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Sector Analysis the Netherlands
Trends in the home textile sector in the Netherlands
We studied, described and
made materials for e-learning lessons, portraits and films on 'best practices' of
small (and medium) enterprises- SME's- in the (home) textile sector
Interview + film Annemiek
de Groot, tailor (NL spoken)
Interview Geranium
Yvonne Kleber
Interview + films Qolors
Marijke Krabbenbos (Eng+Nl)
Interview+ film Turkish
spoken by Haleel Terzi
Interview + films Loret
Karman (Eng)
More materials and
examples of web shops
Famous sMe: PIP
Slow fashion I-did studio
Social entrepreneur
Fashion with a mission
Social entrepreneur
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Sector Analysis the Netherlands
1 Summary
The question of the girls technical school in Kayseri, to describing the home
textile sector in the Netherlands, we felt as a very nice and challenging way of
analyzing small and medium enterprises in this field of work.
 We met lovely professional people, a lot of them women
 We searched their websites, communities, facebook and blog accounts;
some of them still do nothing on the internet
The deeper we researched, the more 'best practices' we found.
Proces:
1st We did internet research, looked in our Startwijzer's client list and spoke with
a lot of people in our networks.
2nd We phoned: for missing facts and figures
3rd We choose as form to present to the partners:
 descriptions in this research
 and/or a PDF/ text files (in English) easy to translate
 and/or sometimes a small film in different languages, Turkish, English,
Dutch. Possible to synchronise in other languages.
As selection criteria, to which businesses needed a deeper interview or a film, we
have chosen: 'would this example be interesting for the Turkish girls and
teachers?'
We hope we succeeded in offering a useful, interesting research, that
gives insights, inspiration and some materials or examples for e-learning
lessons.
1/10/12 Dorrit Wajer, Frank Bakker en Hannie van Lent Startwijzer
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Sector Analysis the Netherlands
2 Conclusions
99% SME's
In the Netherlands 99% of the businesses are small and medium enterprises.
+ 50% are one person firms, with an office or workshop at home.
We call them self-supporting professionals without personnel. (SPP). The legal
regulations in Holland are written in the PDF 'oh,oh I got an assignment now,
how to organise self-employment on a right way in the Netherlands?'
Make a difference
It is important, when starting your business and continue a business, to make a
difference. Be more exclusive than the industrial made products. Choose your
niche and stick to it, with a consistent marketing strategy, and price setting.
That is what the successful entrepreneurs have done. See for example Loret
Karman hand-dyed yarns and knitting. (film English spoken), Qolors (film) and
Pip (description).
Niche marketing is the ultimate way for getting a small enterprise successful.
Some of the entrepreneurs, we spoke, have chosen a very small niche with low
prices (but a lot of work), or a very broad public (because they love their range
of products so much and cannot choose).
Then there is too less income out of these, so called hobby or art activities and
people need a job besides their businesses. One step for them to grow, is
choosing a niche, the other one could be outsourcing. For example: hiring a
virtual assistant for social media.
Outsourcing of (a part of) the production
Compared to the labour-prices in other countries, the production in the
Netherlands, and Western Europe, would be often too expensive. So we see a lot
of head- body-tail businesses.
 the head: the design in the Netherlands,
 the production in other countries and
 the sales back in the Netherlands/ Western Europe.
Mostly the cloth of high quality or high fashionable are still produced in Western
Europe, because the amounts are small and unique. See the interviews + films
with the tailors and the information of the social entrepreneurs.
Use internet marketing for selling or to support sales
Shopping on internet has increased and so are the sales figures. See
multichannel monitor webstores in the Netherlands by HBD and Thuiswinkelorg.
68% of all consumers buy textiles in web stores.
