A PROPOSAL FOR SMEs AND LOCAL AND FOREIGN TERRITORIES
ROME’S CONTRIBUTION TO 45 YEARS OF FRIENDSHIP
WITH THE PEOPLE’S REPUBLIC OF CHINA
www.romexpo.it
[email protected]
ROMEXPO:
an opportunity
FOR a global meeting
offices from around the world can exhibit their
Fiera Roma is developing a schedule of events
products and services in a cultural and commer-
and B2B meetings on strategic themes, such as
cial exchange, open to all international visitors,
technological innovation for the production of
delegations and entrepreneurs that will be in Italy.
energy, for agriculture, for the planning of smart
ROMEXPO has been conceived by Fiera Roma to
As part of an exceptional customer service, an ac-
cities. Various offices in the world are already
promote good relations between peoples through
curate and customised reception of foreign del-
working for the exhibition, and conferences, hap-
meetings and exchanges of knowledge on hi-tech
egations and a thorough support to exhibitors will
penings and events will take place both at the
themes that affect the environment and people’s
be offered, including the management of logistics
Rome Exhibition Centre and in the City. In fact,
well-being. In line with this inclusive mission, every
and bookings. A large area of the Rome Exhibi-
ROMEXPO will include a Reception Area in town,
year an important country will be chosen as Guest
tion Centre, including the South Entrance, will be
mainly dedicated to folk traditions, oenology
of Honour. For the first edition, following the
exclusively reserved to the Friendship Hall. The
and gastronomy from various ethnic groups and
recent APEC CEO summit and in consideration of
Friendship Hall is divided into three sectors: the
territories. This permanent intercultural space
the 45th anniversary of the official establishment
first one for ceremonies and reception of Delega-
will involve operators from around the world,
of diplomatic relations with Italy, the country act-
tions and Authorities; the second sector, named
with an area specifically destined to enterprises
ing as Guest of Honour will be the People’s Re-
Rome Meeting Point, will be destined to B2Bmeet-
with qualifications for Halal and Kosher produc-
public of China. The exhibition will last six months,
ings; the third sector will be the Digital Room, a
tion.
starting on 6th of May and ending on 6th of No-
technological area where a digital archive will dis-
Through ROMEXPO, Fiera Roma will offer an
vember 2015, on the same day when, in 1970, the
play, at each enquiry, information about all exhibi-
opportunity of global meeting to SMEs and Ter-
agreement between the two countries was signed.
tors, including both exhibitors who have already
ritories along with an unmissable occasion to
During ROMEXPO, SMEs and local administrative
attended and those yet to arrive.
internationalise their product and services.
some CONSIDERATIONs
All economists agree in considering internationali-
All foreign Embassies in Italy are based in Rome
Milano Expo 2015, planned in the same period,
sation the main solution to the current economic
and this will facilitate the activities of commu-
has drawn the attention of Governments, Institu-
crisis. Next year a large number of entrepreneurs and
nication. In collaboration with Fiera Roma, we have
tions and international Enterprises. The very top of
foreign delegations will be in Italy and taking advan-
already successfully undertaken abroad some ac-
the Italian industry will find a place in this context.
tage of their presence is crucial in order to originate
tions of internationalisation and have acquired the
Many foreign delegations are planning their presence
a low-cost process of internationalisation.
necessary capacity to organise impressive activi-
in Milan and some of those delegations may consider
ties that can attract in Rome Territorial Adminis-
a presence in Rome too.
trations and SMEs from all over the world.
WEST
t
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ting poin
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EAST
ROME
Fiera Roma has an experience of internationali-
including Italian Chambers of Commerce abroad.
sation that can be taken advantage of, having
Several Chinese districts and important businesses
already undertaken various activities, in particular
have agreed to take part. The Chinese produc-
the organisation of Wine Expo in Beijing. Contacts
tive system will therefore represent the core part
with Embassies have already been initiated, with
of Eastern presences and the Italian productive
very positive feedback. In addition, the whole net-
system will represent the core part of Western
work of partners has been informed of the project,
presences.
