deli
fresh convenience
93%
OF ALL
HOUSEHOLDS
PURCHASE
1
DELI ITEMS :
HOT OR COLD
potatoes | avocados | fruits | vegetables | grains
it’s a new day in deli
Today’s consumers are turning to the deli for fresh, yet convenient, grab-and-go options and
home-meal solutions. Whether they’re on the run, heading back to the office, on the way to
a party or bringing home dinner for the whole family, Simplot offers hot and cold case solutions
to meet their every need.
potatoes | avocados | fruits | vegetables | grains
At home or on the run, Simplot deli solutions
serve up great taste and convenience every time.
THE SUPERMARKET
PREPARED FOOD
INDUSTRY WAS
WORTH
BILLION
IN 20122
$19.5
menu ideas, ready when you are
Culinary creativity makes your deli stand out. Scan the code
below for delicious Simplot recipe ideas that are easy to
prepare in just three steps or less and will keep them coming
back for more.
Get the free mobile app at
http:/ / gettag.mobi
delicious deli variety
potatoes
Wedges from classic unseasoned to seasoned battered. Farm-cured sweet potatoes
in a wide selection of cuts. Oven- and flame-roasted potatoes and twice baked favorites.
Dehydrated mashed, hash browns and casseroles. Fries and fresh-cooked chips made
with real sea salt. From classic to unique flavors, every choice you need is here.
With an extraordinary selection of
items perfect for today’s consumer
preferences, Simplot delivers the
tastes customers enjoy most.
fruits & vegetables
RoastWorks® flame-roasted fruits and vegetables add
robust flavor and colorful appeal – just heat and serve.
Simplot Classic® Vegetables and Culinary Select™ Fruits and
Vegetables are frozen farm-fresh to lock in their just-picked
nutrients, natural flavor and vibrant color.
CONSUMERS’
TOP REASONS
FOR BUYING DELI ITEMS
ARE QUALITY,
CONVENIENCE
AND FRESHNESS
3
delicious every day
avocados
grains
Simplot uses only 100% Hass avocados,
Simplot whole grain and vegetable blends
hand-picked to deliver a premium taste
appeal to today’s health-conscious patrons.
and smooth texture year-round. No labor,
Featuring ancient grains like Amaranth, Quinoa,
no mess and no waste, consistently at the
Khorasan Wheat, Spelt and Teff, our grains
same price. And they’re all natural with all
are low fat, 0g trans fat and meet the demand
the great health benefits consumers love.
for vegan and whole grain options.
Versatile and on-trend, Simplot
avocado products help you satisfy
the growing patron demand.
Heat-and-serve convenience
makes it easy to add color,
flavor and health to any meal.
tips to build deli profits
increase recovery
We offer a variety of creative menuing solutions to help
you maximize profits with flavorful, healthy and popular
wraps, soups, pastas and more.
DELI SNACK SALES
ARE EXPLODING
– WITH NEARLY
25%
GROWTH.4
Create a delicious Chicken, Garlic & Herb
Pasta by mixing recovered rotisserie chicken
with Simplot UpSides® Orzo, Grains and
Vegetable Blend for a signature cold salad
they will be back for time and time again.
Top Simplot Guacamole with pico de gallo as a delicious dip that extends
the guacamole’s shelf life. Offer with fresh-made Simplot Select Recipe
Chips that are great on their own or with topical seasonings such as
Old Bay, flavored sea salts, mesquite, garlic or black pepper.
exclusive deli support
Our talented team of deli experts
and executive chefs can offer hands-on
experience and a deep understanding
simple, proven ideas
to help your deli deliver
of your business to maximize your
hot and cold case merchandising.
Plus, find more support online at
simplotfoods.com:
• Product spec sheets that offer
nutrition and prep information
• Smart tips, great-tasting
deli recipes, and much more
1,3,4
IDDBA 2013 What’s In Store, 52 weeks ending 3/31/12
2
Packaged Facts, 2012
potatoes | avocados | fruits | vegetables | grains
for a product presentation, please call 1.800.572.7783 or visit simplotfoods.com
©2013 Simplot
05131M1775016337-13
VP41205