A publication for the seagoing container transport temperature control industry. Summer 2003 Everything is coming Up Roses Ecuadorian roses are world-renowned for their beauty. The long days and nights, high altitude, bright sunlight, fresh air and volcanic soils of the Ecuadorian Andes result in brilliantly colored roses with thick stems and baseball-sized blooms. Each year growers produce 650 million roses to sell in the United States. Currently, most of the delicate and valuable roses are transported via airfreight. Since freight costs are such a big percentage of the operating costs for the growers, Hamburg Süd put AFAM+ to the test to see if roses would benefit from being transported by this technology. Hamburg Süd worked with Transchryver Compania Limitada, part of HJ Schryver Co. & GmbH in Germany. Transchryver conducted a stationary test to see if the addition of AFAM+ technology would enable growers to ship their roses via ocean container. continued on page 2 I N S I D E Stand by your Brand . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 3 LauritzenCool has Accolades for AFAM+ . . . . . . . . . .Page 4 MAGNUM® Opens New Markets for the Chilean Salmon Industry . . . . . . . . . . . . . . . . . . . . . . .Page 5 Plums from South Africa to Singapore with AFAM+ . . . .Page 6 New Product Delivers Vegetables Fresher than Fresh . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7 Ask the Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7 Reducing your Maintenance Costs With the MP-3000 Tester . . . . . . . . . . . . . . . . . . . . . . .Page 8 with AFAM+ continued from page 1 exporters were in the audience. CSAV, Maersk Sealand and Hamburg Süd also attended,” said Beckjord. “After the presentation several exporters came up to talk to me and told me they liked the presentation, thought it was really interesting and easy to understand. Many asked which shipping lines have AFAM+ technology.” The stationary test began on April 17th in Guayaquil, Ecuador. The test simulated 17 days of transport. Temperature control was very tight throughout the test. Jose Zavala, Transchryver export manager, was really enthusiastic about the results of AFAM+ and the flower test. “The stationary test was 17 days but it actually extended to 30 days because once the container was opened the flowers were sent to Quito for further evaluation. Also some gipsofilia was sent to Europe for further evaluation,” said Zavala. AFAM+ system utilizes carbon dioxide (CO2) sensors to control respiration gases produced normally in transit. With AFAM+ system, higher humidity levels are maintained because ventilation occurs only when CO2 levels warrant it. Unlike constant fresh air exchange, which tends to draw moisture out of the product, AFAM+ protects cargo from dehydration. The result is a system that maintains optimal CO2 levels throughout the voyage. “After 30 days the flowers still looked fresh enough that I would give them to my mother. The test was really exciting. I think we should do further tests to determine the distribution time of flowers after shipping in AFAM+ containers,” said Zavala. “As part of the presentation about AFAM+, I showed pictures of the test flowers that I had received from Alex Bustamante, the manager of Contop,” said Beckjord. “I asked for the growers’ opinion of the flowers after the 17-day test and they all agreed that they looked really good.” “After 30 days the flowers still looked fresh enough that I would give them to my mother. The test was really exciting. I think we should do further tests to determine the distribution time of flowers after shipping in AFAM+ containers,” said Zavala. According to the research paper “Roses Production and Export Situation,” “Within non-traditional agricultural export crops, during the last ten years, flowers–especially roses– have occupied first place.” With the success of the Ecuadorian roses, the growers are looking to open new markets. A cost-effective and consistent transportation method could open new doors and would allow them to penetrate the Asian and European markets. A consistent low-cost transportation method would help the Ecuadorians vie with new competition from Kenya, Zimbabwe, Uganda and Mexico. Although flowers from these new markets cannot compete on quality, they have become a new threat to the market. At the flower show in Chile, Thermo King featured the AFAM+. As a result of the successful stationary tests, Transchryver invited Thermo King to exhibit at Agriflor with them. Agriflor 2003 took place in Quito, Ecuador, in June. It was the site of the 9th International Fresh Cut Flower Exhibition and about 10,000 visitors participated. There were over 100 exhibits of flowers and the air was thick with their beautiful scent. Each arrangement was more beautiful than the next. At the Agriflor show, Thermo King had a stand next to Transchryver Compania Limitada. Contop, the Thermo King dealer in Ecuador, helped with the stand set-up and arrangements. They were present for the entire show and spoke with exporters when the stand got really busy. Thermo King had an AFAM+ unit in the booth. Ecuador is looking at flower exports to play a major role in building their economy. Their main competitor is Colombia and it costs 50 percent less to ship flowers from