M
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ROMEXPO:
1° MAP SOLUTION
ROMEXPO:
2° MAP SOLUTION
CONFERENCE AREA
REGISTRATION AREA
MEETING ROOM
FOR DELEGATES
ROMEXPO:
A DOUBLE FOUR-LEAF
CLOVER
ROMEXPO will have a continuous nature and
will represent a unique platform for territories
will last six months, during which Fiera Roma
and SMEs, both at B2B and B2C level. In fact, all
will develop a schedule of exhibiting events. All
events will be intended for the trade audience
events will benefit from a common foundation
during weekdays and for the consumer public in
that will enhance significantly their content and
the weekends.
macro themes
Technologies and
processing of
agricultural
producTs
channels
B2B
aerospace,
hi-tech and ICT
B2c
WATER, TOURISM
AND SPAS
Food &
beverage
conFERENCES
fuori
expo
B2B
business to business
The whole area of the South entrance of Fiera
covered in order to meet all visitors’ needs and to
The exact matching between commercial and
Roma will be exclusively reserved for ROMEXPO;
welcome international delegations, whose requests
technological offers and demands will make
it will be denominated Friendship Hall and will
will have been received in advance. An innovative
possible an effective exchange of information
have three sectors: the first one for ceremonies
service for the planning of B2B meetings will be
and a cooperation that can result in deals and
and reception of Delegations and Authorities; the
at the heart of the exhibition and, by matching
partnerships. In case some exhibitors are not
second sector, named Rome Meeting Point, will
companies and institutions looking for commercial
available to take part in meetings, the organisation
be destined to B2B meetings and the third will be
cooperation, it will be possible to facilitate and
will distribute specific materials on their behalf
the Digital Room, a technological area. A reception
develop important prospects for the promotion
and will arrange a video conference to allow them
service will be implemented for the official
and the commercialisation of technologies,
to get in touch with companies interested in their
functions, and secretarial tasks will be properly
products and services.
activity.
Digital Room:
an absolute
innovation
past and future exhibitors. Specifically designed
Throughout the entire area of Fiera Roma,
for ROMEXPO, the Digital Room will enable the
there will be monitors showing instructive
organisation to set up B2B meetings regardless
videos, and informative and orienting
of current exhibitors’ presence at ROMEXPO.
procedures will be activated through QR code,
In addition, the Digital Room will be accessible
Web Technologies exploiting Geolocation and
online, granting a long-distance service to
Instant Messaging.
The “business history” taking place at ROMEXPO
Territories and operators.
Social networking technologies and viral
will be stored and preserved into the Digital
A further application of this innovation will be
Marketing techniques will also be adopted,
Room, a digital technology area exclusively set up
the enhancement of the data bank, that will
not only to convey information and updates
and permanently preserved.
be constantly expanded and updated in order
about the activities of ROMEXPO, but also to
In the Digital Room, monitors and computers will
to support and implement the initiative of
involve and offer a more active and engaging
be connected to a digital archive and will show
internationalisation recently launched by Fiera
participation, via updates, tweets and uploads:
information about all exhibitors, including both
Roma.
ROMEXPO will be an experience you can share.
MONITORS AND COMPUTERS
CONNECTED TO A DIGITAL
ARCHIVE WILL SHOW
INFORMATION ABOUT BOTH
PAST AND FUTURE EXHIBITORS
Within the macro themes
some specific topics
have been identified
and selected to organize
events that can draw a
high number of experts
from all over the world.
Here are just some
AEROSPACE, HI TECH
examples
AND ICT
Agricultural
technologies and
processing
• Energy and environment: renewable resources
(biomass, solar thermal energy, geothermal – wind
• Cold chain: Food preservation
power and solar energy);
• Harvesting machineries and packaging
• Aerospace: Telecommunication and integrated
machineries: Food processing technologies
applications, navigation, earth observation, tech-
• Technologies for plant defense: Innovative and
nologies and technology transfer, human capability
sustainable biopesticides
in the Space and microgravity, engineering meth-
• Sustainable greenhouses
ods and tools, exploration and observation of the
universe, space transportation;
• Robotics: Home automation and technologies for
domotics and entertainment;
• Big Data and Internet of Things
• Smart cities:Sensor networks and machine-to-
Every event will be planned with the help of highly
machine communication (M2M), monitoring of en-
specialized administrative offices and will look at
vironmental pollution, urban mobility, social inclu-
the state-of-the-art market supply. The calendar
sion, wireless systems, smart metering, smart grids,
of events will be announced as soon as it will be
e-health, e-learning.
finalised.
