Contact: Hunter Public Relations
Dominic Benigno, [email protected]
Sujata Gidumal, [email protected]
212-679-6600
TEQUILA DON JULIO® BLANCO
100% BLUE AGAVE
Description:
The finest raw agave juices and a complex, time-honored process
create the smooth, yet crisp Tequila Don Julio Blanco. With a fresh
agave expression and citrus notes, this tequila is called upon often
when concocting innovative cocktails and the ultimate margarita.
Origin:
The luxury tequila of choice in Mexico, Tequila Don Julio uses
only the highest-caliber, fully matured and ripened blue agave
hand-selected from the rich, clay soils of the Los Altos region.
Production:
Starting with the careful cultivation and harvesting of the signature
blue agave, Master Distiller Enrique de Colsa oversees the entire
handcrafted process – uniform cutting, slow cooking, careful
milling, fermentation using a unique agave yeast strain, small
batch double-distillation, and artful blending – to create a
consistent and distinctive rich taste. After a thorough tasting for
quality, Blanco is bottled and immediately released.
Tasting Notes:
Color: Clear with hints of silver and light tint of blue; full bodied.
Nose: Crisp, raw agave aromas blended with notes of fresh citrus–
lemon, lime and grapefruit— combined with other fruit flavors
including hints of guava that enhance its style.
Taste: A lightly sweet and incredibly pure raw agave flavor
immediately excites the palate and rounds out for a smooth and
lush Blanco tequila of unrivalled excellence; it’s the heart of the
agave.
Finish: Clean and soft complemented by a touch of black pepper
and grassy undertones.
Sizes:
50-ml., 375-ml., 750-ml. and 1.75-L.
###
DON JULIO Tequila. 40% Alc/Vol. ©2011 Imported by Diageo Americas, Norwalk, CT.
Contact: Hunter Public Relations
Dominic Benigno, [email protected]
Sujata Gidumal, [email protected]
212-679-6600
TEQUILA DON JULIO® REPOSADO
100% BLUE AGAVE
Description:
Tequila Don Julio Reposado, a rich, smooth tequila with a splendid
golden amber color and a fine premium flavor, is the most popular
high-end tequila in Mexico. Best enjoyed on its own, in a Paloma
(with a refreshing grapefruit soda), or sipped along with fresh
Sangrita.
Origin:
The luxury tequila of choice in Mexico, Tequila Don Julio uses only
the highest-caliber, fully matured and ripened blue agave handselected from the rich, clay soils of the Los Altos region.
Production:
Starting with the careful cultivation and harvesting of the signature
blue agave, Master Distiller Enrique de Colsa oversees the entire
handcrafted process – uniform cutting, slow cooking, careful milling,
fermentation using a unique agave yeast strain, small batch doubledistillation, and artful blending – to create a consistent and
distinctive rich taste. The maturation in American white oak barrels
for 8 months imparts nuanced flavors that give Reposado a delicate,
yet complex taste profile.
Tasting Notes:
Color: Golden amber with the perfect shade of gold.
Nose: An inviting aroma of mellow classic cooked agave and honey
with tones of fruits with a slight smokiness.
Taste: Incredibly soft and elegant hints of dark chocolate, vanilla
and light cinnamon balance with subtle notes of pear and apple for a
lightly honeyed and caramelized smooth flavor.
Finish: Silky, warm finish with an essence of dried fruit and nuts,
redolent of a caramel apple. The cooked agave’s intense personality
really comes through at the end.
Sizes:
50-ml., 375-ml., 750-ml. and 1.75-L.
###
DON JULIO Tequila. 40% Alc/Vol. ©2011 Imported by Diageo Americas, Norwalk, CT.
Contact: Hunter Public Relations
Dominic Benigno, [email protected]
Sujata Gidumal, [email protected]
212-679-6600
TEQUILA DON JULIO® AÑEJO
100% BLUE AGAVE
Description:
A testament to Don Julio’s patience and determination for superior
quality, Tequila Don Julio Añejo is the culmination of distinct rich
flavors of agave balanced with the perfect amount of wood influence.
Fully appreciated when sipped in a snifter or over ice.
Origin:
The luxury tequila of choice in Mexico, Tequila Don Julio uses only
the highest-caliber, fully matured and ripened blue agave handselected from the rich, clay soils of the Los Altos region.
Production:
Starting with the careful cultivation and harvesting of the signature
blue agave, Master Distiller Enrique de Colsa oversees the entire
handcrafted process – uniform cutting, slow cooking, careful milling,
fermentation using a unique agave yeast strain, small batch doubledistillation, and artful blending – to create a consistent and distinctive
rich taste. Slowly matured in American white oak barrels for 18
months, Añejo is prized for its enticing layers of flavors and softness.
Tasting Notes:
Color: Light amber with bright golden hues.
Nose: This alluringly fragrant aged tequila has a fresh blend of nuts,
vanilla, caramel, but cherry and strawberry notes really come through.
Taste: Wonderfully complex and balanced with expressions of cooked
agave and honey. Distinctive notes of cherry and strawberry contrast
the spiciness of vanilla, cinnamon and black pepper flavors; fullbodied with astonishing depth of character.
Finish: Bright and lightly spiced finish with the essence of wild honey
in the background for a rewarding long finale that’s slightly bitter.
Sizes:
50-ml., 375-ml., 750-ml. and 1.75-L.
###
DON JULIO Tequila. 40% Alc/Vol. ©2011 Imported by Diageo Americas, Norwalk, CT.
Contact: Hunter Public Relations
Dominic Benigno, [email protected]
Sujata Gidumal, [email protected]
212-679-6600
TEQUILA DON JULIO® 1942
100% BLUE AGAVE
Description:
A tribute tequila of astonishing depth, Tequila Don Julio 1942 is
presented in an elongated bottle intricately designed after the
agave leaf. This limited-edition tequila is best appreciated when
served in a snifter.
