THE MIDDLE EAST’S LARGEST INDEPENDENT FULL SERVICE REAL ESTATE COMPANY
FRANCHISE INFORMATION
Infoline 600 54 7773
ABU DHABI | AL AIN | BAHRAIN | DUBAI | JORDAN | SHARJAH
© Asteco, 2015 asteco.com
Profit
Freedom
Expertise
Network
Experience
Support
Respect
CONTENTS
Recognition
Leadership
BENEFITS OF OWNING A FRANCHISE04
ASTECO’S PROFILE07
THE BESPOKE ASTECO FRANCHISE
10
THE ASTECO VALUE PROPOSITION
12
THE NEXT STEP
24
THE FAQs26
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Asteco Franchising 3
92%
of all franchise
businesses are profitable
(NatWest/British Franchise Association Franchise Survey 2013)
BENEFITS
of Owning a Franchise
Hit the ground running benefitting from over 30 years
of brand awareness campaigns accompanied by tried
and tested operational expertise.
You run your business, your way.
Don’t reinvent the wheel, just
realign it with Asteco
Asteco are the largest and most established full service real estate brand in the Middle East. Becoming a franchise
helps you grow your own business to its full potential, by utilising a robust tried and tested business framework,
accompanied by support services to help you along the way.
ASTECO FRANCHISE BENEFITS
THE ASTECO BRAND; YOUR
PASSPORT TO PROFIT
START UP
With set up support and advice, You'll hit
ATTRACTING TOP PERFORMING
EMPLOYEES
INFORMATION SYSTEMS
business between all other Asteco
planning and reporting - and the best
A leading fully functional and robust
franchises and the principal business.
advice in the business, you'll be able to
This means real rewards for real referrals.
grow your business with confidence.
BUSINESS ADVICE AND
INFORMATION
BUILDING A VALUABLE ASSET
NETWORKING
The executive Asteco management are
building a tradeable asset that appreciates
As an integrated member of Asteco you
your partners. With the discipline of
in value.
A well established, strong, recognised
the ground running. Your business could
Want to attract top Talent? Top
technology platform, that helps you track
brand for both sales and leasing. No
be trading within weeks*
performing employees are drawn to
and grow your business. A tick in the
need to spend large amounts on brand
*Subject to necessary/required permissions
strong recognised brands, just as much
technology box, what a relief.
marketing campaigns. The Asteco
brand……A magnet for buyers and
sellers, landlords and tenants.
as potential clients are. Asteco, a brand
SAVE MONEY
people want to work for and with.
Brand Awareness campaigns are costly
but are essential when establishing a new
MARKETING
A BETTER CHANCE OF SUCCESS
AND LESS CHANCE OF FAILURE
or less recognised brand. Customers and
Plug into a high quality marketing
potential employees need to recognise
programme and marketing suite, no
Opening a new business or running
who you are and to want to work with
need to invent it all yourself. Spend that
an existing business always carries the
you. Spend your hard earned money
time with your customers and benefit
risk of failure. According to a recent
elsewhere, because we’ve taken care of
from pre-designed marketing / media
survey, there is a 91% Success Rate for
this for you.
templates.
Franchises, 42% Higher Than Typical
Small Businesses*. Can you afford to
fail?, if not then Asteco could be for you.
*Source: (Recent FranNet Survey)
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Grow from strength to strength, while
will receive and be able to refer
experience translates into
your passport to profit
30
years
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Asteco
AstecoFranchising
Franchising 5
12.9bn in project
sales achieved
ASTECO’S PROFILE /
Who we are
THE STRONG BRAND
Largest independent full
service real estate firm in the
Middle
East
As one of the largest independent full
Asteco has witnessed outstanding
service real estate firms in the region,
growth and diversification over the
franchising forms an integral part of
decades and has built a strong regional
our business, extending our brand
network of offices and is currently
reach into new territories, forming
represented in
strategic agreements with real estate
professionals. It is widely recognised
that our brand, network, systems and
procedures, created through a vast
wealth of experience and expertise,
add value to these agreements.
THE TRUSTED BRAND
Trust develops through time and must be
earnt. Forged over 30 years by delivering
first class service and results, Asteco are
recognised as undisputed real estate
experts, trusted by a significant number
of the region’s top property owners,
developers and investors.
THE CREDIBLE BRAND
“For us, the bottom
line is results. Our
relationship has
lasted two decades,
as that’s exactly
what we get.”
Asteco’s credibility is widely recognised,
through its involvement with many of the
projects that have defined the landscape
and physical infrastructure of the
emirates, trusted to deliver results.
