Controlled Assessment Unit 2 Objective: To analyse the task you have been given for your second controlled assessment. Theme: Design and make a product that increases the range of baked goods Baked Products: Task Analysis Function/ why is it needed? Possible target groups Themes Retailer Unique selling point Decoration methods Flavours Mixing Methods/functions of ingredients What’s the theme? Halloween What’s the theme? Christmas! What’s the theme? Summer time Baked Goods The UK Bakery market is worth £3.6 billion and is one of the largest markets in the food industry. The term ‘baked goods’ refers to cakes, bread, biscuits, scones, muffins, tarts and pastries. Baked products can be either sweet or savoury. There are three sectors that make up the UK baking industry. 1. Plant Bakeries 80% of the bread sold in the UK is made in plant bakeries. These bakeries mainly produce wrapped bread but they also manufacture other baked goods such as cakes, pastries, muffins, croissants and scones. Three quarters of all the bread consumed in the UK is wrapped and sliced - for convenience, for keeping qualities and value for money. Most plant manufacturers produce goods for sale under retailer labels (e.g. supermarkets’ own brand) as well as their own branded breads. The three largest plant bakeries in the UK are Allied Bakeries (Kingsmill), Premier Foods (Hovis) and Warburtons. 2. In-Store Bakeries (ISB) This is where bread , cakes and pastries are baked in-store. All large supermarkets (e.g. Tesco, Sainsburys, Asda) have ISBs in most of their stores. Smaller supermarkets such as Lidl, Spar and also petrol stations and coffee shops have now started to introduce ISBs in order to attract customers. ISBs use two methods of production: • scratch bakery uses raw ingredients and require staff to make the entire product • bake-off products use dough or pastry which is part-baked and frozen so the staff just assemble the parts and bake it 3. Craft Bakeries Craft bakers bake bread and bakery products on their own premises. This sector has been declining for many years because of competition both from plant bakers and large retailers. Large chains such as Greggs and Wenzels have dominated the craft bakery market meaning small family run businesses have found it difficult to survive. Consequently many independent craft bakers have now had to close their stores or make money by supplying goods to the catering and hotel industry. Sliced, wrapped bread Plant Bakery In-Store Bakery Craft Bakery Controlled Assessment Unit 2 Objectives: 1. Type up your task analysis on the first slide. 2. Write a design brief “I will design and make a The main target group will be product must be suitable for sale in function of the product will be . and the . The .“ L.O. Write a design brief for your controlled assessment “I will design and make a The main target group will be product must be suitable for sale in function of the product will be Example: . and the . The .“ Design Brief I will design and make a baked product The product which I will make will be suitable for children, teenagers, and adults because they like cakes that are very attractive and delicious but it will not be suitable for people that are obese because the product is too high in sugar, and fats. The product will also be suitable for sale in the local market/shops and in the supermarket. Controlled Assessment: Objectives You MUST Generate a design specification You MIGHT Produce a page of initial ideas L.O. Generate a design specification For each heading you must: Describe how you want the product to be Explain why this is important Suggest how you could achieve this with an example “The product must have a soft, crumbly texture because this will make it pleasurable to eat so people will come back for more. To achieve this I must make sure I pay attention to the functions of ingredients in my recipe, e.g. I could use fats for shortening.” Design Specification Remember to explain and justify your points and give examples where possible Concept: Which theme or culture will your product be based on? Why is your product needed? What will be your unique selling point? (USP) Will it be sold as part of a range? Will the product be sold all year round or as part of a seasonal promotion? Who is your target group? (age, gender, demographic group, occupation) Where would the product be used/what it its function? How could the product be promoted and advertised? Manufacture and selling: Where will the product be sold? Where would it be manufactured? How will the product be sold (individually or part of a pack) What would be a suitable selling price? Which methods could be used to make it? Which raising agents could be used? Sensory properties: Which flavours could you use? How could the product be decorated or presented? How long will the shelf life be? How should the product be stored? Will it be served hot, cold or both? Sentence Starters Concept: My product will be based on a theme because My product is needed because I will make it different and unique by The product will be sold My target group will be because The product will be used and the function will be I could advertise the product by Manufacture and selling: The product will be sold in It could be manufactured by The size of the pack will be A suitable selling price is because Methods used to make it could include Sensory properties: Flavours I could use are Methods of decoration could be Once it is made it should last for The product should be stored Serving suggestions could be Design Specification Description Theme Appearance