Page 1 of 6 Remembrance Day (65%) Still Holds More Personal

Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
ipsos.com • ipsos-na • ipsos.ca
Login • Register
|
Page 1 of 6
Careers • Contact • Site Map
Search
Advanced
Home
About Ipsos
Research Specializations
News & Polls
Knowledge & Ideas
NEWS & POLLS
Products & Tools
BREAKING NEWS
MOST VIEWED
Home / News & Polls /
Two in Three (67%) Ontarians
‘Agree’ Smoking Should Not Be
Allowed In-Doors in Multi-Unit
Dwellings
US Polls
Canada Polls
2011 Canadian
Election Polls
2011 Ontario Election
Polls
International Polls
Global @dvisor Polls
Europe
UK and Ireland
Remembrance Day (65%) Still Holds More
Personal Meaning For Canadians than September
11th (33%) . . .
Half (52%) Say They Will Attend a Formal
Remembrance Day Service This Year (Down from
58% Last Year)
Three-Quarters (75%) Agree With Minister of Defense
That Canadian Military Budget Needs to be Increased
Three Quarters (74%) of
Canadians Say They Plan on Only
Buying Gifts that are Discounted
or On Sale...
New Capability from Ipsos
ASI|digital Unlocks the Potential
for Mobile Advertising Success
DOWNLOADS
Release
Tables
TOPICS
Italy
France
Australia
A Majority (53%) Want Military to be Better Funded
and Equipped All Purpose Armed Force As Opposed
to Other Options
MEDIA PARTNERS
Monday, November 11, 2002
Lifestyle & Leisure
CONTACT
Reuters Polls
Postmedia News/
Global Television
Telemundo Polls
Toronto, ON – According to a new Ipsos-Reid poll conducted
on behalf of The Dominion Institute, two-thirds (65%) of
Canadians say that Remembrance Day November 11th has a
greater meaning for them personally than does September
11th – the anniversary of terrorist attacks in the United States.
John Wright
Senior Vice President / Viceprésident sénior
Global @dvisor
(416) 324-2002
[email protected]
TOPICS
Consumer Goods
With the arrival of Remembrance Day, half (52%) of
Canadians say they will attend a formal Remembrance Day
Consumer Trends
Education & History
Environment
Finance & Economy
Health
Hispanic Research
Lifestyle & Leisure
Loyalty & Satisfaction
Media, Content
& Technology
Politics (Federal)
Politics (Regional)
Social Issues,
Foreign Affairs
& Policy
Ipsos Corporate
FEEDS & ALERTS
service this year. This is down slightly from the number who
indicated that they would attend a formal service last year
(58%). At the same time, eight in ten (84%) say that
Canadians should do more to honour those who have fought
and those who have died in war.
When asked a number of questions on 20th Century Canadian
military history, two-thirds (64%) were able to correctly identify
the Battle of Vimy Ridge as Canada’s most famous single
victory during the First World War in which they captured a
key ridge on the Western European Front. By comparison,
only one-third (31%) were able to name Dieppe as the French
seaside town in which almost 1,000 World War II Canadian
soldiers lost their lives during a raid on August 19th, 1942.
As for the future of Canada’s military, three quarters (75%) of
Canadians express agreement with the view of John
McCallum, Canada’s current Minister of Defense, who recently
indicated that the budget of the Canadian military needs to be
increased. One-quarter (23%) disagrees with this view. When
given a series of policy areas of the federal government to
transfer money to the defence budget, those who agree to
increase spending are least likely to target from healthcare
(only 5% would approve of taking funds from this area to
increase the budget of the military), while the most favoured
areas to divert money from for the military are multiculturalism
(51%) and immigration (47%).