Companies willing to take part in some
events will send their Business Profile
detailing their products. Once received,
data will be entered into the data
bank of the Digital Room and they
will be immediately visible to other
interested operators, independently
from the actual date of the event a
company originally subscribed to; in
other words, Business Profiles will be
immediately accessible and meetings
can be arranged all the time.
Customer Care
The Department of Internationalisation will receive
This is part of a committed customer-care
in advance the description of the delegations and
service, according to which foreign del-
their areas and technologies of interest and will
egations will receive a careful and specific
organise B2B meetings by querying the Digital
reception and exhibitors will be attentively
Room through appropriate keywords. According
supported even through the management of
to the interest and requests, a list will be compiled
logistics and bookings. Last but not least, a
with relevant Businesses and Institutions, that will
series of follow-ups will assess the efficacy
be then informed of the schedule of meetings.
of meetings and participants will be kept
Businesses that will not be available for a meeting,
updated through a customised newsletter,
will receive support by the Department of Interna-
particularly focused on territories and activi-
tionalisation, even through conference-calls.
ties of interest.
fuori expo rome
In order to comply with the wish of Fiera Roma
will include food tasting, cooking classes, decora-
Moreover, areas will be reserved for the per-
visitors to experience Rome, ROMEXPO will include
tion contests and launch of products, equipment
manent presences of the National Association
for the whole six months a Reception Area in town,
and utensils. Fuori Expo will offer a stage to local
of Chinese Cooks (an Institution that organises
staging exhibitions and shows. In this regard, an
Institutions (even including shows) on one hand
more than forty exhibitions every year), the
agreement has nearly been concluded with the
and, on the other hand, through the involvement of
Lazio Association of Local Action Groups (that
management of “Fuori Expo Milano”, following
local Administrations and businesses, it will explore
will sell typical products and package tours)
which two consecutive events will be offered to
the outstanding products of Italian cuisine (for
and the Rome Market Company (with three
main sponsors, one in Milan and the other in Rome.
instance, the chocolate of Modica, Sardinian nougat
main focuses: food and products for well-be-
As an event within the event, an Open Plan will
and products from the Amalfi coast). In addition,
ing and special diets; bakery and high quality
stage a meeting between the various ethnic groups
an area will be destined to Italian enterprises with
snacks; technologies for local processing of
and territories: it will be an intercultural space that
qualifications for Halal and Kosher production.
raw food).
TYING THE EXHIBITION CENTRE AREA TO
THE TERRITORY...
Rome and Lazio
The Lazio Region, GALs
Foreign delegations, visitors from all over the world
For the whole duration of the manifestation, ROM-
Moreover, headquarters and branch offices of many
and businesses will be the public Fiera Roma and
EXPO will have as an exhibitor the Association of
important businesses operating in various sectors
ROMEXPO will convey to Rome and to the Lazio
Local Action Groups (in Italian: Gruppi di Azione
are based in Rome and over the next few months
Region. Agreements will be made in order to
Locale, GAL), an association comprising 98 munici-
Fiera Roma will involve them so to offer them a
presell tickets for museums, theatres and shows.
palities of Lazio and that has designed a basket of
role and some visibility in the project and, at the
A dedicated stand will be set up to informing,
local products and package tours. The involvement
same time, to promote the Exhibition Centre Area
advising, booking and preselling.
of GALs is a novel development in the promotion of
as the convenient place for their conferences and
the territory and all visitors will have for the first time
meetings.
the opportunity of a preferential meeting with the
rural territories.
...to northern italy
Milan
Bologna
Turin
Venice
Genoa
Trieste
FIERA ROMA
...to the Centre and the South of Italy...
Umbria
Traditional Exhibition Centre Areas in the Centre and
in the South of Italy are experiencing difficulties due
to the economic and sectorial crisis and, to date,
they have not yet planned any specific program. For
Marche
local administrations and SMEs from the Centre
and South, Fiera Roma represents logistically
a favourable occasion not to be missed in order
to secure visibility on the international stage, a
prestigious showcase for all Territories and their
first-class Enterprises.
