Case study:
The Enterprise Marketing Group
Ability to create impressive,
high quality proofs in-house
while being more efficient
and cost effective.
Case study: The Enterprise Marketing Group
Ability to create impressive, high quality proofs in-house while being
more efficient and cost effective.
Challenges
•Need to print high quality colour documents in-
house rather than outsourcing to print house
•Printer breakdowns affecting work flow
•Too much time and money spent on managing
the printer solution
Solution
•Fuji Xerox Phaser 7800 coupled with PagePack,
Fuji Xerox’s managed print solution
Background
Enterprise Marketing Group is an Australian owned creative
marketing agency. Established in 1981, the Enterprise
Marketing Group works with leading national and
international brands, creating compelling communication
to help them reach their end customers.
Enterprise Marketing Group comprises two service teams:
em creative which works with traditional media in design,
branding, advertising and marketing; and fuse digital which
offers web development and digital marketing services.
Benefits
Challenges
•Ability to create impressive, high quality
proofs in-house
•More efficient and cost effective printer solution using managed print solution, PagePack
Developing creative campaigns is core to the work at
Enterprise Marketing. Illustrating campaign concepts to
clients through accurate, vibrant and high quality mock ups
and proofs is vital.
Linda Jerkin, Studio Manager with Enterprise Marketing
said, “Before client meetings, we regularly had to send one
of our team out to print high quality proofs at the nearest
print shop. This was very frustrating as it wasted time and
money and put everyone under unnecessary pressure.”
The printing solution at Enterprise Marketing was old, and
many parts were in need of replacement. The machines
were regularly breaking down and often phone support
wasn’t enough and a repairman had to visit the office.
Linda Jerkin from Enterprise Marketing said, “Dealing with
problematic printers was time consuming for the team and
breakdowns had a knock on impact on productivity. The
team often had to use third party printing providers as a
last resort. We also regularly ran out of toner and cartridges
and found that managing supplies was a nuisance.”
Keeping costs in check is important for Enterprise
Marketing, which was spending over $14,000 per annum
on consumables and supplies.
Enterprise Marketing needed a new solution; not only a
printer that would deliver exceptional print quality, but also
a cost effective printer that required minimal input from
the team.
Page 2
Solution
Benefits
Fuji Xerox Printers reseller OEM Supplies recommended
the A3 Phaser 7800 to the Enterprise Marketing Group.
Branded as the ‘new gold standard in colour printing’,
the Phaser 7800 is packed with industry-best colour
quality tools, extensive media handling capabilities and
professional finishing options. The results the device can
produce could traditionally only be achieved by outsourcing
jobs to a print house.
With the Phaser 7800, Enterprise Marketing can create
quality colour documents in-house; meaning less time and
money is wasted outsourcing print jobs to an external print
house.
The Phaser 7800 is the ideal solution for visually driven
marketing agencies, giving them the ability to focus more
time on the creative process and less on technical accuracy
and managing the printer solution. The Phaser 7800 prints
at 1200 x 2400 dpi and can handle a variety of stock
weights – from 75 to 350gsm.
Linda Jerkin says, “The Phaser 7800 brings out the finest
details in images and graphics and is extremely easy to
use. We can now turn out colourful booklets and mock ups
in-house with little effort.”
OEM Supplies also suggested that the Enterprise Marketing
Group sign up for PagePack, Fuji Xerox’s managed
print solution. PagePack uses a fixed price model, so a
predetermined cost per page is charged irrespective of
how much toner or other consumables are used.
“The automatic duplexing, high quality
colour output and ability to print on heavy
stock helps us to create more professional
documents without any hassle. Our
clients have even commented on how
impressive our mock-ups and proofs are.”
Linda Jerkin, Studio Manager, Enterprise Marketing
Jerkin says, “We are finding the Phaser 7800 to be
extremely reliable. The large paper tray capacity means
that we rarely run out of paper so printing can continue
with minimal interruption. We also have the ability to order
consumables online which saves time and enables our team
to stay focused on the job at hand.”
For more information or detailed product specifications,
please call or visit our website at:
Australia 1300 793 769
www.fujixeroxprinters.com.au
©2013 Fuji Xerox Printers. All rights reserved. Fuji Xerox, Xerox and Sphere of Connectivity are registered trademark/trademarks.
(02) 9680 2588
www.oemsupplies.com.au