Colombia via air, so container shipments are more important than ever. The President of Agriflor spoke at the opening ceremony and challenged the airfreight forwarder companies to give Ecuador lower airfreight prices so they can effectively compete with Colombia. “Flowers are highly perishable, and the transportation process is very important,” said Beckjord. “We hope to provide an alternative to the current method of shipping them on commercial, passenger or charter flights. Shipping by container would significantly reduce transport costs and increase returns for both growers and distributors.” On Thursday, June 5, Nora Beckjord, Thermo King sales director, container, Americas, gave an AFAM+ presentation to about 60 people. “Of the companies that attended I was told that the most important 2 Stand by your Brand Consistency in Temperature Ensures Product Quality It’s called the cold chain – the process that takes food “from farm to fork.” The interconnected network starts with the farmers and continues with manufacturers, warehouses, shippers, seagoing containers, trucks and grocery stores and ends in the customers’ freezers and refrigerators. The process is commonly referred to as a chain because in order to be effective all the links need to be strong. All of the links in the chain share a common goal to have the food arrive safely at your table. The advances in technology have enabled the transportation of perishables to be faster and more efficient than ever before. Major shipping lines make their business by delivering perishables in the best possible condition. Allowing loads to be shipped at improper temperatures will seriously impact both the monetary value of the load and the reputation of the shipping line and the shipper. Maintaining proper temperature is very important because seagoing containers are often identified as the link where refrigerated products spend the highest portion of time in the cold chain. This segment also represents the link with the most significant gap between the desired refrigeration performance and the currently available capabilities. As quality representatives of these customers become aware of lower transportation temperature capabilities, they will recommend lower temperatures to maintain the quality of their product during the transportation process. Some of the top customers of shipping lines are frozen food processors who sell their product into a retail environment. To maximize their market impact, these frozen food processors spend millions of dollars promoting their brands. In the retail environment, the end customer does not complain when a product does not meet their expectation. They simply avoid that particular brand for future purchases. Because of this, it is essential for the shipper of the product to ensure that all possible measures are taken to protect their brand reputation. Given a choice, the shipper of the product will select the shipping line that offers the best protection for their products. Shipping high-value products such as frozen fish, ice cream and frozen vegetables at –35 degrees C not only maintains superior product quality but also extends shelf life. As more and more shippers become aware of MAGNUM®’s capacity to ship at –35 degrees C, market share will shift toward the shipping lines that offer this service. 3 LauritzenCool has Accolades for AFAM+ LauritzenCool, together with ReeferShip, is the world’s largest operators of specialized refrigerated vessels. The LauritzenCool joint fleet, of more than 120 modern pallet reefer vessels between 266,000 and 760,000 cbft capacity, is operated in all major reefer trades worldwide. LauritzenCool Logistics (LCL) specializes in global IT supported, integrated doorto-door and multi-destination transportation solutions for refrigerated perishables. Recently, LauritzenCool decided to put AFAM+ to the test in cooperation with growers Halls & Son under the supervision of the South African Avocado Growers Association (SAAGA). Tests were conducted from South Africa to their destination of Paris, France. “We had already tried the AFAM+ technology on other products and wanted to see the results on avocados. We conducted the test to compare AFAM+ with Controlled Atmosphere (CA),” said Ralph Mohlin, of LauritzenCool. Mohlin is responsible for all activities related to the care of cargo within the company. “We were curious to see how Pinkerton avocados would respond to the different methods to transport in an oceangoing container.” Since the ripening process of avocados is halted when the fruit is held at cold temperature, the fruit arrived in a firm condition upon delivery. According to the surveyor from SAAGA, both the CA and AFAM+ shipments arrived in good condition, but the true test was yet to come. Sample fruits were held at ambient / room temperature when they arrived in Paris. During the testing, the weather in Paris was very warm with daytime temperatures often exceeding 30 degrees (86 degrees F). This affected the ripening process of the fruit. The average fruit age from date of packing upon reception at Cool Control was 21 Days for AFAM+ samples and 22 Days for CA samples. The majority of both AFAM+ and CA fruits took more than one week to ripen at ambient temperatures. The incidence of rots was lower for AFAM+ treated fruits. No cases of gray pulp were found for any of the fruits from either treatment, which was encouraging, especially since Pinkerton fruits are often prone to this quality defect upon ripening. “We were very encouraged by the results of the AFAM+ trials. The results suggest that AFAM+ treatment results in fruit quality at least equal to that found for Pinkerton avocados sea-freighted to Europe with CA,” said Mohlin. “We look forward to testing the capability of AFAM+ technology with other cultivars.” 