Luxury
textile wallcovering,
worldwide
In search for Grace
Meet the
design team
“Each collection has its own story”
Vegas,
Adding a dash of royalty
volume 1 • 2012
value: €5,00
VISIT OUR NEW WEBSITE
WWW.asanderus.com
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coLLe ct i ons oVe rVi e W
L at e st ne W s
saM PL e s e ar ch
ag e nda
t e st i M oni aL s
Pr e s s ar e a
techn i caL i nf or M at i on
conTenT
20
07
04 | The Company:
22
luxury textile wallcovering worldwide
06 | Trends:
la vie en rose
07 | The people:
mariette and Jo, the design team
06
10 | The Collection:
create your own Fortune
18 | The Collection:
in search for Grace
20 | The Collection:
Vegas, adding a dash of royalty
22 | The Company:
carine Thienpont: quality control
24 | Practice makes perfect
26 | The Diary
ediTo
Times they are a changing. An old saying, yes, but ever so true. Especially for … Asanderus.
Yes. Asanderus. This is the new brand name for our luxury textile wallcovering. With this new
name comes a breath of fresh air, a warm zephyr gently blowing through the world of luxury
wallcovering. Asanderus seizes this momentum to write an extra chapter to its - already - great
story. We do it under another pen name, yes, but with the same attitude and spirit. It is - and
will remain - our goal to present our clients with top quality, beauty, state of the art designs and
an impeccable service. By introducing our new and highly esteemed wallcovering collections,
Asanderus once again confirms its leadership in this niche market. Worldwide.
3
Luxury textile
wallcovering,
worldwide...
Elegance
111015 - Verdon Robin
4
The company
The Far East
Asanderus - formerly known as Calcutta - is a world
player in the field of luxury textile wallcovering.
Asanderus recently added some prestigious projects to
its order book. Our latest work includes providing Asian
palaces, Russian dasha’s and luxury chains around the
world with a touch of aristocracy. Everywhere luxury
textile wallcovering is welcomed with a lot of enthusiasm
and respect. With the introduction of the new name the
company finds itself at the start of a new and promising
era.
Why would a brand with a long tradition like Calcutta - a
quality label for luxury textile wallcovering - change its
name? Not because we are looking for a way to deny our
roots, but because the new name - Antonius Sanderus
is an important historical figure, closely connected to
Calcutta’s founding place - emphasizes the company’s
strong roots. Besides, the new name does not undermine
the company’s evolution. Not in the least: Asanderus has
plans. Big plans.
“With regard to the success of our products, Asanderus
has followed quite an extraordinary path”, says managing
director Yves Putman. “The last couple of years we have
been building up a very solid reputation in countries like
China and Russia, where luxury textile wallcovering is a
much sought after product. In other words, it is a success
story. Now it is time to convince the rest of the world
of the qualities and the advantages of our luxury textile
wallcovering.”
If you travel to the Far East and mention the name Calcutta
people praise the company. Calcutta is known for its clear
communication, top quality and impeccable after sales
service.
“The new brand name Asanderus has to live up to this
reputation”, says Yves Putman. “We are working very
hard to maintain our position as world leader in the top
segment of luxury textile wallcovering. And I do mean in
every aspect, not only in design and production, but also
in after sales service. Woven luxury textile wallcovering
is a product that is mainly purchased by a prosperous
clientele. People who have the means to invest in such
a niche product expect the best quality and a correct
service. Customers do not want to invest in a long distance
business relation if they are not convinced of the quality
and the back up.
Asanderus is a trendsetter. We produce - and I emphasize
this every time I talk about it - ‘luxury’ textile wallcovering.
The fact that we are a Belgian company, with its production
facilities in Belgium, is an important aspect of our
company’s success. It makes us, especially if you think
of globalisation, somewhat unique. Almost every step of
the production is done at the factory, from designing new
collections to development and production. We follow
the production process very closely. The knowhow and
expertise is handed from one generation to the next. And
yes, part of the production is fully automated, but since
we work with a ‘live’ product, we need employees with
the right spirit, the right feel, passion and commitment.