There are 2 opportunities/ trends in the home-textile sector:
 The trend in the Netherlands to knit, hook and sew is increasing, or
some say: this demand has never been far away for the older
generation, but to attract youngsters the offer must be presented in a
new fresh way: for example in packages and new colours. Read/see the
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Sector Analysis the Netherlands
films of the best practices of Geranium, Loret Karman and Hand-made
Heaven.nl
The trend of increasing and successful internet-shopping. The web
stores sometimes bundle themselves. We found 160 web shops in
Flavourites.nl . Organising a view lively fairs is one of the advantages,
besides virtual bundling, to attract clients. The online market place for
selling hand-made products Etsy.nl and Dawanda the online market
place for designer goods. And of course the American community
Ravelry.com, the first community for knitters and crocheters, is also
been used by a lot of Dutch entrepreneurs. These bundling and forming
of communities is expected to be increasing the up-coming years, to
make it easier for clients to buy and to share knowledge, patterns and
ideas.
These two trends could give a lot of opportunities to entrepreneurs who are
obligatory sticking to their homes. To make these initiatives successful, the
(starting) entrepreneurs have to learn using modern marketing- and selling
techniques.
E-learning
The trend to bundle on internet, we also found on the item of bundling
knowledge on e-learning materials: for example the Khan academy and the
Dutch initiative khanacademy.nl/
Balancing perfectionism
During the research another item became clear. Most of the entrepreneurs, with
a passion for their profession and their two own bare hands, tend to struggle
with 'balancing perfectionism'. They want to offer 180%, however the clients
want to pay for 100% !
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Sector Analysis the Netherlands
3
1
Content
Summary............................................................................................. 2
2
Conclusions .......................................................................................... 3
99% SME's .......................................................................................... 3
Make a difference ................................................................................. 3
Outsourcing of (a part of) the production ................................................. 3
Use internet marketing for selling or to support sales ................................ 3
There are 2 opportunities/ trends in the home-textile sector: ..................... 3
E-learning ............................................................................................ 4
Balancing perfectionism ......................................................................... 4
4
Portraits .............................................................................................. 6
4.1
Tailors ........................................................................................... 6
4.1.1
Annemiek de Groot .................................................................... 6
4.1.2
Terzi ........................................................................................ 7
4.2
Web shops ..................................................................................... 8
4.2.1
Qolors (outsourced production) ................................................... 8
4.2.2
De Geranium (handicraft packages) ............................................. 9
4.2.3
Other web shop examples ......................................................... 10
4.2.4
Bundling of web shops ............................................................. 10
4.3
Production at home or workplace in Holland ..................................... 11
4.3.1
Loret Karman hand-dyed yarns and knitting ................................ 11
4.3.2
Slow fashion and fashion with a mission ..................................... 12
4.3.3
MMM mode (fashion) with a mission ........................................... 14
4.4
Succesfull Brand ........................................................................... 15
4.4.1
5
6
PIP ........................................................................................ 15
List of links to films and PDF files .......................................................... 18
5.1
Videos: ........................................................................................ 18
5.2
Lessons from putting films on a You Tube Channel. ........................... 19
5.3
PDF's interviews and legal information (links) ................................... 20
Attachments ...................................................................................... 21
6.1
Questionlist .................................................................................. 21
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Sector Analysis the Netherlands
4 Portraits
4.1 Tailors
4.1.1 Annemiek de Groot
Annemiek de Groot is a tailor for around 30 years. She gets assignments from
the well-known and famous fashion designers in Holland, to help them realising
their shows. See the PDF interview, where she says: "the most wonderful piece
of my profession I feel is: getting a creative sketch, nothing more or less than a
first idea or impression, and it is up to you to make it a real dress or gown in
practice, with a perfect and unique form, a beautiful shape, comfortable to wear,
a good coupe, in beautiful fabrics, with flowing folds and pleats and at the end a
pattern".
In the film on you tube (Dutch spoken) she shows us around in her workshop
annex atelier, where she also receives pupils for sewing lessons.
She shows us the technique and practice of a 'Toile' and a 'Moulage'.