THE REPUTABLE BRAND
Our solid reputation has been built
through an essential combination of
local and international expertise over
30 years. A deeply established brand,
Maan Halabi, Executive
Director Al Habtoor Group LLC
renowned for its application of the latest
technological advances, its commitment
• Abu Dhabi
• Al Ain
• Bahrain
• Dubai
• Jordan
• Sharjah
As a truly integrated property services
company the core business lines Asteco
conducts from its offices throughout
the Middle East are listed below. All
of which are headed up by highly
qualified directors with decades of local
and international experience in their
respective fields;
• Asset Management
• Sales
• Leasing
• Valuation & Advisory
Asteco has been
defining landscapes
since 1985.
• Sales Management
• Owners Association
• Licensing
Our property services cover all land use
categories/market sectors including
residential, offices, retail, industrial and
land. Be part of the professional’s brand
of choice.
to transparency, winning strategies
and human expertise helped create a
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reputation second to none.
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Asteco Franchising 7
ASTECO’S PROFILE Who We Are
ASTECO’S PROFILE Who We Are
Defining landscapes
since 1985
PROJECTS
AFTER THREE DECADES OF EXPERIENCE, LOCAL KNOWLEDGE
AND ACHIEVING RESULTS FOR THE REGION’S TOP PROPERTY
OWNERS, DEVELOPERS AND INVESTORS, OUR SUCCESS IS
NOW YOURS TO BENEFIT FROM
12.9bn 13.7mil 7355
TOTAL SALES VALUE (AED)
SQ FT SOLD
UNITS SOLD
Emirates Towers
Centre Residence
Oceana
Tiffany Tower
World Trade Centre Residence
Emirates Oasis Villas
Rolex Tower
Al Haya Villas
Tiara Residence
V3 Tower
IBN Battuta Mall
Grand Hyatt Residence
Souk Madinat
Palm Jumeirah
Oberoi Tower
Rainbow Residence
Fairmont Residence
MBK Tower
Offices @ the Conrad
Yahya Residence
Habtoor City
Al Saqr Business Tower
Sama Tower
Casbah Villas
48 Burjgate
Burj Daman
Swiss Tower
MAG 214
Al Bateen Residence
Maze Tower
Capricorn Tower
10733 15.8mil
SQ FT LET
UNITS LET
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Discovery Gardens
Trio Tower
IBN Battuta Gate
Latifa Tower
Habtoor Residence
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THE ASTECO Value Proposition
THE BESPOKE
Asteco Franchise
We understand
that every business
and owner have
different needs and
requirements.
As a forward thinking organisation, we understand that
each franchise will require tailoring to each individual. So
that’s what we do. What is cast in stone, is our dedication
and commitment to excellent customer service and
helping you grow your business.
We understand that each franchise
will require tailoring to each
individual.
We recognise that your
success means our success.
We therefore do everything in
our power to ensure that you
succeed.
• Tailor made bespoke franchise to meet your needs and
requirements
• Tailored branded marketing support and unique
marketing initiatives
• Tailored business setup services
• Tailored geographical operating areas
• Tailored support & advice
• Tailored financial assistance (structured approach to each
individual’s own financial affordability)
• Tailored growth strategy & plan
• A culture of professionalism, collaboration and
transparency
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THE ASTECO Value Proposition
ACCESS TO
Sales & Leasing Listings
Access to an exclusive
Sales & Leasing portfolio
In 2013 - 2015 Asteco listed in excess of AED 4.15 billion worth of quality property for sale and in excess
of 3.12 million sq ft of leasable space, all on an exclusive/joint basis. We’ll give you access...
By providing quality inventory with motivated sellers and landlords, on day 1 we are helping
Franchisees reduce the risk of business failure.
Exclusive Listing
Exclusive Listing
AED
4.15bn
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Asteco Franchising
Exclusive Listing
Exclusive Listing
Access to our exclusive/
joint property listed for sale
(2013 - 2015)
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ACCESS TO
SALES & LEASING
INVENTORY
FROM DAY 1
Access to our exclusive/joint
property listed for leasing
(2013 - 2015)
3.12m
sq ft
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THE ASTECO Value Proposition
ACCESS TO
Leads & Buyers
REFERRAL
NETWORK
INFLUENTIAL
NETWORK
Benefit from instant credibility and access to an influential network,
gaining you access to leads and inventory for both sales & leasing,
that may have otherwise been out of your reach.
Be part of a referral network of agents, brokers and franchisees,
who are motivated, financially and otherwise, to send business
your way. Earn income by sending it back their way too.
