[e]
‘low fat
food
spreads’
or butter
container
The market for thin wall container applications is growing consistently every year driven, greatly,
by new technology developments with in-mould labeling (IML).
Aim
The aim is to create a distinctive pack, or range of packs, that can be used to fill butter or
‘low fat food spreads’. Think of the container and product as ONE complete pack – creative
graphics and brand identity are key to offering a simple but functional packaging solution.
points to consider
Sponsored by
Logoplaste
1.
Retail display and shelf impact
2.
Consumer convenience – opening, closing, handling
the prize
3.
250g / 500g – pack sizes
An all-expenses paid trip to
Portugal to visit Logoplaste
and our Innovation lab - the
design and technical centre
for all group R&D activity.
You will work with our teams
focusing on design, packaging
and engineering support,
raw materials & sustainability,
and see inside the dedicated
lab trials centre where
we actually produce rigid
packaging and containers
in the development phase.
Followed by a visit to a
Logoplaste manufacturing
site, in Portugal, to see the
industrial production methods
used for making low fat spread
and butter containers/ lids.
4. Storage and use of the products – can contents be completely emptied, zero waste.
sponsor background
Logoplaste are leaders in
plastic packaging, providing an
overall service for packaging
R&D, in-house production and
quality systems, backed by
technical support and advice.
www.logoplasteinnovationlab.
com
5.
Second life – what happens after the pack is empty and could it be reused or recycled
- or easily disposed of?
6. Ease of opening
7.
Tamper proof on purchase
8.
High speed manufacturing methods and complete supply chain functionality
9. Unique selling points – functional packaging advantages
10. Consumers like packaging that is ‘different’, that offers ‘value for money’ but still looks
‘sophisticated and trendy’
criteria for success
The panel of judges will mark the brief taking
into consideration:
ËË Answers the brief
ËË The concept
ËË Model:
One good quality mock up to withstand
transport and handling
ËË Development boards:
3 x A3 boards showing concise and clear
presentation of ideas from your initial
ideas through to the final concept
The following will also be taken into account if
relevant to the brief:
ËË Consumer Convenience:
Opening, closing, handling
ËË Innovation:
Recognition of good ideas. Creative use
of material
The Starpack Awards are organised
by IOM Communications Ltd and
endorsed by The Packaging Society,
a Division of the Institute of Materials,
Minerals and Mining
ËË Consumer market:
Relevance to target audience and
predicted uses
ËË Display:
Shelf impact, shape, format and graphics
to give good shelf presence
materials to use
For the mock up – any material / model is
acceptable.
helpline
For guidance with the brief contact Chris Clarke:
e [email protected]
t 07966 093065
For general enquiries contact Rachel Brooks:
e [email protected]
Register online at:
www.starpack.uk.com/students
on or before 27 February 2015