SIA Summer
Snowdown
NYC Media Showroom
Wednesday, July 13, 2016
Gary’s Loft, Fl. 11
28 W. 36th St
New York, NY
SIA Summer
Snowdown
NY Media Showroom
Wednesday, July 13, 2016
Gary’s Loft, Floor 11
28 W. 36th St. | New York, NY
Snowsports.org/snowdown16
PARTICIPATION INFORMATION
SIA is hosting its 9th annual SIA Summer Snowdown, an exclusive media showroom event to promote
your 16/17 products, trends and fashions to top New York City-based media. With advertising rates out
of reach for most companies, the SIA Summer Snowdown brings editorial staff from top newspapers,
magazines and television programs face-to-face with the snow sports industry. Make sure your brand
is represented.
Tell your brand’s story to A-list media such as Good Housekeeping, Maxim, Men’s Journal, New York
Times, O Magazine, Seventeen, Shape, Today Show, and more at the 2016 SIA Summer Snowdown. Don’t
miss out on the chance to reach millions of consumers with press placements in media outlets attending
the Summer Snowdown. Visit Snowsports.org/Snowdown16 for more information.
DATE
Wednesday, July 13, 2016
LOCATION
New location this year:
COST
Gary’s Loft, Floor 11
28 West 36th Street
New York, NY 10018
$3,500
$3,750
$4,250
Early Bird (thru March 1, 2016)
2016 Snow Show Exhibiting Brands
Non-Exhibiting Brands
Fee includes:
8’ x 8’ event space and choice of either one table or 8 linear feet of standard chrome gridwall | Storage
prior to event | Refreshments for media | Media gift bags | Media attendee recruitment | Company
name included on invitations sent to more than 500 top media/press contacts | Preview of media RSVP
list | Event management | Social media coverage | New Product Directory distributed at event and sent
to media database | Hotel discount and booking | First right of refusal for participation in the Snowdown
next year | Follow-up media list with contact information
RSVP
To reserve your space, please complete and return the enclosed space contract and deposit. Space is
limited and granted on a first-come, first-served basis.
Questions? Contact: Mary Cecile Neville
Kristan Clarke Burba
SIA Marketing & Communications Director
Rendezvous Event Management
703-506-4202419-356-4200
[email protected]@rendezvouseventmanagement.com
Snowsports.org /// SIAsnowshow.com /// Snowlink.com
2
SIA Summer
Snowdown
NY Media Showroom
Wednesday, July 13, 2016
Gary’s Loft, Floor 11
28 W. 36th St. | New York, NY
Snowsports.org/snowdown16
2015 SIA SUMMER SNOWDOWN IN REVIEW
In 2015, 67 media attendees represented over 83 media outlets reaching 60+ million in circulation
and 58 million in unique online visitors:
All You | American Detour | Big Black Book | Bloomberg | Bloomberg Newsroom | Bravo | C-Net/CBS Interactive
| CBS News | CNBC | Complex | Conde Nast | Cool Hunting | Cosmo | Daily News | DailyBurn | Departures Online
| Details | Digital Trends | Esquire | ESPN | ESPN RISE | espnW | Essence Magazine | Everyday Health | Examiner.