Abruzzo
Tuscany
Molise
FIERA ROMA
Sardinia
Apulia
Sicily
Campania
Calabria
Basilicata
... and to Europe and the Mediterranean area
Moscow
Amsterdam
London
Paris
Berlin
Warsaw
Prague
Wien
Bucarest
ROME
Madrid
Rabat
Algiers
Tunisi
Tripoli
Sofia
Istanbul
Athens
Ankara
Cairo
INSTITUTIONAL
relationships
In this phase, the support from Regional Institutions
is crucial in order to initiate formal relationships
with territorial governments. This project can also
suggest a collaboration with the programme of
Milano Expo 2015.
Through ROMEXPO, Fiera Roma offers the
opportunity of a showcase to first-class Italian
enterprises, with a special attention to the SMEs
with innovative offers. During this first phase (with
a particular attention towards the Centre and the
South of Italy) some Regions have already shown
interest in supporting SMEs from their territory
(Sardinia, Sicily, Apulia) and meetings have already
been scheduled to involve Calabria and Campania.
direct actions
A system of commercial agreements is about to be
As soon as the present project will be definitively
finalised with territorial operators (Coopculture, Ze-
sanctioned, the agency INVEST will forward the offer
tema, Agis Lazio…), enterprises (public and private),
of participation to more than 4,500 Chinese districts
places of interest, museums and agencies that can
(INVEST is an Agency of the People’s Republic of
provide information about the cultural and leisure
China in charge of developing territories). The inter-
life in Rome and that can organise and manage
national network of Fiera Roma (operators, agents)
custom-made events. The goal is to provide to the
will promote and commercialise exhibiting booths;
participants of ROMEXPO the required assistance
the program of the exhibition will be supposedly
with the whole gamut of the local cultural offer, in
soon spread to the Foreign Chambers of Commerce,
terms both of information and of discounted boo-
Italian Trade Agency and Enit.
king and pre-sale services.
-VIRTUAL LEVEL: registered exhibitors will take
advantage of the Digital Room, a unique Catalogue
covering various sectors and that can be employed,
for instance, to forward promotional material in a
digital format.
How can a
Territory take part
in ROMEXPO
Subscription to ROMEXPO is also open to those
How can SMEs take
part in ROMEXPO?
Territorial Institutions that can take advantage
Registration as an exhibitor is open to all national
In this case too, promotion will take place both
and foreign SMEs operating in strategic sectors
through the direct contact during the event and,
identified by ROMEXPO. Registration will entitle an
in parallel, with a digital promotion through the
interaction at two levels:
Digital Room.
-DIRECT LEVEL: every registered exhibitors will
benefit from a Matching Planning, according
to which many commercial occasions can arise
through B2B meeting with other international
operators during relevant events. Registered
exhibitors, whenever applicable, will have a
dedicated exhibiting booth inside the Exhibition
Centre where to show their own products and
technologies;
of the prestigious occasion the project offers to
promote top-quality operators from their territory.
The registration fee for a Business or a
Territory is 1000 Euro, unless differently
agreed.
Many benefits are included in the Registration
fee, such as the inclusion in the catalogue
and on the web portal of the manifestation,
free access to events e conferences, free
newsletter.
The price for a standard decorated booth is
200 Euro per sqm (for 1 to 7 days). The price
for raw space is 100 Euro per sqm (for 1 to 7
days).
Included in the price: TPL insurance, parking
space, power supply and cleaning service for
the booth, badges for guests.
MG Media Group will
communication
national promotion
implement a visual and
strategic media planning • ATL: radio, TV, cinema, print (Magazines and
that will enable a brand
Newspaper), billposting, web
to emerge in the market
place, stand out from
competitors and achieve
a return on investment in
terms both of economic
growth and fame.
• BTL: sponsorships, public relations, direct
marketing, promotions, word of mouth, social
media
public relations and print
• Press office and press review
• Presence on the most important newspapers
• Relations with media, companies, Institutions,
public
www.romexpo.it
[email protected]