CE: Symposium of Sages
Do-able solutions for marketing your library
services & reaching your stakeholders
Video Made the
Library Star!
BRYAN HULL, EDUCATION & TECHNOLOGY RESEARCH ASSOCIATE
ERIN WIMMER, TEACHING & LEARNING LIBRARIAN
Background
Communicate Value Strategic Direction Team
◦ Marketing/Communication
◦ Implemented several projects using different methods
◦ Videos introducing people & services
Why videos?
Introduced to the person – not just a thumbnail
Shareable
Distills information, but not too much
Engaging!
Ok, videos. Now what?
Think about:
◦ Messaging
◦ Who will be in which video(s)
◦ Production schedule
How?
Use what you’ve got!
◦ Built-in laptop camera/webcam
◦ Smart phone
◦ Tablet
◦ Video camera
◦ + sound equipment
◦ +editing software
Let’s make this go viral!
Advertise videos on
◦ Social Media
◦ Newsletters
◦ Library homepage
◦ Outreach emails
Opportunities & Challenges
Opportunities
◦ Builds comradery
◦ Increases understanding
◦ Personalizes the Library
Challenges
◦ Time
◦ Creativity
◦ Updating content
Questions?
Bryan Hull
◦ [email protected]
Erin Wimmer
◦ [email protected]
Data Visualization
Using Tableau
Monica Rogers, MLIS
Division Head, Reference and User Support Services
Health Sciences Library and Informatics Center, University of New Mexico
[email protected]
What?


Exploration – helps
find the story the data
is telling
Explanation – tells a
story to audience
Why?

Breathe life into annual
reports

Give perspective / context

Gain NEW insights!
How?

Charts

Graphs

FREE

Diagrams

Publish to website

Maps

Interactive visualizations!

ETC!!!

Tableau Public
Chart from Digital
Inspiration
http://goo.gl/wrCJWW
National Center for Health Statistics
Data Visualization Gallery
http://blogs.cdc.gov/nchs-data-visualization/

Interactive when
published to webpage!

Harder to read
without interactive
functions

Can share and
download
visualizations

ASK WHY!!!

What is this
visualization telling
me?

What is it NOT telling
me???

Why might this be?
More depth to the data!
Different perspective
My Story: BHIC!
http://nnlm.gov/bhic/
What questions do you have?
Thank you!!
Monica Rogers
[email protected]
It’s Who You Know:
Building And Maintaining A
Personal Network
Lisa K. Traditi, MLS, AHIP
Symposium Of Sages: Do-able Solutions For Marketing Your Library Services
And Reaching Your Stakeholders
Friday, Oct. 9, 2015
MCMLA Virtual Connections
NETWORKING
It’s not a dirty word.
Image from
http://idealleaders.com/
Who is in your network?
Who is missing?
?
You
Tell me about your
latest project?
…So, what’s
been keeping
you up at
night?
Image: https://generalassemb.ly/education/networking-20-mastering-networking-events
Comments.
Questions?
Lisa K. Traditi, MLS, AHIP
303.724.2141 | [email protected]