ta s m a n i a | aus t r a l i a
A world apart for living, working, learning and investing
ta s m a n i a | aus t r a l i a
a wo r l d a pa rt
Introduction
Tasmania, the island state of Australia, lies 40
living
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zone of the unpolluted southern hemisphere.
Wo r k i n g 8
With a land area similar to that of Sri Lanka or
learning
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Investing
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co n tac t s 16
degrees south of the equator in the temperate
the Republic of Ireland, Tasmania is home to
more than 500,000 resourceful, creative people.
A survey in 2012 found that Tasmanian workers
were more diligent than other Australians.
Island life has shaped a self-reliant community
that regards quality as the key to competing
successfully in world markets.
Whether your interest is in sharing in their
enviable lifestyle; in finding work; in furthering
your education; or in investing in new or existing
enterprises; this is a world apart that deserves
your consideration.
ta s m a n i a | aus t r a l i a
A world apart for
Living
Tasmania is a liveable, family-friendly place where Australia’s shortest
commuting distances give people extra time for each other. In the temperate
zone of the southern hemisphere, the State offers an inspiring lifestyle amid a
vibrant, welcoming community.
Balancing work, family life and
‘I recognise Tasmania not only as a special source
recreation is easier in cities or towns
of food, but as a special place. I appreciate the
where housing is affordable, good
environment that produces the raw material and
schooling available and services come
the creative people who prepare it for market. Food.
with a smile.
Wine. Scenery. Culture. Friendship. No wonder I am
Having the cleanest air in the
an advocate of Tasmania and Tasmanians.’
inhabited world is inducement enough
to consider a lifestyle change.
Tetsuya Wakuda, celebrity chef and Tasmanian Brand Ambassador
The cities of Hobart (population
245,000), Launceston (130,000),
Burnie (19,900) and Devonport
“The island is jam-packed with people
Hobart, Launceston, Devonport and
(25,500), and Tasmania’s many towns
who have deliberately chosen it as
Burnie/Wynyard. Five airlines service
offer modern amenities and exciting
the site of the good life: somewhere
some or all of these destinations on a
housing choices.
to be kinder, more composed, more
daily basis, directly from Melbourne,
Imagine living and working in a
appreciative of important things.”
Sydney, Brisbane or Adelaide.
Melbourne is 60 minutes by air
place where you and your children can
surf in the morning, bush walk in the
Practical advantages
from Hobart and Sydney about 90
afternoon and enjoy live theatre in the
Few Tasmanians commute for more
minutes.
evening, with minimal time wasted in
than 20 minutes and traffic is rarely a
Passenger and vehicle ferries, Spirit
traffic or queues.
hindrance.
of Tasmania 1 and Spirit of Tasmania 2,
If you feel tempted, you will be in
Tasmania is easily accessed from
sail each way between Melbourne
good company. The British Poet
the rest of Australia by both air and
and Devonport each day throughout
Laureate, Andrew Motion, observed:
sea. The four main airports are in
the year.
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‘Every time I’d get off a plane here when I was coming down just to visit,
I’d smell that air and I’d think ‘golly, I’m home’. There’s just something
magic about coming back to Tasmania.’
David Brill, international video-journalist who has returned to his home State
to live after a lifetime in the world’s trouble spots
Choosing a home
Good weather news
Tasmania offers an affordable range of
Tasmanians enjoy a temperate
quality housing and rural properties.
maritime climate and four distinct
Prices are generally lower, both in
seasons. There’s neither the scorching
absolute terms and as a proportion
heat found elsewhere in Australia,
of median incomes, than in most
nor the deep cold winters that affect
Australian cities.
northern hemisphere countries at
People moving to the State are
similar latitudes.
invariably pleasantly surprised by the
The east coast and adjoining
choices available. Water views from
lowlands are milder, drier and sunnier
good-sized blocks are not regarded as
than the west – and more populated.
a luxury.
Hobart, is the second-driest capital
Hobart and Launceston city
city in Australia, after Adelaide.
councils have engaged the Danish
In summer, Hobart sees more hours
firm Gehl Architects to guide future
of daylight than any other Australian
development of their city centres
capital. There are 15.2 hours at the
to ensure they evolve as cities with
summer solstice on 22 December.
people in mind.
Even in mid-winter there are around
nine daylight hours each day.
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Food and wine
Staying healthy
Tasmania has built an international
Tasmanians enjoy a full range of
reputation as a gourmet island.
health services. The State Government
Unpolluted coastal seas, rich, fertile
operates the Royal Hobart Hospital,
soils and ample clean water enable
the Launceston General Hospital and
Tasmanians to produce some of the
the North-West Regional Hospital.
world’s finest food.