4 LauritzenCool Logistics (LCL) specializes in global IT supported, integrated door-to-door and multi-destination transportation solutions for refrigerated perishables. MAGNUM Opens New Markets for the Chilean Salmon Industry ® The Chilean salmon market has exploded over the past 10 years. It is big business. In fact, it was recently announced that the salmon industry is the top Chilean export this quarter. Chilean salmon farming has a relatively short history. It was started in 1977 and has now grown to 800 aquaculture production areas. Chile is the number two farmed salmon producer in the world, right behind the global leader, Norway. Chile produces more than 1.6 million tons of fish annually with a value exceeding $1 billion U.S. dollars. Salmon farming is located primarily in the southern part of the country because of its extensive network of lakes and coastline. Northern Chile’s growth has been driven by the production of fresh fruits and vegetables for export. This has resulted in an increase in average income, infrastructure development and a general increase in prosperity. For the continued growth of southern Chile, the salmon industry is vital. However, this hasn’t been without growing pains. The expansion of salmon aquaculture in Chile along with the growth of existing salmon farming operations in Norway and Scotland have driven prices down on a global basis. Traditional markets have been limited to the United States and Japan, and Chile has targeted those same markets for their salmon products. Chile needs to widen the reach for their products. With the advent of -35 degrees C capability provided by the MAGNUM®, and the resulting extended high-quality shelf life, new markets such as Asia may be in range for the Chilean farmed salmon products. The Japanese prize fresh products and they see the ability to maintain very low temperatures as the next best practice in maintaining high quality and value. Also, new markets may come into play because with the MAGNUM, high-quality salmon can be maintained up to 25 months with consistent temperatures below -30 degrees C. Earlier this spring, Thermo King representatives attended the Aquasur Expo in Puerto Montt, Chile, the Southern Hemisphere gathering of companies involved in the aquaculture industry. A wide variety of products were displayed including fish farming hardware, pharmaceuticals for the prevention of disease in fish, diving equipment, fish foods and transportation equipment. At the Expo, Thermo King sponsored a session on “The Cold Chain for Chilean Seafood.” Steve Bryant, Thermo King global director, product marketing container, outlined each step in the cold chain, identifying the seagoing transportation sector as a weak link. “ATP standards still recognize -18 degrees C as the set point temperature for “d e e p - f r o z e n” products,” said Bryant. “And degradation of the insulating properties of containers soon makes that difficult to achieve. In high ambients, some older containers struggle to achieve -18 degrees C.” 5 Currently, a good deal of the salmon is shipped by air. Air shipment is an expensive method of transport. Although air shipment is fast and it can get products to their destinations quickly, it can be problematic if connections are missed or the freight is bumped due to weight restrictions. With the decrease in air travel globally, there are fewer flights available. This creates problems for air shippers dependent on time-sensitive service. Container transport would result in a safe, consistent, cost-effective and reliable shipping method. The MAGNUM has adequate capacity to maintain -35 degrees C throughout the life of the container. “Many salmon farmers attended the session, and they agreed that -35 degrees C would benefit their products,” said Bryant. “The added capacity of -35 degrees C could result in a change in market strategies and shipping methods.” Hamburg Süd currently has the largest fleet of MAGNUM units and ships from Chile, North America and Asia. O ne product that has been difficult to ship to Southeast Asian ports is plums. Although the plums arrive in normal air exchange containers with good appearance, the sugar levels don’t please the palate. A ‘flat’ taste and stringy texture don’t allow the consignees to achieve the price they want. In addition to Australia and New Zealand, Pacific International Lines (PIL) has services to the east, calling on ports in South Africa. Dean Buder of PIL felt that the next natural expansion for his AFAM+ service should include the high volume growing area of South Africa. One significant importer in Hong Kong was attracted to the theory behind AFAM+ and arranged to have a trial shipment of plums from South Africa with PIL. The voyage lasted for 20 days and the