ESS
C
AC
E
S
O
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S
O
T
S
ES
ACC
14
S
R
E
LL
S
S
E
C
AC
R
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Y
BU
S
D
A
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TO L
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THE ASTECO Value Proposition
MARKETING SUITE
& Technology
24/7
We not only offer a Robust leading
technology platform, but also a
comprehensive full marketing suite providing
24/7 online access to a bouquet of high
impact, quality sales and leasing marketing
and promotional materials available to use
from day 1.
• Custom built website
• Leading CRM Platform
High
• Mobile Friendly Software
impact
Marketing templates.
Personalise, start selling
instantly
• Online Marketing Suite
• Inter Office Messenger
• MLS System - Multiple Listing Service
• The GRID Intranet
Robust leading technology
and CRM platform
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Tech
smart
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Asteco Franchising 17
THE ASTECO Value Proposition
SYSTEMS &
Procedures
The GRID
Tried & Tested Systems
Our tried and tested systems and procedures, mean you are up and running from day 1. With a comprehensive range of supporting
advisory manuals, covering basic legal, best practice, training and employment matters accessible all day everyday, you can feel
comfortable that you’ll be spending your time getting the business, not worrying about it.
Access to a dedicated franchise intranet service (GRID), where the latest industry news, best practice, guidelines, policies and
procedures are all available. We shall also be providing access to the Asteco News Roundup and Quarterly/Half year property
reports. A valuable resource to send to your clients.
The GRID. Where you’ll
find invaluable resources
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Online
Resource
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Asteco Franchising 19
Enjoy the freedom and success
of being your own boss
THE ASTECO Value Proposition
WEALTH
Building
Unlimited Earnings and the
Lifestyle of Choice
Grow your business into
a saleable asset for the future
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THE ASTECO Value Proposition
THE ASTECO Value Proposition
ADVICE
& Support
THE
Brand
The day you open as Asteco your name
is recognised by all
Through our extensive advertising campaigns, affiliations and
the combined power of marketing and brand support by a
growing number of affiliates and franchise offices, Asteco is one
of the best-known names in the regional real estate industry:
• Opens door to more buyers, sellers and leads for you It’s easier to attract leads as our brand is recognised,
giving you credibility in the market place from sellers
and owners, making it easier to list property
You run your
business your way,
but we are always
here to offer you
support and advice
Support comes in many forms, including online best
practice manuals, telephone support or face to face,
you need not feel alone.
• Receive the expert advice and assistance of a business
partner dedicated to your success
• Saves you money, as the power of our brand makes
it easier and cheaper to attract and retain top talent.
Asteco, a brand people want to work for and with
• Ever-growing number of franchises, simultaneously
investing in the brand and effectively in your business
91%
Success rate for
franchises...
(Franchisechatter.com)
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...Higher than typical small
businesses
42%
(Franchisechatter.com)
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Asteco Franchising 23
THE NEXT
Step...
Because we commit ourselves wholeheartedly to the
success of our franchisees, we need to be confident
that we are investing in the right people.
In order to ensure that we have the right people in the right places with the right attitude, we take the utmost care in
selecting our franchisees.
TO PARTNER WITH US AND BECOME A FRANCHISEE, YOU SHOULD BE:
• Passionate and service oriented
• Self motivated and prepared to learn new skills and want to motivate the people you work with
• Ambitious and driven
• Real Estate Brokerage is a people business, in the office and out and about dealing with customers
and suppliers. Good communicators thrive in this business
• Commercially minded - When you are in charge of the business it’s just as important to make the business
profitable as well as to love the job of selling. It will make your rewards so much more rewarding
• Prepared to take initiative and be resilient having a fierce determination to succeed
• A good all-rounder - If you are prepared to turn your hand to anything, to try new approaches, and to
undertake challenges and have a good attention to detail your business will succeed
• Able to invest capital, time and of course hard work in your business
SO YOU LIKE THE IDEA OF WORKING
FOR YOURSELF?
To become part of one of the strongest brands in real estate
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[email protected]
Asteco.com
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“Good communicators thrive
in this business.”
(Omar Binder, Director - Licensing)
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Asteco Franchising 25
THE
FAQs
Franchising is
becoming an
increasingly
popular business
model around the
world, but as of
today, Asteco is
the only locally
established, full
service real estate
business offering
such a unique
and bespoke
proposition. Here,
in layman’s terms
are the answers to
some immediate
questions.
be charges from a third party supplier.
How much money will I need to set
Are there any restrictions?
entrepreneurs from outside the sector
while it is all of these things, it is also
Additional operating charges are
up a Franchised Asteco Real Estate
Franchises are characterised by the setting
will make successful real estate brokers,
a partnership between the Franchisor
agreed and highlighted in the Franchise
Brokerage?
of business activities and operating
but in the early months will be required
agreement.
