Sochi 2014
Sochi 2014
– the gateway to the future of Russia
Sochi is a well-known resort on the Black Sea and a popular holiday destination for Russians. The resort’s
infrastructure is undergoing a major revamp and expansion with an eye to the 2014 Winter Olympics.
Sochi 2014 is intended as the gateway to the future of Russia – all eyes will be looking at Sochi when
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5,500 Olympic athletes
1,350 Paralympic athletes
25,000 volunteers and
13,000 members of the press
gather to celebrate the world’s biggest sporting event. Sports venues in the Olympic Park will receive more
than 75,000 visitors daily and the Games’ television audience will be approximately 3 billion! In addition,
residents of Russia’s major cities will be able to watch live television broadcasts of the Olympic events at
specially equipped Olympic sites known as Live Sites.
Sochi 2014 – facts & figures
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Olympic Games from 7 to 23 February 2014
Paralympic Games from 7 to 16 March 2014
2 event venues: a coastal cluster in Sochi and a mountain cluster in Krasnaya Polyana
3 Olympic villages: Psekhako Ridge for cross-country skiing and biathlon, the Olympic village around Roza Khutor, and the Olympic village inside the Olympic Park in the coast cluster
Switzerland live on site
Switzerland will be presenting itself live at the 2014 Winter Olympics with the official hospitality centre, the
House of Switzerland. The House of Switzerland will be located within the Olympic Park in the coastal
cluster in Sochi.
The House of Switzerland is a popular meeting point for athletes, politicians, business people and media
representatives. At the same time, it serves as an ideal marketing and advertising platform for Swiss
companies and organisations.
For further information on participation opportunities please refer to our info sheet “Participation
Opportunities”.
Participation opportunities
Participation opportunities
The House of Switzerland was conceived as a public-private partnership project to facilitate close
collaboration between public partners and sponsors from the private sector. As such it serves as
a marketing and business platform for Swiss companies and organisations to
— present their brand on the Russian market in the spotlight of the Olympic Games
— foster and extend the network of contacts
— participate in the Swiss Olympic spirit
— entertain their guests with culinary delicacies, cultural and sports programmes in a special Swiss atmosphere
Who?
The House of Switzerland project is managed by Presence Switzerland, the entity within the Federal
Department of Foreign Affairs FDFA, responsible for Switzerland’s communication abroad. The aims of
Switzerland’s communication abroad are to increase the country’s international visibility, support national
interests abroad and to enhance and foster its network of contacts with current and future decision-makers
and opinion-leaders. We represent the interests of the partners from both the public and private sector.
As an actor within a public-private-partnership concept, we cater to the needs of the Swiss and international
economy sector by offering the House of Switzerland as a marketing and hospitality platform. The team at
Presence Switzerland will do its utmost to not just satisfy your needs but to exceed your expectations.
What?
The House of Switzerland is one of the tools with which Presence Switzerland pursues the aims of its
communication abroad. It acts as a meeting point and social hub for athletes, the Swiss Olympic team and
for partners from the public and private sectors. It is available for receptions, media conferences, client
events, and medal celebrations.
How?
As a Swiss company or organisation, you can become an official partner of the House of Switzerland 2014
and benefit from exclusive treatment. Presence Switzerland offers VIP, hospitality and communications
services (PR, advertising, etc.). For further information on the services please contact us.
As an official partner or supplier, you will be associated with Switzerland’s presence in Sochi 2014. You can
take part in the Olympic activities in the Olympic Park and visit the Games.
What else?
In 2014 Russia and Switzerland will celebrate 200 years of bilateral relations. Presence Switzerland is
working closely with the Embassy of Switzerland in Moscow to plan and organise a series of jubilee events
to celebrate the anniversary. The jubilee programme will be launched at the House of Switzerland in Sochi
and continue throughout 2014 in various Russian cities (Moscow, St. Petersburg, etc.).
As a Swiss company or organisation, you can be part of the jubilee activities by supporting the events.