In this creative process I use a 'toile' or a
'Moulage'. (See photo and films). The
impression of a unique high performed
dress must be just as perfect at the inside
as on the outside.
Then we adjust it and finally it will be
produced in the real materials.
This part, the executive production, could
be outsourced for me, if I could have that
choice and money though. The puzzle from
sketch to useful pattern gives me the
greatest satisfaction. Besides of course,
teaching people in sewing, that applies to
other capabilities, has many facets, and I
like working with people.
In a toile the sketch is produced on a doll
in a cheap material. After adjustments by
drawing lines and try-outs you improve
the pattern. See a quite nice Dutch site
with fashion modules
In a moulage the
real materials and
fabrics are used on
a doll for neat folds
and pleats.
Film: Best practice annemiek-de-groot-kleermaker.mp4 film on
http://youtu.be/SrmEiVeRLpg
In this film Annemiek de Groot, tailor, tells in Dutch about her work. How she is
getting a sketch from a famous designer and than 'build' that dress or gown to a
beautiful, perfect tailor-made, amazing piece of work. She explains the technique
and practice of a 'Toile' and a 'Moulage'.
Besides the film on you tube you cannot find Annemiek on internet yet, the
famous fashion designers still ask her by telephone.
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Sector Analysis the Netherlands
4.1.2 Terzi
Terzi.mp4 on You tube: : http://youtu.be/ZrUzj33iHI
Terzi means tailor in Turkish. You can buy Terzi
's fashion in the Maasstraat 33 in Amsterdam.
In this video he tells 9 min. about the lack of
technical and vocational trained people in
Holland and his design, production and shop.
He started complimentary with fashion training
programs in his shop for beginners and
advanced levels. His Dutch is excellent, however
this video is educational meant for a Turkish
vocational girls school, so spoken Turkish and a
bit subtitled in English. Terzi does not have a
website yet, although you can follow him on
facebook.
Terzi (means tailor in Turkish). His family name is Terzi. So he is Halil Terzi.
In the film on you tube, he tells in Turkish about his history of becoming the
perfect tailor since his youngest years in Istanbul and since 1980 in Holland. First
with a big confection atelier with 25 employees. Because it was difficult to find
well trained tailors in Holland he stopped with the confection.
Now since 2002 he has a shop, together with his wife, in the Maasstraat 33 in
Amsterdam. He produces his own collection (for everyone) and purchase the
fabrics for the collection in Turkey. Besides the core products of his own
collection, his wife purchases some additional fashion at the wholesaler and they
sell everything in their wonderful shop.
Behind the shop, he has a workshop/studio to tailor-made the cloth, when asked.
He also started with a fashion academy at this place.
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Sector Analysis the Netherlands
4.2 Web shops
4.2.1 Qolors (outsourced production)
Marijke Krabbenbos has a viable web shop that sells basic T shirts in colours
always available for the business woman Qolors. The production is outsourced to
Poland the fabrique is in Jawor, with one Dutch owner www.pasqualle.pl
She tells: 'I am the founder of Qolors a
webstore. I am an ordinary 30 + woman
who loves colours that are not always in
fashion, so then it was difficult for me to
find what I wanted.
I have my own style, thanks to colour- and
style- consultants and at our age we no
longer follow any fashion trends'. I know
many business women because of setting
up myself the network 'Bites & Business''
These business women were enthusiastically to the idea and because she has a
lot of entrepreneurial spirit, she performed the rough idea -nice basic shirts in
many colours, always available – to a webstore.
She did both qualitative and quantitative research.
After a lively survey with 20 women and online surveys among over 300 other
working women 30 +, the 10 characteristics of the perfect basic shirt are as
follows:
1. nice long
2. available in different necklines
3. in various sleeve lengths
4. a timeless design
5. an elegant finish
6. readily available
7. not stick in the neck
8. not run at the seams
9. lasting in the laundry
10.made permanent
With these basics assumptions she went to work, without any knowledge of
textile or fashion though, but with a great plan and a small team of
professionals. They did the design.