Expertise is one of our most important trumps. It is the
combination of this in house production, the creative
process, the competence and the after sales service that
makes Asanderus the company it is today: trendsetting
and innovative. Trendsetting, yes. You should not forget
that we start developing new collections at least one year
before we put them on the market; in that way our design
team has a rather challenging task: they have to be able
to see the future. They need to follow what happens in
the field of fashion, design… and try to determine what
colours, textures and themes will be en vogue the next
season. Relying on their visionary creativity they develop
new collections, thus setting the standard. That makes us
stand out. A company like ours must make its own future.
And, the time is now.”
5
Trends
03
01
02
04
Grace
312005 - Bonica Rose Dust
05
Vieux Rose.
Grace
312001 - Banquet Pink Blush
This page highlights three genuine Grace-references, all nuances of the Vieux Rose-colour,
one of Asanderus’ top tones, very alive, and ‘happening’. Vieux Rose combines the charm of
old porcelain dolls with nu-fashion objects, turning them into trendsetting ‘wannahaves’.
01| © Gucci Joaillerie, ring in rose gold, collection “Horsebit” | www.gucci.com
02| © Navyboot, suede leather ankle bootie | www.navyboot.ch
03| © Sonia Rykiel, pouch | www.soniarykiel.com
Grace
312004 - Penelope Pink Blush
6
04| © Marc Cain, gloves | www.marc-cain.com
05| © Elie Saab, “Le parfum” | www.eliesaab.com
Mariette & jo, The design team:
“Each collection has its own story”
A two-people team: Jo and Mariette,
Asanderus’ creative tandem. Afflicted
with a passion for all things textile
they design every new wallcovering
collection and invest their time in
campaigns that should startle their
clients. “A versatile job”, says Jo,
”Apart from choosing and developing
the new designs, we need to be a little
visionary too: the time gap between
the initial design and the actual
collection is at least one year.”
7
Their offices are submerged in rays of gold. Warm and light.
The wall is covered with designs, pieces of fabric, pictures. On
their desks more pictures and magazines, from high fashion to
interior and furniture design. “A big inspiration”, says Mariette.
She has been working for the company for more than twenty
years. “Luxury textile wallcovering has become increasingly
successful”, she says. “It looks like that all prejudice is
disappearing: more and more people are convinced that
wallcovering does not imply ‘dusty’ and ‘difficult to maintain’.”
To prove this point, Jo takes a piece of wallcovering and pours
half a glass of soft drink on it. The wallcovering does not
absorb the liquid at all; the spoiled liquid turns into a drop that
can be easily removed, proving the dirt- and waterproofness
of this material. “But still, textile wallcovering has an ‘untidy’
reputation. I see it as our task to change this perception. Step
by step. Thanks to smart campaigning we are able to turn the
tide. We are not into guerrilla marketing, simply because our
customers would not approve. They like classical modesty
better. We try to reach new customers with teasing collections,
such as Lounge, Grace, Fortune and Vegas. And we succeed,
which gives a lot of fulfilment.”
Do you draw the patterns for the new collections
yourselves?
Jo: “No, we don’t. We buy them from specialised design
agencies all over the world and start from there. Of course we
need to take some technical matters into account and have to
adapt each design to the specific weaving-loom: we use two
kinds, one with a 30 cm repeat and one with a 70 cm repeat.
The one with 70 cm repeat allows us to show more detail. We
also decide which threads we want to use; you should not
forget that you cannot transfer the colours of the design - red,
blue, green, … - to the woven end product, because you need
to take the warp and weft into account. Our weaving machines
cannot weave green patterns with clear red highlights. The end
result is always a blend of the warp and weft thread colours.”
If we have a look at the latest collections we see a very
beautiful product. In addition to a very clear theme each
collection tells a story. Grace, for example, is all about
graciousness, referring to jetset and posh late night
dinners...
Jo: “Yes, and developing a story takes a lot of time and energy.