Selling price Target group Where it will be sold (retailer) Function Unique Selling Point Mixing methods Presentation methods Why this is important How I could achieve this Design Specification The product must taste . This is important because . I could achieve this by The appearance must be . This is important because . I could achieve this by The product will be aimed at . I chose this group because . I could make it suitable for them by The product could be sold in . I chose this because . I could make it suitable for this shop by The selling price should be approximately . This is a suitable price because .I could make sure it achieves this price by . Mixing and cooking methods that could be used are suitable because . I think these methods are . L.O. Create a range of design ideas Learning Objectives Baked products design ideas Controlled Assessment You MUST Finish the task analysis, brief and specification You SHOULD Produce a range of initial ideas using words and pictures (make sure they meet your theme) You MIGHT Create 4 original ideas to make and test (must be annotated and justified) Biscuits: Pastry: Filo – apple strudel Skinny tart Kaddafi Choux – profiteroles Golden choux custard Chocolate éclairs Different types of fillings: Cream, custard, chocolate Puff – tarte tatin Palmier cookies Puff pastry twists Plum and marzipan tart with orange mascarpone Short crust- mince pie Shortbread Classic lemon tart Manchester tart Chocolate and pear tart Pies: Apple pie Chocolate mud pie Key lime pie Oreo triple layer pie Cream cheese pie Sweet potato pie Cookies – chocolate chip cookies Viennese whirls ANZAC Biscuits Biscuit Rolls Bourbon Biscuit Design Ideas Brownies: Lemon bars Peanut butter brownies White chocolate chip brownies Fudge brownies Chewy brownies Cakes: Victoria sponge Upside down cake Cupcakes Muffins Fudge cake Triple chocolate cake White squares From my range of ideas on the previous slide I have selected 4 recipes to develop: Recipe 2: Strawberry Sponge Drops Recipe 1: Mini fruit Crumble I chose this recipe to develop because crumble is difficult to eat without a spoon, but it’s a recipe that my target group would enjoy. If I add a pastry case I could make it suitable to eat ‘on the go’ Recipe 3: Shortbread biscuits Shortbread biscuits can be bought in lots of bakeries and supermarkets but they are usually similar in shape and flavour wherever you go to buy them. There are lots of things that could be adapted to make this product original and different This recipe uses the whisking method which will allow me to show off my practical skills. I think this recipe could easily be developed by changing the flavour. Recipe 4: Viennese Biscuits Again, Viennese biscuits tend to be similar in shape and flavour . I could make my own unique version of this product by changing the shape and flavour to make it attractive to my target group. Raspberry flavoured glace icing Idea 1: Plum Crumble Cups Stewed plums Crumble topping and dusted with icing sugar Pastry Idea 2: Raspberry Ripple Cakes Fresh raspberries buttercream Individual shortcrust pastry case filled with stewed plums, topped with crumble mixture and icing sugar Idea 3: Dreamy Dunkers Whisked sponge Individual sponge drops made using the whisking method, filled with chocolate butter cream and fresh raspberries. Topped with raspberry glace icing Idea 4: Googly Eye-Ball Biscuits Rubbed –in biscuit Strawberry buttercream Chocolate buttons Fondant icing stars Rubbed-in biscuit dough with a hole to put your finger through so you can hold it while you dunk it in your tea. Decorated with fondant icing. Creamed biscuit Creamed biscuit mixture, piped and baked to make googly glasses shape. Decorated with strawberry butter cream and chocolate buttons. Controlled Assessment You MUST Draw and label the 4 developed ideas that you will make. Hand in your list of ingredients to be ordered for next week. You MIGHT: Complete your planning page Controlled Assessment You MUST: Complete your planning page You MIGHT: Evaluate your first practical Independent Learning: Evaluate your practical – Due Tuesday Practical Planning Sheet (4 initial ideas) Date 22nd September What I will do at school What I will do at home Comments (have I achieved my goals, what do I need to change) Controlled Assessment If you are cooking: Make, photograph and test your idea If you are not cooking: 1. Complete unfinished work/improve you work in response to marking Controlled Assessment: How to evaluate your practical work: 1. Fill in a star-profile to evaluate your work. 2. Use the sentence starters to write a conclusion. 3. Fill in the table to compare your product with your specification. 4. Brainstorm possible changes you could make to your recipe so you can improve it and say WHY referring to your specification and the tasters’ comments Controlled Assessment Osama, Laiba, Cristofer: 1. Improvements in response to marking 2. Equipment list (justified) Everyone else: 1. Write your conclusion to what you have done so far 2. Equipment list (justified) Controlled Assessment Mark scheme What you must do Grade E-C Applies sound trialling procedures to suggest a range of possible modifications during product development. Suggest 4 specific changes to each of your ideas (the ones you made) Grades C-A* Applies detailed trialling procedures to suggest a wide range of possible modifications during product development. Create a mind-map to suggest and justify changes using the headings provided. Possible Modifications Idea 1 Taste Appearance 1. Add citrus (lemon and lime) 1. Change the colour 2. Put candied peel inside of icing to reflect 3. Add caraway seeds the flavour 2. Make the piping neater 3. Use marzipan Shape/size sweets 1. Make them round 2. Make them bite-size 3. Mark a line so you can break off a section Justification My target group said they though the piping was untidy and the star-profile said the biscuits lacked flavour. Changing the size would help me meet my 4 th specification point (must be a small portion) Appearance 1. Glaze the top with egg yolk to make it shiny 2. Add pastry decorations to reflect the filling (fruits) 3. Crimp the edges to make them more attractive. 