58-12 Queens Boulevard, Ste 1
Woodside, NY 11377
Board of Directors
Chairman
Martin S. Goldberg
Vice Chairman
Tory Kiam
Vice Presidents
Carlos Cuevas
Steven Simkin
Treasurer
Robert Horne
Secretary
Polly Scott
President & CEO
Deborah Antoine
Gary Brody
Yvonne Buysman
Karen Chaikin
David N. Dinkins
Craig Effron
Howard Endelman
Robert H. Harrison
Karen Ikeda
Miki Kagan
Kyle Kliegerman
Deborah Slaner Larkin
Fay Ann Lee
Laurence Leeds
Arlene Maidman
Bruce Manson
Randy Master
Mercedes Michel
Sidney Migdon
Mark H. Rachesky
Robert Rahr
Matthew Snyder
Rebecca Stein
Chairman Emeritus
Lewis H. Hartman
President Emeritus
James R. O’Neill
Directors Emeritus
Lawrence B. Benenson
Peter Malkin
Players Council
Marion Bartoli
Nick Bollettieri
Bob Bryan
Mike Bryan
Mary Carillo
Jim Courier
Peter Fleming
Justin Gimelstob
Ilana Kloss
Gene Mayer
Mark McEnroe
Patrick McEnroe
Monica Seles
Pam Shriver
Stan Smith
Virginia Wade
347.417.8100
www.nyjtl.org
NYJTL Appoints Joe Ceriello
Cary Leeds Center Interim General Manager
For Immediate Release
New York (August 30) – Joe Ceriello, who developed extensive experience in facilities and
program management with the United States Tennis Association (USTA), has been appointed
Interim General Manager of the NYJTL Cary Leeds Center for Tennis & Learning, it was
announced today by NYJTL President and CEO Deborah Antoine.
“We are so fortunate that Joe has joined the NYJTL team at this time, Cary Leeds,” said
Antoine. “It is just one year since the Leeds Center opened, and Joe brings a wealth of
experience from all aspects of the tennis industry. He will be the perfect complement to
further position the Cary Leeds Center for new growth and expansion”.
Ceriello will oversee NYJTL’s $26.5 million flagship community and tennis center in the heart of
Crotona Park finalizing the completion of the two new stadium courts later this fall.
He will be responsible for overseeing daily operations, programming and marketing for the
center’s 22 tennis courts, including 10 covered for year-round play, and a community center
with classrooms. As part of NYJTL’s commitment to the local community, Ceriello will
administer 6,000 hours of free programming for the Bronx community, which includes 30,000
children living within five miles of the Cary Leeds Center.
For more than a decade, Ceriello worked in several divisions at the USTA including Youth
Marketing, Player Development, Professional Tournament Operations and US Open Ticket
Operations.
Most recently, he managed the strategic plan and marketing mix for Arthur Ashe Kids’ Days as
well as overseeing the Discovery Education partnership and launch of Careers Beyond the
Court. Digitally savvy, Joe developed numerous national digital and video media campaigns
and under his direction, USTA’s YouTube channel strategy showed a 133% growth year-toyear.
In 2009, Ceriello opened the USTA’s Training Center-East (TCE) at the Billie Jean King USTA
National Tennis Center (NTC). In this role, he managed operations, budgeting and
programming. He launched USTA Player Development’s first fee-based feeder program in
collaboration with the NTC designing junior pathway to national success and initiated the
Hamptons Pro-Am with the USTA Foundation.
58-12 Queens Boulevard, Ste 1
Woodside, NY 11377
347.417.8100
www.nyjtl.org
During his leadership, four top 100 American players trained at TCE: Christina McHale, Varvara
Lepchenko, Melanie Oudin, and Louisa Chirico.
In 2006, Ceriello joined the USTA’s professional tennis division in the USA Team Events
Department. He focused on domestic operations for Davis and Fed Cup events and for seven
years managed the US Open player services area, on-court ball signing, and player ticketing.
“This is a once in a lifetime opportunity to lead the team to maximize the impact of the Cary
Leeds Center not only in the Bronx, but throughout New York City,” said Ceriello.
For additional information you may contact Allison Sands [email protected].