Our work does not stop after we have chosen the designs. On
the contrary: that is the actual starting point of the development
phase. We look for fabrics, for matching colours, textures, the
right thread combinations… Mariette and I share a past as
textile designers, which helps a lot. We invest a lot of time in
8
the people
‘story creation’, and hope that our customers can relate to our
interpretation. In a way, we try to sell a feeling more than a
beautifully designed end product. Our work needs to posess
a certain ‘charm’. We think up different stories for different
collections: Lounge is totally different from Grace or Fortune.
But there is always a vision, which we try to intensify with great
styling and photography.”
Mariette: “In twenty years time I have had a very good view on
the success, the decline and the new interest in wallcovering.
I think that Jo’s arrival at Asanderus was an important step in
the company’s story. The combination of my expertise and his
young spirit have pushed the designs to a new level. Look at
the Lounge collection: a totally different approach compared to
the other, more classical collections. It was a big hit, especially
in Asia. Most probably because of its eastern feel, both in the
designs as in the organic, classical and tight forms.”
Usually the time between the initial idea and the actual
collection is one year. That means that you have to be able in a way - to predict the future as far as trends go...
Mariette: “True. We are already working on the 2013 season.
But we need to follow what is happening on the market very
closely; e.g. shining finishes are less in fashion nowadays;
designs have become more subtle. We work with threads that
show a very beautiful transition from green to blue. New, but
very nice.”
Jo: “We look at the trends, but try to surprise customers too;
not very evident in this field of work. Most people choose
timeless patterns or colours. Once you have papered a
wall, you do not change it too quickly. If we do not choose
for classical designs, we use neutral colours. The Lounge
collection is a beautiful example: many greys and whites
with a certain class.
We only release a new collection if it surpasses the previous
one. We are no one trick pony’s. This means that - on the
one hand - we need to keep ourselves up to date with regard
to materials, techniques, etc. On the other hand, we do not
believe in ‘new for the sake of new’. For our Vegas-collection
we have developed a new kind of wallcovering-with-crystals,
only because it blends perfectly with the other ideas. It is not
a whim of the day; it takes a lot of time to develop and to
produce this specific kind of wallcovering.”
Do you test new designs before you actually start
producing them?
Jo: “Of course. Some designs end up in the rubbish bin
after the test phase. We use new designs to paper a wall,
just to check if the game of lines does not ‘dance’, whether
the seams connect beautifully or the patterns are clearly
visible… If the game of lines deviates from the standard too
much, the design is abandoned. You must not forget that unlike curtains - you cannot mask mistakes in wallcovering.
Attention to detail and technique are very important. Come
to think of it: generally we start with 400 samples and end
up with 40.”
Which collections do you like best, as designers?
Jo: “Lounge, because it was a big step for our company.”
Mariette: “Grace and Fortune, because they blend perfectly
with the new evolution. Those two collections are the first
two mix collections: they combine different textures and
looks, like velvet and jacquard. Clients seem to like that
approach. Grace has a more romantic feel and finds its
inspiration in roses, in close harmony with elegance and
romance. All designs refer to a rose, although there is also a
connection with Grace Kelly.”
9
Create Your Own
Fortune
Down in the valley come meet me to-night,
And I’ll tell you your fortune truly
As ever ‘twas told, by the new-moon’s light,
To a young maiden, shining as newly.
- Thomas Moore -
Fortune
211026 - Willow Royal
10
The collection Fortune
We all are entitled to some fortune. But why wait for it, if
we can create our own? Asanderus’ collection, Fortune,
illustrates perfectly how wallcoverings radiate the luxury of
the past, while the designs demonstrate a strong connection
with the present. These creations will seduce anyone who
lays eyes on them.
Picture this: an amber sun setting above a bright blue sea,
the aroma of an exotic flower caressing your senses, or the
glorious sensation of a soft breeze whispering secrets in your
ear. How wonderful! It only shows that happiness resides in
life’s natural delights, and that we create our own fortune by
Bright. Brighter.