com | Family Circle | Formula 4 Media | Gizmodo | Glamour | Good Housekeeping | GQ | Greatist.com | Hemispheres
| Huffington Post | InStyle | Jetsetter | Laptop | Lonely Planets | Lyra Magazine | Macaroni Kid | Madaeman.com
| Marie Claire | Maxim | Men’s Health | Men’s Journal | Mental Floss | Mood of Living | MTV Stylist | Muscle and
Fitness Hers | Natural Health | New York Times | New York Post | Nylon Guys | O, The Oprah Magazine | Organic Spa
| PC Magazine | Penthouse | People Style Watch | Popular Mechanics | Popular Science | Real Simple | Self | SGI
Weekly Intelligence | SHAPE | Skiing History | SNOW magazine | Sports Illustrated for Kids | Sports Insight | Sports
One Source | stylecaster.com/hearst | Tech Crunch | That Girl at the Party | The Active Times | Thrillist | Travel +
Leisure | Travel Channel | Traveler | Urban Milan | Vanity Fair-International | Vogue | Women’s Health | WWD
MEDIA FEEDBACK
“I find this very valuable because you’ve put everything in one room for me. When I need winter sports,
I have a curated view to help me come up with stories and products I need. ” – Gabrielle Porcaro,
fashion market editor, Women’s Health
“To me (the SIA Summer Snowdown) is like a mini trade show – it’s a good use of my time to see
this many companies and products all at once, it’s a perfect size and mix.” – John Quain, freelance
journalist
“Thanks for having me! Great to see all of the innovative products coming out from new and heritage
brands alike.” – Hans Aschim, freelance
Eighteen SIA Members and two snow sports non-profit organizations exhibited at the 2015
Summer Snowdown:
Abom | Apex Ski Boots | Armada | DAKINE | Faction Skis | Giro | Learn to Ski and Snowboard | MyPakage | Never Summer
| Obermeyer | Quiksilver | RAMP | Roxy | Seirus | TRANSPACK | Vans | Turtle Fur | Voormi | Watson’s | Winter Trails
EXHIBITOR FEEDBACK
What a great day – I met with over 40 media! My voice is still a bit hoarse. Thank you so much for putting
together another great show! – Franny Basile, MFA for Roxy/Quiksilver
“Terrific event, guys. If I have anything to do with it, we’ll definitely be back next year. I really enjoyed
meeting you all, let me know if I can be helpful at all.” – Andy Miller, Armada
Snowsports.org /// SIAsnowshow.com /// Snowlink.com
3
SIA Summer
Snowdown
NY Media Showroom
Wednesday, July 13, 2016
Gary’s Loft, Floor 11
28 W. 36th St. | New York, NY
Snowsports.org/snowdown16
SELECT CLIPS FROM THE SUMMER SNOWDOWN
ESQUIRE’S - THE BIG BLACK BOOK
Circulation: 744, 058 | Online Version Circulation: n/a
Color Ad Rate: $144,860.00
SIA members featured: Abom Goggles*, Chaos, Salomon, Seirus*, Spyder, Sweet Protection
GEAR PATROL
Circulation: 25,000 | Online Version Circulation: 1,180,378 unique visitors per month
Color Ad Rate: n/a
SIA members featured: Armada Skis*, Vans Snowboarding*
INSTYLE
Circulation: 1,756,213 Online Version Circulation: 2,358, 574
Color Ad Rate: $191,300.00
SIA members featured: Abom Goggles*, Vans Snowboard Boots*
MEN’S JOURNAL
Circulation: 762,053 | Online Version Circulation: 4,560,549 unique visitors per month
Color Ad Rate: $135,190.00
SIA members featured: Atomic, Blizzard, Eider, Head Skis, Kastle, Marker, Nordica POC,
Rossignol, Salomon, Smith, Volkl,
THE NEW YORK TIMES
Circulation: 1,379,806 | Unique Visitors per Month: 6,393,716
Color Ad Rate: $152,484
SIA members featured: Abom*, Giro*,Obermeyer* Roxy*
SHAPE
Unique Visitors per Month: 1,819,452
SIA members featured: Apex* , Armada*, Burton*, Dakine*, DC Shoes*, Giro*, Obermeyer*,
Quicksilver*, Roxy*
*Summer Snowdown participant
SnowSports Industries America /// SIA
8377-B Greensboro Drive, McLean, VA 22102-3587
Washington, DC Metro-Area /// Locations in CO, OR and RI
Phone: 703-556-9020 /// [email protected]
More information is available at:
Snowsports.org /// SIAsnowshow.com /// Snowlink.com
Snowsports.org /// SIAsnowshow.com /// Snowlink.com