Asked further about the what form of military Canada should
adopt, a majority (53%) would opt for a better funded and
equipped all-purpose armed force capable of undertaking
traditional defense and combat roles at home and abroad. Of
the other options tested, one-third (32%) say that the
Canadian military should be downsized and reconfigured as a
small but well-equipped peacekeeping and disaster assistance
force ready to be deployed anywhere in the world on short
notice, while one in ten (13%) say the Canadian military
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011
Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
Page 2 of 6
However much support Canadians show for the military, only
one-third (33%) say that they can foresee any international
conflict that would personally compel them to volunteer for
military service, including a possible combat role. Fifty-six
percent say they cannot foresee such a situation while 11%
say they would not be able to serve due to age or handicap.
And finally, seven percent of Canadians indicate that someone
in their immediate family is currently serving in the forces or
reserves – mostly from Quebec (13%), Ontario (12%) and
Atlantic Canada (12%).
These are the findings of an Ipsos-Reid conducted on behalf
of The Dominion Institute between November 5th and
November 7th, 2002. The poll is based on a randomly
selected sample of 1,002 adult Canadians. With a sample of
this size, the results are considered accurate to within ± 3.1
percentage points, 19 times out of 20, of what they would
have been had the entire adult Canadian population been
polled. The margin of error will be larger within regions and for
other sub-groupings of the survey population. These data
were statistically weighted to ensure the sample's regional and
age/sex composition reflects that of the actual Canadian
population according to the 2001 Census data.
Remembrance Day (65%) Still Holds More Personal
Meaning For Canadians than September 11th (33%)
Half (52%) of Canadians Say They Will Attend a Formal
Remembrance Day Service This Year
Two-thirds (65%) of Canadians say that Remembrance Day
November 11th has a greater meaning for them personally
than does September 11th – the anniversary of the terrorist
attacks in the United States.
Residents of British Columbia (81%) are the most likely to
say that November 11th has a greater personal meaning for
them than September 11th, while Quebecers (45%) are
least likely to say this. Conversely, Quebecers (53%) are the
most likely to say that September 11th has greater meaning
for them personally compared to 26% for the rest of
Canada.
Older (74%) Canadians are more likely than their middle
aged (64%) or younger (58%) counterparts to choose
Remembrance Day over September 11th. Younger (40%)
and middle aged (34%) Canadians are more likely to say
September 11th has a greater meaning for them personally
than older (24%) Canadians.
Eight in ten (83%) of Canadians who have family in the
Canadian Armed Forces or Reserves (7% of population)
indicate that Remembrance Day has a greater meaning for
them personally compared to the views of those without
family members in the Canadian military (64%).
With the arrival of Remembrance Day, half (52%) of
Canadians say they will attend a formal Remembrance Day
service this year. This is down slightly from the number who
indicated that they would attend a formal service last year
(58%).
Residents of Atlantic Canada (72%) are the most likely to
indicate that they will attend a Remembrance Day service
this year. In total, 58% of Canadians outside of Quebec say
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011
Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
Page 3 of 6
Older (59%) Canadians are more likely than their middle
aged (49%) or younger (47%) counterparts to indicate this.
Canadians in lower income households (59%) are more
likely to say they will attend a formal service than those in
upper income households (47%).
At the same time, eight in ten (84%) say that Canadians
should do more to honour those who have fought and those
who have died in war, while 15% hold the opposing view.
Regionally, residents of Atlantic Canada (90%), Ontario
(88%), and Alberta (88%) are more likely than those in
Quebec (74%) to say that Canadians should do more to
honour those who have fought and those who have died in
war. In total 87% of Canadians outside of Quebec agree
with this view.
More men (87%) than women (80%) express this view.
Canadians with family in the Armed Forces or Reserves
(91%) are more likely than those without family in the
military (83%) to feel this way.
Two-Thirds (64%) Identify Vimy Ridge as Canada’s Most
Famous Victory in WWI, 31% Can Name Dieppe As French
Town Where A Thousand Canadians Killed in 1942 Raid
When asked a number of questions on 20th Century Canadian
military history, only two-thirds (64%) were able to correctly
identify the Battle of Vimy Ridge as Canada’s most famous
single victory during the First World War in which they
captured a key ridge on the Western European Front. One in
ten (12%) wrongly identify the Battle of Vichy as this military
victory, while the Battle of Ortona is selected by 4%. One-fifth
(20%) of Canadians say they ‘don’t know’.