Spring. Flowers blossom. The world awakens from its silent
sleep. Behind a green hill, you spot a field with thousands of
flowers turning their gentle heads towards the sun. Seen from
afar, they look like small multi-coloured spots dancing in the
fresh light of dawn. When you picture this spring scene on a
wall, Coco reveals itself. A subtle pattern that brightens every
room in five breathtaking colours. And then, Ethan arrives. A
powerful pattern, fir for endless combinations with Bator, Lazar,
Willow and Coco. Wonderfully paired with the other designs…
cherishing these little pleasures.
The Fortune collection captures unique natural beauty, while
adding a new dimension to it. Hints from the ancient East are
combined with contemporary designs and multi-coloured
effects, creating new fashionable style concepts for modern
people who value the aesthetics of the past. From now on,
good fortune is something we can seize and hold on to.
Did you ever stroll through ancient Middle Eastern bazaars?
If not, Bator’s gracious geometrical shapes will show you
the refined arabesque patterns of ancient mosaics in oriental
mosques and palaces, evoking an atmosphere of mystery
and exoticism. You will be captivated by the beautiful colours
Fortune
(exotic Peacock blue, elegant Orchid purple, Wonder white…)
211031 - Lazar Amber
all of which create an eternal glow in every interior.
From the East to the Far East, to the land of the rising sun.
One word: Lazar. This pattern boldly reveals the typical
characteristics of textile wallcovering. The stylised Japanese
wave pattern creates a look that is fragile and powerful, delicate
and dynamic. Do you recall the seven samurai? Here they are
incarnated in seven colours, to be combined with a classic or a
more modern interior. We could - of course - wander through
the woods, looking for natural patterns to use in our designs.
What more could we expect than the Willow-design? Depicting
a stylised, oriental version of a willow tree. This tree symbolises
the beginning of spring, when life stirs in the depths and begins
to shoot outwards. It is associated with the melancholy of
the moon, mysterious dreams and feminine intuition. Willow
stands for refined class and breathes an enigmatic atmosphere
in four glorious colours.
Fortune
211014 - Coco Silver
11
Create Your Own
Fortune
12
211001
211002
211003
211004
211005
Bator Peacock
Ethan Peacock
Lazar Scarabee
Ethan Scarabee
Lazar Wonder
211006
211007
211008
211009
211010
Willow Wonder
Ethan Wonder
Bator Wonder
Coco Honey
Willow Honey
211011
211012
211013
211014
211015
Dice Honey
Ethan Rosewood
Bator Rosewood
Coco Silver
Lazar Mystery
211016
211017
211018
211019
211020
Ethan Mystery
Bator Orchid
Lazar Orchid
Ethan Orchid
Coco Orchid
The collection Fortune
211021
211022
211023
211024
211025
Bator Porcelain
Willow Porcelain
Bator Royal
Coco Royal
Ethan Biscuit
211026
211027
211028
211029
211030
Willow Royal
Lazar Royal
Coco Pearl
Lazar Pearl
Bator Almond
211031
211032
211033
211034
211035
Lazar Amber
Bator Amber
Ethan Amber
Ethan Platinum
Bator Platinum
211036
211037
Ethan Ginger
Bator Ginger
13
Fortune
211001 - Bator Peacock
Fortune
An amber sun setting above a bright blue sea, the aroma of an exotic
flower caressing your senses, or the glorious sensation of a soft
breeze whispering secrets in your ear.
Happiness resides in life’s natural delights, and we create our own
fortune by cherishing these little pleasures.
Asanderus’ Fortune collection captures unique natural beauty,
while adding a new dimension to it. Hints from the ancient East are
combined with contemporary designs and multi-coloured effects,
creating new fashionable style concepts for modern people who
value the aesthetics of the past. Fortune is no longer something that
happens to us. From now on, good fortune is something we can seize
and hold on to.