Crowd funding
Because so many other women found it a great plan the entire first order
(11,000 pieces, 756 different items!) Had to be financed, so she made use of
crowd funding. In the film on you tube she tells more about it:
FILM: Best-practice-Qolors.mp4 http://youtu.be/sGdlG03CDgk

Marijke Krabbenbos tells 10 min., in english, about the start up of her webshop Qolors.nl/. A
best practice on items as: the outsourcing process, crowd funding and internet
marketing.
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Sector Analysis the Netherlands
Over a hundred people (mostly women) have invested € 500 euro in Qolors.
They will get this investment back in about four years. Here you can read more
about crowdfunding on her website .
Outsourcing and income
For production, she chose a sewing workshop in Poland. For the fabric a very soft
organic stretch cotton (with 8% spandex) and each shirt is packaged in a plastic
bag. The available free sample cards provide a good picture of the actual colours
and setbacks so that returns can be prevented.
She works with colour- and style- consultants. She outsourced the packaging,
stock and deliverance. She hopes to expand into the retail sector, besides the
web shop. She started in 2011 and has already an income out of it, and of course
she has a savings plan to pay back the investors.
4.2.2 De Geranium (handicraft packages)
Yvonne Kleber de Geranium, for 'new arts of crafts', started a web shop based
on the trend of NEW needlework and knitting at home. They offer packages of
materials, and written manuals, to remake the (by Geranium made) designs
yourself at home. It is an American way of using your creativity at home, with a
guaranteed successful result. They say themselves on the site: 'deGeranium.nl is
a shop where the ancient craft of needlework is rediscovered in a new, trendy
way. You can buy unique handicrafts packages designed by engineers and
designers. In addition, we are constantly seeking new and less known traditional
handicraft packages at home and abroad. We supplement our range regularly, as
a result of clients demands for special works. Moreover, we always looking for
new assignments at varying designers. So visit our site regularly!"
In addition to the packages of handicrafts, they also sells a small assortment of
beautiful supplies (scissors, pins, needles, etc.) that clients can immediately use
with needlework. The team that works with de Geranium.nl is small. All packages
are handmade with great attention and care. They work exclusively with fine
quality materials.
Reed more about the geranium in the interview in pdf. Yvonne Kleber: De
Geranium for 'new arts of crafts'. A person besides me for SEO (search
engine optimisation) and social media, a virtual assistant though, would be a
dream come true!
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Sector Analysis the Netherlands
4.2.3 Other web shop examples
Jolanda Thusgaard
Felt products exported from Mongolië, cloth
and accessories for children and adults
Esgii.nl. You also can find this shop on
www.flavourites.nl
Sylvia Ludwig
Change the world, start with wearing
natural cloth, web shop
EigenzinnigAmsterdam. She has a job
beside this web shop.
Lotje Roosenburg has her own site as
furnisher. She sells her handy craft
'products' as kroepie on the platform etsy .
Liela Koguchi design hammocks for
Chihuahua's (a very small niche combines
this with a job)
4.2.4 Bundling of web shops
These web shops are all to be found at:
 http://www.flavourites.com/ de leukste website = the happiest web sites
for women 30+ with children
 etsy.nl the online market place for selling hand-made products

Dawanda the online market place for designer goods.
 The American Ravelry.com 'community for knitters and crocheters' is also
been used by a lot of Dutch entrepreneurs.
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Sector Analysis the Netherlands
4.3 Production at home or workplace in Holland
4.3.1 Loret Karman hand-dyed yarns and knitting
Loret Karman started one year ago (in 2011) with hand-dyed yarns and knitting.
She calls herself a colorist.
At her workplace she organises the dying. She purchases the raw, natural
materials at spinners in Europe. Offering quality, so too relatively high prices, is
her concept. See the films.