AFAM+ maintained beneficial carbon dioxide and oxygen levels. The natural respiration of the plums built the CO2 to the designated level and then maintained it there for the rest of the voyage. Upon discharge of the cargo, the consignee was extremely pleased at the color and texture of the product, but was overjoyed with the taste. He stated that it was apparent that the AFAM+ treatment had retained the natural high sugar content of this shipment, and in fact was able to sell the entire shipment at a premium over the plum market in Hong Kong. This consignee is now specifying AFAM+ for his shipments from South Africa. PIL has been a pioneer in proving the benefits of AFAM+ for a wide variety of products, concentrating on shipments between Australia and New Zealand and points in Southeast Asia and the Far East. Beginning with trial shipments of melons, clementines, mandarins and avocados, PIL has been successful in establishing a customer base loyal to AFAM+ due to the response of consignees. Better condition upon arrival, including better color, taste, texture and shelf life, or generally increased value have these customers specifying transport under AFAM+ for their high-value shipments. Buder has been driving these developments. “We have been successful in the Australasia trades. And have begun to be recognized for it. PIL won the South Australian Food Award with the AFAM+ for innovation in supporting the market expansion of South Australian Food Products,” said Buder, PIL (insert title). PIL has grown to become one of the largest shipowners in Asia. It is ranked 21st among the top containership operators in the world. PIL has diversified into logistics-related activities such as supply chain management, consolidation/distribution facilities, warehousing, container depot operations, trucking as well as having interest in ship agencies worldwide. They own and operate 88 vessels with a total capacity of about 101,577. ; 6 NEW PRODUCT DELIVERS VEGETABLES FRESHER THAN FRESH Growers, Shipping Lines, Consumers Benefit Frozen tastes better than fresh. Now that’s a statement that is hard to believe. Most of us were brought up to believe that fresh vegetables are the gold standard in quality and freshness. We have the romantic notion that fresh vegetables are brought to our table straight from the farmer’s field. With the advancements in technology, the quality of frozen vegetables can rival fresh and in some cases, surpass fresh. And studies have shown that frozen vegetables don’t lose any of their vitamin content. According to the International Food Information Council, the nutritional value of frozen vegetables are virtually identical to fresh produce. This is because foods for freezing are picked at their peak of freshness and ripeness and then Individually Quick Frozen (IQF) within hours of harvest. On the other hand, fresh produce is often picked unripe so it can withstand the rigors and rough handling of transport. IQF makes the vegetables free flowing so customers can take out exactly how much they need, reseal the bag and return it to the freezer. Due to the low temperature involved with freezing, foods are not subjected to heat damage. When vegetables are flash-frozen, there is no need for additives or chemicals. Freezing is a natural way of preventing bacterial growth. After initial preparation, these vegetables are usually blanched, or slightly pre-cooked, a process that ensures that they retain much of their natural appearance and flavor for long periods of time in storage. And often, that flavor and appearance of frozen vegetables will actually be superior to that of fresh vegetables. The whole process of harvesting, washing and blanching is a very fast process, usually completed within hours. The vegetables are then frozen very rapidly in a freezing tunnel before packaging. The vegetables are then frozen at the lowest possible temperature. The lower the temperature, the smaller the ice crystals that form, resulting in a higher quality product. The package is not just there to contain the product. It also helps protect the food from dehydration during storage. Long-term storage of seasonal produce is held in cold stores operating at -25 degrees C or colder to ensure that the product maintains its quality. “It is very important that the changes in the distribution chain are kept to a minimum. The whole cold chain process is like a relay race with the responsibility passed on from producer to distributor to retailer. The temperature history is monitored and recorded to ensure the baton has not been dropped. But often transportation is the weak link in the cold chain,” said Wayne Benson, Thermo King product manager, container. The MAGNUM® unit is the only container refrigeration unit that can hold -35 degrees C. Most refrigerated containers on the market today have difficulty holding box temperatures at -29 degrees C. Deep-frozen cargo of high-quality frozen vegetables demand more. Six degrees or more can add the confidence and security needed when transporting premium products. Colder transport and storage temperature has been proven to minimize water loss and increase shelf life. Ask the expert How would holding ice cream at -35 degrees C during transport impact premium ice cream? Would it increase the likelihood