FRANCHISEE
BROCHURE
Melt into
moments
of bliss!
ICEBERG ICECREAMS
Iceberg ice creams was started in 2012 by the BMK Group with a dream to touch the common man’s
heart with a rainbow of flavours. Iceberg, with the richness of milk-cream and natural flavours, is a
daily treat for the persevering ones. The brand intends to bring a range of pan, mist and coldstone
recipes for the customers to indulge in, with an exciting ambience that adds to the moment. The
brand represents the taste and feel of today’s world. It is tasty, healthy, nutritious keeping in mind the
vision of a healthy lifestyle.
No compromise is made in our selection of the ingredients that go into manufacture of Iceberg ice
creams. We have improved manufacturing methods and thorough knowledge of the usage of better
quality ingredients, all prepared under strict hygienic conditions.
THE ULTIMATE
ICE CREAM DESTINATION
With wide range and top quality of ice creams, frozen desserts and smoothies, Iceberg ice creams
create sumptuous treats for each of our customers.
Our widest and unlimited choices for toppings are a main attraction and is what makes our
customers come back for more.
Ice creams brings
together happiness, family,
friends, love and a lot more
with it. It is this one common
aspect that we all share,
cherish and keeps us going.
Iceberg compliments the
mankind for this commonality.
Iceberg celebrates the
moments enjoyed
by the common man.
NATURAL FLAVOURS (35 FLAVOURS)
NORMAL
NUT BASED
Vanilla
Butterscotch
Cappuccino
Horlicks
Vanilla Caramel Brownie
Bubblegum
Black Forest
Gulkhand
Dryfruit
Honey Anjeer
Pistachio
Malai
Caramelnuts
CHOCOLATE
BASED
Chocolate Chips
Dark Chocolate
Carribbean Chocolate
Chocolate Hazelnut
Walnut Chocolate
SEASONALS:
(Will be Changed Based on Season)
Sitaphal
Kala Jamoon
Alphonso Mango
Peach Apricot
FRUIT BASED
Strawberry
Milk Mango
Mixed Fruit
Lychee
Black Currant
Black Grapes
Papaya Pineapple
Kiwi
Tender Coconut
Chickoo
Muskmelon
SUGAR FREE
Bean Vanilla
Roasted Almond
MIST RECIPES
Formula
Milk
Toppings
Natural Flavours
Liquid Nitrogen
( -320of / - 196oc )
Frozen cream in less than 3 minutes. Pick your favourite toppings, we mix them with your favourite
flavour by using molecular gastronomy technique. It sound a bit unusual, but possible at Iceberg ice
creams in less than 3 minutes.
PAN RECIPES
Formula
Milk
Toppings
Natural Flavours
Mixing desired flavour paste in pasteurized full cream milk
and poured on -40o C food graded stainless steel pan,
within 45 seconds milk will be crystalized and can be rolled
out and served.
This complete technique will be done
in less than 2 minutes
Fruits
Iceberg
is the first company
to launch Pan
ice cream in India
COLDSTONE RECIPES
Formula
Ice creams + Toppings + Sauces crushed on marble stone
Choice of smooth and creamy ice cream along with choice of
toppings hand mixed live on frozen galaxy marble stone
(-18o C temp) and served in fresh hand-made waffle cups.
TOPPING RECIPES
The old cultured icecreams
Different types of topping are used to decorate your favorite
flavours and make your own ice cream sundaes.
DRAGON SMOKE RECIPES
Introducing Dragon’s Breath or Dragon Smoke for the
first time in India, a unique dessert which is made with liquid
nitrogen. Eat it, and blow rich fog-like gas through your mouth
and nose, making you look like a dragon!
FRANCHISEE MODELS
THE JOINT
Exclusive
counter
with
Natural
Flavours,
Exclusive
counter
with
Natural
Flavours, Topping Recipes, Coldstone Recipes,
Topping
Recipes,
Coldstone
Recipes,
Pan Recipes
and
Mist Recipes.
Pan Recipes and Mist Recipes.