Quebecers (34%) are the least likely to correctly identify the
Battle of Vimy Ridge. This compares to the results in Atlantic
Canada (82%). In general, three-quarters (75%)of
Canadians outside of Quebec were able to correctly identify
this victory. Quebecers are the most likely to have identified
this victory as the Battle of Vichy (26%), or to say they don’t
know (38%).
Canadians with a university degree (73%) and those with
some university or other post-secondary education (65%)
are more likely than those with only a high school diploma
(57%) or without a high school diploma (54%) to correctly
identify the Battle of Vimy Ridge.
Those from upper (71%) and middle (64%) income
households are more likely to answer correctly than those
from lower income households (54%).
Younger (25%) and middle aged (21%) Canadians are more
likely than older (14%) Canadians to say they ‘don’t know’.
In comparison, only one-third (31%) were able to name
Dieppe as the French seaside town in which almost 1,000
Canadian soldiers lost their lives during a raid on August 19th,
1942. One-fifth (22%) named some other location, while just
under half (47%) say they ‘don’t know’.
Men (38%) are more likely than women (24%) to correctly
name Dieppe. Over half of women (55% versus 39% of
men) say they ‘don’t know’.
A higher proportion of older (38%) and middle aged (34%)
Canadians are able to name Dieppe than younger (18%)
Canadians. Six in ten (59%) of those between 18 and 34
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011
Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
Page 4 of 6
or those with a high school diploma (22%) to correctly name
Dieppe.
Canadians from upper income households (36%) are more
likely than those from lower income households (24%) to
name Dieppe.
Three-Quarters (75%) Agree With Minister of Defense That
Canadian Military Budget Needs to be Increased
As for the future of Canada’s military, three quarters (75%) of
Canadians express agreement with the view of John
McCallum, Canada’s current Minister of Defense, who recently
indicated that the budget of the Canadian military needs to be
increased. One-quarter (23%) disagree with this view.
Residents of Quebec (53%) are less likely than Canadians
from any other region to agree with the view that the budget
of the Canadian military needs to be increased compared to
the views of those in the rest of Canada (82%). Conversely,
Quebecers (44%) are most likely to disagree with this view
versus 16% of the rest of Canada.
Older (82%) Canadians are more likely than their younger
(69%) counterparts to agree with increasing the military
budget. Of those who agree with this position, the least
favoured area to take money from to go to the military is
healthcare (5%), while the most favoured areas are
multiculturalism (51%) and immigration (47%). In between
these extremes are aboriginal affairs (38%), regional
development (31%), transportation (26%), social programs
(17%) and the environment (13%).
Of those who agree that the military budget should be
increase, residents of Atlantic Canada (62%) are more likely
that those in Ontrario (48%), British Columbia (44%),
Saskatchewan/Manitoba (44%) or Quebec (38%) to say
they would favour taking money from immigration. Resident
of Saskatchewan/Manitoba (55%) are more likely than those
in Alberta (38%), Atlantic Canada (34%) or Ontario (29%) to
say that they would favour funds being taking from
Aboriginal affairs. Residents of Saskatchewan/Manitoba
(29%) are also more favourable to taking money from social
programs than are residents of Ontario (17%), Quebec
(14%) and British Columbia (13%). Quebecers (24%) are
more likely than those in any other region to say that they
would favour taking funds from agriculture to increase
funding of the military.
Middle aged (58%) and older (54%) Canadians who agree
that the military budget should increase, are more likely than
their younger (38%) counterparts to say they would favour
taking funds from multiculturalism to increase the budget for
the military.