Private hospitals also provide a high
Delicate varietal wines and world-
level of professional care.
class beers complement extraordinary
The Department of Health and
seafood, meat and vegetables, helping
Human Services works co-operatively
to draw creative chefs to the State.
with private providers to deliver health
The availability of the best natural
services through community clinics, GP
ingredients and great culinary
surgeries and home-based care.
experiences enhance the lifestyle of
Several hospitals are used for
Tasmanians and ensure a steady flow
teaching, as well as research, while the
of eager tourists.
Menzies Research Institute in Hobart is
Annual culinary events like Hobart’s
a global centre of epidemiology.
Taste Festival and the statewide
Australia has a universal health-cover
Savour Tasmania ensure fine food
system, Medicare, while private health
stays at centre stage.
insurance ensures quick service when
it’s needed.
‘My family love everything
that Tasmania is: clean,
green, open, friendly and
with the right community
values for raising children.’
William McHenry, big-city executive turned
Tasmanian whisky distiller
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ta s m a n i a | aus t r a l i a
Sustainable lifestyles
The sporting life
Tasmania’s short travelling times and
With a world class urban environment,
clean energy make it a good place to
mild climate and open spaces within
reduce your carbon footprint and to
easy reach, Tasmania offers ready
live more sustainably.
access to sport and recreation.
Tasmania generates more than
Children and adults can easily find a
50 per cent of Australia’s clean,
place in a school or community team
renewable electricity through hydro-
in their sport of choice.
electric and wind generation.
Indoor and outdoor facilities for
Most Tasmanians buy locally grown
many sports are world class and
food because of its excellent quality.
international events are staged
There are workshops for people
regularly in the state.
wishing to develop gardening skills
Gyms are a feature of urban life,
and literature for schools on healthy,
offering a full range of indoor fitness
seasonal food. Farmers’ markets are
activities.
increasingly popular places to buy
There are more than 50 golf
from local growers.
courses, including the world-rated
Public transport is available in major
Barnbougle Dunes and Lost Farm
urban centres and a commercial coach
layouts near Bridport.
service, Tassie Link, connects regional
communities. Cycling is popular.
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Culture for everybody
New Tasmanians soon share the
A mellow stroll through the stalls
locations and outstanding
community’s pride in attractions like
at Hobart’s famous Salamanca
restaurants and to introduce them
the Museum of Old and New Art
Market on a Saturday morning gives
to the vibrant cultural life.
(MONA); the ultra-luxury Saffire resort
you a feel for the community.
There’s the Theatre Royal, the
and five World Heritage-listed convict
Salamanca is a showplace for local
nation’s oldest; the intensively
settlements, including Port Arthur.
design and it provides a backdrop for
recorded Tasmanian Symphony
There has been an upsurge in
such cultural and music events, as 10
Orchestra; the world-class Terrapin
cultural tourism since MONA’s
Days on the Island and Mona Foma.
Theatre Co; and the contemporary
opening in 2011, exposing the richness
When visitors call, it’s a privilege to
expertise of Tasdance.
of the State’s cultural life to the world.
be able to show them iconic
In a State with a disproportionate
number of artists and writers,
as well as a wealth of musicians,
‘Only in Tasmania could the Museum of Old and New Art exist –
dancers, actors and singers, the
an outsider’s tilt at the orthodoxies of the art establishment. I was
entertainment options are endless.
entranced... Once Australia suffered what people called the ‘cultural
cringe’ towards Europe. MONA turns that cringe around.’
Julian Glover, Art writer for The Guardian, London
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ta s m a n i a | aus t r a l i a
A world apart for
Working
Tasmanians are world leaders in niche areas of manufacturing, including largescale, high-speed catamarans, marine evacuation gear, high-performance radio
antennae and certain aquaculture equipment.
Whatever they do, they regard quality
‘Incat is a Tasmanian company able to build
as their over-arching competitive
the best product in the world – which we’re
advantage.
very proud of – and our Tasmanian workforce
The State’s businesses can offer
is the reason we’ve been able to do that. We’re
a varied range of employment
very happy with Tasmania.’
opportunities with strong training and
Robert Clifford, global leader in the construction
career prospects.
of high-speed catamaran car ferries
Newcomers to the State often
remark that their work colleagues are
professional and dedicated, but also
mindful of the need to balance work
There is demand for skills in
Career networks are a useful
with other aspects of life.
many areas including medical and
job-hunting resource especially
Tasmanian trades people are
allied health services, agriculture,
when you’re thinking of moving
sought after nationally because of the
aquaculture, hospitality and general
from one country to another.
breadth of their working experience
professional services.