Origin:
The luxury tequila of choice in Mexico, Tequila Don Julio uses
only the choicest, fully matured and ripened blue agave handselected from the rich, clay soils of the Los Altos region.
Production:
In commemoration of Don Julio’s 60th anniversary of producing
the highest quality tequila, Tequila Don Julio 1942 was born.
Using a personal selection of prime agave, Don Julio created
this unique batch of tequila aged for at least two and a half years
in American white oak barrels. Adding even more to its
exclusivity, Tequila Don Julio 1942 is made with the distillate
in Pot Still 6, which produces only three barrels per cycle.
Tasting Notes:
Color: Deep, bright amber hue with specks of gold; full-bodied.
Nose: Sweet aromas of caramelized cherries and tones of nuts,
almonds and chocolate combine with exotic cinnamon and a
light essence of oak. The vanilla fragrance is interestingly
sweet and enjoyable.
Taste: A silky, smooth character that coats the palate with
roasted agave flavors, vanilla, sun-ripened tropical fruits and
spiced undertones to create a wonderfully unique tequila
experience.
Finish: Beautiful, sweet agave-laced finish with lingering hints
of oak and rich vanilla essence; a full-bodied creaminess
resulting from distillation and aging.
Size:
750-ml.
###
DON JULIO Tequila. 40% Alc/Vol. ©2011 Imported by Diageo Americas, Norwalk, CT.
Contact: Hunter Public Relations
Dominic Benigno, [email protected]
Sujata Gidumal, [email protected]
212-679-6600
TEQUILA DON JULIO
Mexico’s Original Luxury Tequila
Today’s finest tequilas, now recognized among the ranks of other complex and nuanced
spirits of the world, are as refined and elegant as they are alluring. Originally known as
“mezcal wine,” tequila is rooted in the tradition and national spirit of Mexico, where it
remains the drink of choice.
A new international tequila culture has emerged as trendsetters from the most
distinguished cosmopolitan cities – New York to London to Sydney – are appreciating its
complexities and versatility. Whether sipped and savored or enjoyed in drinks inspired by
the cocktail revolution, tequila is much more than just a spirit reserved for quick shots.
Widely revered as the best, and currently the most popular selling luxury tequila in
Mexico, Tequila Don Julio is the choice for the savvy spirits and cocktail connoisseur.
Beginning with the pioneering agricultural principles of Don Julio González and his
personal pursuit of perfection, Don Julio revolutionized the tequila industry and set the
standard for ultra-premium tequila.
In 1942, at the age of 17, Don Julio González, who spent his youth learning the ancient
methods of making mescal wine in underground ovens, founded his first tequila distillery
in his hometown of Atotonilco el Alto. The Los Altos region of Mexico offers the rich,
clay soils and perfect microclimate for growing the sweet blue agave used in Tequila Don
Julio. As one of the oldest tequila makers in the region, Don Julio recognized the
region’s unmatched resources to cultivate the best agave.
Don Julio originally named his tequila Tres Magueyes (“maguey” being another name for
the agave plant) and spent the next few decades perfecting his art of tequila making to
achieve the highest quality standards. His devotion to excellence is evidenced by his
distinct method of planting signature prime agave farther apart than most distilleries to
yield larger and sweeter plants. With further patience and determination, he cultivated a
product worthy of bearing his name, Tequila Don Julio, and became the first to give a
tequila the name of “Don,” a traditional title of respect.
- more -
His artisanal methods are still utilized today and can be seen during the harvest at the
estate fields of Tequila Don Julio’s distillery, La Primavera. An expert team of jimadors
selects individual, fully mature agave ripened for eight to 10 years, while many other
distilleries harvest full fields after only six to seven years without care to the maturity and
ripeness of each agave plant. The jimadors use skill and precision to hand cut the agave
leaves and bitter parts from the “piñas,” ensuring only the sweetest juices are later
extracted.
The uniformly cut piñas are then slowly steam-cooked in masonry ovens for three days
and left to rest for a cooling period. To preserve the characteristic flavor of Tequila Don
Julio, the sweet honey juice from the cooked agave is fermented with Don Julio’s own
proprietary and unique, all-natural yeast strain derived from his own agave fields.
Enrique de Colsa, the Master Distiller, oversees the small batch, double-distillation
process in pot stills, which removes the “head and tail” impurities from the spirit, leaving
only the “heart” of the distillate behind. Three final pot stills of the resulting 100 percent
blue agave tequila are then blended to maintain the consistency of Don Julio’s unique
taste profile.
Tequila Don Julio Blanco is bottled and immediately released and the aged tequilas – the
Reposado, Añejo, 1942 and Real – are matured in American white oak barrels. A
testament of Don Julio’s dedication to creating only the most premium tequilas, all aged
tequilas are matured for longer periods of time than required by the Mexican government.
Before leaving the distillery, the Master Distiller conducts thorough tastings to assure that
each spirit adheres to the quality standards, as set forth by its founder.
In 1987, 45 years after Don Julio began his mission of setting the benchmark of
excellence for the tequila industry, his sons released a special bottling – Reserva de Don
Julio – in his honor. Originally reserved as gifts for friends at a family celebration, his
sons made this special tequila tribute available to everyone, officially creating the ultrapremium tequila segment. While Don Julio retired in 2002, he still consults with and
grows agave for Tequila Don Julio and his legacy is carried on with each smooth,
consistent and distinguished tequila produced today at La Primavera.
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DON JULIO Tequila. 40% Alc/Vol. ©2011 Imported by Diageo Americas, Norwalk, CT.