Men buy around three times as much beer per year as women.
Different physical needs, such as different alcohol tolerance…
Penetration
Amount per buyer in liters
Women
Men
Source: GfK ConsumerScan, single people up to the age of 70, 2011; Contact: [email protected] (beer), [email protected]
www.gfk-compact.com
(liquor and sekt/champagne)
Women enjoy shopping more than men, and the difference is increasing
2000
2010
Source: GfK Verein, Consumption Trend Sensor 2000 and 2010; sample size 2000 representative people
www.gfk-compact.com
Women buy more fruit and vegetables, men buy more meat and sausages. Women buy more
sustainably
Amount per buyer in kg
Women
Proportion of organic produce % (kg)
Men
Source: GfK Freshness Panel, single people up to the age of 70, 2011; Contact: [email protected]
www.gfk-compact.com
Women prefer to cook and pay more attention to the freshness and quality of foods
Level of agreement as a percentage
I really like to cook
I add fat to food
so that it tastes really good
74
34
34
47
I value freshness, not preserved produce
I want the food to taste good,
I don't really care if it's healthy
I think too much fuss is made about
nutrition
Source: European Consumer 2005
71
37
82
Women
Men
57
45
60
www.gfk-compact.com
Women pay more attention to the atmosphere and fashion
Source: GfK Verein, Consumption Trend Sensor 2010; sample size 2000 representative people
www.gfk-compact.com
Women value furniture more
Level of agreement as a percentage
Source: European Consumer 2005
www.gfk-compact.com
Women buy more, cheaper clothes
Value per year
Each woman spends an average of
EUR 580 on clothing, each man
spends EUR 370, or not even two
thirds of this amount.
There is also a significant difference
in how the money is spent!
Women
Source: GfK Textile Panel
Men
www.gfk-compact.com
Men and women take out similar numbers of loans, but they use them differently …
Are you currently paying back a loan?
For which products do you currently have a loan? (in %)
Basis: 3,363 single households up to the age of 59 with an income up to EUR 2,000.
Source: GfK Financial Market Panel 2007; Contact: [email protected]
www.gfk-compact.com
Men and women find loans equally burdensome.
Basis: 3,363 single households up to the age of 59 with an income up to EUR 2,000.
Source: GfK Financial Market Panel 2007; Contact: [email protected]
www.gfk-compact.com