Tasmania’s Department of Economic
and knowledge. It is usual for
The relatively high average age of
Development, Tourism and the Arts
electricians, for instance, to develop
workers in some industries means
can provide contacts.
a diversity of experience in both
there are opportunities for young
building and construction, as well
people to take on rewarding and
as in production or manufacturing
challenging roles.
facilities.
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A world apart for
Learning
For generations, Tasmania’s quality of education, relaxed lifestyle and relatively
low costs have made it a destination of choice for international students.
In 2012, Tasmania’s reputation had drawn 4,000 international students to its
tertiary institutions. They hailed from more than 70 countries in Asia, Europe,
the Americas and Africa.
The education system – from pre-
‘I came to the University of Tasmania to further
school to university – encourages
my study after I finished my bachelor degree in
participants to be active, healthy
China. I would definitely recommend Tasmania to
and socially connected. This makes
other students who are thinking about overseas
Tasmania a good place to learn,
study options. We enjoy a good university
whatever your age.
Education choices include
with professional staff, a welcoming study
Government-run primary and high
environment and wonderful scenery.’
schools from years 1-10 and colleges
Jingjing Wang, School of Management – UTAS
for years 11-12. Most Catholic and other
private schools cater for years 1-12.
Government schools are
English as a Second Language
comprehensive and most are co-
programs in Government and
educational. Private schools offer co-
private schools enable international
educational and single-gender options.
students to be accepted directly into
Students in both Government
schools without English language
and private streams complete the
pre-requisites. Students prepare for
Tasmanian Certificate of Education
their mainstream courses within
(TCE) in years 11 and 12, providing them
each school.
with a Tertiary Entrance Score for
universities around Australia.
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University of Tasmania
The University of Tasmania (UTAS)
to PhD, across a diverse range of
was established in 1890 making it
specialised and traditional disciplines
Australia’s fourth oldest university.
through six faculties – Arts, Business,
The University has an established
Education, Health Science, Law and
tradition of excellence in learning,
Science, Engineering and Technology
teaching and research and is
– and three specialist institutes – the
recognised internationally for quality
Australian Maritime College (AMC),
research and graduate outcomes.
the Institute for Marine and Antarctic
With campuses in Hobart,
Studies (IMAS) and Menzies Research
Launceston and Burnie, UTAS
Institute Tasmania.
currently has more than 26,000
students from over 100 countries
formally enrolled, continuing a long
history of hosting international
students and researchers. Graduates
of the University continue to be
in demand locally, nationally and
internationally.
UTAS offers coursework and
research programs, from Bachelor
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‘Tasmania offers a sense of order, safety
and space… I have been accepted and
supported, even helped, by Tasmanians
who have opened their hearts and homes
for me. I couldn’t ask for anything else.’
Margo Vergana, research scientist from Chile.
a wo r l d a pa rt f o r l e a r n i n g
World-class Institutes
Diplomas and vocational education
UTAS is home to three world-class
IMAS was established by UTAS
TasTAFE offers many Diploma pathway
institutes: the Australian Maritime
in 2010 and aspires to be an
programs, which enable students to
College (AMC), the Institute for Marine
internationally recognised institution
progress to UTAS and achieve a dual
and Antarctic Studies (IMAS) and the
for temperate marine, Southern
qualification (Diploma and Bachelor) in
Menzies Research Institute Tasmania.
Ocean and Antarctic research and
three years.
AMC is Australia’s national
education. Research at IMAS is
Beginner-level English courses are
provider of maritime and maritime-
conducted across six integrated multi-
available, while tuition and living
related education, research and
disciplinary areas, with a particular
expenses are highly competitive.
training. Based in Launceston, AMC
focus on the cool-temperate and cold
Vocational Education and Training
is structured around three national
marine environment stretching from
(VET) is a national system that provides
centres: the National Centre for
Tasmania south to Antarctica.
people with the specialised skills
Ports and Shipping; the National
The Menzies Research Institute
and knowledge needed for such jobs
Centre for Maritime Engineering and
Tasmania conducts innovative world-
as construction trades, hospitality,
Hydrodynamics; and the National
class medical research to improve
agriculture and aquaculture.
Centre for Marine Conservation and
human health and well-being.
VET courses are provided by
Resources Sustainability. AMC has
Menzies’ research theme areas include
more than 100 registered training
a suite of state-of-the-art teaching
biostatistics, cancer, cardiovascular,
organizations, as well as the Tasmanian
and research facilities, attracting a
diabetes and metabolism, genetics,
Polytechnic and the Tasmanian Skills
significant national and international
health economics, immunology,
Institute.
student cohort.
international health, musculo-skeletal,
neuroscience, population health and
epidemiology, primary health care,
and respiratory health and medicine.