4. Use a pasty maker to get them all the same. Idea 3 Shape/size 1. 2. 3. Make them square Make them a bit smaller Use filo pastry so I can make a ‘parcel’ shape Taste 1. Use more sugar 2. Add some apple to the filling 3. Use vanilla pods in the filling Justification My target group said they though the pastry was unappetising and needed a glaze. Furthermore the star-profile said the filling was too runny and sour so adding sugar and a bit of apple should fix this. I could also use cornflour to thicken it. Changing the size would help me meet my 4th specification point (must be a small portion) Idea 2 Taste 1. Add coconut milk 2. Add vanilla essence 3. Put dried fruit in the sponge Appearance 1. Caramelise the top as it looks a bit ‘soggy’ 2. Add cherries for colour 3. Trim the edges to make it neater Shape/Size 1. Make them into bars 2. Use a muffin tin to make individual portions 3. Use different shaped tins (mini roses) Justification My target group said they though the top was too pale and did not look appetising. This also shows on my star-profile which had a low score for appearance. The portion was too large and so did not meet my specification. Appearance 1. Use a scone cutter to get them all the same. 2. Make the mixture smoother to avoid a ‘bumpy’ appearance. 3. Add different coloured ingredients e.g. sweet peppers Idea 4 Taste 1. Add chilli to give it a ‘kick’ 2. Use mustard powder to compliment the cheese. 3. Sprinkle cheese on the top (would also help the appearance) Shape/size 1. Make one big scone then cut into portions. 2. Use a hexagonal cutter. 3. Keep the same size as the target group liked it. Justification My star-profile shows that the taste was a bit bland although the texture scored well. The target group said they liked the size but the overall appearance put them off. Some people said they wanted it to be really cheesy so that gave me the idea of adding grated cheese on top before I put it in the oven. Summary of Design Ideas Specification point Idea 1 Idea 2 Conclusions The most suitable idea was because Therefore the idea I will trial will be Idea 3 Idea 4 Controlled Assessment: Trialling Practical 1 How you are marked: Grades C-A* Apply detailed trialling procedures and use them to suggest suitable modifications What you must do: • Make your first modified idea • Present a star-profile, filled in by 5 people. • Explain what the tasters said about your product • Evaluate your product using your specification. • Suggest possible changes to your product referring to your target group Controlled Assessment Objectives: 1. Evaluate your last practical (if you did a trial you need 5 tasters) 2. Order your ingredients for your next trial Modified Idea 1 I called this product ‘chocolate dreamy delight’ and I adapted the original recipe by adding white chocolate chips and changing the shape to make it suitable for a special occasion like a wedding Chocolate biscuit with added white chocolate chunks Conclusions When I made this product I used rubbing in to mix the biscuit dough. I did this using a food processor so I did not make the dough too sticky. After that I rolled out the dough and cut it into star shapes. While the biscuits were in the oven I used the creaming method to make my filling. I then added my filling to a piping bag and when the biscuits were out of the oven and cool I piped the filling on the biscuits. Finally I sandwiched them together. Vanilla butter cream Taster 1 Taster 2 Taster 3 sweet 6 crispy 4 2 0 sugary oily Taster 4 chocol aty well presen ted neat how my product met this point Must taste sweet and have a moist texture I added sugar to the dough and icing sugar in the filling Suitable for special occasions I made them a delicate shape and used a star cutter which could be suitable for different celebrations. Taster 5 Tasters’ comments “I liked the chocolaty taste!” “The filling made it too sweet but the biscuits are really nice, with a moist texture” Specification point “The shape is nice but it needs some decoration on the top” Must be suitable for batch production I could change the flavour in order to make a different product Aimed at teenagers My tasters were all teenagers and they gave me positive feedback so I have definitely met this point! The taste testing shows that the tasters thought my product was chocolaty and well presented. They really liked the star shape. However, some people thought it was a bit too sweet because of the filling. Furthermore, they said it needed a bit more decoration to make it more appealing. I am please with the fact that even though there is a lot of butter in the recipe, the tasters did not think the product was oily. This product meets my specification because it is a snack size product and it could easily be adapted for different occasions. It was well presented as shown by my star-profile. I also think that the selling price could be kept low because it used basic ingredients to create the dough. I could change and improve this