In addition to the initial Franchise fee,
areas/limits and this is the case with The
to commit to recruiting experienced
there will be other set up costs for the
Asteco Franchise. Areas/limits are agreed
personnel.
between the Franchisor and Franchisee
proven brand and systems. In reality,
and the Franchisee which, although
underpinned with a legal agreement,
is dependent for its success on the
I can see it works in other types of
office in particular redecoration, wiring,
delivery of the products and services
businesses, does Franchising really
lighting, fittings, furniture, computers
and often reflect natural tangible and/
Do I have to participate in the other
by the Franchisor and the continuing
work in the service sector?
and phones. From this point there is
or intangible boundaries. The objective is
business activities?
commitment and motivation of the
The world of real estate brokerage is
also the need for working capital to run
to provide the Franchisee with a bespoke
Sales and leasing is the core business
becoming ever more complex as the
the business until the income streams
market place sufficient to make an honest
activity of a real estate brokerage, the
industry has to embrace new concepts
materialise.
profit with a sensible and achievable
appeal for Asteco partners / Franchisees,
market share. Please see the Franchise
is that they can participate in specific
agreement for a full list of restrictions.
additional business activities on a plug
Franchisee.
What costs are involved in purchasing
in marketing and applied technology
a Franchise from Asteco?
in a competitive environment. There is
Why is Asteco engaging in
Costs of acquiring a Franchise are
also the increasing burden of regulation,
Franchising?
dependent on a large number of factors
both specific to the property sector and
Asteco has always been a growing
Can I open additional offices?
and money required for invention and
including area size, property sales activity,
generally in recruitment and compliance.
organisation and expansion of its office
The Asteco Franchise mission is to help
long lead-in times. The Asteco Franchise
existing goodwill associated with the
In light of these developments, the
network through Franchising is consistent
its members grow their businesses, so the
allows these to be optional activities, but
brand and office set-up requirements. It
concept of operating a service sector
with the implementation of that strategy;
opening of additional offices is a natural
if adopted must operate through the
also depends on whether one is buying
business under an established brand
it also provides a bigger distribution
extension of this and an obvious way
established Asteco referral systems on a
becomes ever more compelling.
platform for ancillary services. This of
forward. This long term view will form
referral basis only.
course is also beneficial to the Franchisee.
part of the discussions prior to signing.
an existing operation with agents or
setting up a new operation in a previously
and play basis without the time, effort
unoccupied territory. There is a one-
So what are the critical success factors
If commercially judicious, Franchisees
I’m interested, I think I qualify, what
off premium payable for the Franchise
for a Franchisee?
What do I get apart from the brand?
may open additional offices but each is
do I do next?
(informed by the aforementioned factors)
In the case of real estate brokerage, it
Asteco facilitates backup support and
subject to its own Franchise agreement.
Look yourself in the eye first, and tell
- in some cases, we provide partial
boils down to the right people and the
expertise to its Franchisees in addition to
Asteco will offer options on additional
yourself that you have addressed the
financing for the purchase of Franchise
right office location. Once Asteco delivers
the brand. The benefits are too numerous
office locations from Day 1 should this be
who, what, where, why, when, how
if we feel it is justified. In addition, one
their side of the bargain, the success
to list here but can be classified under
required, subject to an option agreement
considered some of the costs associated
would require working capital to invest in
of the business thereafter will be down
the following headings; plug-in access
and time limits.
with this commitment - then make
one’s business.
to your motivation, your commitment
to additional business activities and
Serious candidates will want to contact
contact with us by phone or e-mail. We
and your skill applied consistently to
resources, unique access to a sales and
Do I need to be a real estate broker?
understand you may still be currently
our Director of Franchising direct to
Are there any other Franchising costs?
achieve first class results. The relationship
leasing portfolio, training facilitation,
The UAE residential property market
employed and assure you of total
discuss on 600 54 7773
There are additional charges for start
between the Franchisor and Franchisee
technology, marketing, business advice
is a very competitive, fast changing
discretion and confidentiality.
up costs (such as shop fittings and
is also important. Both sides must feel
and the ability to be able to refer business
environment. An Asteco Franchise may
What exactly is Franchising?
signs), permits, government licences and
good about this from the outset and it
within a large regional network. Full
suit an existing real estate brokerage
Technically a Franchise is granted to an
approvals from the necessary governing
must genuinely continue to be a win-win
details of these will be made available to
operator or ambitious employee wishing
individual or firm to run a business in an
entities and there may also be charges
proposition throughout.
serious prospective members
to set up on their own. Suitably motivated
assigned territory using another firm’s
for ongoing technology. There may also
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“What you do today can improve
all your tomorrows.”
(Ralph Marston)
Defining landscapes
since 1985
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