFANY INFORMATIONPROVIDEDBYETF.comORFORANYDECISIONMADEORACTIONTAKENBYYOUINRELIANCEUPONSUCH INFORMATIONORETF.com. [ETF.comDOESNOTPROVIDEANYRESEARCHOPINIONS.]ETF.comMAKESNOREPRESENTATIONSABOUTTHESUITABILITYOFTHE INFORMATION,PRODUCTSORSERVICESCONTAINEDHEREIN.PASTPERFORMANCEISNOTINDICATIVEOFFUTURERESULTS. Dataprovider: |Princ ipalPric eS ettersIndexETF|17June2017 Page3of3
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