Grain O` Salt - Growin`GEERS

0LJKW\0LQLQJ
:HOFRPHWRP\QHZHVWTXHVWLQWKH6ZLVV$OSV
,·PIDFLQJDYHU\ELJSUREOHPDQGUHDOO\FRXOG
XVH\RXUKHOS6DOWPLQLQJLVDELJGHDOLQ
6ZLW]HUODQGVLQFHLWVQRZVKHUHLQWKH$OSVDORW
6DOWLVXVHGWRNHHSWKHURDGVVDIHIURPVOLSSHU\
LFHDQGDOVRXVHGWRPDNHRXUIRRGWDVWHJRRG
8QIRUWXQDWHO\RQHRIWKHELJJHVWVDOWPLQHVLV
EHJLQQLQJWRFROODSVH<LNHV,QHHG\RXUKHOSWR
GHVLJQDGHYLFHWKDWZLOOKHOSVXSSRUWWKHLQVLGH
RIWKHPLQH,ILWZHUHWRFROODSVHWKHPLQHUV
ZRUNLQJZRXOGEHLQGDQJHU7KHSHRSOHLQWKH
$OSVZRXOGQ·WEHDEOHWRJHWWKHVDOWWKDWWKH\
QHHGVREDGO\:HPXVWXVHRXUHQJLQHHULQJ
LQWXLWLRQVWRFRPHXSZLWKDZD\WRVWRSWKLVIURP
KDSSHQLQJ$VDOZD\V,ORRNIRUZDUGWRVHHLQJ
ZKDW\RXUFUHDWLYHDQGGHGLFDWHGPLQGVFDQFRPH
XSZLWK'RQ·WIRUJHWWROD\RXWDSODQEHIRUH\RX
JHWVWDUWHG/HW·VJHWWKRVH*((5V*URZLQ· <RXUIULHQG
,QVWUXFWLRQVIRU*((5OLQJV
6HJPHQW—*UDLQ2·6DOW
+H\*((5OLQJV,Q6ZLW]HUODQGWKH\
GRQ·WXVHWKHGROODURUWKHHXUR7KH\
XVHWKHLURZQIRUPRIFXUUHQF\FDOOHG
WKH6ZLVVIUDQF/RRNXSDSLFWXUHGXULQJ
\RXUUHVHDUFKVHJPHQW
,QVLGH)O\QQ·V6XSSO\6DFN\RXKDYHLWHPVWKDWUHSUHVHQWWKLQJVWKDW
)O\QQHLWKHUKDVDURXQGKHUIURPWKHHQYLURQPHQWRUWKLQJVVKHDOZD\V
FDUULHVZLWKKHU7KHVHZLOOEHWKHRQO\LWHPV\RXFDQXVHWRVROYHWKH
SUREOHP+HUH·VZKDW\RX·YHJRWWRZRUNZLWK
0DWHULDO
:KDWLW5HSUHVHQWV
6WUDZV
7RRWKSLFNV
6PDOO0DUVKPDOORZV*XPGURSV
7ZLQHIW
3RSVLFOH6WLFNV
3LHFHVRIFDUGERDUG
,QGH[FDUGV
3DSHUFOLSV-
6WDSOHVZLWKVWDSOHU
7RLOHWSDSHUUROO
3OD\GRXJKFKXQNV
Þ
Þ
Þ
Þ
Þ
Þ
Þ
Þ
Þ
Þ
Þ
3LSHVIURPWKHROGPLQH
:RRGHQSHJV
)RDP,QVXODWLRQ
&RUGIURPWKHROGPLQH
:RRGIURPWKHROGPLQH
7UHHEDUN
:RRGSDQHOLQJ
&DUDELQHUV
1DLOV
3LHFHRIDEURNHQOLIW
&RQFUHWH
,QDGGLWLRQWRWKHVHPDWHULDOV\RXZLOOKDYHVFLVVRUVDQGWDSH
<RXU&KDOOHQJH
6HJPHQW—*UDLQ2·6DOW
<RXUFKDOOHQJHLVWRFUHDWHDVROXWLRQWR)O\QQ
VSUREOHP–KHOS)O\QQ
VDYHDQROGVDOWPLQHWKDWLVFROODSVLQJ7KHVDOWDQGZDWHUIURPWKH
LQVLGHRIWKHPLQHKDVFRUURGHGRUHDWHQDZD\WKHPHWDOEHDPVWKDW
KROGLWXS,QRUGHUWRNHHSWKHPLQHRSHQDQGWRJHWWKHVDOWWKDWWKH
6ZLVVSHRSOHQHHG\RXPXVWGHVLJQDGHYLFHWKDWZLOOKROGXSWKHLQVLGH
RIWKHPLQH<RXUSURWRW\SHRUPRGHOPXVWEHDEOHWRILWLQVLGHWKH
PLQHVRLWPXVWEHEHWZHHQDQGLQFKHVWDOODQGEHWZHHQDQG
LQFKHVZLGHLQDOOGLUHFWLRQV$OVR\RXUGHYLFHPXVWEHVWURQJHQRXJK