She developed with museums different packages,
she sells bowls and yarns. In assignment of
enterprises she can develop for example yarns in
the colours of your logo.
Package 'Sunflowers of
van Gogh'
She sells her products, to carefully chosen, creative shops in :
Elitt / Amersfoort
Handmade Heaven / Amsterdam (see film)
Penelope's Craft / Amsterdam
Van Gogh Museum / Amsterdam
Pollarding / Delft
Love Wool / Deventer
Trollenwol / Driebergen
Schouten / Hoorn (family business, the 3rd generation use a lot of social media!)
Mash Art / Cologne
Film: Loret-Karman-hand-dyed-yarns+knitting-offers.mp4 http://youtu.be/rcYWlqD7N3k
In this film Loret Karman describes the quality she offers in hand-dyed yarns and knitting.
http://www.loretkarman.nl/ . The film is 10 min English spoken. She can work for shops, museums,
companies and designers. She offers over 100 colors of high quality, green produced materials in
small quantities. Also tailor-made colors are possible. In the shop hand-madeheaven.nl in Amsterdam
you see and hear the owner Twirre talking about loving the quality of the hand-dyed yarns' that Loret
Karman offers.
Film: growing-and-stay-small.mp4 : http://youtu.be/W5OpCZAz-xo
In this film Loret Karman www.loretkarman.nl tells about the struggle for businesses in crafts on
staying 'small' however let grow your business and having only your two bare hands. We elaborate on
strategies: 1. double your prices to be able outsourcing with quality systems for control. 2. Normal
growth = getting bigger by investing and hiring people. 5 marketing tips are given for growing + staying
small, by www.doorpakkers.nl and www.startwijzer.info.
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Sector Analysis the Netherlands
4.3.2 Slow fashion and fashion with a mission
Mariele Geijssen started in 2009 a studio with a web store. She works with a
diversity of women. She told in a newspaper: 'When I started the I-did studio in
a former industrial complex in Utrecht, I suddenly understood, that fashion only
can be viable, when outsourcing your production to lower income countries'. She
started with fundraising from a.o. 'het Doen'. You can download a free e-book
with press-releases.
The people of I-did are:
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Sector Analysis the Netherlands
To create a network of ambassadors they sell building bricks.
i did slow fashion
i did slow fashion is a social firm
that give immigrant women a
chance to an education in her
studio, which they then carry out a
full paid work. The makers of our
training costs an average of €
6,000. These women can rarely
pay themselves, so they come as a
volunteer and invest time. i did pay
the costs of training and as a
starting fashion label we can use
any assistance.
What can you do
we ask women to join us and take
a "building block" to contribute.
This means that you have a bit of
yourself or allow us to make an
ornament. The price of a pebble
(excluding chain) is € 19.95.
Includes chain (cord or beads) your
unique stone costs € 29.95.
Want to join? We can support
you to good use!
Click on the homepage I built it!
Share your story
Everyone has special memories
that you cherish. Anyone happen
to important events, eg turn mean
in your life. With a bit you make
such a tangible reminder or event.
We look forward to your story.
When did you shift a stone?
What do you think of i did?
Please tell us what you think of the
building blocks and i did. Share it
with us on this site , twitter or
facebook
You can also participate by
donating directly (from € 5). All
contributions will benefit the
education of our makers.
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Sector Analysis the Netherlands
4.3.3 MMM mode (fashion) with a mission
MMM is a reintegration project. They seems to have studio's and workplaces in
Arnhem/ Nijmegen and got a starting grant for the first investments for the
work-cooperation from the city Nijmegen in 2011.
Their motto: Everyone deserves a second chance, with Workshops in the MMM
studios
Vulnerable women, can learn the
intricacies of needlework, under the
guidance of professionals in the studios
of Fashion With a Mission.
The women that has no familiarity with
needlework will learn first the basic
skills then are able to develop
themselves further as a master.