Grace
312020 - Grace Cornsilk
Asanderus’ newest collection, Grace, is the embodiment of the
sensuous feminine, the old-style graciousness with which actresses
like Grace Kelly used to roam about. It is the quest for eternal beauty,
the craving for the magnificent old school splendour. Grace reconciles
the worn with contemporary modernism and designs, and reveals
intense colours. Grace presents a beautiful mix of velvet, elaborate
woven structures and patterns. The present welcomes the stylish
past with a graceful embrace. Living with Grace means enjoying
sophisticated dessins, graciously patterned and soothing the senses.
Sensual and wise, for Grace knows the correct rose names. Banquet.
Bonica. Sarah. Caprice...
16
312001
312002
312003
312004
312005
Banquet Pink Blush
Sarah Rose Dust
Caprice Pink Blush
Penelope Pink Blush
Bonica Rose Dust
312006
312007
312008
312009
312010
Grace Rosewood
Banquet Rosewood
Caprice Blue Shadow
Grace Tender Blue
Banquet Tender Blue
312011
312012
312013
312014
312015
Banquet Pearl
Penelope Pearl
Duet Pearl
Grace Pearl
Caprice Pearl
312016
312017
312018
312019
312020
Romance Cornsilk
Banquet Cornsilk
Duet Cornsilk
Penelope Cornsilk
Grace Cornsilk
the collection grace
312021
312022
312023
312024
Bonica Silver Cloud
Sarah Silver Cloud
Banquet Nightshade
Bonica Mint
312025
312026
312027
312028
312029
Banquet Deep Green
Sarah Mint
Grace Moonbeam
Caprice Moonbeam
Banquet Moonbeam
312030
312031
312032
312033
312034
Penelope Moonbeam
Duet Moonbeam
Banquet Dusty Yellow
Grace Dusty Yellow
Romance Dusty Yellow
312035
312036
312037
312038
312039
Caprice Amber Gold
Sarah Warm Taupe
Bonica Warm Taupe
Grace Golden Glow
Banquet Golden Glow
312040
312041
312042
312043
312044
Banquet Harvest Gold
Bonica Champagne
Sarah Champagne
Duet Cream
Banquet Cream
17
She bathed with roses red,
and violets blew
And all the sweetest flowres
That in the forrest grew
- Edmund Spenser Grace
312025 - Banquet Deep Green
18
The collecTion grace
With the introduction of Grace Asanderus plunges into a sea
of romance and the sensuous feminine. Banquet. Bonica.
Sarah. Caprice… present themselves as genuine metaphors
for a ‘rose inspired collection’. Grace is the embodiment of
the old-style graciousness with which actresses like Grace
Kelly used to roam about. You could easily refer to it as a
quest for eternal beauty or the craving for the magnificent old
school splendour.
A rose is a rose is a rose is a rose
- Gertrude Stein -
For this collection the Asanderus design team brought
together the somewhat withered past and contemporary
modernism, both in design and colour. The outcome is a
beautiful mix of velvet, elaborate structures and patterns. An
astonishing abundance of delight, hailing the present and
welcoming the stylish past with a graceful embrace. Living
with Grace means enjoying sophisticated designs, graciously
patterned and soothing the senses.
We should start with a banquet. Not the kind where one
enjoys fine food and exquisite wines, but one that refers to the
intricate and elegant pattern of the Banquet design. A gently
hovering and romantic flowerdesign, perfectly reflecting the
overall rose theme. A very accessible design with an oldstyle, chalky atmosphere and nostalgic undertones. Banquet
is the equivalent of an all over motif, delicately designed with
a tricolour effect in twelve soft pastels, from Rosewood to
Golden Glow, presenting each interior with a subtle stateliness
and distinction.
But, since roses come in many forms and kinds, we would
like to introduce Caprice. It could refer to the Italian island in
the bay of Naples, yes, but this design is the incarnation of
a stylish classical fresco, shown in a frivolous acanthus leaf.
Caprice embellishes and bestows each interior with a touch
of luxury.
And what about romance? Is there a lack of old school
romantics, admiring their loved ones for their eternal beauty
and youth, sending them love letters with a lovely perfume?