For participation opportunities and further information on our activities, please contact the Embassy of
Switzerland in Moscow.
House of Switzerland
House of Switzerland
– the official hospitality centre
The House of Switzerland is the official Swiss hospitality centre at the Olympic Games. It is set up and
outfitted during the lead up to the Olympic Games, and is then open for the duration of the Games.
The House of Switzerland is a project managed by Presence Switzerland, part of the Swiss Federal
Department of Foreign Affairs, and acts as a meeting point and social hub for its sponsors, partners
and the Swiss Olympic team. It is also used for receptions, media conferences, client events, and medal
celebrations.
The House in brief
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The House of Switzerland is a well established brand at Olympic Games
It’s one of the few national hospitality houses to be open to the general public. Nevertheless, exclusive hospitality services are offered to partners and a VIP clientele.
It’s where the Swiss Olympic Team and the Swiss athletes meet, eat and celebrate
It’s the hub and business platform for opinion leaders from the worlds of politics, business, culture, society, tourism and sport
It’s where medal celebrations, receptions, media conferences and corporate events take place
It’s where the Swiss Broadcasting Corporation SRG SSR sets up its anchor TV studio for SRF to broadcast the Games to millions of Swiss viewers
Target market and audience
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Russian and international opinion leaders from the worlds of politics, business, culture, society, tourism and sport
The Swiss Olympic Team, athletes and their families
Russian, international and Swiss media
Business partners and sponsors
Sports fans, tourists and visitors to the Olympic Games
Tour operators
Tailored for Sochi 2014
—A public take-away restaurant and terrace serving Swiss delicacies by Mosimann’s, the Swiss caterer
of world renown, one of the official caterers to HRH The Prince of Wales
—An open-air stage for medal celebrations with Swiss athletes and cultural performances
— An exclusive lounge for VIP guests and business partners
— An exclusive athletes’ lounge for Swiss athletes and the Swiss Olympic team
— An exclusive roof-top loggia for cocktail events and reception
Partner Structure
Partner Structure
Destination Partner
Official Partners
House Partners
Premium Suppliers
Suppliers
Catering Partners
Jubilee Partners
Jubilee Suppliers
Official Caterer
Official Partner
The Official Partner category is reserved for Swiss organizations from the public or private sector with
the intention to establish a long-term partnership with Presence Switzerland in the context of the Olympic
Games.
Services provided to the Official Partner:
Exclusive rights
—Status as Official Partner of the House of Switzerland 2014
—Member of the Steering Group House of Switzerland 2014
On-site visibility
—Logo visibility on partner board and media backdrop
Marketing and
Communication rights —Advertising right on the in-house screens (video spot of max. 60 sec)
—Right to use the official House of Switzerland 2014 logo and video/image material for own marketing and communication
—Logo visibility on the official House of Switzerland website
VIP & Hospitality —Access to VIP events at the House of Switzerland 2014
—Access to the VIP lounge of the House of Switzerland 2014
—VIP treatment for partner and guests
—Opportunity to purchase Olympic tickets
—Free use of House of Switzerland facilities for own client/corporate events
House Partner
The House Partner category is reserved for partners from the private and public sector.