WRKROGXSWKHPLQHIURPWKHLQVLGHVR\RXUSURWRW\SHPXVWEHDEOHWR
KROGWKHZHLJKWRITXDUWHUV
6DOWLVDYHU\LPSRUWDQWPDWHULDOIRUPRUHUHDVRQV
WKDQRQH,WLVXVHGWREULQJRXWWKHWDVWHRIFHUWDLQ
IRRGVPHOWVQRZDQGSUHVHUYHIRRG
0\VROXWLRQZLOOORRNOLNHWKLVDQG,ZLOOXVHWKLVDPRXQWRI
HDFKPDWHULDO
BB6WUDZV
BB7RRWKSLFNV
BB6PDOO0DUVKPDOORZV*XP'URSV
BB7ZLQH
BB3RSVLFOH6WLFNV
BB3LHFHVRIFDUGERDUG
BB,QGH[FDUGV
BB3DSHUFOLSV
BB6WDSOHVZLWKVWDSOHU
BB7RLOHWSDSHUUROO
BB3OD\GRXJK
/HW·V(QJLQHHU,W
6HJPHQW—*UDLQ2·6DOW
)O\QQQHHGVKHOSFRPLQJXSZLWKDVWUXFWXUHRUGHYLFHWKDWZLOOVDYHWKH
FROODSVLQJVDOWPLQH7KH6ZLVVXVHWKHVDOWIURPWKHPLQGIRUFRRNLQJ
EXWDOVRIRUNHHSLQJWKHLUVQRZ\URDGVVDIHIURPLFHLQWKHZLQWHU,W·V
YHU\LPSRUWDQWWKDW\RXZRUNKDUGWRVDYHWKHPLQH6LQFH\RXUGHYLFH
ZLOOJRLQVLGHWKHPLQHWRKHOSKROGLWXS\RXUPRGHORUSURWRW\SHRI
WKHGHYLFHPXVWEHDFHUWDLQVL]HDQGVXSSRUWWKHZHLJKWRIWKHPLQH
)O\QQ·VHQJLQHHULQJLQWXLWLRQWHOOVKHUWKDWXVLQJDUFKHVDQGGRPHVPD\
EHDZD\WRPHHWWKHVL]HUHTXLUHPHQWVZKLOHPDNLQJWKHVWUXFWXUH
YHU\VWURQJ<RXUMREIRUWRGD\LVWRDQVZHUWKHTXHVWLRQVEHORZDERXW
GRPHVDQGDUFKHVZHLJKWGLVWULEXWLRQDQGVDOWPLQLQJ7KHLQIRUPDWLRQ
DERXWWKHVHFRQFHSWVZLOOKHOS\RXGHVLJQDVWURQJGHYLFH<RXFDQXVH
ZHEVLWHVWRUHDGZDWFKYLGHRVRUOLVWHQWRH[SODQDWLRQVRIGLIIHUHQW
ZD\VWREXLOGVRPHWKLQJVLPLODU'RQ·WIRUJHWWRWKLQNDERXWVDIHW\
%HLQJXQGHUJURXQGFDQEHGDQJHURXVVR)O\QQZLOOQHHGVRPH
LQIRUPDWLRQRQWKDWWRR
'RQ·WIRUJHWWRXVHWKHOLQNVRQWKH
JURZLQJHHUVFRPZHEVLWHWRKHOS\RXZLWK
\RXUUHVHDUFK
:KDWGRHVLWPHDQWRGLVWULEXWHVRPHWKLQJ"
:KDWGRHVLWPHDQWRGLVWULEXWHZHLJKW"*LYHWZRH[DPSOHVRI
KRZZHLJKWFDQEHGLVWULEXWHG
:KDWLVDQDUFK"'UDZDSLFWXUHRIDQDUFK
0DNHDOLVWRISODFHVZKHUH\RXKDYHVHHQDUFKHV
:K\GR\RXWKLQNWKHVHDUFKHVDUHSXWLQWKHVHSODF
HV"
$UFKHVORRNSUHWW\EXWWKH\DOVRDUHLPSRUWDQWZKHQEXLOGLQJ
VWUXFWXUHVOLNHKRXVHVEXLOGLQJVDQGEULGJHV:K\DUHDUFKHVXVHG
RQWKHVHVWUXFWXUHV"
:KHUHZRXOGDQDUFKEHPRVWKHOSIXO"([SODLQZK\
:KDWLVDGRPH"'UDZDSLFWXUHRIDGRPH
0DNHDOLVWRIEXLOGLQJVWKDWKDYHGRPHVLQWKHLUVWUXFWXUH:K\
GRWKHVHVWUXFWXUHVKDYHGRPHV"
7KHERWWRPRUIORRURIDPLQHLVXVXDOO\IODWVRSHRSOHFDQZDONRQ
LW:KDWVKDSHLVWKHFHLOLQJ":K\"
<RXDUHEXLOGLQJLQVLGHDQXQGHUJURXQGPLQH:K\LVLWLPSRUWDQW