recipe by adding some decoration on the top such as piping or using glace icing. I think I will use a different filling because my target group said the buttercream made it a bit too sweet so next time I will experiment with piping whipping cream. Final Idea: Equipment Equipment Picture Why used Food processor I will use this to make the pastry. This is quicker and easier than rubbing in by hand Rolling pin I will use this to roll out my pastry to an even thickness Electric mixer This will be used to create the sponge filling. It is needed for aeration when I cream the butter and sugar and again when I whisk the eggs. Table spoon This will be used to fold the flour into the mixture so I don’t pop the air bubbles Sieve I will need a sieve to aerate the mixture by removing lumps from the flour and cocoa. Cutter I will use a cutter to ensure that all my pieces are the same size Piping bag and nozzle I will use a piping bag and a medi um nozzle to decorate my product with butter cream Product Specification 1. Use the following points to create a product specification for your product Target group (age range or income) Will it be eaten hot or cold? What is the function? (snack, dessert, packed lunch product) What are the specific flavours that will be used? What will the selling price be? Will it be sold individually or in a multipack? How will it be decorated and presented? How will it be stored? What will be the weight of one portion? 2. Draw and label your product to show all the different parts 3. Create a star-profile to show how you would like the product to look and taste Product Specification 1. Finish off the following sentences to describe how you want your final product to be The target group will be.. The product should be eaten hot/cold/both The product should be eaten as a snack/dessert/packed lunch product/party food The specific flavours that will be used are.. The selling price should be…… and the product will be sold in packs of.. It will be decorated using…… The product should be stored… The weight of one portion should be….. 2. Draw and label your product to show all the different parts 3. Create a star-profile to show how you would like the product to look and taste Controlled Assessment Objective: Use the Nutrition Program to produce a nutritional analysis and costing of your final idea www.nutritionprogram.co.uk User name: ahmedali Password: copland Controlled Assessment You must choose one of your recipes to develop further. You must make two modifications of this recipe based on the feedback from your target group and your evaluations. Use the questions and the sentence starters below to explain which idea you will chos e and why Conclusion: What have you made so far and why did you chose these recipes? Which one met most of your specification points? What changes could you make so that all the points are met? Which recipes got the most positive feedback from your target group and why? Which of your recipes would be the most commercially viable and why? Which recipe will you chose to develop further and why? Describe the first modification you will make and why this is necessary Sentence starters: The recipes I have made and tested are/I decided to make/the ideas I came up with were/so far I have/my first practicals were I chose these recipes because/I though these would be good because/I made these because The one that met most of the specification points was/looking at my specification the most successful idea was To meet all the points I could change/ changes that are needed are My target group gave positive feedback about/positive comments from the target group were/my star-profile shows that If I was to sell my product I would choose/ the most commercially viable product is/the product that could be marketed is……… I think this because/I have come to this conclusion because Therefore I will chose to develop/ based on this evidence I have decided to develop The first change I will make will be/my first modification will be….. Production Plan for Rainbow Cakes Action Quality check Heat oven to 180C/Gas 5 Ensure temperature is correct and oven setting is on ‘fan’ Collect ingredients Final Idea: Product Specification Safety and hygiene check Size of cake = 30cm Number of portions = 6 Weight of 1 portion = 100g Thickness of each layer = 2cm Ensure surfaces are clean and ingredients are in date. Cream butter and sugar in a mixing bowl Ensure mixture is light and fluffy so aeration can occur Check electric whisk is not wet or damaged. Dry hands thoroughly. Add the eggs a drop at a time Make sure eggs are not too cold to avoid curdling Ensure egg shells are clean and do not touch finished products Sieve the flour and fold in gently Do not over mix to avoid popping air bubbles Separate the mixture into 6 small bowls and add a different food colouring to each batch Do not add too much colouring Spoon into paper cases and put into the oven for 20 mins Put equal amounts into each paper case. Cream together the butter, icing sugar and milk to make the butter cream Ensure mixture is an even consistency Remove from the oven and allow to cool, then cut into slices. Cool thoroughly before slicing. Layer the cake slices, placing apricot jam in between. Ensure slices are an even thickness Ingredients: 250g butter 250g caster sugar 250g self raising flour 4 eggs Food colouring (purple, green, blue, red, orange and yellow) For the buttercream 2 tablespoons milk 250g icing sugar 100g butter 1 drop vanilla essence Use oven gloves when operating the oven Sensory Attributes Use oven gloves when operating the