Fachhochschule Südwestfalen
Wir geben Impulse
Entrepreneurship and Intrapreneurship
Study Concept „Entrepreneurship“ at the
Fachhochschule Südwestfalen University of Applied Sciences
Christian Klett
Definition of entrepreneurship
Part 1: How would you describe Christopher Columbus?
A) Economist
B) Entrepreneur
„Christopher Columbus was the
world„s first economist, I learned from
my lecturer.
Christopher Columbus was an
entrepreneur, because
When he set sail, he didn„t know where
he was going.
When he arrived, he didn„t know where
he was and the entire trip was paid for
by the government.“
Arwind Mohan, The Week, London
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he created a new opportunity in the
world of business and assembled the
resources necessary to successfully
exploit that opportunity – money,
people and organization.
According to Kathleen Allen,
Entrepreneurship for dummies
Definition of entrepreneurship
Part 2: Entrepreneur - the person behind the enterprise
Like some more definitions?
An entrepreneur is …
… someone who runs a business at his or her own financial risk
 …a person who undertakes the creation of an enterprise or business that has
the chance of profit (or success).
Some qualities of an entrepreneur:
Clear strategy
Technology
Ethical Behavior
Flexibility Partnerships
Robust network
Realistic view
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Definition of entrepreneurship
Part 3: Who can be an entrepreneur?
Points of view and implications for qualification
Entrepreneurship
Founder /
owner of a
business
Entrepreneurial skills
Entrepreneur
Politicians
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Employee
Anyone else
Social
Entrepreneurship
Why do we teach „Entrepreneurship“?
Part I: Importance of „family business“ in Germany
Family business 2006 in Germany
Companies
Turnover
Family business in %
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Employees
Why do we teach „Entrepreneurship“?
Part II: Start-ups and liquidations in Germany
Start-ups and liquidations in Germany
in thousands
Start-ups
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Liquidations
Difference
Why do we teach „Entrepreneurship“?
Part III: Tendencies of employment in Germany
*atypic employment:
temporary contracts /work,
part-time employment,
subcontracted employment, mini jobs
other „trends“:
outsourcing, freelancing,
multijobbing, frequent career changes
∑A trend to (more) self employment?!
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What do we teach in „Entrepreneurship“?
Entrepreneurship = Combination of compulsory modules
A) Model „Small business management“
B) Model „tool time for founders“
Do you want to work in a small or medium sized
enterprise? Or do you want to overtake a family
business?
Have you ever thought about starting your own
business?
Learn to think like an entrepreneur and prepare for Then work on your own idea, e.g. by combining
these modules:
a wide range of tasks, e.g. by combining these
modules:
Accenture campus challenge
Business plan
Controlling in SMEs
Entrepreneurship
Entrepreneurship
Innovation
Marketing for SMEs
Starting a business
Managing small business
...
…
additional: Bachelor thesis
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additional: Bachelor thesis
Why „Small business management“?
Reasons for a special study concept
Characteristics of a small business
„Small business“ in most cases implicates unity of ownership and management. The central
person is an entrepreneur (or a family). These circumstances have consequences for
relationships between employees and management,
organisation,
strategy and making decisions,
finance,
relations to customers / market and
generally the relations between the company and its environment.
-> „A small business is not a little big business“ (Welsh / White, Harvard Business Review)
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„Tool time for founders“
Impressions from 2010
Survey „Starting a business“
Examples
Are you interested in starting a business?
Internet portal for arranging employment for
freelancer
Business plan "Adjust and Trust Golf Putter“
(thesis)
Starting an agency for Webdesign
Starting a business as an Ebay-trader for
electronical products
Founding a media-production (2x)
Founding an event-agency
Starting a mobile care service
…
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Success!?
Can students succeed as entrepreneurs?
Microsoft Corporation, founded April 4th 1975 by Bill Gates (* Oktober , 28th 1955)
und Paul Allen. Bill Gates studied at Harvard University until 1975 without
graduating.
Google Inc., founded September 4th 1998 by Lawrence (Larry) Edward Page (*
March 26th 1973) und Sergey Brin (* August 21st 1973), students of Stanford
University, USA. Both finished with a Master Degree in Computer Science.
Facebook Inc., founded in February 2004 by Mark Elliot Zuckerberg (* May 14th
1984) with Dustin Moskovitz, Chris Hughes and Eduardo Saverin, all students of
the Harvard University, USA
More examples: Fed Ex, MyMuesli, StudiVZ, Time Magazine, Yahoo
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How may our students go on?
International study visits, cooperations, master programmes
Current offers:

International exchange with partners of the FH Südwestfalen, e.g. Napier University
Edinburgh (Centre for Entrepreneurship, International Entrepreneurial Exchange)

Cooperation with SMEs

Master program „Entrepreneurship“ at the university of Siegen

Master program „Business Administration Small Business & Entrepreneurship”,
university of Groningen

Start-up advice, financial support (governmental institutions)

…
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What happens, if students don‘t „start-up“?
Intention: entrepreneurial education for future intrapreneurs
in·tra·pre·neur·ship
invented word out of
„Intracorporate“ and „Entrepreneurship“
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