DISCOVER BADMINTON
ALIGN YOUR BRAND
WITH SUCCESS
WHY SHOULD YOU SPONSOR BADMINTON?
•2nd largest sport in the world
•250 million players globally
•First British Men’s Doubles medal won at the Rio 2016
Olympic Games
•One of the most popular and participated sports in the
UK
– 4 million players
•One of the most digitally capable sports in the UK – a
growing database of 130,000 engaged fans and
members
•1 million engaged through social media channels
•Award winning Governing Body of the Year
•Creators of the innovate NBL – the most talked about
property in world badminton and delivering significant
ROI in the UK and Asia
•Growing media coverage – in 2016, the BBC, Sky
Sports, BT Sport and Eurosport will all show
badminton
•A sport delivering genuine Olympic legacy – since
the success in Rio 2016, an unprecedented growth is
being experienced; bookings for courts, website hits,
demand for tickets etc.
SPONSOR
MEDIA VALUE:
$27 MILLION USD
• World’s most prestigious and iconic
badminton tournament
– THE one to win
• First World Superseries event in the
year launches Destination Dubai
• 30,000 spectators are drawn to the
Championships every year
• Huge significance and exposure
internationally
- Cumulative household reach
globally in main markets was 169
million
- Over 1,100 broadcast hours
- Over 2,200 online articles
• Massive ROI for event partners
- Existing brands have benefited from
¼ million seconds of TV exposure
- Sponsor media value = USD$27
million
- Online articles generated a media
value of over USD$4 million
YOUR BRAND IN FRONT OF 169 MILLION
ACROSS THE GLOBE
FOR
SPONSORSHIPS
AND/OR HOSPITALITY
PROGRAMS,
please contact:
FENG-MIN CHIEN
Managing Director
FMC Marketing Consultancy Ltd.
[email protected]
+852 6282 2826