of recrystallization after transport? In my opinion, -35 degrees C will be superior to -22 degrees C for long-term distribution. -30 degrees C would probably be sufficient for a shelf life of several months. In processing, ice cream is hardened to approximately (in practice) -30 degrees C. This establishes the ice crystal distribution in the package. Once it is warmed up to the range of -22 degrees C or warmer, ice recrystallization will occur, and the rate is a function of the temperature. At -15 degrees C, it is quite rapid, and -22 degrees C it is rather slow but still significant. Recrystallization causes coarsening of the texture and it is cumulative over the life of the product. For example, if ice cream has been stored at -18 degrees C for awhile then reduced back to -35 degrees C, the quality will not improve but it will not deteriorate further than what it was, either. Temperature fluctuations do exacerbate recrystallization, but only when the temperature has been brought up into the critical range of greater than about -15 degrees C. Storage at -35 degrees for a few weeks followed by raising to -22 degrees C would produce better product than maintaining at -22 degrees C for the entire time. The really critical temperatures, in my opinion, are -32 degrees C, which is typical of a glass transition for ice cream, below which no changes will occur; -20 degrees C, below which is a safe temperature for a few weeks; and -13 degrees to -15 degrees C, which is typical of scooping but at which ice cream quality only lasts for a few days. Professor Douglas Goff University of Guelph, Canada 7 Reducing your Maintenance Costs with the MP-3000 Tester The microprocessor and the main relay board (MRB) are the brains of the MAGNUM®, CRR and CSR refrigeration units. If the alarm code goes off, the first tendency is to remove the microprocessor and or MRB and replace it. This is an easy, yet expensive, option for these very important pieces of equipment. Now with the MP-3000 tester, you can test the microprocessor and MRB while these components are still in the unit. This eliminates the possibility that there is something wrong with these two components and allows you to concentrate on other less expensive options for service. Thermo King introduced the MP-3000 tester about a year ago. It was developed because close to 30 percent of the microprocessors and MRB’s sent in to Thermo King for testing came back as “No Trouble Found.” In the field, the tester is a great troubleshooting tool and has many advantages. First of all, you don’t replace a microprocessor or MRB that isn’t defective. And secondly, you have a record of the processor being tested, which provides peace of mind. Another advantage of the MP-3000 tester is that it allows for testing of the keypad and microprocessor display, both of which can be replaced in the field, further reducing maintenance costs. “Making this microprocessor tester available is saving our customers thousands of dollars every year in unnecessary repairs,” said Arlo Eslinger, Thermo King global director of service. Since the tester can reduce troubleshooting time of a unit, the service provider can lower his costs also. "Everybody wins when the tester is used properly." When parts are returned for warranty, a printed tester report showing the component did fail while being tested in the unit must be submitted with every microprocessor and MRB warranty claim. By only replacing defective components all parties can see the full benefits of reduced maintenance costs and increased confidence that everything is working the way it should. “The tester is simple and easy to use and the results of the printed reports can be e-mailed anywhere in the world,” said Eslinger. If you do need to send the microprocessor and MRB cores in for a warranty redemption, it is important to remember that these pieces are valuable and should be treated with care and placed in the box the new replacement part came in, before returning. If an electrical part does fail and it is not properly handled, the core is ruined and it cannot be remanufactured and the shipping line will not be credited for the core when it is returned. “Now we are fixing only truly defective controllers,” said Eslinger. “When we first introduced the tester, we wanted to eliminate the 30 percent of NTF (“No Trouble Found”) claims. Recently, I was looking at the warranty reports, comparing first quarter 2002 to 2003. We saw a 91 percent reduction in microprocessor warranties. And MRB warranty claims were down 77 percent first quarter.” 20/40 is published for the seagoing container transport temperature control industry by Thermo King Corporation. To be added to our mailing list, please send an email to: [email protected] 20/40, Thermo King Corporation, 314 West 90 St., Minneapolis, MN 55420, 952-887-2206 To change your mailing address or to request additional copies, contact Patsy Bettenga at 1-800-735-3237 or [email protected] Executive Editor: Randal Gast Editors: Kimberly Thorsen, Joe Cretella Managing Editor: Sara Kubiak For more information, contact Sara Kubiak at 952-897-9447 or [email protected] Published by Thermo King and Kerker. www.thermoking.com © 2003 C Printed on Recycled Paper
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