Canadians from lower income households (10%) who agree
that the military budget should be increased are more likely
than those from middle (4%) or upper (3%) income
households to say they would favour taking funds from
healthcare to increase the military budget. Canadians in
upper income households are more likely to approve of
taking funding from multiculturalism (61%) and aboriginal
affairs (47%) than are those in middle (multiculturalism 46%;
aboriginal affairs 34%) or lower (multiculturalism 45%;
aboriginal affairs 31%) income households.
Canadians with family in the military who agree that the
military budget should increase are more likely than their
counterparts without family in the military to favour taking
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011
Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
Page 5 of 6
A Majority (53%) Want Military to be Better Funded and
Equipped All Purpose Armed Force
Asked further about the what form of military Canada should
have, a majority (53%) would opt for a better funded and
equipped all-purpose armed force capable of undertaking
traditional defense and combat roles at home and abroad. Of
the other options tested, one-third (32%) say that the
Canadian military should be downsized and reconfigured as a
small but well-equipped peacekeeping and disaster assistance
force ready to be deployed anywhere in the world on short
notice, while one in ten (13%) say the Canadian military
should be reduced in size and refocused around specialized
combat roles such as military engineering, snipers or special
forces only, and be supplied with the best equipment available
for these roles.
Regionally, support for an all-purpose army is strongest
among residents of Alberta (67%), Ontario (64%), Atlantic
Canada (61%) and British Columbia (50%), while support for
the peacekeeping option is highest among residents of
Quebec (48%). Residents of Saskatchewan /Manitoba are
split between the two options (all-purpose 43%;
peacekeeping force 43%).
Older (57%) and middle aged (56%) Canadians are more
likely than their younger (46%) counterparts to express
support for an all-purpose armed force, while younger (38%)
are more likely than are middle aged (38%) and older (28%)
Canadians to indicate support for a peacekeeping force.
Only One-Third (33%) Can Ever Foresee an International
Conflict that Would Compel Them to Volunteer for Military
Service
Only one-third (33%) of Canadians say that they can foresee
any international conflict that would compel them to volunteer
for military service, including a possible combat role. Fifty-six
percent say they cannot foresee such a situation while 11%
say they would not be able to serve due to age or handicap.
Regionally, those who say that they can foresee an
international conflict that would compel them to volunteer for
military service is led by residents of Ontario (37%) and
British Columbia (37%), followed Alberta (32%), Atlantic
Canada (31%), Quebec (28%) and Saskatchewan/Manitoba
(22%). Quebecers (66%) are more likely than those in
Ontario (52%), Alberta (50%) and British Columbia (48%) to
say that they cannot foresee such an international conflict.
Men (43%) are more likely than women (23%) to answer
yes.
Not surprisingly, younger (38%) and middle aged (35%)
Canadians are more likely than their older (25%)
counterparts to indicate that they could foresee such a
situation that would compel them to volunteer for military
service.
Of Canadians with family in the military or reserves, 40%
say they can foresee a situation that would compel them to
volunteer for military service, compared to 32% of those
without family in the military.
To view the release and tables, please open the attached PDF
files.
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011
Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than Septe...
Page 6 of 6
John Wright
Senior Vice-President
Ipsos-Reid Public Affairs
(416) 324-2900
Rudyard Griffiths
Dominion Institute
(416) 737-9626 (cell)
MORE ON THIS TOPIC
Canadians Split On Whether Religion Does More Harm in the
World than Good
The Young and Risky Traveller: Nearly Half (44%) of
Canadians Aged 18 to 34 Typically Fail to Insure Themselves
Before Travelling to the United States
Two in Three (66%) Canadians Say Living Better Is More Than
Just Physical or Mental Health
Home
About Ipsos
Research Specializations
News & Polls
Knowledge & Ideas
Careers • Contact • Site Map • Feeds & Alerts • Privacy Policy • Terms Of Use
Products & Tools
Copyright © 2010 Ipsos North America.
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1668
10/12/2011