All women start with a sampler to see
what level they enter. Then they make
a scarf, in which they learn long and
straight stitching.
The next step is working on a fashion
article for Ami-e-toi. .
Above the shop Ami-e-toi in the Weverstraat is a fashion adjustment furnished
studio, where the first models of our collection are made Women who want to
progress to a higher level with the ambition to be a paid job, can come here.
The backgrounds and life stories of women are an important source of
inspiration. Thus, in each garment a second detail is processed. This symbolizes
the idea that everyone deserves a second chance.
Life
The women who work in the studio have psychiatric problems, are homeless are
in crisis or addicted. All women have a story behind them, some waiting for a
residence permit and some are in financial trouble. In the workshops of 'Fashion
With a Mission', they learn the intricacies of fashion and they are closely involved
in the entire production process.
This increases their self-esteem.
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Sector Analysis the Netherlands
4.4 Succesfull Brand
4.4.1 PIP
Happy products for happy people http://www.pipstudio.com/nl
The story
PIP was born in a small village by the sea as the youngest child of the family.
She has three older brothers and a Love bird, or to be more specific, a small
African parrot from the genus Agapornis. The Love bird is called Tjommy and it
can say its name. Tjommy always sits on her head or shoulder and goes
everywhere with her. PIP’s real name is Catharina, but everyone knows her by
her nickname. PIP was the first word that she ever spoke and her brothers just
started calling her that. The rest of the family soon followed and these days no
one knows any different.
After PIP graduated from the Academy of Fine Arts, she bought a dilapidated old
Victorian house on the outskirts of town. There was no longer any paint on the
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Sector Analysis the Netherlands
house and the garden was a wilderness, but PIP fell in love with it the moment
she saw it. The house’s most unique feature, to her mind, was the intense
northerly light that lit it up when the sun shone and that reminded her of the
village where she was born.
PIP created a studio in the attic of her house and dubbed it the PIP studio.
If you ask PIP’s friends what she is like, they will give you the following answer,
roughly speaking: “Pip is honest and genuine. She cannot stand injustice, it
makes her blood boil; she has an unusually highly developed sense of ethics. PIP
enjoys life to the full and, although she has a relaxed manner, when designing
her creations she does her utmost, and then a bit more. As regards her work,
she knows exactly what she wants and how she wants it and will go through fire
and water to achieve it. While PIP does listen to the opinions of others – at least,
those she respects – she will ultimately follow her own intuition and do what her
heart dictates”.
PIP designs products she would like to buy if she could find them, which is
usually not the case. Her vision on her designs is actually quite simple, practical
and sincere: “If I make a product, it has to be so good that I would like to keep it
myself or if I give it to a friend or member of the family it must bring a little bit
of joy and happiness. Without this emotion, it cannot be a true PIP product”.
All PIP’s products must meet her motto; ‘Happy products for Happy People’.
Bed linen
Porcelain
PIP gets her inspiration from every-day incidents that seem quite ordinary but
when scrutinised more closely are, in fact, exceptionally beautiful.
Once, on a lovely spring day in the park, she was moved by a wild rose in full
bloom. She created a theme with roses originating from all over the world based
on that single moment. Another time, she chanced upon a number of old
suitcases and chests when she was decorating her attic studio and the contents
of these chests became a nearly inexhaustible source of inspiration for her next
collections.
PIP’s style has a warm and almost intimate touchy-feely character. She often
uses a mix and match concept with layered patterns and has a sharp eye for tiny
details and special finishing touches combined with a subtle colour pallet.
Moreover, a product is never ‘stand alone’, but always an element in a broader
concept.
PIP is busy bee who never stops; she is continually coming up with new ideas.
This makes her a little restless since she has to get what she has thought up out
of her system – to make room for new ideas all over again.