Bonica adds a touch of romance to your daily life. By taking
up Caprice’s thread Bonica presents a motif with a delicate
velvet touch. You could call Bonica Caprice’s older sister
showing you her world through a magnifying glass, with
a lighter yet ever-present romantic feel. Bonica has quite a
character and reveals itself as an intense design with a dark
patina.
Introducing Grace,
the sensuous lady ...
Grace has a clear liaison with old school classicism and
brings serene, old-pink damask with ‘wood’-curly patterns,
reminding of the playful mood of luscious vineyards. Grace
furnishes your interior with classical grandeur and introduces
an undeniable - yet subtle - hint of aristocracy.
And her sisters ...
Sarah could be anything you want her to be. She presents
a series of solid, uniform colours - five uni-velvets - from
Rose Dust, Silver Cloud, Mint, Warm Taupe to Champagne,
in easy combinations with Bonica. Sarah smoothly serves
as a passe-partout series, because of her compatibility with
other dessins. Or maybe you have grown a liking to Duet?
To her delicate game of lines in a soft-coloured collection.
Duet is timeless. Peaceful. Warm. And has a classical nature.
And Penelope. Lady Penelope! She is, forever, a beauty,
presenting an all over motif with a striking resemblance to
a beautifully adorned bouquet, and releasing a subtle tricolour effect. Much to one’s liking is the way one can look
for combinations with many other dessins. Would you care
for some Romance? Allow us to uncover this small, yet firm
and beautifully ‘carved’ acanthus leaf. One could regard
this dessin as the little sister of Caprice, but more compact,
somewhat petite, keeping its grace and romantic undertone,
revealing its pure soul.…
19
Vegas,
adding a dash of royalty
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B
“Here come real stars
to fill the upper skies...”
(Robert Frost)
One of the highlights is - undoubtedly - Asanderus’ state of
the art and deluxe Vegas-collection. A series of uni-velvets
and velvets adorned with shiny crystals link the present to
the roaring ’20-ies, a time when life was considered to be
too short-to-whine-about and youngsters enjoyed nights out
in posh clubs, rejoicing life with coupes of champagne-duchâteau. A time of leaving one’s sorrows behind and enjoying
the grandeur of promising nights full of luxury, laughter, fun
and good company. Rio, Vegas, Mirage, Caesars, … are the
equivalent of living life to the fullest, and not looking back on
things past. Vegas unites the search for beauty with a dash
of extravagance, the softness of velvet with shiny crystals.
Vegas connects your life’s brilliance to that of your beloved
ones. Vegas makes you shine bright. Vegas. Always Vegas.
Vegas
412009 - Caesars Onyx
20
The collecTion vegas
Vegas is all about enjoying the little moments and
turning them into lush and luxurious leisure, adding a
hint of nobility to your daily life.
01
02
03
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36 d T
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04
A feast of colours…
As a celebration of life, we must not forget Rio. A feast of
colours - now and then - flooding one’s life with happiness
and magic. Think of the vividness of dancing queens in jet
set clubs, sensually twirling on stage while mesmerizing the
audience. An illusion? Maybe, but Rio does accompany you
on a journey of colour. Lucky number 13, that is what your
ticket says. Thirteen is also the number of colours in this univelvet series allowing you plenty of choice and combinations.
But have you ever been struck by shooting stars? Not literally,
but in your mind? Vegas might turn your life upside down: a
series of eight soft toned coloured velvets adorned with shiny
crystals, showing our quest for innovation combined with a
hint of old school aristocracy. Vegas adds upper-class charisma
to any room, creating a ‘for the happy few’ atmosphere. Or is
it all just a Mirage? Not in the strict sense of the word, but
this collection might make you dazzle just a little bit due to
its graciousness, and imagery. This pattern - lines and crystals
in eight vibrant colours - creates the illusion of softly falling
raindrops, even though it are crystals in their ever shiny role.
Caesars reveals itself as a stylish collection of velvet wallcoverings, with warm, yet very easy-to-combine, tone on tone
colours. Caesars does its name all the honour it deserves by
making use of a lasered damask motif, adding to the overall
pureness and intensity of the Vegas-collection.