Services provided to the House Partner:
Exclusive rights
—Status as House Partner of the House of Switzerland 2014
On-site visibility
—Logo visibility on partner board and media backdrop
—Opportunity for product placement in the House of Switzerland 2014
Marketing and
Communication rights —Advertising right on the in-house screens (video spot of max. 30 sec)
—Right to use the official House of Switzerland 2014 logo and video/image material for own marketing and communication
—Logo visibility on the official House of Switzerland website
VIP & Hospitality —Access to VIP events at the House of Switzerland 2014
—Access to the VIP lounge of the House of Switzerland 2014
—Opportunity to purchase Olympic tickets
—Free use of House of Switzerland facilities for own client/corporate events
Premium Supplier
Services provided to the Premium Supplier:
Exclusive rights
—Status as Premium Supplier of the House of Switzerland 2014
On-site visibility
—Logo visibility on partner board and media backdrop
Marketing and
Communication rights —Advertising right on the in-house screens (video spot of max. 20 sec)
—Right to use the official House of Switzerland 2014 logo and video/image material for own marketing and communication
—Logo visibility on the official House of Switzerland website
VIP & Hospitality —Access to the VIP lounge of the House of Switzerland 2014
—Free use of House of Switzerland facilities for own client/corporate events
Supplier
Services provided to the Supplier:
Exclusive rights
—Status as Supplier of the House of Switzerland 2014
On-site visibility
—Logo visibility on partner board and media backdrop
Marketing and
Communication rights — Logo visibility on the in-house screens
—Right to use the official House of Switzerland 2014 logo and video/image material for own marketing and communication
—Logo visibility on the official House of Switzerland website
VIP & Hospitality —Access to the VIP lounge of the House of Switzerland 2014
Catering Supplier
Services provided to the Catering Supplier:
Exclusive rights
—Status as Catering Supplier of the House of Switzerland 2014
On-site visibility
—Logo visibility on F&B menu
Marketing and
Communication rights —Right to use the official House of Switzerland 2014 logo and video/image material for own marketing and communication
—Logo visibility on the official House of Switzerland website
Jubilee Partner & Jubilee Supplier
Services provided to the Jubilee Partner & Jubilee Supplier:
Exclusive rights
—Status as Jubilee Partner / Supplier
Marketing and
Communication rights —Right to use the official Jubilee 2014 logo and video/image material for own marketing VIP & Hospitality —Access to the Jubilee events with VIP guests
Hospitality Packages
Hospitality Packages
— your Swiss Home, your Hospitality House
The House of Switzerland at the Olympic Games: this is where the athletes meet their fans, where the
gourmet aficionados taste Swiss culinary art, where the special guests enjoy VIP treatment…The House of
Switzerland is the meeting point for the crème de la crème from Russia and Switzerland!
Would you like to be part of the Olympic spirit? Would you like to entertain your guests in a special Swiss
ambiente? Would you like to join Switzerland on its Olympic journey? You can! The House of Switzerland
is your hospitality platform. You can benefit from Switzerland’s presence in the Olympic Park by using the
facilities of the House of Switzerland for exclusive corporate or client events.
You can
—— invite your guests to enjoy a Swiss experience in the Olympic Park
—— use all the facilities such as the take-away restaurant, the VIP lounge or the roof-top loggia for
exclusive hospitality events,
—— make reservations at the take-away restaurant for your groups or delegations,
—— use the stage for own cultural performances,
—— enjoy an exclusive VIP treatment at the House of Switzerland for yourself or your guests
The House of Switzerland 2014 in Sochi will be open from 7 – 23 February, 2014. You can choose from
below options.
Hospitality Package for VIP groups or delegations
—— a welcome reception incl. welcome drink & snacks in the VIP lounge or
on the roof-top loggia (depending on weather and availability)
—— an exclusive and guided tour to the VIP areas of the House of Switzerland
—— a welcome by the Director of the House of Switzerland
—— a VIP visit to the neighbouring Omega Pavilion
VIP Lounge for exclusive corporate or client events
—— approx. 60m2
—— lounge seating incl. large flat screen (for presentations) and a crystal bar
—— max 50 PAX ( 8 lounge tables and 38 seats)
“Full-House” for exclusive major VIP events
—— total approx. 235m2 on ground floor, 1st and 2nd floor (restaurant 58m2,
courtyard 66m2, stage 28m2, VIP lounge 58m2, roof-top loggia 25m2)
—— set-up according to requirements
—— 100 – 245 PAX
Contact in Switzerland
Mrs Kieu Duy Tran
Head of Marketing & Sponsoring
Federal Department of Foreign Affairs FDFA
Presence Switzerland
+41 31 322 35 23
[email protected]
Contact in Russia
Mr Till Frey
Project Coordinator Sochi 2014
Embassy of Switzerland in Russia
+7 495 580 75 33
[email protected]