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A world apart for
Investing
Tasmania offers niche opportunities for rewarding investment.
Private investment is strong in the second decade of the 21st century, with major
industry expansions underway in dairy production and processing, irrigated
cropping and aquaculture.
Seven reasons why you should
Identifying opportunities
Investment-ready Tasmania
consider investment in Tasmania are:
The State’s Economic Development
An example
> Abundant natural resources,
Plan has identified competitive
especially water
> Availability of clean, renewable
energy
> The roll-out, ahead of other
Australian States, of high-speed
advantages in 10 sectors of the
economy:
> Antarctic and Southern Ocean
>Building and construction
> Food and agriculture – dairy, fruit,
internet access through the
red meat, salmon, vegetables
National Broadband Network
and wine
> Access to an adaptive, skilled
workforce
> An export culture, which flourishes
in global markets
> Partnership opportunities with
> Forestry and related industries
> Information and communications
technology
>Mining and mineral processing
> Renewable energy
world-class research teams and
> Specialist manufacturing
businesses focused on innovation
> Science and research
> An upsurge in high-end tourism
sparked by the Museum of Old
and New Art (MONA), the ultra
resort, Saffire, and a suite of other
attractions
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>Tourism
Viticulture
Large-scale irrigation infrastructure
investment and a State-funded study
to identify the best locations for new
vineyards have set the stage for a
major expansion of Tasmania’s wine
industry.
The State’s 250+ existing vineyards
are committed to quality ahead of
volume and interstate wine-makers
pay premium prices for Tasmania’s
cool-climate grapes.
In 2012, the international
publication The Drinks Business,
rated Tasmania second among the 10
best locations in the world for wine
investment. At the same time, the
Tasmanian Government published a
booklet, The Wine Industry in Tasmania:
A Guide for Investors.
‘Tasmania is poised to become one of the great wine areas of the world. We
are at the front of the wave. I don’t know any other regions in Australia or the
world that have the same conditions as Tasmania in terms of the possibilities.’
Nick Glaetzer, award-winning winemaker who moved to Tasmania to chase his dream
ta s m a n i a | aus t r a l i a
Contact information
Migrating to Tasmania
International education
Although visas to enter Australia
Students studying in Tasmania are
are administered by the Australian
presented with very strong academic
Government, the Tasmanian
opportunities. Tasmania caters to
Department of Economic
students of all ages – in high schools,
Development, Tourism and the
diploma colleges and at the University
Arts provides information and visa
of Tasmania.
sponsorship for eligible skilled workers
and business people through the
Business and Skilled Migration unit.
Tasmanian Business and Skilled
Migration unit
www.migration.tas.gov.au
Government Education and Training
International
www.international.education.tas.edu.au
Independent Schools Tasmania
www.independentschools.tas.edu.au
[email protected]
University of Tasmania
[email protected]
www.international.utas.edu.au
Australian Department of Immigration
and Citizenship
www.immi.gov.au
Visiting Tasmania
Tourism Tasmania is a Tasmanian
Government organisation whose
Investing in Tasmania
The Department of Economic
Development, Tourism and the Arts
is the lead agency for investment
attraction and is your first point of
government contact.
role is to lead the industry in jointly
Invest Tasmania
delivering marketing and development
www.investtasmania.com.au
programs that drive benefits for
[email protected]
Tasmania from domestic and
Business Point
international tourism.
www.development.tas.gov.au/
Tourism Tasmania
economic/business_point
www.discovertasmania.com.au
[email protected]
Live in Tasmania
www.development.tas.gov.au/
liveintasmania
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a wo r l d a pa rt
Images courtesy of:
Brand Tasmania and Alastair Bett, Rob Burnett, Robert Heazlewood, Ray Martin,
Nicky Ryan, John Wiseman; Sean Fennessy; Hobart City Council; Hobart Photographer;
The Hutchins School; Incat/Richard Bennett; The Mercury; MONA/Leigh Carmichael,
courtesy of MONA Museum of Old and New Art, Hobart, Tasmania, Australia;
Pure Tasmania; SBS; Tourism Tasmania and George Apostolidis, Hobart City Council,
Nigel Honey, Gary Moore, Nick Osbourne; UTAS.
Brand Tasmania Council Inc.
PO Box 957 Sandy Bay
Tasmania 7006
Australia
The Brand Tasmania Council is the
custodian of the Tasmania Master Brand.
The independent council’s vision is to see
Tasmania recognised as a leader in the
world of islands. The council promotes the
advantages of living, working, learning,
visiting, trading and investing in the State.
Council members are inspired by Tasmania’s
rich natural and cultural heritage, as well as
the resourcefulness, innovation, vision and
creativity of its people.
[email protected]
www.brandtasmania.com