Total Area
600 to 800 sqft
Seating Capacity
20 - 25
ESTIMATED BUDGET
25 LAKHS
SCOOPING STANDEE
Open Kiosk for shopping malls and
movie theaters
Total Area
ESTIMATED BUDGET
100 sqft
3 LAKHS
SCOOPING PARLOUR
Total Area
200 sqft
Seating Capacity
6 - 10
ESTIMATED BUDGET
8 LAKHS
STANDARD KIOSK
Recipes such as Scooping & Coldstone
or Mist or Pan ice creams can be provided
Total Area
300 sqft
Seating Capacity
8 - 10
ESTIMATED BUDGET
15 LAKHS
ADVANCED KIOSK
Available Recipes at advanced kiosks
are Pan & Mist
Total Area
400 to 800 sqft
Seating Capacity
10 - 20
ESTIMATED BUDGET
Melt into moments of bliss
18 LAKHS
www.icebergicecreams.com
SHOP-IN-SHOP
Available recipes are Scooping, Coldstone
ice creams and other recipes can be
added by paying another 1 lakh
Total Area
Suitable For
ESTIMATED BUDGET
50 - 100 sqft
Coffee-shops,
pubs, restaurants
3 LAKHS
TUBS ICE CREAM DISPENSER
Its an automated tubs dispensing
machine like coke tins dispensing unit-
first time in India concept
Total Area
ESTIMATED BUDGET
30 to 50 sqft
3 LAKHS
ICE CREAM TRUCK CONCEPT
Takeaway and eat-on-road concept,
with pan or mist ice creams.
TRUCK COMES WITH LED DISPLAY OF
LIVE ICE CREAM MAKING.
ESTIMATED BUDGET
9 LAKHS
CUSTOMIZED MODULE
COSTINGS DEPENDS ON REQUIREMENTS AND USAGE.
REASONS TO FRANCHISE WITH US
Compete with other ice cream brands with
wide ranges of flavours under one roof
Minimum risk, with proven
business techniques
Profitable and high margin business
Years of operational experience
Efficient business model by experienced
marketing and merchandising tools
Tie-up with reputed brands
FRANCHISEE BENEFITS
• Present IT systems will be included in franchisee
• POS software setup for stock management
• Proven business model for success
HOW TO BE A FRANCHISEE
1
Initial contact
with franchise
2
Follow-up meeting
with discussion in detail
5
Site selection
8
Work begins
on outlet
3
4
Submission of personal and
business details by franchisee
6
Signing of MOU
7
Determine financial
outlay for franchise
Signing
franchisee agreement
10
9
Staff selection
and training
Grand opening
FRANCHISE BUDGET-BREAKUP
REQUIREMENTS
JOINT
SCOOPING
STANDEE
SCOOPING
PARLOUR
STANDARD
KIOSK
ADVANCED
KIOSK
SHOP IN
SHOP
TRUCK
FITOUTINTERIORS
6,25,000/-
-
2,50,000/-
4,00,000/-
4,00,000/-
-
2,00,000/-
FURNITURE
2,00,000/-
-
1,50,000/-
1,50,000/-
1,50,000/-
-
50,000/-
EQUIPMENTS
12,00,000/-
2,00,000/-
2,00,000/-
6,00,000/-
8,00,000/-
2,00,000/-
4,00,000/-
POS
HARDWARE &
SOFTWARE
1,50,000/-
30,000/-
30,000/-
50,000/-
1,00,000/-
30,000/-
30,000/-
SIGNAGE
2,00,000/-
35,000/-
55,000/-
80,000/-
1,30,000/-
35,000/-
90,000/-
SMALLWARE
25,000/-
10,000/-
15,000/-
20,000/-
20,000/-
10,000/-
30,000/-
FRANCHISE
FEE
3,00,000/-
25,000/-
1,00,000/-
2,00,000/-
2,00,000/-
25,000/-
1,00,000/-
TOTAL
INVESTMENT
(APPROX)
25,00,000/-
3,00,000/-
8,00,000/-
15,00,000/-
18,00,000/-
3,00,000/-
ROYALTY &
MARKETING FEE
6%
2%
FINANCIALS
3%
6%
6%
2%
(ALL VALUES ARE APPROXIMATES)
Consumables (Food & Paper)
35%
Staff Salaries
12%
Rent
15%
Utilities (Electricity & Power)
5%
Other Expenses
2%
Royalty & Marketing Fee (Payable To Franchisor)
2% to 6%
NET PROFIT
25%
9,00,000/-
6%
FRANCHISOR SUPPORT
• Franchisor will support in setting up the store, advertising and promotion
• Plays major role in stock management and ordering techniques
• Gives regular advice on administration and staff training
• Gives utmost help in marketing, some minimal marketing will be done by franchisor itself
• Gives support in selection and regional manager visits will be done accordingly
TERMS & CONDITIONS
• All prices are exclusive of flooring, false ceiling, air conditioning, lighting
• All the above quotes are to be changed in case of increased area size of stores
• Above quotes includes franchise fee, machinery, equipments, franchise setup,
interior branding, signboards, customised furniture, pos setup & work execution
ICEBERG ICECREAMS
C/o Regus, 1st Floor, Tower D, RMZ Infinity
Municipal No -3 Old Madras Road
Bangalore, India – 560016
[email protected] | +91 80 67 43 1233
www.icebergicecreams.com