oven. Keep raw and cooked foods apart bright crumbly 6 4 2 0 sweet colourful moist Homework Revise for mock exam on Monday Controlled Assessment To get an A*-C you must: Make reasoned decisions about ingredients and equipment for the final product Ingredient Where is it used Why I will use it 250g butter Cake Combines with the sugar during creaming to create a crumbly texture 250g caster sugar Cake Creates a crumbly texture when creamed. Adds sweetness and caramelises to create a golden colour. Caster sugar is needed because the granules are finer than ordinary sugar so it creams easily 250g self raising flour Cake Forms the bulk of the product. Provides aeration Food colouring (red and blue) Cake and buttercream Makes the cake original and different. Fits in with my theme (Royal wedding) 2 tablespoons milk Buttercream Helps the butter and sugar to combine easily 250g icing sugar Buttercream To be creamed with the butter to create a smooth texture. Adds sweetness 100g butter Buttercream To cream with the icing sugar. Makes a soft consistency so I can pipe the buttercream Vanilla essence Buttercream Adds flavour to the buttercream. 30g cherry jam Filling Adds colour and flavour. Cherry jam is quite sour so it will combat the sweetness of the buttercream Example Final Idea: Equipment Equipment Picture Why used Food processor I will use this to make the pastry. This is quicker and easier than rubbing in by hand Rolling pin I will use this to roll out my pastry to an even thickness Electric mixer This will be used to create the sponge filling. It is needed for aeration when I cream the butter and sugar and again when I whisk the eggs. Table spoon This will be used to fold the flour into the mixture so I don’t pop the air bubbles Sieve I will need a sieve to aerate the mixture by removing lumps from the flour and cocoa. Cutter I will use a cutter to ensure that all my pieces are the same size Piping bag and nozzle I will use a piping bag and a medi um nozzle to decorate my product with butter cream Controlled Assessment Grades A*-C Critical evaluation of the finished product with thorough reference to the product specification. Undertakes thorough testing and presents meaningful conclusions leading to detailed proposals for modifications to improve the product You MUST: • Evaluate your final product using your product specification. • Include tasters’ comments. • Suggest improvements or changes to your product. • Ensure you have added all your photos to your work. Final Evaluation Product Specification Point Point met? Evidence Future changes Tasters’ Comments: crunchy colour 5 4 3 2 1 0 fruity Taster 1 Taster 2 wellpres ented Conclusion sweet Diagram of improved product with description of changes A533: Final Checklist Slides Title Notes 1 Brainstorm of task and brief Add as much detail as possible. Fill in the task and the brief 2 Design Specification Justify each point. 3 Initial ideas Add as many ideas as you can. Use pictures and writing 4 4 ideas (the ones you made) Give each one a name. Explain how they are original. Label the drawings and list the ingredients 5-8 Evaluations Evaluate using your design specification. Include target groups’ comments. 9 Possible modifications to 4 ideas Add as many modifications as possible and explain WHY you would make these changes. 10-11 Evaluation of trials x 2 Evaluate using your design specification. Include target groups’ comments. 12 Product specification You must also include costing and nutritional information. Include the size and weight of one portion 13 Production plan Include safety and quality control checks 14 Equipment and ingredients with justification List the equipment and ingredients used to make the final product and explain their function 15 Final evaluation Evaluate against your product specification. Suggest further modifications and explain why Critical Evaluation of Making 1. What was the theme you were given at the beginning of this project? Explain what you decided to make and why 2. How did you modify and develop your final idea to make sure it was perfect? 3. How did you evaluate your work with your target group? Explain how the target groups’ feedback helped you to improve your practical outcome. 4. Which mixing method did you use to make your product and why was this the most appropriate method to use? 5. How did you decorate and present your product ? What worked well and what could you do to improve? 6. What methods of quality control did you use when you were making your product? Were they successful? How could you improve this system next time? 7. Explain what your product specification said your product had to do. Which points did you meet successfully? Were there any points that you did not meet? If so, how could you meet them next time? 8. What would be a suitable selling price for your product? Why would this price be suitable and would you be able to make a profit? 9. Draw and label an improved version of your product. Explain what changes you would make, why and how you would make them Sentence Starters The theme I was given was I decided to make a…… and I chose this because I developed my idea by To evaluate my work I This helped me because I used the method to make my idea because…. To decorate my product I I chose this method because Quality control checks I used were I think they were/were not successful because My product specification said that I met/did not meet the points because Next time I would change.. A suitable selling price for my product would be I know this because
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