05
06
07
01| © Yves Saint Laurent | www.ysl.com
02| © Miu Miu | www.miumiu.com
03| © Pierre Hardy | www.pierrehardy.com
04| © Roger Vivier | www.rogervivier.com
05| © Dior | www.dior.com
06| © Sergio Rossi | www.sergiorossi.com
07| © Catrice Cosmetics Nailpolish | www.catrice.eu
21
Carine Thienpont,
Quality Control:
“Aiming for
perfection,
an everyday
challenge”
For years Asanderus has been a world leader in the field of
luxury textile wallcovering. The company did not achieve
this unique position merely because of sheer luck. Hard
work, commitment and passion have pushed Asanderus
to the top. Thanks to a flawless operating production unit
the company delivers first class wallcovering, on a daily
basis. Flawless? Yes. Asanderus devotes a lot of time and
energy to quality control in order to guarantee a close-toperfect product.
22
Carine Thienpont is the head of the quality control department.
She keeps a close watch on the production process, from the
very start until the end; she takes care of the contacts with
the suppliers, analyses the raw materials and sees to it that
the development and production of the wallcovering are in
line with the high production standards. “A very interesting,
versatile, but demanding job,” she says.
“Quality control has more to it than merely monitoring the
production process”, Carine says. “Since we have established
ourselves as a world leader we need to deliver top quality.
Every day. Only first class products leave our production hall.
We meticulously check every wallcovering roll. Our products
must meet some very important criteria. For example: if we
spot imperfections in the basic threads - if the light stability
cannot be guaranteed - we simply do not start producing. How
could we possibly work towards a high quality product with a
corrupt basic material?“
The people
Could you briefly describe the basic principles
of quality control?
Carine Thienpont: “Focus and communication are two vital
aspects. If the people in my team spot a mistake, they have
to rapport it immediately and bring the production to a halt.
It does not matter what kind of problem they run into. If there
is any doubt, we stop the production and try to localize the
mistake. You cannot omit mistakes completely: machines will
malfunction. But all my co-workers take their responsibility and
do the best they can. Each day. If something goes wrong, they
feel responsible, even if they cannot do anything about it. I like
that spirit. It shows that they take pride in their job. By the way,
it is very satisfactory when you see that your work is shipped to
the other end of the world.”
What other aspects are important?
Carine Thienpont: “The visual inspection. Before we start
producing the actual designs we inspect them in detail: are
the drawings clearly visible? Can two pieces of wallcovering
be put together without visible seams? If a part of the design
starts on one sheet and goes on in the adjacent one, the seam
may not be visible. In other words: you must have the idea
that your wall has been papered with one big sheet. Another
question is: are the designs straight? Vital, really, because
‘crooked’ wallcovering could make you seasick. And that is only
the development phase. During the production process people
who are trained to see every little mistake visually inspect every
wallcovering roll. They are the eagles of the production unit;
they see hundreds and hundreds of meter of wallcovering
pass before their eyes, each day. Whenever they spot a small
mistake, they try to mend it. Most people do not know that this
is a very demanding branch where the biggest challenge is to
stretch your abilities as far as you can. It takes a lot of expertise
if you want to do this kind of work. What is more, every step of
the production process is logged; it allows us to track mistakes
easily. Our traceability system is almost perfect: should a client
see a mistake in a delivery, then it only takes a few mouse clicks
to find the moment the mistake was made. But that does not
happen too often.”
As a quality control manager you have the privilege to
see the collections in their ‘maiden’ form. If you have to
pick one, which collection do you like best?
Carine Thienpont: “I am fond of classical designs. I liked the
Elegance collection, especially the Verdon-dessin. But I am also
a fan of the path we choose with Fortune, Vegas and Grace.
Somewhat different from what we are used to, but they still
bear the Asanderus signature: luxurious, high quality and very
solid.”