In the relatively short time since she set up her studio, she has created the
following collections:
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Sector Analysis the Netherlands
A bed&bath collection of duvet covers, quilts, cushions, and bath and
beach towels;
A line of school articles with stationery and schoolbags;
A line of notebooks, photograph albums, writing paper, and other
attractive writing materials;
A collection of greeting cards including a number of Christmas and New
Year cards;
A series of mugs for collectors;
An extensive collection of wallpaper;
Two versions of a breakfast service in green/blue and pink/red named
‘Lovebirds’;
A collection of tableware, table-cloths, runners and napkins for the
‘complete’ table;
A series of ‘home deco’ cushions;
A splendid collection of bags is expected in the spring and autumn.
Most PIP products are available throughout Europe in the better specialist shops
and chain stores. PIP is also currently attracting a lot of attention outside Europe.
She is beginning to make a name for herself in Australia and is taking her first
careful steps in America too. In a nutshell, PIP is conquering the world. Not that
that is really PIP’s aim, but apparently her products touch the right emotional
chords - universal ones.
The addresses of Business Worldwide is to be found on the site: pipstudio.com/nl
Social media strategy:
Pip is building a family. You can follow their blog on facebook
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Sector Analysis the Netherlands
5 List of links to films and PDF files
We produced the following videos and pdf's for the e-learning program of the Girl's technical school in
Kayseri in the Leonardo Da Vinci project: E-step, from home to workplace.
5.1 Videos:
e
Your 1 video is on: Best-practice-Qolors.mp4 http://youtu.be/sGdlG03CDgk

Marijke Krabbenbos tells 10 min., in english, about the start up of her webshop
Qolors.nl/. A best practice on items as: the outsourcing process, crowd funding and
internet marketing.
e
Je 2 video Qolors-crowdfunding-ned.mp4 wordt live weergegeven op:
http://youtu.be/DbCk26PZWOk

Marijke Krabbenbos van de webwinkel Qolors.nl/-Basic T shirts- vertelt in 4 minuten
hoe ze succesvol werd met crowdfunding. Ook interessante info over
internetmarketing.
e
Je 3 video Qolors-proces-van-outsourcing: http://youtu.be/UXqk1f-WzaM

Marijke Krabbenbos vertelt 2 min. over het vinden van de beste buitenlandse
productiepartner, dus outsourcing, bij de start van haar webwinkel www.Qolors.nl
Your 4th video Terzi.mp4 on You tube: : http://youtu.be/Z-rUzj33iHI

Terzi means tailor in Turkish. You can buy Terzi 's fashion in the Maasstraat 33 in
Amsterdam. In this video he tells 9 min. about the lack of technical and vocational
trained people in Holland and his design, production and shop. He started
complimentary with fashion training programs in his shop for beginners and advanced
levels. His Dutch is excellent, however this video is educational meant for a Turkish
vocational girls school, so spoken Turkish and a bit subtitled in English. Terzi does not
have a website yet, although you can follow him on facebook.
e
5 video is Terzi-modevakschool.mp4 op: http://youtu.be/Z33d31geoFU

Modevakschool Terzi Maasstraat 33 Amsterdam, biedt 1 op 1 maatwerk om meester
kleermaker te worden en cursussen als: basis naaitechniek, zelf kleding maken en
patroon tekenen. Dit is een eerste filmpje van 5 min., waarbij zowel Terzi als zijn klanten
reacties kunnen geven op de inhoud van de boodschap en de vormgeving zoals de
keuze van de lettertypes
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Sector Analysis the Netherlands
6th Best practice annemiek-de-groot-kleermaker.mp4 on http://youtu.be/SrmEiVeRLpg
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In this film Annemiek de Groot, tailor, tells in Dutch about her work. How she is getting
a sketch from a famous designer and than 'build' that dress or gown to a beautiful,
perfect tailor-made, amazing piece of work. She explains the technique and practice of
a 'Toile' and a 'Moulage'.
