Corporate Sponsorship
Opportunities
Bowl for Kids Sake is Big Brothers Big Sisters’ premiere, national fund raising campaign.
It consists of 20 ‘Challenges” that create friendly competition amongst sectors such as financial
services, education, accounting, retail and post-secondary. Our participants believe in supporting
good causes that create strong, healthy communities for children. They are educated consumers
who value and patronize companies that give back to the community. On average, each of our 800
participants gets 10 pledges… that’s 8,000 people who hear about our campaign from a friend or
colleague.
With your help as a major sponsor, we can match many more deserving children with a
caring, adult mentor. Please review the categories of sponsorship included in this package
and you will see the measurable benefits for your company.
Big Brothers Big Sisters of Eastern Newfoundland
www.helpingkids.ca
phone: 709-368-KIDS (5437)
Celebrating our 40th Anniversary
Be a part of something BIG! Celebrate 40 years of mentoring with us at this year’s
event. Bowl for Kids Sake isn’t about being a good bowler it’s about having a good time
while raising money for a great cause. Last year’s event was a great success. Thanks
to people like you, the lives of over 450 children in our community were brightened
through the continuing work of Big Brothers Big Sisters.
800+ Participants
Bowl for Kids Sake consists of 20 ‘Challenges’ that create friendly competition among sectors such as education, financial
services, retail and accounting. Participants are generally employed adults who support good causes and believe in a
strong, healthy community for children. They are educated consumers who value and patronize companies that give
back to the community. On average, each of these participants gets 10 pledges… that’s 8,000 people who hear about our
campaign from a friend or colleague.
Campaign information is sent to everyone who has contact with the agency such as prize donors, sponsors, volunteers
and parents. It is also advertised through local media outlets as well as Facebook and Twitter. BFKS will take place from
April 30 to May 3. Our campaign goal for 2015 is $160,000.
Money raised will help us help more kids
What if every child is set on the right path today? Wouldn’t that be something? Money raised through this campaign helps
us recruit, screen and train volunteers & professionally support our matches; host events for Big/Little Matches;
provide materials for In-School Mentors; provide healthy snacks and supplies for our Go Girls and Game On group
mentoring programs; increase the number of children matched and reduce our waitlist.
In 2014 we served over 430 children through our programs
OUR VISION
Every child who needs a mentor should have a mentor.
OUR GOAL
To prevent problems by helping youth develop personal strengths, self-esteem and healthy relationships.
SOCIAL RETURN ON INVESTMENT
A recent study designed to audit the financial return to society on children and youth whom had been mentored compared
to the same cohort whom had not been mentored demonstrates that, over their working lives, former “Littles/mentees” will
earn on average $315,000 more than those in the control group.
Big Brothers Big Sisters mentoring programs generate an average social return on investment or SROI
of $18 for every dollar invested and for the most economically disadvantaged participants in Big
Brothers Big Sisters mentoring programs the impact is even higher with an average, SROI of
$23 for each dollar invested!
Unlocking a child’s true potential creates a future where anything is possible.
Partner - $10,000
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Company named mentioned in a minimum of 25 radio ads
Company promoted as Partner in 4 Hour Live Remote with Steele Communications
Company logo throughout the event on pledge sheets, flyers and other promotional materials
Company logo on BFKS t-shirts
Logo placement on e-Newsletters to participants (minimum 500)
Logo placement on fax cover sheet
Opportunity to include message of support from company rep. on website & to all participants
Opportunity for individual corporate signage at events
Opportunity for company employees to participate in corporate event (4 lanes – 24 people)
Logo placed prominently on post-event “Thank You” ad in The Telegram
Logo on two 2x2 lane signs for 3 weeks during the campaign
Verbal mention by emcee to bowlers during each event (minimum 15 times over 3 days)
Logo placement on 2 websites (www.helpingkids.ca and our online pledging website for 1 year)
Product promotion such as sampling or coupon distribution to participants
At least four mentions of the company’s name & support on Facebook and Twitter
Event Sponsor - $5,000
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Company logo throughout the event on pledge sheets, flyers and other promotional materials
Logo placement on e-Newsletters to participants (minimum 500)
Opportunity for individual corporate signage at events
Opportunity for company employees to participate in corporate event (2 lanes – 12 people)
Logo placed on post-event “Thank You” ad in The Telegram
Logo on one 2x2 lane sign for 3 weeks during the campaign
Verbal mention by emcee to bowlers during each event (minimum 15 times over 3 days)
Logo placement on 2 websites (www.helpingkids.ca and our online pledging website for 6 months)
Product promotion such as sampling or coupon distribution to participants
Mention of sponsorship on Facebook and Twitter at the time of sponsorship and twice during BFKS
Corporate Sponsor - $2,500
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Name and logo recognition throughout the event
Logo placed on post-event “Thank You” ad in The Telegram
Opportunity for individual corporate signage at events
Opportunity for company employees to participate in corporate event (1 lane—6 people)
Logo on one 2x2 lane sign for 3 weeks during the campaign
Verbal mention by emcee to bowlers during each event (minimum 15 times over 3 days)
Logo placement on 2 websites (www.helpingkids.ca and our online pledging website for 1 year)
Product promotion such as sampling or coupon distribution to participants
Mention of sponsorship on Facebook and Twitter at the time of sponsorship and once during BFKS
Big Friend Sponsor - $1,500
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Logo on one 2x2 sign for 3 weeks during the campaign
Logo placed on post-event ‘Thank You” ad in The Telegram
Opportunity for 1 team (6 people) to participate in Community Bowl on May 3 (1 hour)
Verbal mention by emcee to bowlers during each event (minimum 15 times over 3 days)
Logo placement on 2 websites (www.helpingkids.ca & our online pledging website for 6 months)
Product promotion such as sampling or coupon distribution to participants
Mentions on Facebook and Twitter twice during the campaign
Lane Sponsor - $500
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Logo on one 2x2 sign for 3 weeks during the campaign
Recognition at every hourly event by our emcee
Logo placement on our online pledging website
Product promotion such as sampling or coupon distribution to participants
Mentions on Facebook and Twitter once during the week of BFKS
SPONSORSHIP REGISTRATION FORM 2015
My company has decided to support the 2015 Bowl for Kids Sake through the following sponsorship:
Please check one:
___Friend Sponsor ($500)
Name: ___________________________________
___Big Friend Sponsor ($1500)
Address: _________________________________
___Great Big Friend Sponsor ($2500)
Email: ___________________________________
___Best Friend Sponsor ($5000)
Phone: ___________________________________
Type of sponsorship
___In-Kind (describe) _________________________________________
___Monetary
For monetary sponsorship, method of payment:
___ Cheque (payable to Big Brothers Big Sisters)
___ Visa or Mastercard
Card Number _____________________________________________________
Expiry Date _______________________________________________________
Name of Cardholder________________________________________________
Your company may also like to participate in our unique team building event
by registering a team or by volunteering as a group.
____ Please provide me with more information on how to participate
Please return this form and payment to:
Big Brothers Big Sisters of Eastern Newfoundland
Box 10, 430 Topsail Road • St. John’s, NL • A1E 4N1
Phone: 368-5437 • Fax: 368-5477 • [email protected]
Thank you for your sponsorship;
your support means a lot to us!
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Every time you volunteer or
donate to Big Brothers Big Sisters
in your community you start
something – and it could be
the start of something BIG!