WRWKLQNDERXWZHLJKWGLVWULEXWLRQ"
:ULWHGRZQDQ\DGGLWLRQDOLGHDV\RXILQGGXULQJ\RXUUHVHDUFK
VHJPHQWEHORZ
,WKLQNWKHVHLGHDVZLOOKHOSPHWRVXFFHVVIXOO\UHGHVLJQP\VR
OXWLRQ
/HW·V3XW,W$OO7RJHWKHU
6HJPHQW—*UDLQ2·6DOW
2ND\*((5OLQJV\RX·YHOHDUQHGDOODERXWZHLJKWGLVWULEXWLRQ
DUFKHVDQGGRPHV1RZLW·VWLPHWRXVHDOOWKDWLQIRUPDWLRQVWRUHG
LQ\RXUEUDLQ7RGD\\RXZLOOXVH\RXUQHZLQIRUPDWLRQWRFUHDWHD
PRGHORUSURWRW\SHRIKRZ\RXZRXOGKROGXSWKHLQVLGHRIWKH
PLQH5HPHPEHUWKDW\RXUGHYLFHPXVWEHEHWZHHQDQGLQFKHV
LQDOOGLUHFWLRQVDQGPXVWKROGWKHZHLJKWRITXDUWHUV,WPXVW
EHVWURQJHUWKDQLWZDVLQ\RXUILUVWGHVLJQEHFDXVHWKHUHZLOOEHD
QHZURDGWKDWJRHVULJKWRYHUWKHPLQG,NQRZ\RXZLOOGRDJUHDW
MRE
5HYLHZ\RXULQLWLDOGHVLJQDQGVHHZKDWLPSURYH
PHQWV\RXFDQFRPHXSZLWK,FDQ·WZDLWWRVHHWKH
ILQDOSURGXFW
,ZLOOXVHWKLVPXFK
RIHDFKPDWHULDO
BB6WUDZV
BB7RRWKSLFNV
BB6PDOO0DUVKPDOORZV*XP'URSV
BB7ZLQH
BB3RSVLFOH6WLFNV
BB3LHFHVRIFDUGERDUG
BB,QGH[FDUGV
BB3DSHUFOLSV
BB6WDSOHVZLWKVWDSOHU
BB7RLOHWSDSHUUROO
BB3OD\GRXJK
,WKLQN,FDQEXLOGP\VKHOWHUOLNHWKLV
*((5OLQJ9RFDEXODU\/LVW
*UDLQ2·6DOW
&RUURVLRQZKHQPHWDOLV
GDPDJHGDQGZHDNHQHGE\VDOWDQGRWKHU
KDUVKPDWHULDOV,Q)O\QQ·VFXUUHQW
SUREOHPWKLVLVZK\)O\QQPXVWEXLOGDQHZ
PLQHVWUXFWXUH7KHROGPHWDOKDVEHHQ
FRUURGHGRYHUWLPHDQGLVQRZZHDNGXHWR
WKHVDOWFRUURGLQJLW
%ULQHYHU\VDOW\ZDWHU$EULQHVROXWLRQLV
XVHGLQVDOWPLQLQJ7KHVDOWLVPL[HGZLWKWKH
ZDWHUWKHZDWHULVSXPSHGRXWDQGWKHQWKH
ZDWHULVHYDSRUDWHGWROHDYHWKHVDOWEHKLQGIRU
XVH
:HLJKW'LVWULEXWLRQ
ZKHQZHLJKWLVVSUHDGRXWRYHUDODUJHU
DUHDWRUHGXFHWKH36,RUSRXQGVSHU
VTXDUHLQFK,QDUFKLWHFWXUHDUFKHV
DQGGRPHVDUHRIWHQXVHGWRGLVWULEXWH
WKHZHLJKWRIDEXLOGLQJRYHUDODUJHU
DUHDWRLQFUHDVHWKHVWUXFWXUH·V
VWUHQJWK
*((5OLQJ9RFDEXODU\/LVW
*UDLQ2·6DOW
'RPHDWKUHHGLPHQVLRQDOFXUYHG
VWUXFWXUHXVHGLQ
DUFKLWHFWXUHOLNHDQXSVLGHGRZQERZO'RPHVFDQ
LQFUHDVHWKHZHLJKWWKH
EXLOGLQJFDQKROGLQ
FRPSDULVRQWRDIODWURRI
$UFKDFXUYHGVWUXFWXUH
WKDWVSDQVDVSDFHDQGLQVRPH
FDVHVKROGVZHLJKW$UFKHVDUH
FRPPRQO\XVHGLQGRRUZD\VDQG
EULGJHV
(YDSRUDWLRQ
:DWHUGULHVXSDQGHQWHUVWKHDLU(YDSRUDWLRQ
LVXVHGLQVDOWPLQLQJ:KHQWKHVDOWDQGZDWHU
EULQHLVSXPSHGRXWRIWKHPLQHWKHZDWHULV
WKHQHYDSRUDWHGVRWKHVDOWLVOHIWEHKLQGIRUXV
WRXVH