7th video is Best-practice-Loret-Karman-all-film-materials.mp4 is only available on dvd/usb :

In this film Loret Karman describes the start of her business: hand-dyed yarns and
knitting. http://www.loretkarman.nl/ . The film is 20 min. It will be soon re-edited in 2
shorter films. 1st her offer and clients and 2nd the struggle and tips on staying 'small'
however let grow your business.
th
8 Loret-Karman-hand-dyed-yarns+knitting-offers.mp4 http://youtu.be/rcYWlqD7N3k
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In this film Loret Karman describes the quality she offers in hand-dyed yarns and
knitting. http://www.loretkarman.nl/ . The film is 10 min English spoken. She can work
for shops, museums, companies and designers. She offers over 100 colors of high
quality, green produced materials in small quantities. Also tailor-made colors are
possible. In the shop hand-madeheaven.nl in Amsterdam you see and hear the owner
Twirre talking about loving the quality of the hand-dyed yarns' that Loret Karman offers.
th
9 growing-and-stay-small.mp4 : http://youtu.be/W5OpCZAz-xo

In this film Loret Karman www.loretkarman.nl tells about the struggle for businesses in
crafts on staying 'small' however let grow your business and having only your two bare
hands. We elaborate on strategies: 1. double your prices to be able outsourcing with
quality systems for control. 2. Normal growth = getting bigger by investing and hiring
people. 5 marketing tips are given for growing + staying small, by www.doorpakkers.nl
and www.startwijzer.info.
5.2 Lessons from putting films on a You Tube Channel.
1. With a g-mail account it is very easy to upload your films, you find a You Tube link in
your g-mail menu and profile
2. The You Tube machines only accept films smaller than 15 minutes (or you have to ask
for more space- in advance)
3. You Tube refuses a film that you placed before, but took away for any reason. You than
have to re-edit it and possibly the You Tube machines will accept the new version.
4. The search-engines are immediately warning you, when authors-rights could be
damaged.
So 'Do it right the first time' by controlling your films on everything (text, music, author-rights, hitches
and wobbles) before putting it on You Tube.
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Sector Analysis the Netherlands
5.3 PDF's interviews and legal information (links)
1. Oh, oh, I got an assignment now, how to organise self-employment on a right way
in the Netherlands?
2. Annemiek de Groot Tailor, combine a certain perfectionism with self-confidence.
3. Yvonne Kleber: De Geranium for 'new arts of crafts'. A person besides me for SEO
(search engine optimisation) and social media, a virtual assistant though, would be
a dream come true.
The links are also to be found at doorpakkers/things2share http://www.doorpakkers.nl/video.html
For reactions 1/10/12 Dorrit Wajer
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Sector Analysis the Netherlands
6 Attachments
6.1 Questionlist
Date
Name of company
Name of
entrepreneur/staff
e-mail
Web site
Adapted questions for research to get more insight in small (home) textile enterprises to:
1. Get an idea of trends (materials for e-learning lessons)
2. Get portraits of female entrepreneurs (materials for e-learning lessons)
3. Get examples of (may be) successful niche-concepts, to may be exported to
Turkey, Poland and or UK in each case they are materials for e-learning lessons.
4. Get examples for using niche- and internet-marketing (materials for e-learning
lessons)
You are a small firm SME? You are the female entrepreneur?
Do you like your business, what the most?
How many people further? For what tasks?
For how many years?
What is your concept/ your niche/ your target group?
What is your USP/ how do you distinguish from others?
What are the trends in home-textile you see in the Netherlands?
What are your results? Turnover -/- costs....
Who does your design?
Who does your production?
Who does your sales?
Do you use handicraft in your products? Yes / No. If yes, what type of production?
(Contract manufacturing/ own employees/ in house (home-based) production/
outsourced to other countries)
What is the most important criteria for you when you are selecting handicraft workers?
Do you use internet marketing?
How?
And what are the results of your internetmarketing?
Do you have other sales channels?
How do you see the future of your business? Photos, we can use?
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