23
HOTEL germany
Booking a room in a hotel is always adventurous. You
never know where you will end up. Pictures tell more than
a thousand words, but sometimes photos do not reveal
everything. Here they do. The rooms in this German hotel
are very inviting. Wonderfully cosy, thanks to the Loungedesigns. The rooms have a classical, yet contemporary feel,
showing the many possibilities of the Lounge-designs. You
could see it as a luxury ‘mix-and-match’-collection. The
overall ambiance breathes quietness, rest and softly urges
you to have a power nap...
24
practice makes perfect
What?
Hotel in Germany - the hall and the rooms.
why?
The owner wanted a classical, yet timeless but
contemporary, luxury textile wallcovering,
with a warm ambiance.
Why Asanderus?
Because of the quality, trustworthiness,
correct delivery and work, impeccable service.
result?
Very satisfied; the Lounge collection possesses
a luxurious feel, hence the choice.
Who?
Via a German dealer who sold the Lounge
collection to a reference customer.
Lounge
710029 - Tamu Mirror
25
the diary
AgendA
january 2012
11-14 | Heimtextil Frankfurt
attending
www.heimtextil.messefrankfurt.com
15-17 | Top Drawer
www.topdrawer.co.uk
22-25 | Interiors Birmingham
www.interiorsevent.co.uk
20-24 | La Meuble
www.meuble-paris.net
20-24 | Maison & Objet
www.maison-objet.com
29-01 February | Interio
http://www.interio.be
february 2012
June 2012
5-9 | Spring Fair International
www.springfair.com
10-12 | Pulse Exhibition
www.pulse-london.com
7-9 | Surface Design Show
www.surfacedesignshow.com
13-14 | Contract
www.contract-contract.be
14-16 | Expofil
www.expofil.com
14-16 | Première Vision
www.premierevision.com
March 2012
september 2012
7-11 | Maison & objet
www.maison-objet.com
11-13 | MoOD
attending
www.moodbrussels.com
4-7 | KBB Exhibition
www.kbb.co.uk/kbb-london
15-23 | London Design Festival
www.londondesignfestival.com
17-19 & 23-25 | Sfeer
www.sfeer.be
19-21 | Expofil
www.expofil.com
april 2012
17-22 | Salone Internazionale del Mobile
www.cosmit.it
may 2012
8-10 | Proposte
www.propostefair.it
31-03 june | Design Linz
www.tradefairdates.com
26
ommolum rectempos nit fugiae re,
19-21 | Première Vision
www.premierevision.com
october 2012
20-28 | Interieur
www.interieur.be
november 2012
11-15 | Equip Hotel
www.equiphotel.com
Asanderus at the MoOD fair
2011
Colofon
A Magazine
Edition 1 2012
A publication of Calcutta NV
Schoolstraat 20
9940 Sleidinge
Belgium
Concept and creation:
de facto image building
www.dfib.net
Photography:
People and company
(Isabel Pousset) and
Collections (BOA
www.studioboa.be)
Reference cover:
Grace
312008 - Caprice Blue Shadow
The sample colours in this
magazine might vary a little
from the actual wallcovering.
Lounge
710003 - Ingo Shade
Lounge
Picture yourself on a boat, on a big lake. To the left, majestic
mountains, throwing their dramatic shadows in the water. On your
right side, steep hills where mountain deer wander, and scurry away
when silence breaks. Peacefully you watch nature pass by. You sit,
think and reminisce about things past. Happiness is a warm blanket,
and eases your senses. You enjoy the calm, the rest, and the moment
were all becomes one. Unity. It is the same sense that this collection,
Lounge, provokes. Unity through colour, with a connection of
classical - vintage - damask and a relaxing ambiance. This look ‘n’
feel appeals to both the young-and-old-at-heart. Lounge, a soft Asian
feminine touch elaborated with whites, grey tones and delicate
gold, breathing rest and oriental zen, adorned with contemporary
geometrical patterns and several combinations that fit both classical
as modern interiors.
Calcutta nv | Schoolstraat 20 - 9940 Sleidinge | Belgium | T +32 9 357 37 95 | F +32 9 357 68 13 | [email protected] | www.asanderus.com